ITV

Tag: OTS

  • Chrome data: Only religious channels gain in week 10

    Chrome data: Only religious channels gain in week 10

    MUMBAI:  The opportunity to see (OTS) data for channels collated by Chrome Data Analytics & Media for the week 10 is out.

     

    The week only had one topper. The Religious genre in the Hindi speaking market (HSM) gained 2 per cent with Aastha channel gaining the most in the genre with 97 per cent OTS.

     

    As for the bottom four, English movie channels in the eight metros saw a drop of 1.6 per cent. Movies Now garnered 75.1 per cent OTS.

     

    The category was followed by English entertainment channels which saw a dip of 1.4 per cent with Star World displacing AXN to be at the top in the genre. The channel garnered 69.5 per cent OTS.

     

    Infotainment genre across India dropped 0.9 per cent with National Geographic channel gaining the most with 88.4 per cent OTS.

     

    At the bottom stood, Business news channels in the eight metros. CNBZ Awaaz continued to be the topper in the genre with 79.9 per cent OTS.

  • Business channels gain in Week 8: Chrome Data

    Business channels gain in Week 8: Chrome Data

    MUMBAI: In the Week eight of opportunity to see (OTS) collated by Chrome Data Analytics & Media, Business news channels in the eight metros at the top with 0.7 per cent rise. Zee Business topped the charts with 76.9 per cent OTS.

     

    The Kids genre was close on the heels as that too saw 0.5 per cent gain across the country with Cartoon Network leading the list with 85.9 per cent OTS.

     

    Even English News channels witnessed 0.5 per cent gain in the eight metros. Times Now led this genre with 87.4 per cent OTS.

     

    Religious channels too saw a minor rise of 0.1 per cent in the Hindi speaking market (HSM) with Aastha at the top as it garnered 98.5 per cent OTS.

     

    As for the bottom four, Hindi news genre in the HSM saw a drop of 0.6 per cent with Aaj Tak at top with 93.1 per cent OTS. Sports genre followed suit with 0.5 per cent loss across India. However, Ten Sports gained the most with 74.7 per cent OTS.

     

    Hindi movie genre with 0.2 per cent drop in the HSM was at third spot. Zee Cinema garnered 95 per cent OTS.

     

    At the bottom was the Music genre in the HSM with 0.2 per cent drop with MTV on the top with 86.3 per cent OTS.

  • Chrome week 7: English movie genre is the biggest gainer

    Chrome week 7: English movie genre is the biggest gainer

    MUMBAI: The opportunity to see (OTS) data collated by Chrome Data Analytics & Media for week seven has been released with the highest gainer of the week being the English movie genre in the eight metros. The genre witnessed a 5.4 per cent rise with Pix on top as it gained 76.8 per cent OTS.

     

    English entertainment channels also saw a rise of five per cent in the eight metros with AXN topping the charts. The channel scored 70.9 per cent OTS.

     

    In the eight metros, the business news genre also grew as it witnessed a rise of 3.7 per cent. CNBC Awaaz was again on top with 76.7 per cent OTS.

     

    English news in the eight metros followed suit and witnessed a rise of 3.7 per cent. Times Now was the highest gainer with 87.5 per cent OTS.

     

    In the bottom four, Hindi speaking markets (HSM) witnessed a minor drop. Religious genre witnessed a 0.8 per cent drop with Aastha remaining at the top with 98.5 per cent OTS.

     

    Hindi GECs lost 0.6 per cent in the HSM with Colors gaining the most. The GEC gained 96.4 per cent OTS.

     

    Hindi movie channels also saw a drop of 0.4 per cent in the HSM. Zee Cinema topped the charts with 95.7 per cent OTS.

     

    At the bottom of the chart is Kids genre across the country with 0.3 per cent drop. Cartoon Network was at the top in the genre with 85.2 per cent OTS.

  • Chrome Data: No toppers in week six

    Chrome Data: No toppers in week six

    MUMBAI: The opportunity to see (OTS) collated by Chrome Data Analytics & Media is out for week six, but doesn’t look too good.

     

    The past week didn’t see any genre in the top category which could mean that the reach of the genre hasn’t really increased.

     

    Even the bottom four that had the English movie as well as English entertainment channels saw a drop of 4.9 per cent in the eight metros.

     

    Pix gained the highest OTS in the movie genre with 73.6 per cent, while AXN continued to rule the roost in the entertainment genre with 67.4 per cent OTS.

     

    The sports genre across India saw a dip of 3.5 per cent. Ten Sports gained the highest OTS with 73.6 per cent.

     

    Business news genre was at the bottom in the eight metros with 2.8 per cent fall. CNBC Awaaz scored the most OTS with 76.2 per cent.

  • Chrome Data: Hindi GECs only gainers in week 5

    Chrome Data: Hindi GECs only gainers in week 5

    MUMBAi: The opportunity to see (OTS) collated by Chrome Data Analytics & Media is out for week five.

     

    As per the data collected, the Hindi GECs in the Hindi speaking markets (HSM) was the only genre to see gains in the week. It jumped by one per cent with DD National topping the ranks with 97.9 per cent OTS.

     

    As for the bottom four, Business News channels in the eight metros saw the highest dip with 2.9 per cent fall. Zee Business was the number one channel in the genre with 76.5 per cent OTS.

     

    English News channels too had a drop of 2.8 per cent. As usual, Times Now raked in all the viewers with 87.1 per cent OTS.

     

    English movies and English entrainment channels in the eight metros saw a fall of 2.4 and 2.1 per cent, respectively. In the movie genre, Pix garnered 76.8 per cent OTS.

     

    AXN got 70.8 per cent OTS in the English entrainment genre.

  • Chrome Data: AAP helps English News genre to claim the top slot in week 4

    Chrome Data: AAP helps English News genre to claim the top slot in week 4

    MUMBAI: After a lull period in week three, the viewers are back in form as the viewership of the idiot box has gone up considerably.

     

    It seems the AAP tactics worked well for the news channels as the English news genre garnered 30.6 per cent opportunity to see (OTS) collated by Chrome Data Analytics & Media for week four of the year.

     

    As expected, Times Now in the eight metros once again ruled the genre with 87.8 per cent OTS.

     

    English entertainment channels also got a grip over its loyal viewers and bounced back with 20.9 per cent to be at the second position in the eight metros. Star World took over AXN to be at the top in the genre with 71.9 per cent OTS.

     

    English movie channels also got back on track with the telecast of new and interesting movies that got the viewers hooked on to the genre. It gained 14.3 per cent in the eight metros. Pix continued to rule the genre in the eight metros with 78.5 per cent OTS.

     

    Music genre was at the fourth position with a marginal jump of 0.2 per cent. MTV, thanks to its popular property – Roadies that came back with its eleventh season, over took Sony Mix to be on the top of the chart with 88.6 per cent OTS.

     

    As for the bottom four, the kids genre saw the highest dip with 18.3 per cent in the all India segment. Cartoon Network remained the most popular among the kids with 85.9 per cent OTS.

     

    Infotainment channels too witnessed a dip of 13.7 per cent across India. However, Discovery got the highest  OTS among the genre. The channel scored 90.8 per cent.

     

    Hindi news and religious channels saw a dip of 9.4 per cent and 6.4 per cent in the Hindi speaking market (HSM). In the Hindi news genre, ABP News gained 93.1 per cent, while Aastha channel continued to show viewers their philosophical side and garnered 98.5 OTS.

  • Music, Hindi news genre on top in OTS week 2

    Music, Hindi news genre on top in OTS week 2

    MUMBAI: It seems the New Year celebrations are not going to fade away so easily. The TV viewers gave thumbs up to the music channels as they claimed the first position in the week two of the opportunity to see (OTS) as per Chrome Data Analytics & Media. Either too many good songs were released that kept the adrenalin-pumping of the music lovers, or they couldn’t get enough of the older songs. The genre rose by 1.3 per cent with MTV toppling over Sony Mix to top the charts with 89 per cent OTS.

     

    In fact, the genres catering to the Hindi speaking market (HSM) were on a roll this week.

     

    Call it the AAP effect or something else; the Hindi news channels too turned tables. From being in the bottom four, last week, the genre in the HSM took the second place in the top four with 1.1 per cent. Aaj Tak remained the undisputed king of the genre as week after week it has topped the ranks. This week, the channel garnered 93.9 per cent OTS.

     

    Hindi movies too saw a marginal rise with 0.4 per cent in the HSM with Sony Max being the blockbuster with 96.5 per cent OTS. Hindi GECs also didn’t stay behind and rose 0.1 per cent with DD National showing who is the boss when it comes to entertaining with 97.6 per cent.

     

    As for the bottom four, English entertainment channels failed to impress its viewers even after launching new shows. The genre saw the maximum drop with 3.5 per cent in OTS with AXN continuing to rule the roost with 79.4 per cent OTS.

     

    English movies channels too didn’t do well. The genre saw a drop of 3.1 per cent with Pix again topping the charts with 86.1 per cent OTS in the eight metros.

     

    English news as well as Business news in the eight metros were in the bottom four by registering a drop of 2.5 per cent and 2.4 per cent OTS respectively.

     

    Arnab’sTimes Now, however, never fails to impress its viewers. This time too it topped the list in the genre with 91.2 per cent OTS. As for the business news, CNBC Awaaz garnered 85 per cent OTS to be ranked one in the genre.

  • Chrome Data: Religious channels lead the chart in week 52

    Chrome Data: Religious channels lead the chart in week 52

    MUMBAI: It’s ironical to note that in the week when everybody is up for some celebration – partying, enjoying and vacationing – the viewership of religious channels have increased. Is it that the elders at home have got an easy access to the channels they want to watch in the absence of the younger members of the family? Or, is it that people at large want to wash off their sins at the yearend by spending some time in spiritual viewing?

    Whatever the reasons may be, we are saying all this because in the week 52 of Chrome opportunity to see (OTS), the religious channels are leading the chart. The genre gained 1.5 per cent as per the data provided by Chrome Data Analytics & Media. Among all the religious channels, Aastha ruled with 98.3 per cent in the Hindi speaking markets (HSM).

    And not that the viewers just enjoyed the bhajans and spiritual lessons, they were in for some musical retreat as well. The music channels were at the second position in the week 52. The music genre in the HSM gained 0.5 per cent with Sony Mix ahead of other channels with 88.5 per cent OTS.

    The Kids genres across India and English news channels in the eight metros didn’t witness much change as compared to last week. However, the genres were in the top four. While Cartoon Network leads in the kids’ genre with 87.3 per cent, Times Now led in the news category with 90.4 per cent OTS.

    As for the bottom four, English entertainment channels saw a huge drop with 3.8 per cent in the eight metros. Star World overtook AXN to gain the first position with 81.1 per cent.

    The business channels couldn’t grab the viewers attention even after special line-ups featuring the high and low points of the year 2013. The genre in the eight metros saw 1.9 per cent drop with CNBC Awaaz leading the way with 83.8 per cent.

    English movie channels and Hindi news channels in the eight metros and HSM, respectively, saw a dip with former witnessing a drop by 0.6 per cent and latter by 0.4 per cent. Pix was at the top with 88.4 per cent, while Aaj Tak registered 94.6 per cent OTS.

  • Chrome Data: Infotainment genre sees a rise

    Chrome Data: Infotainment genre sees a rise

    MUMBAI: While we thought it’s the news stories that the masses are interested in, the fact seems to be something different. While the TV viewers want to munch on news, it seems they also want it to be packaged in a way that’s entertaining and insightful. That’s the reason we assume that the infotainment genre is becoming popular by the day. At least that is what the data in week 51 of Chrome opportunity to see (OTS) reveals.

    For the second consecutive week in a row, the infotainment channels have seen a rise. According to the data provided by Chrome Data Analytics & Media, the genre witnessed a 0.6 per cent rise with Discovery Channel garnering the highest OTS among the players in the segment with 88.2 per cent OTS on a national level.

    While last week we thought it was the demise of Nelson Mandela that pulled viewers to the infotainment channels that were airing special features on this magnificent leader, this time there seems to be no specific reason for the genre to be popular. However, the genre is on a roll even at a time when a lot of interesting things are unfolding in the news space. Possibly, the launch of new and interesting shows and new seasons of popular shows is the reason behind bringing audience’s attention to the genre.

    However, movies still seem to be an enticing genre with English movie channels being the second in the list. The genre witnessed a 0.5 per cent rise in the eight metros as Sony Pix continued to woo its target audience and once again remained on top by getting 89.3 per cent OTS.

    The performance of religious channels also bettered as from being in the bottom four, the genre rose up and came at the third position in the Hindi speaking market (HSM). It rose by 0.2 per cent. Spirituality, it seems, is the way to the viewers’ heart; Aastha with its diverse line-up on spiritual shows topped the chart with 98.1 per cent OTS.

    The charm of the holiday season on kids is also reflective in this week’s data as the kid’s genre has witnessed a 0.1 per cent gain on an all India basis. One of the oldest channels in the genre, Cartoon Network, got 87.7 per cent OTS on an all India basis.

    As for the bottom four, English entertainment genre saw a drop of 5.4 per cent in the eight metros. AXN registered 82.9 per cent OTS while others lagged behind.

    Music channels also saw a drop of 0.8 per cent with Sony Mix garnering 87.7 per cent in the HSM. 

    Both English news channels as well as Hindi movie channels witnessed a decline of 0.6 per cent in eight metros and HSM respectively. Times Now ruled among the news channels with 91.6 per cent OTS, while Star Gold got 96.8 per cent OTS. 

  • Chrome Data: Mandela helps Infotainment channels gain OTS

    Chrome Data: Mandela helps Infotainment channels gain OTS

    MUMBAI: Last week, the world woke up to the news of the demise of Madiba aka Nelson Mandela. As the world came to terms with the loss of the man who changed and helped shape the history of South Africa, social media and media went berserk.

    Leave aside news channels, even the infotainment channels competed with each other to come up with more special segments on the revolutionary-turned-prisoner-turned-president-turned-legendary.

     

    And it shows in week 50’s  opportunity to see (OTS) data provided by Chrome Data Analytics & Media which keeps a tab on around 73 million TV homes nationally in analogue cable TV, digital cable TV and DTH. Infotainment channels were the biggest beneficiaries of the week with a gain of 3.6 per cent. Discovery Channel garnered the highest OTS among the players in the segment with its 89.1 per cent on an all India basis.

     

    Close behind was the English movies genre with a 3.3 per cent increase in the eight metros. As most channels gear up to air the biggest blockbusters to wrap up the year, movie buffs aren’t complaining. Sony Pix scored a 88.7 per cent in its OTS during week 50.

     

    Despite India losing to the Proteas in South Africa, sports buffs continued to tune into the action on the greens. The genre did appear in the top four categories with a  2.6 per cent gain. Ten Sports, the channel airing the matches, gained the most with 78.7 per cent OTS across India.

     

    The Delhi election aftermath did catch people’s attention with News channels in the eight metros seeing a jump of 1.9 per cent. Arnab Goswami’s Times Now topped the charts with 91.3 per cent OTS.  

     

    As for the bottom four categories, English entertainment channels saw a huge drop of 7.5 per cent in the eight metros. AXN registered 81.8 per cent OTS in the genre while others lagged behind.

     

    Religious channels saw a minor fall in the Hindi speaking market (HSM) at 0.6 per cent. Aastha channel continued to top the genre with a 97.9 per cent OTS.  Next in the line was the Hindi movie channel genre which sank 0.3 per cent with Star Gold continuing its golden run in the HSM with its 96.8 per cent OTS.

     

    Hindi News channels in the HSM region too saw a 0.3 per cent fall. Aaj Tak got the highest OTS at 93.6 per cent.