Tag: OTS

DD Sports & Star Sports gain highest OTS in genre: Chrome DM

MUMBAI: The sports genre marked the highest opportunity to see (OTS) among all categories in week 44 of Chrome Data Analytics & Media with 0.92 per cent growth. In this category, DD Sports gained the highest OTS with 92.7 per cent and Star Sports was the second most benefitted in terms of OTS with 81.7 per cent on an all-India including 1L+ market basis.

OTS is the actual census based percentage connectivity of a channel spread across 81 million homes.

English news genre ranked second in the gainers category with a growth of 0.48 per cent OTS in six metros. Rajyasabha TV gained the highest OTS with 95.3 per cent whereas Loksabha TV gained the second slot on the list with 94.9 per cent OTS.

The third position in the gainer’s list of OTS was grabbed by the kids genre with a growth of 0.48 per cent on an all-India including 1L+ market basis. In this category, OTS of Nickelodeon was leading the genre with 88.0 per cent whereas Cartoon Network stood second with 85.1 per cent OTS.

Hindi movies genre stood in fourth position in the list with 0.39 per cent growth in which Max lead with 94.3 per cent whereas Star Gold grabbed second position with 94.2 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis.

Last but not the least, the fifth position in gainers list is taken by the infotainment genre with a growth of 0.36 per cent. In this category, NGC topped the OTS chart with 91.0 per cent whereas History TV 18 was the second topper with 90.5 per cent on an all-India including 1L+ market basis.

Among the losers, music genre was the most affected genre with a drop of 6.96 per cent OTS on an all-India excluding 1L market basis with Sony Mix topping the chart with 90.2 followed by 9XM with 89.9 per cent OTS.

The religious genre recorded a fall of 0.58 per cent OTS on an all-India excluding 1L market basis. In this category, Sanskar grabbed highest OTS with 95.2 per cent followed by Aastha with 93.5 per cent OTS.

English movies reserved the third position in the losers list with a drop of 0.52 per cent. Movies Now and Star Movies bagged the top two positions with 54.1 per cent and 47.7 per cent, respectively, in six metros.

English GEC took the fourth position in the losers list with a drop of 0.26 per cent. In this category, Colors Infinity got first position with 46.6 per cent and Comedy Central reserved the second position with 44.9 per cent OTS in six metros.

Last among the losers was the business news genre that stood at the fifth position with a fall of 0.23 per cent OTS with Zee Business leading the chart with 85.0 per cent, followed by CNBC Awaaz with 83.5 per cent OTS in six metros.

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November 8, 2017
India TV & DD News have highest OTS in top Hindi news category: Chrome DM

MUMBAI: The Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 43 of Chrome Data Analytics & Media with 0.28 percent growth. In this category, India TV gained the highest OTS with 99.5 per cent and DD News was the second most benefitted in terms of OTS with 99.1 per cent on an HSM (Hindi-speaking market) excluding 1L market basis.

OTS is the actual census based percentage connectivity of a channel spread across 81 million homes

English movies genre ranked second in the gainers category with a growth of 0.25 per cent OTS in six metros. Movies Now gained the highest OTS with 54.5 per cent whereas Star Movies gained the second slot on the list with 48.4 per cent OTS.

The third position in the gainer’s list of OTS was grabbed by Hindi movies with a growth of 0.16 per cent on an HSM (Hindi-speaking market) excluding 1L market basis. In this category, OTS of Max was leading the genre with 94.0 per cent whereas Star Gold stood second with 93.8 per cent OTS.

English news genre pocketed the fourth position in the list with 0.16 per cent growth in which Rajyasabha TV led with 95.2 per cent whereas Loksabha TV grabbed second position with 94.9 per cent OTS in six metros.

Last but not the least, the fifth position in gainers list is taken by the business news genre with a growth of 0.15 per cent. In this category, Zee Business topped the OTS chart with 85.2 per cent whereas CNBC Awaaz was the second topper with 83.4 per cent in six metros.

Among the losers, English GEC was the most affected genre with a drop of 0.80 per cent OTS in six metros with Colors Infinity topping the chart with 46.8 followed by Comedy Central with 45.2 per cent OTS.

Sports genre recorded a fall of 0.72 per cent OTS on an all-India including 1L+ market basis. In this category, DD Sports grabbed highest OTS with 90.3 per cent followed by Star Sports 2 with 82.0 per cent OTS.

Hindi GEC reserved the third position in the losers list with a drop of 0.43 per cent. Star Utsav and Zee Anmol bagged the top two positions with 99.0 per cent and 96.0 per cent, respectively, on an HSM (Hindi-speaking market) excluding 1L market basis.

Infotainment took the fourth position in the losers list with a drop of 0.38 per cent. In this category, NGC got first position with 91.2 per cent and History TV 18 reserved the second position with 89.9 per cent OTS on an all-India including 1L+ market basis.

Last but not the least, Music genre stood at the fifth position with a fall of 0.24 per cent OTS with Sony Mix leading the chart with 90.3 per cent, followed by 9XM with 89.3 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis.

November 1, 2017
Business news most benefitted, English GEC most affected genres: Chrome DM

MUMBAI: With a growth of 1.04 per cent as compared to last week (35), the Business news genre marked the highest opportunity to see (OTS) among all categories in week 36 of Chrome Data Analytics & Media.

In the business news category, Zee Business gained the highest OTS in six metros with 85.2 per cent whereas NDTV Profit/Prime was the most affected in terms of OTS with 47.5 per cent.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH.

The second position in the gainer’s list of OTS was grabbed by the English movies genre with the growth of 0.50 per cent in six metros. Movies Now was the most benefitted channel in this category with 53.6 per cent whereas Sony Pix was the most affected one with 45.9 per cent OTS.

Religious genre saw little less growth of 0.16 per cent in week 36 as compared to the last week (35), which was 0.33 per cent. In this category, OTS of Sanskar was leading the genre with 96.2 per cent on an HSM (Hindi-speaking market) excluding 1L-market.

The youth genre hopped on to the fourth position in the list with 0.12 per cent growth and MTV catered to 88.4 per cent OTS on an HSM (Hindi-speaking market) excluding 1L-market.

The fifth position in gainers list was bagged by the sports genre with a growth of 0.09 per cent. In this category, DD Sports is topping the OTS chart with 95.6 per cent on an all-India basis in week 36 of Chrome DM.

Among the losers, the English GEC was the most affected genre with a drop of 0.74 per cent OTS in six metros with AXN recording the highest fall in ratings in the segment with 94.4 per cent whereas Colors Infinity still maintained to keep on the top with 47.7 per cent OTS.

The Hindi News category recorded a fall of 0.53 per cent OTS on an HSM (Hindi-speaking market) excluding 1L-market. Aaj Tak was the most affected among the top 5 channels in this genre with 94.1 per cent, whereas India TV maintained to be on the top in the list with 99.6 per cent OTS in week 36.

Infotainment and ‘kids all-India’ pocketed third and fourth positions with a drop of 0.23 per cent and 0.12 per cent, respectively. The Discovery channel in the infotainment genre and Pogo in kids were the most affected channels in the Top 5 chart with 75.8 per cent and 74.3 per cent, whereas NGC and Nickelodeon topped the chart with 91.9 per cent and 88.9 per cent, respectively.

Hindi Movies genre stood at the fifth position with a fall of 0.11 per cent OTS with Movies OK holding the last position in the Top 5 channels’ chart with 90.4 per cent and Sony Max leading the chart with 93.9 per cent OTS on an HSM (Hindi-speaking market) excluding 1L-market.

September 13, 2017
Nickelodeon emerges leader in top kids genre: Chrome

MUMBAI: ‘Kids – All-India’ was the most benefitted genre with 1.10 per cent wherein Nickelodeon topped the chart with 87.9 per cent opportunity to see (OTS) in week 31, Chrome Data Analytics & Media reported.

Next in the tally was ‘Religious’ genre Exd with a growth of 0.97 per cent with Sanskar leading the genre with 96.3 per cent OTS on an HSM Excel <1L market basis.

‘Business News’ genre was third in the row with a growth of 0.88 per cent in six metros and led by Zee Business with 84.2 per cent OTS. This was followed by ‘Infotainment’ genre on the fourth position with 0.61 per cent in six metros with NGC leading the chart with 91.6 per cent OTS.

Last, but not the least, ‘English GEC’ genre was on the fourth position with 0.45 per cent in six metros with Colors Infinity leading the chart with 47.6 per cent OTS.

Among the losers this week, the ‘Hindi GEC’ genre recorded a fall of 0.07 per cent in HSM Excel <1L market. DD National was the most affected channel in the genre with 99.3 per cent.

OTS in ‘English movies’ genre in six metros decreased by 0.06 per cent with Movies Now being the most affected channel in the genre with 49.0 per cent.

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English GEC genre grew by 0.24%, CNBC Awaaz most hit: Chrome

Hindi Movies genre grew by 1.36%, Sony Max tops with 93.9% OTS: Chrome

August 11, 2017
English News OTS growth doubles over last week, Hindi movies most hit: Chrome

MUMBAI: English News channel viewership growth as doubled over the last Chrome week.

The English news genre, in Chrome week 21, witnessed a growth of 20.7 per cent Opportunity To See (OTS), according to Chrome Data Analytics. The genre registered 10.6 per cent OTS in week 20. Loksabha TV led the section with 94.6 per cent OTS.

Next on the list was the youth genre across HSM with a growth of 4.0 per cent OTS. MTV emerged as the channel which benefited the most in the genre with 90.9 per cent OTS.

The kids section was next in line generating positive ratings, 1.1 per cent OTS with Cartoon Network being the most gained channel at 84.7 per cent OTS.

Hindi GEC genre across HSM saw a growth of 0.5 per cent, wherein DD National recorded 98.2 per cent OTS in week 21.

Amongst the losers of week 21, the Hindi movies genre was the one most affected. The genre dropped by 8.3 per cent in HSM with Star Gold leading the tally with 93.6 per cent OTS. Religious genre was the next in the queue that suffered with a drop of 5.9 per cent.

Aastha led the genre with 95.6 per cent OTS. Infotainment, on the third slot witnessed a drop of 3.8 per cent OTS. NGC led the list with 91.0 per cent OTS.

Hindi news section dropped by 3.6 per cent with India TV leading the genre with 99.5 per cent OTS. Last but not the least, Business news genre dropped by 2.7 per cent with CNBC Awaaz with 84.4 per cent OTS.

May 30, 2017
English news genre grows only 10% in Chrome week 20

MUMBAI: In week 20, the English movies emerged as the number one genre in six metros with a growth of 34.4 per cent opportunity to see (OTS), according to market researcher Chrome Data Analytics. Movies Now led the section with 48.8 per cent OTS.

Next on the list was the English GEC genre with a growth of 25.1 per cent OTS. Colors infinity emerged as the channel which benefited the most in the genre with 47.7 per cent OTS.

The sports genre was next in line, which generated positive ratings and was up by 14.3 per cent OTS with DD Sports being the most benefited channel at 94.7 per cent OTS.

The English news genre in six metros market saw a growth of 10.6 per cent, wherein Loksabha TV recorded a 94.9 per cent OTS in week 20.

The kids genre across India registered a growth of 10.0 percent with Cartoon Network leading with 84.5 OTS.

Amongst the losers of week 20, were the religious channels.. The genre dropped by 5.3 per cent in HSM with Sanskar leading the tally with 95.8 per cent OTS.

May 23, 2017
Colors Infinity tops English entertainment; DD leads HSM news

MUMBAI: The last week of 2016, that is, week 52 witnessed English Entertainment emerging as the number one gainer in week 39 of Chrome Data and Analytics. The sector registered 16.0 per cent opportunity to see (OTS) and Colors Infinity led the genre with 45.7 per cent OTS.

Next in the row is Hindi News in Hindi-speaking market (HSM) which recorded 14.7 per cent of OTS with DD News leading the sector with 98.6 per cent OTS.

English News genre stood at three number with 10.9 per cent OTS and Loksabha TV bagged the first spot with 93.5 per cent OTS.

Hindi Movies genre registered 9.8 per cent OTS across HSM market with Max in the lead with 93.0 per cent OTS.

The music segment in the same market registered 8.6 per cent OTS with Sony Mix topping the chart with 91.0 per cent OTS.

Sports, religious and youth genres are among the losers of week 51. Sports section across India bagged 1.4 per cent OTS and DD sports became the most viewed channel in that segment with 91.6 per cent OTS. Religious genre recorded 1.3 per cent OTS with Aastha in the lead with 99.0 per cent OTS.

Last in the same category is the youth genre across Hindi-speaking market with 0.4 per cent OTS and Channel V registered 89.0 per cent OTS.

January 3, 2017
Colors Infinity tops English entertainment; DD leads HSM news

MUMBAI: The last week of 2016, that is, week 52 witnessed English Entertainment emerging as the number one gainer in week 39 of Chrome Data and Analytics. The sector registered 16.0 per cent opportunity to see (OTS) and Colors Infinity led the genre with 45.7 per cent OTS.

Next in the row is Hindi News in Hindi-speaking market (HSM) which recorded 14.7 per cent of OTS with DD News leading the sector with 98.6 per cent OTS.

English News genre stood at three number with 10.9 per cent OTS and Loksabha TV bagged the first spot with 93.5 per cent OTS.

Hindi Movies genre registered 9.8 per cent OTS across HSM market with Max in the lead with 93.0 per cent OTS.

The music segment in the same market registered 8.6 per cent OTS with Sony Mix topping the chart with 91.0 per cent OTS.

Sports, religious and youth genres are among the losers of week 51. Sports section across India bagged 1.4 per cent OTS and DD sports became the most viewed channel in that segment with 91.6 per cent OTS. Religious genre recorded 1.3 per cent OTS with Aastha in the lead with 99.0 per cent OTS.

Last in the same category is the youth genre across Hindi-speaking market with 0.4 per cent OTS and Channel V registered 89.0 per cent OTS.

January 3, 2017
English entertainment gains; Hindi GECs lose: Chrome

MUMBAI: English Entertainment emerged as the number one gainer in week 39 of Chrome Data and Analytics. The sector registered 30.4 per cent opportunity to see (OTS) and Comedy Central led the genre with 45.6 per cent OTS.

Next in the row is Hindi News in Hindi-speaking market (HSM) which recorded 27. 2 per cent of OTS With DD News leading the sector with 97.7 per cent OTS.

Kids genre on an all-India basis registered an increase of 12.4 per cent of OTS. Cartoon Network bagged the first position in the sector with 81.0 per cent of OTS. English Movies on the other hand grabbed the fourth slot in the list of gainer with 11.2 per cent of OTS and Movies Now emerges as the number one channel with 46.9 per cent of OTS.

Last but not the least, the sports genre across India registered 6.5 per cent OTS with DD Sports leading the sector with 91.7 per cent OTS.

The music genre, Hindi Movies, Hindi GEC, religious and English news are among the sectors which fail to garner positive ratings.

The music genre this week witnessed a drop of 17.8 per cent of OTS led the top loser list and Sony Mix topped the genre with 90.8 per cent of OTS. Hindi Movies in HSM dropped by 17.4 per cent with Max leading the space with 93.0 per cent of OTS.

Along with Hindi movies genre, Hindi GEC too saw a drop and decreased by 6.2 per cent. DD National garnered 98.9 per cent of OTS.

Religious sector witnessed a fall of 4.3 per cent of OTS and Aastha led the list with 98.9 per cent. English News in six metros registered 3.7 per cent fall. Lok Sabha emerged as the most affected channel with 93.5 per cent of OTS.

December 12, 2016
English entertainment gains; Hindi GECs lose: Chrome

MUMBAI: English Entertainment emerged as the number one gainer in week 39 of Chrome Data and Analytics. The sector registered 30.4 per cent opportunity to see (OTS) and Comedy Central led the genre with 45.6 per cent OTS.

Next in the row is Hindi News in Hindi-speaking market (HSM) which recorded 27. 2 per cent of OTS With DD News leading the sector with 97.7 per cent OTS.

Kids genre on an all-India basis registered an increase of 12.4 per cent of OTS. Cartoon Network bagged the first position in the sector with 81.0 per cent of OTS. English Movies on the other hand grabbed the fourth slot in the list of gainer with 11.2 per cent of OTS and Movies Now emerges as the number one channel with 46.9 per cent of OTS.

Last but not the least, the sports genre across India registered 6.5 per cent OTS with DD Sports leading the sector with 91.7 per cent OTS.

The music genre, Hindi Movies, Hindi GEC, religious and English news are among the sectors which fail to garner positive ratings.

The music genre this week witnessed a drop of 17.8 per cent of OTS led the top loser list and Sony Mix topped the genre with 90.8 per cent of OTS. Hindi Movies in HSM dropped by 17.4 per cent with Max leading the space with 93.0 per cent of OTS.

Along with Hindi movies genre, Hindi GEC too saw a drop and decreased by 6.2 per cent. DD National garnered 98.9 per cent of OTS.

Religious sector witnessed a fall of 4.3 per cent of OTS and Aastha led the list with 98.9 per cent. English News in six metros registered 3.7 per cent fall. Lok Sabha emerged as the most affected channel with 93.5 per cent of OTS.

December 12, 2016