MUMBAI: Football’s governing body Fifa’s marketing agency Infront Sports and Media has signed an exclusive new media broadcast agreement with SMG Broadband a wholly-owned subsidiary of Shanghai Media Group (SMG). The deal is for the World Cup which takes place in Germany later this year.
The rights granted are in the mobile telephony and internet arenas and include up to four minutes of video material per match for ‘near-live’ and/or delayed highlight coverage via mobile networks as well via the Internet.
SMG BB will exploit these rights on its own Internet platform and intends to collaborate with third parties in the territory for the distribution of mobile video content.
The agreement covers all 64 matches of the World Cup. It is exclusive for China, the world’s largest mobile telephony market, with more than 350 million subscribers, and the second largest World Wide Web market, with 111 million users. Additionally SMG has acquired full access to the archive material from the 2002 Fifa World Cup, which took place in Korea and Japan.
Infront CEO Oscar Frei said, “We are delighted to be working with the Shanghai Media Group in this exciting breakthrough. We already have an established relationship through Infront’s joint venture with the Chinese Basketball Association and Shanghai Media Group is also the official broadcaster of the Chinese Super League in football. They are as dedicated to sport as we are and our partnership will mean that – together – we can conquer another new frontier in coverage of the Fifa World Cup.”
SMG is a multimedia television and radio broadcasting, news and Internet company.
Tag: Oscar Frei
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Shanghai Media Group signs new media deal for Fifa World Cup
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Infront signs football World Cup TV rights deal in Indonesia
MUMBAI: Infront Sports & Media and PT Surya Citra Televisi (STCV) have signed an agreement for the Indonesian broadcast rights to the 2006 Fifa World Cup and the FIFA Additional Events 2003 – 2006.
The television network is a leading, free-to-air national broadcaster in Indonesia and a new television partner for Fifa and Infront. Indonesia has South East Asia’s largest population at 219.9 million.
SCTV’s Reza Pribadi added, “We are delighted with the agreement with Infront, which secures the 2006 Fifa World Cup for our network, as well as the other important FIFA additional events. Interest in football has been at an all time high in Asia following the successful 2002 Fifa World Cup in Korea and Japan and we look forward to 2006 with keen anticipation.”‘
Infront Sports & Media is Fifa’s exclusive television partner. The organisations CEO Oscar Frei said, “Indonesia is an important market in Southeast Asia, by virtue of its size and football enthusiasm. It is good that we will be working with a national broadcaster, who will deliver the maximum audience and give the Fifa events the exposure they deserve”.
The STCV agreement follows a series of recent announcements from Infront, including with NOS for Holland, Hong Kong Cable for Hong Kong and Leading Independent Media (LiM) for the territory of Sub Saharan Africa. -
Hong Kong Cable signs for 2006 FIFA World Cup
SWITZERLAND: Infront Sports & Media has signed an exclusive agreement with Hong Kong Cable Television (Hong Kong Cable) for the Hong Kong television rights to the 2006 FIFA World Cup. Hong Kong Cable is a wholly-owned subsidiary of the i-Cable Communications Group.
The agreement follows the companys successful carriage of the 2002 FIFA World Cup Korea/Japan. It took place in the same Asian time zone and proved to be popular with viewers. Hong Kong Cable which claims to be the leading pay television service provider in Hong Kong has established a leading position in sports programming and the FIFA World Cup. The broadcaster considers the event to be on its ‘must have’ programming list. It will be the highlight of its 2006 schedule.
Infront CEO Oscar Frei was quoted in an official release saying, “We welcome the agreement with Hong Kong Cable for the 2006 event. The majority of the 2002 broadcast partners are also continuing their involvement by covering the 2006 FIFA World Cup. This is a strong indicator of their satisfaction with this unique television property and its key role in building audiences and enhancing schedules.”