ITV

Tag: Orra

  • Infectious Advertising hires Divesh Mehta and Kiran Salkar for key roles

    Infectious Advertising hires Divesh Mehta and Kiran Salkar for key roles

    MUMBAI: Infectious Advertising has just doubled its dose of creative and strategic medicine and the side effect could be potent campaigns. The independent agency has onboarded two industry veterans: Divesh Mehta as associate vice president planning and Kiran Salkar as creative director for art, bolstering both its brand strategy muscle and design flair.

    Mehta, who clocks in nearly 15 years in marketing communications, was a founding member of an omni-channel apparel brand that shook up casual wear retail. His advertising innings have spanned BFSI, finance, hospitality, pharma and heavy industry, all with the belief that “the right strategic intervention can transform client business.” On his move, Mehta said Infectious’ work is “both rooted and refreshing the kind of energy I want to be part of.”

    Salkar also brings over 15 years of adland experience, leading campaigns for marquee brands like Lux, Sunsilk, BMW, Tata Motors, Parle, Taj, SBI and Orra. An illustrator at heart with a photographer’s sensibility, he’s known for marrying bold aesthetics with brand storytelling. “I’m excited to join Infectious and look forward to doing some kickass work,” he said, adding that he’s been following the agency’s work “for a while” and likes what he’s seen.

    Co-founders Nisha Singhania and Ramanuj Shastry called the duo’s arrival a shot in the arm: “Both bring the attitude and skill sets needed to take Infectious to the next level.” With Mehta’s strategic scalpel and Salkar’s visual sizzle, the agency looks set to turn more heads and maybe win a few more awards in the months ahead.

  • Love takes over Platinum this Valentine’s Day

    Love takes over Platinum this Valentine’s Day

    MUMBAI: Love deserves an expression. But do phrases like “falling for you”, “blinded by love”, “head over heels”, “madly in love” hold true today? Are they relevant? Is that what we want love to feel like in a modern world that aspires for equality, empowerment and respect for individuality?  A state where one loses one’s sense of rational thinking is dizzy and confused seems like sharp contrast. While love is meant to be great high, one that uplifts you then must its expressions all somehow pull you down?

    Dinner dates at expensive restaurants, over the top romantic gestures – sure sound nice in a film, but don’t they tend to preoccupy your thoughts, misdirect your efforts /expectations and create a shift in focus. Instead of thinking of how to make this relationship more real for today, a more meaningful partnership, don’t they serve to lead you into believing something else?

    This month of love – “LOVE” itself comes alive and questions the relevance of these expressions and gestures.

    Platinum Days of Love brings alive a unique four week digital and social campaign personifying love and infusing new and refreshed meaning into expressions and gestures around Valentine’s Day. Reimagining love to mean a relationship that makes two people greater together. In the days leading up to Valentine’s Day, each day LOVE will write an open letter that questions outdated expressions, frivolous gestures, rituals and days offering its modern perspective on relationships, urging couples to embrace acts and gestures that are more meaningful.

    And that’s not all – One of the most interesting features that Platinum Days of Love adds to this campaign is the “Love Bot”. The Love Bot works in the form of a voice-based ‘google assistant’, suggesting meaningful ways to celebrate Valentine’s day – including the best way to express your love to your partner, to surprise your loved one and also to buy him or her the perfect Valentine’s Day gift!

    The entire campaign is supported by PDOL’s acclaimed #GreaterTogether digital film that celebrates couples who can come together to build an even more formidable force where differences add perspective and similarities are built on to make one stronger.

    “It’s time we replace and reimagine the vocabulary around love and relationships from one that rejects and undermines the potential of an individual, cues compromise and sacrifice to one that demonstrates how two individuals can come together to build something greater. Can go from strength to strength.  Falling, blinded, taking the plunge all land up seeming like one has been severely compromised. Couples today aspire for a love that empowers and uplifts – where together builds a greater partnership at every level. Where gestures don’t leave you skeptical because they are so over the top but rather reassured- said Platinum Guild International India consumer marketing director Sujala Martis.

    “Reimagining love is a natural fit for today’s couples. They have stopped believing in archaic definitions of love and believe in love that empowers them. With this campaign, this Valentine’s Day we want couples to look beyond over the top, frivolous ways to celebrate; and take a more meaningful approach. The idea was to not make this a preachy campaign and hence the conversation is led by Love. Love that’s meaningful and the one that makes you greater together” – said DentsuWebchutney client services Harsh Shah

    Known for meaningful designs crafted in rare platinum – apt for when a relationship too mirrors rare qualities. PDOL has curated a collection of six exquisite Platinum Love Bands in its “Greater Together” collection. The designs of each pair stands for a unique promise that enables couples to be #GreaterTogether. The collection will be available to purchase across leading jewellery retail stores in India from the 25 of January until 15 February.

    The campaign is live across digital platform from the 25 of January until 15 February.

  • Pure and eternal Platinum Ganesha Pendants by ORRA

    Pure and eternal Platinum Ganesha Pendants by ORRA

    Mumbai: On the occasion of Ganesh Chaturthi celebrated all over India, ORRA – India’s finest jewellery retail chain, offers a spiritually line of Ganesha pendants in pure and eternal white platinum. Captured in silhouette and delicate design forms this modern yet traditional interpretation of Lord Ganesh in precious platinum is the perfect gift of love for this season.

     

    A pristine way to show love and devotion towards Lord Ganesh with an eternal metal that keeps its natural white colour for a lifetime and does not fade or tarnish with time and promises to stay with you always. In terms of purity, platinum jewellery is 95% pure, as compared to 18k gold, which is 75% pure. The colour white symbolises purity and the never-fading commitment of platinum is an important feature when capturing it in a sacred form.

     

    Mr. Vijay Jain, CEO ORRA says, “Taking inspiration from divine symbols, our range of spiritual jewellery includes contemporary designs with a traditional influence. For consumers seeking to usher the festivities with the ultimate symbol of Lord Ganesh, spiritual platinum pendants are an ideal choice. Platinum demand in the market is on an upward trend, especially amongst the younger lot. The pure, rare and eternal qualities of the metal have a deep resonance with this set of consumers, who choose platinum for its inherent features.”

  • Rediffusion Y&R stages management reshuffle

    Rediffusion Y&R stages management reshuffle

    MUMBAI: The communications agency, Rediffusion – Y & R, has made top level management changes in its Mumbai and Southern operations.

    Group executive vice president – Eastern region Amitava Sinha has been appointed as chief operating officer – East and South, while business head of Mumbai, Neville Medhora, has been promoted as vice president – Mumbai.

    Following the exit of Meenakshi Achan, the agency will now have N Padmakumar leading the creative forces at Rediffusion as the agency‘s national creative director.

    Sinha’s elevation is a key strategic change leading to the restructuring of the operations of Rediffusion – Y & R in South and East.

    Sinha joined Rediffusion Y& R in October 2003 as head of the Kolkata operations and subsequently assumed a group role.

    In his career spanning over 25 years, Sinha has worked on various brands including Gold Flake, Wills, Scissors, Eveready, Harpic, Cherry Blossom, Bata, Tata Steel, Berger Paints, Spencer‘s, Ananda Bazar Patrika and IFB.

    Said Sinha, “I have been a part of the growth story for East at Rediffusion. I am very excited about the opportunities that the Southern market presents with respect to the multitude of brands that we can work on. I am confident of leveraging the synergies of our talent pool across offices through enhanced collaboration while working very closely with Rajappa.”

    Medhora joined Rediffusion Y&R around three years ago. Prior to joining Rediffusion, he was at TBWA, Delhi, as GM – client servicing and has also worked with Saatchi and Saatchi as group account director.

    Over the last 15 years, he has worked on brands such as Nano, Taj Group of Hotels, Kingfisher Airlines, Rasna, Orra, Sugarfree, Bombay Realty, Bank of India, Kaya, Adidas, Pedigree, Michelin, Moser Baer, National Geographic and the History Channel.

    Medhora added, “Rediffusion – Y&R Mumbai has an eclectic mix of clientele where some great work has been delivered. I will continue to focus on the mandate of driving growth, quality of work and collaborating across offices to deliver world-class communication solutions for our client brands.”
     

  • It’s raining diamonds on Big 92.7 FM

    It’s raining diamonds on Big 92.7 FM

    MUMBAI: Big 92.7 FM has launched a unique on-air contest Kiske Naam Inaam in Delhi and Mumbai. The contest enables listeners to win diamonds every hour by sending their names to Big FM.

    This is part of the programming strategy by the FM station to beef up its breakfast band 7 to 10 in Mumbai and 7 to 11 in Delhi. One registered name will be selected every hour and on answering questions will receive a diamond voucher from Orra, the sponsors of this contest.

    The show also has an in studio numerologist to explain the inner implications of the name and explain the fortune that a name can bring. Everyday three lucky winners can win diamonds in Delhi and 2 lucky winners in Mumbai.

    Big 92.7 FM national programming head Mr Manav Dhanda says, “The unique contest Kiske Naam Inaam will add fizz to the monotonous lives of millions of people who can just try their fortunes by sending their names to the breakfast show of Big 92.7 FM. Through this program we emphasize the commitment of Big 92.7 FM to offer Big entertainment.

    We are providing an opportunity to our valued listeners to win diamonds that everyone yearns for. We wish that each and every one of the participants win and help make the show a big success.”