ITV

Tag: Ormax

  • Ormax predicts 60% slot growth for Zee with ‘Hitler Didi’

    Ormax predicts 60% slot growth for Zee with ‘Hitler Didi’

    MUMBAI: Zee TV‘s latest fiction show, Hitler Didi, may have a first-week average TVR of 1.6 at the 8 pm slot.

    The predicted opening is a 60 per cent growth on the current rating of 1 TVR for ‘Shobha Somnath Ki‘.

    The predictions are according to Ormax Media‘s predictive model based on their awareness tracking tool Showbuzz. The media consulting and research firm said that the actual TVR may vary by up to 15 per cent, depending on the actual content of the programme.
     
    As per Ormax, the show has scored 15 per cent on Unaided Awareness and 84 per cent on Total Awareness on Showbuzz amongst female audiences, in the week before its launch. This is the best performance for a Zee TV fiction show on Showbuzz since the last two years. In November 2009, ‘Yahan Main Ghar-Ghar Kheli‘ had scored 17 per cent and 78 per cent respectively one week before its launch.

    Showbuzz tracks awareness of new programmes across six markets. Data over the last two years has been used to create a predictive model for fiction shows. The model predicts the opening week reach of the launches, which can then be used to arrive at indicative TVR, assuming a certain level of content.

    The model takes into account the marketing buzz created by the show, the performance of the slot, competitive scenario, overall channel performance, audience flow from one show to the other and the category of the programme.

  • Pepsi is most recalled brand after India Vs Bangladesh match: Ormax

    Pepsi is most recalled brand after India Vs Bangladesh match: Ormax

    MUMBAI: Pepsi has emerged as the most recalled brand advertised (unaided level) after the first Cricket World Cup match, which was played between India and Bangladesh on 19 February.

    This result is according to Ormax Media’s syndicated study on ICC World Cup – Day After Cricket (DAC).

    As per the study, the top five brands recalled at an unaided level were Pepsi, Vodafone, Airtel, Lay’s and Reliance. 
     
    The five brands which scored the highest on ad likeability were – Cadbury’s Dairy Milk Silk, Pepsi, Vodafone, Hero Honda and Reebok.

    Day After Cricket is an industry-wide syndicated study that measures the advertising effectiveness on cricket – World Cup 2011 and IPL 4.
     
    The track for the study is being conducted daily during the event, across nine cities – Mumbai, Pune, Ahmedabad, Delhi, Lucknow, Kolkata, Hyderabad, Bangalore and Chennai.

    The TG for the study is 15-44-year-olds, SEC AB. 
     
    The daily and weekly reports focus on top of mind (TOM) recall, unaided recall, ad likeability and innovation association recall. The mid and end-tournament reports will focus on macro understanding and analysis of cricket advertising.
     

  • Suhaana replaces Anandi in Ormax’s character study

    Suhaana replaces Anandi in Ormax’s character study

    MUMBAI: Suhaana, the protagonist of Star Plus’ popular show Sauraal Genda Phool, has replaced Balika Vadhu’s Anandi to become the most popular character among the Hindi general entertainment channels (GEC) audiences.

    This finding has come from the media research and consulting firm Ormax Media’s sixth edition of Characters India Loves (CIL) study. 
     
    Since CIL’s inception in August 2009, this is for the first time that a character has dislodged Anandi from her No 1 position. Surprisingly, Anandi is not even featuring among the top 10 list and is now on number 11.

    As per CIL, Suhaana’s share among the fiction characters has grown by 66 per cent in the last three months. 
     
    Meanwhile, Jethalal (Tarak Mehta Ka Ooltah Chashma) continues to maintain the second position followed by Pratigya (Pratigya), Archana and Maanav (Pavitra Rishta) at third, fourth and fifth place respectively.

    This sixth track of the study was conducted during December last year and January. The interviews were conducted among 2,600 respondents in six cities – Mumbai, Delhi, Ahmedabad, Lucknow, Indore and Jalandhar, among 15-44 males and females, in SEC ABC.
     
    CIL is a quarterly study to measure the popularity of characters on Indian television. The report lists the top fiction and non-fiction characters across gender, age, SEC and market segments. Further, a section of the report illustrates reasons for likeability of the top characters.