MUMBAI: Popcorn flew off the shelves and the tills rang louder than ever in 2025, as Indian cinema delivered its biggest box-office performance on record. According...
Mumbai: As per an Ormax report, streaming has become India’s preferred choice for content consumption, boasting over 480 million OTT users. Its convenience and accessibility, allowing...
MUMBAI: Colors’ new show, ChhotiSarrdaarni, launched on July 1, 2019, has been performing very well for the channel. The show became the top show on the...
MUMBAI: There is no dearth of creativity in the country and to give a new meaning to how content is generated, Colosceum Media and Ormax Media,...
MUMBAI: ‘Humour is pretty much the key to kids’ relaxation and that’s what we do at Nickelodeon (Nick),” says Viacom18 EVP and business head kids cluster...
MUMBAI: According to The Ormax Bollywood Audience Report 2013 (TOBAR 2013), a syndicated industry study conducted by media insights firm Ormax Media, internet and music channel...
MUMBAI: Media insights firm Ormax Media announced the launch of Ormax Brand Matrix (OBM), a viewership maximisation tool. Broadcasters across categories can utilise OBM to identify...
MUMBAI: Fevicol leads the list of brand that tied up with Salman Khan‘s Dabangg 2, according to an independent study conducted by research agency Ormax Media....
Mumbai: ‘Veera‘ is set to grow the 10.30 pm slot for Star Plus by at least 30 per cent in its first week of airing, Ormax...
MUMBAI: Media research and consulting firm Ormax Media has launched a proprietary model for brand association measurement. The tool, Mpact, measures the strength of association of...
MUMBAI: Bheem is the favourite television character among kids followed by Doraemon, according to the sixth edition of Ormax Media‘s kids‘ favourite character ranking study Small...
MUMBAI: Zee TV‘s latest fiction show, Hitler Didi, may have a first-week average TVR of 1.6 at the 8 pm slot. The predicted opening is a...
MUMBAI: Pepsi has emerged as the most recalled brand advertised (unaided level) after the first Cricket World Cup match, which was played between India and Bangladesh...
MUMBAI: Suhaana, the protagonist of Star Plus’ popular show Sauraal Genda Phool, has replaced Balika Vadhu’s Anandi to become the most popular character among the Hindi...