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Tag: Ormax Report

  • Sankranthi boosts box office to Rs 1,013 crore as Telugu films dominate the month

    Sankranthi boosts box office to Rs 1,013 crore as Telugu films dominate the month

    MUMBAI: January 2025 kicked off with a bang for the Indian box office, fuelled by blockbuster Telugu festival releases. According to Ormax Media’s latest report – The India Box Office Report: January 2025, films released this month grossed a staggering Rs 1,013 crore domestically, proving that Sankranthi remains one of the most lucrative periods for cinema. With three major Telugu releases driving the momentum, the industry witnessed a stellar start to the year.

    Telugu cinema stole the show, contributing Rs 480 crore to the month’s total. Sankranthiki Vasthunam emerged as the undisputed box office king, grossing over Rs 200 crore, cementing its place as January’s highest-grossing film. The festive fever didn’t stop there—Game Changer and Daaku Maharaaj also capitalised on the Sankranthi rush, ensuring Telugu cinema’s 44 per cent language share.

    Top performers of January 2025

    Despite its dominance, Telugu cinema wasn’t alone in the limelight. The Hindi film Sky Force, the only significant Hindi cinema release of the month, crossed the Rs 100 crore mark, though it wasn’t enough to push Hindi’s overall share past 30 per cent. Tamil cinema also made its presence felt with Madha Gaja Raja, which managed to cross Rs 50 crore, securing its spot among the top earners.

    Here’s how the top five films fared:

    1.   Sankranthiki Vasthunam – Rs 200 crore+

    2.   Sky Force – Rs 100 crore+

    3.  Game Changer – Rs 100 crore+

    4.   Daaku Maharaaj – Rs 100 crore+

    5.   Madha Gaja Raja – Rs 50 crore+

    Box Office Report

    While Hindi cinema had a relatively muted start to 2025, the industry is expected to rebound with upcoming big-ticket releases. With only Sky Force in contention, Hindi films struggled to maintain their traditional dominance. However, with several high-profile movies slated for February and beyond, the playing field may soon level out.

    Ormax tracks gross box office (GBO) for consistency across industries. Films releasing in multiple languages have their collections assigned accordingly. Figures are credited to the month of release, even if business spills into subsequent months. For instance, Kalki 2898 AD (released 27 June 2024) saw significant earnings in July but was reported under June’s total.

    Some films remain in theatres at the time of reporting. Their projected collections are included, with final numbers updated in subsequent editions.

    As February approaches, industry watchers are keenly observing how upcoming films will shape the box office landscape. With Sankranthi delivering fireworks, all eyes are now on Hindi cinema’s next move. Will Hindi cinema reclaim its dominance, or will Telugu films continue their reign?

     

  • India’s theatre-going population surges 29 per cent in 2023, reaching 15.7 Crore, reveals new Ormax report

    India’s theatre-going population surges 29 per cent in 2023, reaching 15.7 Crore, reveals new Ormax report

    Mumbai: A new annual report from media analytics firm Ormax Media, titled Sizing The Cinema: 2024, sheds light on the growth of the Indian theatrical market. The report, based on research conducted in January 2024 among 8,500 Indian audiences across both urban and rural areas, reveals significant growth in the number of theatre-goers in India vis-à-vis the previous year.

    According to the report, India now has 157.4 Million or 15.7 Crore theatre-goers i.e., those who watched at least one film in a theatre in 2023. This not only marks a 29% increase compared to the previous year (12.2 crore) but also surpasses the pre-pandemic level (14.6 crore) by 8%.

    A graph of progress on a graph

    Description automatically generated with medium confidence

    These 15.7 Crore audience contributed to the 94.3 Crore footfalls at the domestic box office in 2023, which comes to an average of 6.0 films watched by a typical theatre-goer in India, across all languages put together.

    The report also provides demographic (age, gender), geographic and language-wise breakdown of the theatrical audience. Hindi-language cinema has seen the most significant growth, with its audience rising to 9.2 crore, a 58% increase over 2022. Tamil, Telugu, and Kannada films have witnessed a minor drop in audience shares, while Malayalam cinema experienced a 19% increase in audience, rising from 1.0 crore in 2022 to 1.2 crore in 2023.

    Ormax media head: Business Development (Theatrical) Sanket Kulkarni emphasised the importance of such data for industry decision-making, “Market sizing and audience data are as crucial as box office numbers when it comes to strategic decision-making,” Kulkarni said. “With a history of more than 100 years and 12,000 Crore plus box office, the Indian film industry needs and deserves a study of this nature and stature. While it is well understood that the theatrical business has made a sound recovery post the pandemic, this report quantifies the recovery, at the level of markets, languages and demographics, leading to a deeper understanding of India’s theatre-going population.”

    The full report is available by subscription for film studios, production companies, investors, exhibitors, distributors, media agencies and other companies associated with the theatrical category in India.