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MUMBAI: With the audience slowly returning to movie theatres post the Covid2019 pandemic, media consulting firm Ormax Media has announced the relaunch and expansion of its...
MUMBAI: On the occasion of International Women’s Day (8 March ) this year, media consulting firm Ormax Media and entertainment platform Film Companion have released a...
MUMBAI: From the start of daily soaps in 2000, Hindi GEC fiction has witnessed multiple ‘eras’: From the now-notorious saas-bahu dramas in the first decade, to...
MUMBAI: Chennai Super Kings (CSK) is the IPL team with the biggest and most hardcore fanbase, a study by Ormax Media has revealed. With 26.8 million...
NEW DELHI: Media consulting firm Ormax Media has announced the launch of The Ormax Prime Minister & Chief Minister Approval Rating. Based on continuous nationwide tracking...
MUMBAI: India has seen a healthy growth of OTT audience in the last few years. Yet, brands and OTT service providers know very little about the...
MUMBAI: Media consulting and analytics firm Ormax Media has announced the launch of its latest offering Ormax OHM (Out-of-Home Measurement). Ormax OHM offers real-time audience measurement...
MUMBAI: Thursday morning Twitter was flooded with Karan Johar’s teaser tweet on his upcoming film Takht. Film marketing has changed so much over the time that...
MUMBAI: Expressions say it all, and researchers for long now have been reading people’s faces to know it all. A smile, a frown, a grin and...
Five years is not a long time to learn the ropes of a business. But media insights firm, Ormax Media seems to have not just learnt...
MUMBAIi: Media research and consulting firm Ormax Media has announced the launch of Opening Week Average (OWA), a scientific launch viewership forecasting model for Hindi general...
Mumbai: Media insights firm Ormax Media has strengthened its research team with the appointment of Venugopal Bhamidipati as Insights Head – Print, Radio & Branded Entertainment....
Mumbai: Media insights firm Ormax Media will be conducting a syndicated research to measure the impact of sponsorship and advertising on the brand partners of IPL...
MUMBAI: Media and entertainment research firm, Ormax Media, has launched a new product for Hindi general entertainment channels called Showbuzz Ad-vantage. The diagnostic tool will equip...
MUMBAI: Ormax Media has appointed Anurag Bakhshi as head – television research while it has elevated Gautam Jain to the position of research head – films....
Mumbai: Ormax Media, a media and entertainment consulting firm, has launched syndicated research-based software Celebritix. Celebritix will allow brands to evaluate and select the best celebrities...
MUMBAI: The media research and consulting firm Ormax Media has launched a new product, Movie Genie, designed to support filmmakers working outside the studio system and...
Mumbai: Vodafone, Pepsi, Kingfisher, Volkswagen and Hero are the five top recalled brands during IPL5, as per the cricket advertising recall and effectiveness research – Day...
Mumbai: Ram Kapoor, who is playing the lead role in Sony Entertainment Television‘s Bade Achhe Lagte Hain, continues to be the No. 1 favourite character among...
Mumbai: Ormax Media, the media research and consulting firm, has launched a new customised brand health and equity research product for the entertainment industry — Ormax...
Ormax Media, the consumer knowledge and consulting firm for the media and entertainment industry, has entered into its fourth year of operations with plans to expand...
MUMBAI: Vodafone, Pepsi, Coca-Cola, and Hero Honda are the top recalled brands during IPL season 4, according to Ormax Media’s Cricket Advertising Recall & Effectiveness research...
MUMBAI: Ormax Media’s proprietary tool Showbuzz, which measures the pre-launch awareness of new shows on Hindi GECs, has now expanded its market coverage. The tool will...
MUMBAI: Ormax Media has announced the launch of the third edition of its Cricket Advertising Recall and Effectiveness research – Day After Cricket (DAC), for brands...
MUMBAI: The media research and consulting firm Ormax Media has announced the launch of ‘Characters Andhra Loves‘ (CAL), a popularity tracking study for television characters for...
MUMBAI: Amitabh Bachchan and Salman Khan have first time made to the top 5 of the Characters Youth Loves (CYL) study of Ormax Media. While Bachchan,...
MUMBAI: Ormax Media, the media research and consulting firm, has released a new research report called ‘The Success of Saathiya – Learning for Hindi GECs.‘ The...
MUMBAI: The media and entertainment research and consulting firm Ormax Media has unveiled a special study on the effectiveness of marketing for the reality shows. The...
MUMBAI: Ormax Media, the media research and consulting firm, has launched a new research product – Television Omnibus for TV production houses. The consulting firm said...
MUMBAI: Ormax Media, which uses Moviescope predictive model, has forecast Atul Agnihotra’s Bodyguard to take a net opening weekend collection of approximatelyRs 740 million, assuming it...
MUMBAI: Media research and consulting firm Ormax Media aims at doubling its revenues in FY‘12 as it looks at the regional markets and plans to launch...
MUMBAI: Colors’ latest fiction show Sasural Simar Ka, which is launching tonight at 7.30 pm band, will open with an average TVR of 2.6 in the...
MUMBAI: In the lead-up to the two big cricketing events, World Cup 2011 and IPL 4, media research and consulting firm Ormax Media has launched its...
MUMBAI: Sony Entertainment Television (Set), which is replacing its top rated show Kaun Banega Crorepati (KBC) with Jhalak Dikhhla Jaa, is in for a treat. As...
MUMBAI: The media research and consulting firm, Ormax Media, has predicted a bumper opening for Star Plus’ Gulaal and a modest opening for Colors’ Pratha. As...
Ormax Media, the consumer knowledge and consulting firm for the media and entertainment industry, was launched jointly by Vispy Doctor, the managing director of Ormax Consultants,...
