Tag: ORM

Watconsult wins ORM & social listening mandate for Olx Autos

Mumbai: WATConsult, a hybrid digital agency owned by Dentsu Creative India, has won the online reputation management and social listening mandate for OLX Autos.

Following a multi-agency pitch, the account was won and will be managed by the agency’s Mumbai office.

According to the mandate, WATConsult will be in charge of the brand’s response management, which includes monitoring, listening, responding to queries, and reporting to users online.

OLX Autos’ marketing country head Siddharth Agrawal said, “We are excited to have WATConsult on board as our partner for ORM and digital listening mandate. It is a very important element in further accelerating our brand journey & reputation. We look forward to elevating our customer service and the overall platform experience through this engagement.”

Isobar India group CEO Heeru Dingra, said, “We are delighted to have OLX Autos on board. The brand has fared remarkably well in recent quarters, and social listening will be critical to its future success. Our team is well-equipped to provide the necessary skills, and we are very much looking forward to assisting them on this journey.”

WATConsult Managing Partner Sahil Shah said, “This addition solidifies our already strong offering on auto clients. OLX Autos being a new-age digital-first brand, just resonates very well with our go-to-market at many levels. I welcome OLX Autos to our esteemed list of clients and look forward to a great partnership with them.”

July 29, 2022
WATConsult bags ORM & digital listening mandate for Licious

Mumbai: WATConsult, an Isobar company and hybrid digital agency from dentsu India, has won the ORM (Online Reputation Management) and digital listening mandate for D2C unicorn Licious.

The account was won following a competitive multi-agency pitch and will be serviced from the agency’s Mumbai office.

“The meat and seafood sector, in India, is still largely in its nascent stage; however, it holds vast potential. Licious being the industry leader, has huge plans to capitalise on this opportunity,” said Isobar India group CEO Heeru Dingra. “The brand is looking at growing its offline business, its ready-to-eat product portfolio and is also keen on geographic expansion. With our strategic understanding of the digital audiences and expertise in scaling up brands, we really look forward to supporting Licious on their journey.”

As per the mandate, WATConsult will focus on the company’s philosophy of ‘delighting the world with an unmatched experience,’ thereby, the agency will monitor, listen, respond to queries and report to users online. Apart from the regular social media channels, the agency will also manage the app reviews, Google My Business reviews, blogs, news & public websites along with Crisis Management, which is also a significant part of the mandate.

“ORM forms a very integral part of the brand-building & reputation management piece. It also builds into the customer obsession promise that Licious upholds,” said Licious VP- brands and new ventures Simeran Bhasin. “We look forward to our partnership with WATConsult to elevate our customer service and the overall Licious experience.”

WATConsult managing partner Sahil Shah added, “What excited me the most is the vision with which the team at Licious is building the brand and how they are obsessed with customer-centricity. For instance, think of a future where omnichannel ORM will become a reality using the power of data and technology to have a single view of the customer. Thus, driving better customer experience and delight.”

January 27, 2022
RepIndia appoints Durgesh Tiwari as senior account director-ORM

Mumbai: Independent digital agency RepIndia has announced the appointment of Durgesh Tiwari as a senior account director – ORM. With this strategic appointment, the agency is set to further strengthen its online reputation management and social response management verticals, it said in a statement.

In his new role, Tiwari will be leading a team of 45+ young individuals who are responsible for tracking and analysing consumer sentiment, protecting brand identity on digital, enhancing brand perception and reputation, and handling SEO for reputed clients. Additionally, he will also oversee 24×7 social CRM and will play a leading role in utilising social intelligence and consumer data to optimise the ROI for clients.

“To say that we are thrilled to have Durgesh on board is an understatement. His stellar experience in shaping the reputation of some of the most prestigious brands in the past speaks for itself,” said RepIndia CEO Archit Chenoy. “As we step up to embolden our vision of developing the most strategic and creative ORM team in the country, Durgesh brings the perfect blend of leadership, dynamism, and strategic business sensibility for our cherished clientele.”

Tiwari earlier worked with Innocean Worldwide India (IWI) as group account director for almost three years. He also spent five and a half years at digital agency Interactive Avenues before his stint with Innocean. He is a Maths graduate (BSc) with a post-graduate diploma in management (PGDM).

“In this ever-changing corporate world, the most effective and enduring agencies are built from the heart. The best thing at RepIndia is the culture of innovation and an ROI-driven approach,” commented Durgesh Tiwari on joining the company. “I am very excited to be a part of this young, energetic and talented team that leverages data, innovation, and technology to come up with effective solutions.”

January 13, 2022
WATConsult to steer digital journey of Tata Motors Passenger Vehicle Division

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India, has formally announced that it will be looking after the digital media mandate for Tata Motors Passenger Vehicle (PV) business. The agency from the last few months has been taking care of the Online Reputation Management (ORM) duties for the brand along with strengthening its social media presence across various platforms.

Speaking about the development, WATConsult founder and chief executive officer Rajiv Dingra said, “It’s our endeavour to partner with one of the leading automobile brands in India. With automobile industry gearing to becoming one of the largest industries in the nearing future and Tata Motors being in talks for its path-breaking products, we are excited to help the brand in syncing its synergies and create a mark in the best possible way.”

Tata Motors head—marketing and passenger vehicle business unit Vivek Srivatsa said, “We are delighted to associate with WATConsult for our digital and social media mandate of the passenger vehicle division. With our robust PV strategy in place, there is lots in store for the brand in coming months. Additionally, with WATConsults’ expertise in this field, we are confident that they will up the ante and bring valuable contribution to our digital and social presence across platforms.”

As per a statement released by WATConsult, dedicating the best of its resources to the brand, the agency has created some very interesting and path-breaking campaigns including a digital activity to create a buzz for Tata Motors’ soon to be launched SUV, Harrier and interesting engagement assets around propositions with BCCI like IPL Trophy Tour, Tata Nexon Fan Catch, Tata Nexon Super Striker, Fantasy League for Tata Nexon, which not only helped the company in reinforcing its social media presence and advocacy but also in creating a stir in the market with new and innovative creative engagements.

The activity conducted for Tata Nexon also involved live coverage of IPL matches from the stadium across India on social to create hype around their association with Vivo IPL. The brand registered some phenomenal results as the campaign reached out to more than 103 million unique users and garnered more than 119 million Impressions.

Going forward too, WATConsult and the brand will be seen working towards creating some more such campaigns.

November 26, 2018
Shemaroo hires Kunal Wadhwani as social media & digital marketing head

MUMBAI: Shemaroo Entertainment has appointed Kunal Wadhwani as head of social media and digital marketing to give a push the company’s digital marketing initiatives.

Shemaroo Entertainment director Jai Maroo said, “We are glad to welcome Kunal on board. We understand the importance of digital marketing and its growing influence on the masses. Kunal will drive Shemaroo’s way forward in digital marketing.”

Prior to joining Shemaroo Entertainment, Wadhwani was with Everymedia Technologies heading media planning and buying. He also managed digital marketing and Online Reputation Management (ORM) for Bollywood movies, brands and celebrities.

February 9, 2016
Shemaroo hires Kunal Wadhwani as social media & digital marketing head

MUMBAI: Shemaroo Entertainment has appointed Kunal Wadhwani as head of social media and digital marketing to give a push the company’s digital marketing initiatives.

Shemaroo Entertainment director Jai Maroo said, “We are glad to welcome Kunal on board. We understand the importance of digital marketing and its growing influence on the masses. Kunal will drive Shemaroo’s way forward in digital marketing.”

Prior to joining Shemaroo Entertainment, Wadhwani was with Everymedia Technologies heading media planning and buying. He also managed digital marketing and Online Reputation Management (ORM) for Bollywood movies, brands and celebrities.

February 9, 2016
Eureka Forbes appoints Digitas as digital AoR

MUMBAI: Eureka Forbes Limited has awarded its digital strategies and social media mandate to Digitas India of the Publicis Groupe.

Digitas will be responsible for an integrated and end-to-end solution to strengthen engagement with customers across digital platforms like electronic customer relationship marketing (e-CRM), e-commerce, online relationship management (ORM) and social media. E-commerce will play an important role in the company‘s digital strategy as Eureka Forbes is strengthening its presence not only in direct sales but also retail and B2B space as well.

Eureka Forbes CEO direct sales and senior vice president, marketing Marzin R Shroff said, “We are happy to partner with Digitas as our digital agency. The core strength of Eureka Forbes is ‘relationships‘ with our customers. In this digital age, it is important for us to engage with our customers real-time on the digital platforms as well and cater to their needs. For over 30 years, India has known us for our direct marketing efforts; the vision is to replicate the same on the digital space as well. We believe the integrated approach and rich experience of Digitas will help us to strengthen our customer relationships on a long term basis and wish to build a strong e-commerce channel to supplement our success of direct selling in India.”

Digitas India president Kanika Mathur said, “This is an amazing opportunity and we are incredibly excited to be a part of the digital initiative for Eureka Forbes – the world‘s No. 1 direct sales company. More and more of Eureka Forbes customers will be online as the internet explodes in India and we believe that a significant business model can be created online.”

Eureka Forbes is a water purification company with marquee brands like Aquaguard and Euroclean for nearly 30 years. It has a strong legacy of building relationships with customers providing safest and technologically advanced health and hygiene solutions.

The company today has emerged as a multi-product, multi-channel organisation with a strong pedigree of brands encompassing water purifiers, vacuum cleaners, air purifiers, home security and automation solutions, fire extinguishers and a large range of institutional products on the cleaning and the purification space.

February 13, 2013
Cogmat wins digital media mandate of Insta Sculpt

MUMBAI: Cogmat has won the digital media mandate of International health and wellness centre Insta Sculpt.

The agency has won the account on the back of multi-agency pitch.

The account will be handled out of the agency‘s Mumbai office.

Cogmat is now responsible for the complete social media and digital media duties of Insta Sculpt. To start with, they are working on Online Reputation Management (ORM) of the brand.

October 15, 2012
Ignitee GM Sreekant quits

MUMBAI: R. Sreekant has quit Ignitee Digital Solutions as general manager – new business development.

Sreekant‘s last day at the digital marketing and media agency was 5 October.

Confirming his movement to Indiantelevision.com, Sreekant said, “Yes, I have quit the agency. It has been a great learning experience at Ignitee. During my stint, we won Maruti and have done some great work for them.”

Talking about his next venture, he added, “I haven‘t decided anything yet. I have couple of options in digital and off-line and I am contemplating on which one to choose.”

Ignitee CEO Atul Hegde said, “Sreekant has had an excellent innings with us. He has worked across functions and we wish him all the best wherever he goes.”

His responsibilities at Ignitee include pitching for new business or clients for online communications and providing 360 degree solution in online space – creatives, search, search marketing, media plan / buy, social media and Online Reputation Management (ORM).

Sreekant has over 11 years of experience in the industry. He had joined Ignitee in 2009. Prior to joining Ignitee, he had also worked with Hello FM 106.4, TV9 and The Times Of India.

October 6, 2012
Isobar to handle Expedia’s social media and ORM account

MUMBAI: Aegis Media’s Isobar has been signed on by online travel company, Expedia, to manage its social media presence in India.

Expedia marketing head Manmeet Ahluwalia said that social media and ORM is perhaps the most important tool for success in today’s digitally connected world specially in their line of business.

“It is core to our marketing strategy and hence we wanted to look for the best agency to partner with. We chose Isobar as they have done some outstanding work in India,” he concluded.

Isobar India MD Shamsuddin Jasani added, “This is a great win for us. We are much exited that the world leader in online travel has appointed us as their social media and ORM agency. Social is a core ingredient for Expedia’s success and isobar will work as the catalyst in achieving this success.”

Expedia recently entered into an exclusive partnership with AirAsia to offer a complete range of value flights, hotels, and holiday options for the Indian consumer.

October 11, 2011