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Tag: Oriflame

  • Mavericks appoints Gaurav Tuli as new digital and tech director

    Mavericks appoints Gaurav Tuli as new digital and tech director

    MUMBAI: When brands talk clicks, The Mavericks wants to talk connections and its latest hire proves it’s serious. The integrated marketing communications agency has appointed Gaurav Tuli as director digital & tech, a move set to sharpen its AI-first, insight-led storytelling play. Armed with over 16 years of cross-market experience across India and Canada, Tuli has worked on marquee accounts including Bayer, Ford, Wendy’s, Jamie’s Italian, Pepsico, Swaraj Tractors, Hyatt, Interglobe, Oriflame, Luminous, and Himel. His track record spans sectors as varied as Auto, Healthcare, FMCG, Aviation, Hospitality, Banking, Alcobev, Education and Beauty blending tech with creativity to deliver campaigns that don’t just convert, but connect.

    At The Mavericks, Tuli will anchor digital transformation with new service lines built on Generative AI, predictive analytics, and automation. But for him, AI isn’t about replacing creativity, it’s about amplifying it. “The intersection of data, technology, and creativity is where the most exciting things are happening,” he said. “From Generative Engine Optimisation for AI discoverability to predictive performance models, these tools help brands move faster, listen smarter, and create more meaningfully.”

    The Mavericks India founder & CEO Chetan Mahajan echoed the sentiment, noting: “Integrated communications is no longer about channels ,it’s about cohesion. In the digital age, integration means agility, real-time impact, and context. Gaurav will be integral to building that ecosystem.”

    With brands now seeking outcome-driven communication rather than vanity metrics, The Mavericks’ appointment signals its ambition to push boundaries. For Tuli, the task is clear: keep brands discoverable, scalable, and emotionally resonant in an AI-led, digital-first world
     

  • Oriflame aims to empower 1M Indian micro-entrepreneurs by 2029

    Oriflame aims to empower 1M Indian micro-entrepreneurs by 2029

    Mumbai: Oriflame, the leading Swedish beauty brand with a global presence, has announced India as one of its top-priority markets. Building on its current success, the premier cosmetic brand aims to onboard one million brand partners within the next five years, thereby promoting micro-entrepreneurship and nurturing a dynamic start-up culture across the country. This ambitious target aligns perfectly with India’s growth trajectory and the government of India’s emphasis on employment generation and self-reliance.

    Oriflame is committed to promoting the entrepreneurial spirit. By enabling individuals to become brand partners, the brand instils entrepreneurial ethics and empowers the workforce, especially women, by offering the flexibility to design their own work schedules. This approach facilitates the creation of a fulfilling career that prioritises both social and mental well-being, creating the way towards financial independence.

    At the forefront of the ‘Made in India’ and ‘Make in India’ initiatives, Oriflame is actively establishing research and development capabilities within the country to produce products tailored for Indian consumers, infused with Swedish quality and innovation. This approach adheres to global quality standards and European safety regulations while also promoting domestic manufacturing.

    Oriflame senior vice president and head of India and Indonesia Edyta Kurek stated, “India is a key market for Oriflame, and we are immensely grateful for the love and trust from our Indian consumers. Oriflame products sold in India are mostly produced locally, in our own factories, creating not only employment opportunities but also contributing to the nation’s economic growth. Our plan to transform 1 million brand partners into micro-entrepreneurs in the next five years demonstrates our dedication to this vibrant market and we’re in it for the long haul. We are excited to continue this journey with our Indian community, promoting micro-entrepreneurship and supporting India’s vision of self-reliance.”

    Oriflame offers a two-fold opportunity- individuals can either become brand partners to build their own businesses or join as VIP members to enjoy products directly from the website. In both scenarios, consumers gain access to the brand’s iconic, globally acclaimed products, all formulated with the highest quality standards and adherence to responsible and sustainable practices. Notably, Oriflame has been recognised as a Climate Champion in Europe for four consecutive years which showcases the company’s devotion to the environment and its people.

  • “When you fulfill your promises, you build trust with your customers”: Edyta Kurek

    “When you fulfill your promises, you build trust with your customers”: Edyta Kurek

    Mumbai: Oriflame ushered in a new era under the leadership of its first female head in India, Edyta Kurek. The brand is focused on empowering the next generation by promoting both financial freedom and wellbeing.

    Oriflame’s unique model empowers individuals through direct involvement, fostering micro-entrepreneurship. The brand equips its partners with the necessary skills and training to succeed, addressing social issues such as unemployment and income disparity.

    At the brand’s event held at Jio Centre, Indiantelevision.com had the opportunity to speak with Oriflame’s senior vice president and head of India & Indonesia Edyta Kurek. Kurek shared valuable insights into the brand’s vision and more!

    Edited excerpts

    On Oriflame brand

    For over sixty years, we’ve dedicated ourselves to developing our R&D facilities, ensuring that we truly understand our craft. Unlike others, we don’t buy formulas, we create and rate our products within our own factories. We take great responsibility for every step of the process, from sourcing the first ingredient to the moment the product reaches the shelf. Even our packaging is developed internally. In today’s world, quality is paramount because it builds customer trust. When you fulfill your promises, you build trust with your customers and they can witness the results. On this foundation that trust is established.

    On Oriflame being unique and different than your competitors  

    There are nearly three hundred thousand people here who can attest to our results. Half of them will stand up, which shows the trust we’ve built. Show me one brand that can demonstrate these results on a daily basis. This is how we gain our unique advantage—real testimonials from people who benefit from our products and the opportunity to earn money. They can show you their accounts and where the money comes from each month. I firmly believe that the performance and quality of our products are crucial because they educate our customers. While today’s market is driven by discounts, this is just the beginning. The middle class is sure to gain growth in the future, and we need to be there to support them.

    On influencers

    In a world saturated with communication, everyone is trying to sell something. When I open my Instagram, I see that 50 per cent of the content is advertising, and that’s when I realized I needed to do something for the people. The individuals you see at this event are our true influencers. The North East is our largest market, where we excel within the regional community. We provide them with opportunities to uplift themselves.

    On integrating AI into your platform

    Imagine we have four hundred and fifty products and change our merchandising every month. Forecasting inventory each month is very challenging because one month a product might be sold at a 10 per cent discount, the next month without a discount, and the third month at a 30 per cent discount. To manage this, we rely heavily on AI to help forecast our processes and for marketing purposes. We also provide our web partners with business apps that display their business status, complete with data. Additionally, we’ve launched an app that simplifies social media presence by helping users create posts, which aids in training our team members and keeping them updated with the latest knowledge, all for free.

  • Prachi Mohapatra joins Dr Reddy’s as marketing head – OTC, emerging markets

    Prachi Mohapatra joins Dr Reddy’s as marketing head – OTC, emerging markets

    NEW DELHI: Dr Reddy’s Laboratories has appointed Prachi Mohapatra as marketing head – OTC, emerging markets. She joins from Future Group’s FBB, where she was the CMO for over four years.

    With a keen interest in brand and business building, Mohapatra has had extensive experience working with large conglomerates and start-ups alike. She has helmed marketing departments in sectors like FMCGs, fashion, beauty and personal care; business development, marketing strategy and ROAS is her forte.

    Mohapatra headed brand and communications for beauty brand Oriflame in South Asia for close to five years. She was also associated with brands like Modicare and Mary Kay Cosmetics in the past.

    She describes herself as an avid traveller and an inveterate foodie, whose humble beginnings, small town upbringing, multicultural exposure in various parts of India and the globe has enabled her to make a huge difference to any project and business that she has been involved in.

  • Mapping a profound journey: Oriflame celebrates 25 years of beauty and wellness in India!

    Mapping a profound journey: Oriflame celebrates 25 years of beauty and wellness in India!

    New Delhi:  Over two decades ago, a unique brand entered India with a promise to change the way we perceive beauty and uplift millions of lives.  This unwavering promise was made by Oriflame, the leading direct selling beauty brand from Sweden which has, over the past 25 years, made an indelible mark and grown deep roots in India. Its mission to empower individuals with business opportunities while delivering high-quality beauty products driven by research and innovation has grown from strength to strength.

    Today, Oriflame has touched millions of lives, fulfilled just as many dreams and introduced products that make you look and feel beautiful. And now, it is time to celebrate this incredible journey! As Oriflame marked its Silver Jubilee on December 14th, 2020. To commemorate and celebrate the occasion, the brand hosted a mega virtual event that was viewed by thousands of individuals from India and also from across the globe. The event featured a brilliant stage which was brought alive using the latest technology to create an experience as spellbinding and amazing as the brand’s journey itself.

    Redefining beauty in India

    Oriflame has sparked a beautiful change by bringing forth its unique view on beauty. Exceptionally Swedish in its DNA, Oriflame believes in holistic beauty. In essence, Oriflame believes beauty is not just how you look, but also how you feel, live, and act. It’s a whole way of life that includes being healthy, enjoying beautiful skin, expressing yourself, and having fun. It’s about confidence and balance that radiates from the inside. Oriflame believes in putting you in control of your life, but with love and a sense of responsibility towards the community and the planet

    Inspired by Nature, Powered by Science

    Oriflame not only cares deeply about nature but is also keenly focused on progressive science. Oriflame’s passion for innovation shines through each of its products. Using the most effective ingredients in nature, Oriflame’s industry-leading scientists go the extra mile to craft expert formulations. With collective expertise, skill, and passion, the in-house scientists create safe, high-performing beauty products that touch lives across the world.

    Oriflame thinks of its people as its most important asset and its diverse pool of over 100 scientists are the very backbones of the brand. Experienced in a cross-section of disciplines like biotechnology, chemistry, skin biology, toxicology, nutraceuticals, and more, these brilliant scientists create patented cosmetic technologies and innovations by carrying out and leveraging global research.  

    Products That Make The Planet Smile 

    What makes Oriflame unique is also its unwavering commitment to the environment and the planet. Since it believes in caring for the world around us, all its ingredients undergo a strict eco-ethical screening to ensure they are ethically sourced, safe to use, and of high quality. Oriflame never uses ingredients from endangered sources. The products also conform to strict European standards and are 100% free from GMOs. Oriflame uses 100% natural-origin exfoliants like almond shells in their scrub products that do not pollute the oceans. It also chooses to use biodegradable ingredients in its Love Nature rinse-off products.

    Through its sustainability practices, it is focused on three verticals – water, climate, and forest. Its manufacturing units recycle and reuse water, while rainwater harvesting is practiced diligently. All offices and production sites use recycled energy and are partly powered by solar energy. Oriflame has established two manufacturing hubs in India, one in Roorkee, Uttarakhand, and the other in Noida, Uttar Pradesh. Oriflame’s wellness factory located in Roorkee has received LEED® Gold certification, for its best-in-class sustainable building practices.

    Empowering Individuals and communities

    Ever since it set foot in India, Oriflame has enabled people from all parts of the country to celebrate their personal beauty and fulfill their dreams. It has empowered millions of individuals to establish their own business and change their lives by promoting, sharing, and selling its high-quality products. It presents them with a unique, self-actualizing business opportunity—allowing them to earn, build their own business, travel around the world, meet new people and be part of a fun, caring, and friendly global community.

    While empowering its brand partners, Oriflame has also been on a mission to uplift the communities with a focus on women and child empowerment. Through its 14-year association with Deepalaya, beginning in 2006, Oriflame has supported the education of more than 7000 girls at Deepalaya schools in Okhla and the Nuh district in Haryana.

    Products that spread the joy of beauty

    Central to Oriflame’s beautiful commitment to beauty is its high-performing, reliable, safe, and effective range of products. It takes years of research and trials to develop a portfolio of over 500 high-quality products, and Oriflame only settles for the best of best in research, new technologies, and infrastructure. In its 25 years, the brand has launched several legendary products that are safe, effective, and reliable. Oriflame’s global bestseller, Tender Care, is manufactured in India and supplied to over 60 global markets. Since 1999, the brand has manufactured over 150 million units of this incredibly popular product.

    Speaking on the long and successful journey in India, Mr. Frederic Widell, VP and Head of South Asia and MD Oriflame India, said, “We are delighted to see Oriflame’s profound growth since we entered India 25 years ago and for all the love we are getting ever since then. In India, entrepreneurial spirit has existed for centuries, which I see is coming alive with a new surge in the influx of youth into the Oriflame business. We have had an amazing experience creating endless business opportunities, working towards empowering women across the country, innovating amazing products, and just creating beautiful memories. Here’s to the next 25, 50, and 100 years!  

  • VMLY&R India appointed as AOR for Social Media Marketing of Oriflame India

    VMLY&R India appointed as AOR for Social Media Marketing of Oriflame India

    Mumbai: VMLY&R India, a full-service digital marketing agency of WPP group, has won the digital mandate for Oriflame India following a multi-agency pitch. The agency has been entrusted with the task of providing strategic, content and creative inputs across various platforms within the social and digital ecosystem.

    VMLY&R will be in charge of building a strategic approach for Oriflame India through social media channels. It will also look into strategic planning, social media strategy, content creation for digital mediums, ORM, media planning and buying and working with influencers. VMLY&R will also be handling various product launches on digital for the brand in categories including skincare, wellness and more.

    Commenting on the partnership, Naveen Anand, Senior Director, Regional Marketing for South Asia, Oriflame said “Social media is a very important part of Oriflame’s strategy to continuously engage with the consultants as well as end consumers. We are happy to have VMLY&R on board with their understanding of our business, brand and community.”

    Oriflame’s vision is to become the #1 Beauty Company Selling Direct. The most important objective for social media is to build continuous engagement with the online community which consists of Oriflame’s consultants as well as the end consumers.

    Commenting on the association, Mr Amandeep Singh Kochar, Business Head, New Delhi, VMLY&R India, said, “Oriflame is an iconic brand and has established itself in a great way in the Indian market. Digital has a very big role to play in its marketing and communication strategy and we are excited to be associated with the brand.”

  • Oriflame ropes in Kalki Koechlin as brand ambassador

    Oriflame ropes in Kalki Koechlin as brand ambassador

    MUMBAI: Oriflame India, a Swedish direct selling beauty brand, has roped in national award-winning actress Kalki Koechlin as its brand ambassador to launch the much-awaited campaign, “A Beautiful Change.”

    Through the campaign, the brand aims to emphasise on the idea that everyone can make a beautiful change in this world the way Oriflame is doing; by creating opportunities for people along with manufacturing responsible products that do not harm the environment.

    Oriflame has been a quintessential beauty brand with its foundations in sustainable innovations and creations. From creating opportunities for people to improve their lives to giving back to local communities and nature, it has established its position as an environment-friendly and sustainable company.

    Oriflame aims to reduce carbon emissions by 50 per cent by 2020. It has collaborated with the RFA to source cent per cent of its paper and packaging requirements from credible certified sources by 2020. Oriflame is also the first cosmetics company purchasing GreenPalm credits for 100 per cent palm oil usage.

    With is core beliefs of empowerment and sustainability, Kalki Koechlin is the perfect choice for Oriflame to take its message further.

    Oriflame SVP and head of South Asia and MD India Sergei Kanashin said, “While our products bring beauty and wellbeing into the lives of consumers, they are also manufactured in a way that they don’t harm nature and the environment.”

  • Sanjay Kacker quits DDB Mudra’s Celsius

    MUMBAI: Sanjay Kacker has quit DDB Mudra as senior vice president of the agency‘s experiential marketing division Celsius after a stint of two years.

    Kacker told Indiantelevision.com that he will be joining a new agency on 2 January which is launching operations in India. However, he didn‘t disclose the name of the agency but said that his role will be to set up the agency in India in the space of experiential marketing and retail.

    Kicker has worked with brands like Oriflame, Maruti Suzuki, Ultra Motors, Hero Honda, Panasonic and LG Electronics.

    He has over 18 years of experience in the industry. Prior to joining Celsius he had also worked with Percept, Concept Communications and Pressman Advertising.

    He was responsible for the creation of ‘Brand and Consumer Promotion‘ for LG and X Box 360 during the ICC World Cup 2003 and 2007.

    For the record, Celsius offers integrated event solutions and provides clients with services such as designing branded experiences and creating thematic programmes.