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Tag: Orientbell Tiles

  • Stars or Substance? Orientbell Tiles unveils bold campaign challenging celeb endorsements

    Stars or Substance? Orientbell Tiles unveils bold campaign challenging celeb endorsements

    Mumbai: Breaking free from the glittering allure of celebrity endorsements, Orientbell Tiles is about to embark on an extraordinary journey with its latest campaign – a thought-provoking exploration of the age-old question, Stars or Substance?

    In an age where brands often ride the celeb wave, Orientbell Tiles is flipping the script. The upcoming campaign, aptly named 100 per cent tiles and zero per cent celebs, is not just about tiles; it’s a reflection on the very essence of authenticity in advertising. It takes a stand, challenging the norm that equates star power with product worth.

    Imagine a world where the spotlight isn’t stolen by A-listers, but rather, it’s the craftsmanship, innovation, and quality of a product that shines through. That’s the vision driving Orientbell Tiles, as they cast aside the need for celeb endorsements and focus on what truly matters to the consumer – by Making shopping for tiles easier.

    Barely 25 per cent of our consumers believe that most celebs use the products they endorse. More than 50 per cent want to hold celebs accountable for the claims they endorse.

    The 100 per cent tiles and zero per cent celebs campaign is an invitation to question the status quo, to ponder the authenticity behind countless celeb endorsements.

    “We are today making a bold statement: no celeb endorsements, no shallow, marketing gimmicks. Orientbell Tiles will stand proudly on its own merit. And make shopping for floor and wall tiles easier.

    This campaign is not just about our brand; it’s about the broader conversation – the choice between superficial glam and authentic substance,” shared Orientbell Tiles chief marketing officer Alok Agarwal.

    Set to unfold across diverse media channels, 100 per cent Tiles and zero per cent Celebs aims to captivate hearts and minds, not by celeb name-dropping, but by sparking a dialogue on what truly defines excellence. And customer delight. The visuals and messaging are crafted to engage, provoke thought, and inspire consumers to make choices based on the essence of a brand, rather than the celebrity attached to it.

    Join Orientbell Tiles in this revolutionary campaign as they challenge the norms, encouraging consumers to look beyond the stars and discover the genuine substance that shapes their brand.

  • Orientbell Tiles onboards Saravanan Elango as vice president of sales

    Orientbell Tiles onboards Saravanan Elango as vice president of sales

    Mumbai: Orientbell Tiles has appointed Saravanan Elango as the vice president of sales. With a proven track record in sales leadership in the building & construction industry, Elango joins Orientbell Tiles to spearhead the company’s sales initiatives in the Southern states.

    Orient Bell Ltd has been manufacturing tiles for 45+ years. It is a pioneer in simplifying tile selection with digital tools.

    Elango brings over 26 years of experience in the consumer space. Throughout his career, he has demonstrated a keen understanding of the industry landscape and a strong customer orientation that unfailingly delivers remarkable results. His ability to build high-performing teams, coupled with his unwavering dedication to customer satisfaction, makes him an invaluable addition to Orientbell Tiles.  

    As the vice president of sales, Elango will play a critical role in developing and executing sales strategies to drive revenue growth for Orientbell Tiles & build channel loyalty. He will be responsible for leading a dynamic sales team, nurturing strong customer relationships, and identifying new business opportunities to further strengthen Orientbell Tiles’ position as a leader in the industry.

    Commenting on the appointment, chief sales officer Pinaki Nandy expressed utmost enthusiasm, stating, “We are thrilled to welcome Saravanan as our Vice President of Sales. His extensive industry knowledge and maturity make him a valuable asset to our leadership team. With his strategic vision and passion for excellence, we are confident that he will drive our sales efforts to new heights. We warmly welcome Saravanan and look forward to achieving unparalleled success together.”

    Elango shared his excitement about joining Orientbell Tiles, stating, “It is an honor to be part of a company with such a rich legacy in the tile industry. I have always believed in leveraging digital and I find the steps Orientbell Tiles has taken very inspiring. I am eager to lead a young sales team and contribute to the company’s continued success by delivering exceptional value to our channel partners. Together, we will set new benchmarks in the industry and make tile selection a new experience in the Southern states.”

    Orientbell Tiles is confident that Elango’s appointment as vice president of sales will shape the company’s growth trajectory in the Southern states. With Elango’s leadership skills, industry expertise, and customer-centric approach, Orientbell Tiles will continue to exceed customer expectations, innovate in the tiles industry, and achieve more success.

  • Building a dream home? Orientbell Tiles says ‘#TechNoTension’

    Building a dream home? Orientbell Tiles says ‘#TechNoTension’

    Mumbai: It is said that the most challenging thing for a person to accomplish in their life is building their dream home. Regardless of how many advent technologies have been introduced, the agitation of building a home remains the same.

    With its new campaign, ‘#TechNoTension’, Orientbell Tiles has offered to make everything easier and more convenient for the customer to build their desirable home.

    With the latest digital tools and technologies on the website, the campaign shows how customers find tiles of their liking by just uploading a picture from Instagram or Pinterest (Samelook); find the tile for their project by using filters of colour, project location or by other specifications and get combinations in a few seconds.

    Customers can also get a personalised 3D render of the chosen tiles in your project layout, along with recommendations from the company’s own in-house designers (Trulook); or even upload a photo of the actual sample flat to virtually try as many floor tiles from the range as you want to (Trialook)! Customers can even order samples or buy tiles directly on the website. 

    “The main focus of Orientbell Tiles is making tile purchasing easier and more convenient for its customers. From providing help to find the splendidly perfect tiles to visualising the best suited tiles for the customer’s home before buying, Orientbell helps you with every single detail because a customer’s concern is their concern as well,” the company said in a statement.