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MUMBAI: When brands look to spark growth, the first switch they flip is often media. Orient Electric has done just that, appointing WPP Media to steer...
NEW DELHI: Orient Electric, part of the $3 billion CK Birla Group, has revived its winter campaign “Fatt Se Garam,” tapping brand ambassador MS Dhoni for...
MUMBAI: VIP Industries, India’s largest luggage manufacturer, has appointed Atul Jain as its new chief executive and managing director. Jain previously transformed Orient Electric, where he...
MUMBAI: When it comes to reality television, what goes up must come down but for Amazon MX Player’s Rise & Fall, the only direction right now...
MUMBAI: Streaming is going prime time. Amazon MX Player, Amazon’s free video service, has joined hands with Sony Entertainment Television to take its buzzy new reality...
MUMBAI: Marketing heavyweight Deepali Naair has called time on her high-voltage tenure as group chief marketing officer at the CKA Birla group, wrapping up a transformative...
Mumbai: Aptech Ltd. appoints Atul Jain as its new managing director & chief executive officer. Jain will drive Aptech’s strategic vision, focusing on sustainable growth and...
MUMBAI: Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni...
MUMBAI: Orient Electric, part of the diversified USD 2billion CK Birla Group, has unveiled an integrated marketing campaign to raise awareness about the harmful effects of...
MUMBAI: Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim...
MUMBAI: Orient Electric, a part of the USD 1.6-billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for...
MUMBAI: In the world of YOLOs and Carpe Diem’s, we are somewhere losing sight of the world we are creating for our future generation. On World...
NEW DELHI: ‘#DoALittleGood’, a tribute video in the honour of martyrs who lost their lives fighting for independence of the country has been launched by Orient...
NEW DELHI: ‘#DoALittleGood’, a tribute video in the honour of martyrs who lost their lives fighting for independence of the country has been launched by Orient...
