Tag: Organic food

  • Yellophant Digital wins digital mandate for Beleaf Organics

    Yellophant Digital wins digital mandate for Beleaf Organics

    Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, has bagged the 360-degree digital mandate for Beleaf Organics, an online supermarket for organic food.
     
    The Mumbai-based agency will manage the brand’s overall digital marketing strategy, ranging from executing social media campaigns as well as media spends, SEO, ORM to website hygiene, said the statement.

    “As more and, more Indians are making a conscious shift towards a healthy lifestyle and putting the onus on their diet, it is brands like Beleaf Organics that are meeting the demands of the customer. That’s why I am super excited to have Beleaf Organics on board,” stated Yellophant Digital co-founder Preksha Seth. “Being an online marketplace for organic edibles, I’m impressed with their inventory and the kind of brands they have on offer. At Yellophant Digital, we look forward to increasing their social media presence by creating robust campaigns and elevating their business to the next level.”

    Beleaf Organics is an online marketplace that delivers organic edibles to one’s doorstep. It offers a wide range of organic food products from renowned Indian brands that are exclusively curated and have the best quality of produce.  

    “Seth Godin once said, ‘Marketing is no longer about the stuff you make, but about a story, you tell.’ To be working with Yellophant Digital has been an absolute pleasure,” said Beleaf Organics founder Yash Lalwani. “They add so much value with their expertise in directing a start-up in the right direction and also by creatively helping your business grow. I am looking forward to touching new heights with this group of storytellers for sure.”  

  • Langoor Havas bags digital transformation mandate for Organic Tattva

    Langoor Havas bags digital transformation mandate for Organic Tattva

    NEW DELHI:  Langoor Havas a digital agency made of creative technologists has won the digital transformation mandate for the Organic Tattva Group, a leading brand offering organic food.  

    Organic Tattva is India's largest organic brand and has grown on the principles of health, ecology, and care. The group works with a large number of accredited farmers who do not use or promote the use of pesticides and genetically modified seeds to grow their produce. They aim to give customers a healthy chemical-free meal for perfect nutrition.  

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    Langoor Havas CEO Venugopal Ganganna said, “This is a terrific win for us. Organic Tattva is a category leader, with over 200+ products. With our deep platform thinking capabilities and experience in marrying data, creative, and technology, we are looking forward to transforming the brand. We have a unique strategy in place, and we are very excited to get started on it.”

    Organic Tattva founders Rohit Mehrotra and Kriti Mehrotra said, “Our brand promise and connection to consumers is now going to extend to the digital world and we found a perfect partner in Langoor Havas to ideate and co-create this journey with us. We look forward to taking this journey to new heights by leveraging the integrated data, design, and digital marketing capabilities of Langoor Havas.”