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MUMBAI: Ogilvy and Mather (O&M) has secured the top position in the ACNielsen ORG-Marg AgencyTrack Agency Equity Index. The survey studies the advertising agencies’ brand equity....
MUMBAI: In its efforts to give the Indian consumer a voice, Awaaz, the Hindi consumer channel, has announced the launch of consumer preference poll for India’s...
MUMBAI: With the general elections barely a fortnight away, Aaj Tak, Dainik Bhaskar and India Today have jointly commissioned the countrys largest ever opinion poll to...
MUMBAI: Radio City has reason to feel satisfied with the latest wave of AC Nielsen ORG Marg study on radio listenership in Mumbai. The study, done...
MUMBAI: The fifth wave of radio audience measurement released by AC Nielsen ORG Marg has put Radio City top of the heap- in top of the...
MUMBAI: Not in the car; and not in the local trains. Over 90 per cent of FM radio listeners are currently still at home. Most of...
Whatever may be their shortcomings perceived or otherwise, data that ratings agencies provide still give the best possible understanding of the viewing profile was a point...
The clock is ticking for the entry of a new ratings currency. Market research agency ORG Marg’s Intam data, the older of the two established ratings...
Global recession and changing brand management techniques have contributed to the setting up of a Brand Belief System by Leo Burnett India. The new concept is...
Bowing to a long-standing demand from the industry that there should only be one rating system, market research agencies AC Nielsen’s TAM Media Research and ORG...
The cricket scam seems to have be relegated to the history books as India’s passion for the game has resurfaced and how. Over 18.8 million viewers...
The new look Vijay TV – the Tamil regional language addition to the Star bouquet – which launched its new improved programme line-up from 1 October,...
The Indian Broadcasting Foundation, which met yesterday to discuss the TRP issue, has set up a committee to go into the issue, it has been revealed....
It’s all happening at the Indian Broadcasting Foundation. The representative body of broadcasters is meeting today at 6:00 pm at The Club in Mumbai’s western suburb...
It’s been 10 days since business channel CNBC India, part of the Sony bouquet, “broke” a story that it had the complete lists of all the...
ORG MARG and TAM Media Research today issued releases responding to industry concerns about the credibility of the ratings systems they have instituted: ORG MARG: 1)...
Hours after business channel CNBC India put out a report casting doubts on the reliability of the ratings systems in India, reactions from the industry were...
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