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Tag: Oreo

  • Mondelez International sets Guinness World Record to celebrate $3.1 billion sales milestone

    Mondelez International sets Guinness World Record to celebrate $3.1 billion sales milestone

    MUMBAI: Mondelez International, Inc. is taking playful cookie moments to the next level with a GUINNESS WORLD RECORDS title-attempt! Mondelez International today announced the company set a GUINNESS WORLD RECORDS title for the most people dunking cookies across multiple venues.  The fun record attempt was coordinated to celebrate the OREO cookie brand reaching a major milestone of $3.1 billion in annual net revenues by end of 2019.

    The record attempt began January 30 at 8.30 am CST when the Mondelēz International team across the world was invited to twist, lick and dunk OREO cookies simultaneously as part of a live streaming event. Employees from 55 locations representing 32 countries around the globe participated in the attempt, setting a new GUINNESS WORLD RECORDS title with 5,066 people dunking cookies.

    “We’re incredibly proud to be celebrating this sales milestone with the OREO brand, and taking a playful moment to recognize this achievement with the full Mondelēz International family around the world,” said Dirk Van de Put, Chairman and CEO, Mondelez International. “We’re looking forward to the continued growth of the brand, and hopefully to many more records to come!”

    Commenting on the occasion, Mondelez India associate director – marketing (biscuits) Sudhanshu Nagpal said, “OREO today is the largest selling premium cookie brand in the world. Its global heritage of the bitter chocolate cookie with sweet vanilla cream has built a rare kind of ubiquity, unparalleled in the biscuit world. This major breakthrough of $3.1 billion of sales revenue (global) is an extremely proud moment for all of us and what a way to celebrate this milestone – A Guinness World Record. In India, within a short span of about 9 years, Oreo has come to be one of the strongest pillars of the biscuit growth story at the back of an unwavering consumer connect and brand love. Our concerted marketing efforts over the years has made ‘twist, lick, dunk’ a ritual across India.  Today, it is the leading brand in the premium crème category and we hope to continue the momentum in the future.”

  • Mondelez India introduces limited edition Oreo Stereo

    Mondelez India introduces limited edition Oreo Stereo

    MUMBAI: Oreo, the biscuit brand by Mondelēz International, a leading global snacking powerhouse, has rolled out its latest innovation “Oreo Stereo” Music Box in India. This limited-edition gift pack contains crunchy cookies and a music system which comes along with fun Oreo tunes. Ushering in the festive season with a musical twist, this latest innovation by Oreo is the perfect gifting option for your loved ones and will be available only for two days exclusively on Amazon India on 15 and 16 July 2019, during Amazon Prime Day.

    Commenting on this unique launch, Mondelez India associate director – marketing (biscuits) Sudhanshu Nagpal said, “Mondelez India has been synonymous to festivities in the country for over 70 years and Oreo is known for its persona of creating fun-filled moments and bringing people together. In tune with the spirit of festivities, adding a new beat to the voice of Oreo, we are thrilled to unwrap the joy of music this festive season with the launch of Oreo Stereo, a limited-edition gift pack that comes with a one of a kind music system and Oreo cookies.”

    The Oreo Stereo adapts a playful tech that plays music when you place an Oreo cookie on it. Place your Oreo cookie on the mini recorder turntable and enjoy a different melody with every bite you take. What’s more, one can also record a special message to make their friends and family feel special!

    The limited-edition gift pack will contain seven Oreo packs of 120 gms each, with flavours ranging from 2 packs of Oreo Original Creme, 2 packs of Oreo Choco Creme, 2 packs Oreo Strawberry Creme and 1 pack of Oreo Golden Vanilla Creme. Priced at INR 599, the Oreo Stereo gift box can be bought online only during Amazon Prime Day.

  • Mondelez India launches Oreo Cadbury Dipped

    Mondelez India launches Oreo Cadbury Dipped

    MUMBAI: Mondelez International’s biscuit brand Oreo is expanding its trajectory in India with the launch of Oreo Cadbury Dipped – Oreo cookies coated in deliciously smooth chocolaty Cadbury. As per the company this is in line with Mondelez International’s vision of ‘Snacking Made Right’, which promises to offer the consumers the right snack, for the right moment, made the right way.

    The launch opens up a new segment for Mondelez India, after entering the Creams segment with Oreo and Cookies segment with Bournvita Biscuits. Mondelez India head – biscuits category Sudhanshu Nagpal said, “The launch of Oreo Cadbury Dipped stems from our constant endeavour to expand the brand’s narrative and consumption occasions. As Oreo has always stood for bringing people together, we bring to them a winning combination of the yummy crème filled chocolaty cookie layered with the iconic taste of chocolaty Cadbury.”

    He further added, “We believe that Oreo Cadbury Dipped will further strengthen our position in the fast emerging chocobakery segment, which is truly a cross pollination of our iconic Chocolate and Biscuit category, delivering a delightful and unique experience for the consumer. After Oreo and Bournvita Biscuits, the launch of Oreo Cadbury Dipped will certainly open up interesting avenues in the snacking domain.”

    The launch of Oreo Cadbury Dipped will be supported by a 360-degree communication campaign, designed to demonstrate the unique multi-textural eat experience, combining the crunchy Oreo cookies with smooth Cadbury, which will include a new TVC, innovative outdoor and digital campaigns, and strong in-store visibility. The launch of Oreo Cadbury Dipped kicked-off with an exclusive preview tie-up with ABRL More Megastores and Flipkart and will be available in two SKUs – INR 20 and INR 60.

  • Mondelez rolls out a global campaign for Oreo

    Mondelez rolls out a global campaign for Oreo

    MUMBAI: Oreo, the cream sandwich biscuit brand by Mondelēz International, takes the special ritual of ‘Twist, Lick, Dunk’ forward, rolling out its new global campaign called, Oreo People, simultaneously across 50 markets in AMEA, LA, MEU and will be localised with nuances to drive relevance.

    The new global creative platform is the latest installment of the brand’s Wonderfilled campaign. Oreo People is built on the idea that when we connect with Oreo, playfulness is evoked in us all despite differences, playing with Oreo brings people together. Every time an Oreo cookie is twisted and opened, a new playful side comes out which is optimistic with limitless possibilities.  

    The campaign is especially designed to engage with consumers in today’s multi-screen, short-attention-span world with exciting visuals and irresistible music, extending across all channels, with a strong focus on digital.

    The new TVC displays a wide-cross section of people and how they enjoy their Oreo cookies, making the much-loved brand relevant to them. With this latest creative platform, Mondelez India aims to widen the appeal of the brand in the country, while continuing to play on its core territory. 

    Mondelez India head of biscuits category Sudhanshu Nagpal says, “Oreo was introduced in India close to seven years back and in such a short span, India has emerged among its top-five markets by volume. Today, twist, lick, dunk has become a ritual; it has been at the heart of numerous warm family moments. Oreo has always stood for bringing people together and the Oreo People campaign takes ahead this proposition. The campaign is based on a key universal insight that while we all share the same playful spirit inside, we often forget about it because of the pressures of modern life. The global campaign aims at widening the appeal of the brand, connecting with a wide cross-section of people, while picking up on the local nuances to drive relevance.”

    FCB regional chief client officer for Asia Jane Lim adds, “Oreo has always been a brand that encourages and inspires people to connect with the people and world around you. When we were kids, playing together was our way of communicating, we connect better when we play together. We believe everyone has a playful spirit waiting to be let out. With this film we tell the story that no matter our differences, playing with Oreo brings us together, because we are all Oreo People.”

    The campaign will be rolled out across platforms with a new TVC, as well as outdoor, print and digital campaigns across sections.

  • OREO creates history with GUINNESS WORLD RECORDS for Most People Dunking Cookies

    OREO creates history with GUINNESS WORLD RECORDS for Most People Dunking Cookies

    MUMBAI: Oreo, the world’s No.1 biscuit brand by Cadbury India (a part of Mondelez International), made a place for itself in the record books of GUINNESS WORLD RECORDS ™ for Most people dunking cookies. The record-breaking event, conducted at IIT Powai on Sunday, December 22, 2013, during the institute’s cultural festival – MoodI, saw over 1796 people discovering the fun of enjoying Oreo in the ‘Twist, Lick, Dunk’ style together. The previous record was set in Argentina where 1503 people participated.

    Oreo’s special ritual of ‘Twist, Lick, Dunk’ has been enjoyed by millions of consumers around the world for nearly hundred years. This ritual of Oreo has been at the heart of numerous warm family moments of childlike delight that everyone treasures. With the GUINNESS WORLD RECORDS event, Oreo aims to engage more consumers in this unique ritual and bring alive the brand experience.

    Commenting on the achievement, Chella Pandyan, Associate Vice President – Biscuits, Cadbury India Ltd, said “With Oreo, we are constantly evaluating platforms that give us the opportunity to broaden the brand’s appeal across age groups and today’s GUINNESS WORLD RECORDS attempt is one such endeavor. The Twist, Lick, Dunk ritual is an integral part of the brand’s DNA and seeing such a large number of consumers performing it together has been truly special. We are excited to have successfully achieved this record and want to thank all the participants and MoodI for their valuable support.”

    GUINNESS WORLD RECORDS Adjudicator, Fortuna Burke, said, “We would like to congratulate the Oreo team on this achievement and entering the record books of Guinness World Records. Today’s attempt has been very impressive and it has been a pleasure to officially adjudicate Oreo’s record-breaking attempt.”

    Amrita Kumar, Managing Partner, Candid Marketing, the brand activation agency which organized this activity said, “It makes us proud to be a part of a historic event of breaking a Guinness World Record. To organize and then watch so many people come together to Twist, Lick and Dunk and be a part of the largest ever Dunkathon is exhilarating. “

    GUINNESS WORLD RECORDS has been inspiring, engaging and entertaining people since 1955 and is the best-selling copyrighted title of all time.

  • Indigo Consulting beefs up its creative force

    MUMBAI: Indigo Consulting has made additions to its creative department to further strengthen its team. The digital agency that operates under Leo Burnett in India has got back Viresh Pawar and Monish Beloskar who have rejoined the agency in the capacity of senior group head creative and group head creative respectively to help drive Indigo Consulting’s creative mandate.

    Former creative strategist for Jack In The Box Worldwide, Manav Parekh, has also joined the agency as associate creative director – copy.

    Indigo Consulting creative director Navin Balakrishnan said, “With an ever-evolving business environment, in which consumers are co-creators of brands, creativity ultimately sets a brand apart. At Indigo Consulting, we want our clients to be those brands – the ones that are known for their creative breakthroughs. Having Viresh, Monish and Manav on-board not only adds to our award-winning talent pool, but also puts us in a better position to provide innovative digital marketing solutions to our clients.”

    Prior to committing to his second stint at Indigo Consulting, Pawar worked with Interface Communications where he was senior supervisor, web design. Over the past decade, he has helped build digital identities for brands such as Oreo, Mahindra, HDFC Bank, HSBC Bank, BPL Mobile and Wipro.

    Beloskar has 12 years of experience in interactive design. He rejoins the agency, from Puretech, where he was the design lead. His portfolio includes work for brands such as Gatorade, Kurkure, Panasonic, WWF, CondeNast Traveller and Piramal Group.

    As a creative strategist, Parekh has worked on brands such as Red Bull India, Sony Music, PUMA, Windows Phone, Adobe India, Budweiser and Bacardi. In his new role at Indigo Consulting, he will work closely with Balakrishnan to assist in the ideation process as well as guide and nurture talent in the team.