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Tag: OrangeGlobal Stories

  • OrangeGlobal Stories powers up leadership for Eshtory launch

    OrangeGlobal Stories powers up leadership for Eshtory launch

    MUMBAI: OrangeGlobal Stories has hit the refresh button on its leadership team with high-octane appointments to key positions. From finance to production, the new power-packed team is gearing up to take the platform’s flagship offering, ‘Eshtory’, to groundbreaking heights.

    Let’s face it—stories never sounded this exciting!

    Think of them as the Avengers, but for storytelling. Here’s who’s who in this star-studded lineup:

    . Chief financial officer Amar Vanzara: With 19 years of experience across financial heavyweights like Citigroup and J.P. Morgan Chase, Amar knows numbers like a chef knows recipes. His mission? Ensuring Eshtory cooks up sustainable growth and a Michelin-star-worthy financial strategy.

    . Chief technology officer Aditya Kale: A certified tech wizard with expertise in IoT ecosystems and predictive analytics, Aditya is here to make Eshtory a seamless tech delight. Think binge-worthy stories, without the buffering drama.

    . Head of human resources Tina Chakrabarti: Armed with 24 years of experience and a Six Sigma certification, Tina plans to turn Eshtory into a talent magnet. Will her HR magic make every employee’s Monday feel like Friday? Only time will tell.

    . Head of marketing Preetam Thingalaya: With two decades of brand wizardry for giants like Zee5, Preetam’s ready to make Eshtory a household name. Brace yourselves for some seriously buzz-worthy campaigns.

    .  Head of production Pranay Naigaonkar: A media maverick with 20 years of experience, Pranay will ensure Eshtory’s content hits all the right notes. Literally.

    ‘Eshtory’ isn’t just another audio platform; it’s a new wave that’s riding high. As OrangeGlobal Stories co-founder Harrish Bhatia puts it, “We are thrilled to welcome such an accomplished group of leaders to the Eshtory team. Their diverse expertise and visionary leadership will play a critical role in bringing our groundbreaking audio storytelling platform to life.”

    Can they truly redefine how stories are told?

    The platform’s name might hint at history, but it’s all about the future. Built on a foundation of creativity and cutting-edge technology, Eshtory promises to deliver immersive stories that will make you laugh, cry, and question your definition of entertainment.

    Radio Orange CEO & OrangeGlobal Stories deputy chairperson, Inu Majumdar sums it up beautifully, “The strength of any transformative endeavour lies in its people. This remarkable team brings unparalleled depth of talent and expertise, empowering Eshtory to set new benchmarks in storytelling and deliver experiences that captivate and inspire.”

    Echoing her sentiment, OrangeGlobal Stories co-founder Viplove Gupte remarked, “At Eshtory, we aim to redefine how stories are experienced. With this stellar leadership team, we are confident in delivering narratives that blend creativity and technology to deeply resonate with audiences.”

    OrangeGlobal Stories co-founder Nilesh Kadam added, “Eshtory is built on the foundation of innovation and engagement. These appointments strengthen our vision of transforming the audio storytelling landscape, offering unique experiences that push creative boundaries.”

    With a dream team in place, ‘Eshtory’ is on track to disrupt the audio storytelling space. Its promise? Stories that don’t just entertain but immerse, engage, and inspire. From finance to production, every aspect is primed to set a new industry standard.

  • OrangeGlobal Stories names Pranay Naigaonkar as head of production

    OrangeGlobal Stories names Pranay Naigaonkar as head of production

    MUMBAI: In the ever-evolving world of entertainment, where OTT is the reigning king, a seasoned maestro steps into the spotlight.

    Pranay Naigaonkar, the creative mind behind the acclaimed Hungama Music Bus (2020), has traded the bustling corridors of Neeraj Roy’s Hungama for a new adventure at OrangeGlobal Stories Pvt. Ltd.

    Taking the reins as head of production at this emerging audio OTT platform, Naigaonkar is poised to orchestrate a new symphony of innovative content. His move signals a bold chapter for both the veteran producer and OrangeGlobal Stories, as they aim to redefine the audio storytelling landscape.

    In his new role, Naigaonkar will oversee the development and production of original audio content, aiming to enhance the platform’s offerings and engage a diverse audience. His appointment comes as OrangeGlobal Stories plans to invest $36 million in marketing and digital promotion over the next three years, signalling a significant expansion in the audio entertainment industry.

    Naigaonkar’s career in the entertainment industry has been marked by a commitment to quality and innovation. His work on ‘Hungama Music Bus’ showcased his ability to produce engaging audio content that resonates with listeners. At OrangeGlobal Stories, he is expected to leverage this expertise to develop a diverse range of audio web series and stories, catering to the evolving preferences of a global audience.

    OrangeGlobal Stories, founded in 2024, is dedicated to revolutionising the audio OTT space with immersive storytelling experiences. The platform offers a wide array of audio content, including web series and stories, designed to captivate listeners across various demographics. citeturn0search6

    The company’s substantial investment in marketing and digital promotion underscores its commitment to becoming a leader in the audio entertainment industry. With Naigaonkar at the helm of production, OrangeGlobal Stories is poised to deliver high-quality content that meets the growing demand for on-the-go audio entertainment.

  • Audio streaming platform Eshtory readies for an aggressive push

    Audio streaming platform Eshtory readies for an aggressive push

    MUMBAI: Even as many a player is rushing into the video streaming platform space,  here’s one which is stepping into audio streaming. Called Eshtory, it is founded by former MyFM CEO Harrish Bhatia, radio vet Viplove Gupte, and sales vet Nilesh Kadam. At some stage or the other the trio was employed at MyFM, which was a part of the Dainik Bhaskar group. 

    Funding has come their way through strategic investments from Abhijit Realtors founder Abhijit Majumdar and Radio Orange CEO Inu Majumdar, who has also taken on the position of  chairperson of OrangeGlobal Stories, the firm behind Eshtory. 

    Nitin Gadkari launching the logo of Eshtory

    Eshtory’s logo was unveiled by minister for road transport and highways Nitin Gadkari in Nagpur recently. Scheduled for launch in January 2025, the app promises to offer  listeners a seamless and immersive experience with original, high-quality, compelling narratives. Beyond entertainment, the platform will serve as a hub for homegrown storytellers, showcasing regional tales to global audiences and fostering a vibrant ecosystem of creative talent, says the company. 

    OrangeGlobal Stories co-founder Bhatia  pointed out that the team is not just building a platform, it is flagging off a movement. He expounded: “We are united by a shared vision to celebrate the boundless power of imagination and creativity. In a fast-paced world, stories have the power to inspire, entertain, and connect. Through Eshtory our mission is to transform storytelling into an immersive experience, delivering original fiction that resonates across cultures and geographies. We aim to redefine how stories are told and experienced. We aim to bring voices from every corner of the world to light, offering narratives that are original, fresh, and unforgettable.” 

    The company says it  has kept aside a marketing and digital promotion  war chest of $36 million to be spent  over the next three years to build up its user base. This strategic allocation aims to enhance the platform’s reach and engagement via, large-scale brand awareness, advanced digital strategies, targeted ad campaigns and tailored content promotion. 

    Eshtory homepage

    They will need all the muscle  power they can muster.  The Indian audio streaming marketing is teeming with competition with the likes of Audible from Amazon, Pocket FM, Kuku FM, Pratilipi among others. But the good part is the global audio storytelling market is expected to grow to $53.46 billion by 2032, with strong contributions from emerging markets like India and rapid growth in the Asia-Pacific region. In India, the convergence of affordable data, widespread smartphone penetration, and evolving consumer preferences has propelled the audio OTT sector into a high-growth trajectory. 

    Amid this momentum, the company says,  it is uniquely positioned to fill critical gaps in the market. By prioritising quality and originality, the platform says, it will stand apart in a space often dominated by tech-driven approaches, offering listeners a reimagined storytelling experience that caters to both local and global audiences. With India emerging as a creative hub for diverse storytelling, OrangeGlobal Stories seeks to redefine the audio landscape by showcasing compelling narratives that resonate across cultures and geographies. .

    Added OrangeGlobal Stories chairperson Majumdar: “As an ardent enthusiast of audio entertainment and the only female CEO leading a radio channel in India, I am incredibly  confident that the team will be able to redefine the storytelling experience.  OrangeGlobal Stories is not just a platform but a testament to our commitment to delivering the finest audio content that resonates deeply with listeners.” 

    Now, it’s up to the audience to listen.