ITV

Tag: Orange

  • Pepsico’s Mirinda adds colour with Holi TVC

    Pepsico’s Mirinda adds colour with Holi TVC

    MUMBAI: The tantalising tangerine-tinted Mirinda, PepsiCo India’s zesty citrus sensation, is splashing onto screens with a captivating campaign that promises to make this year’s Holi celebrations even more vivacious and vibrant.

    The scintillating spot showcases how the effervescent elixir transforms mundane moments into dazzling displays of delight, much like the kaleidoscopic festival itself. In the fizzy footage, a seemingly serious mother-son conversation bubbles over into brilliant banter after a single sip of the sunset-hued refreshment.

    Grusha Kapoor MirndaThe carnival of colour that is Holi evokes nostalgic notions of carefree celebrations, where rainbow-hued powders paint participants in prismatic patterns amid peals of laughter. Mirinda’s message mirrors this merry mayhem, reminding revellers that both the beverage and the beloved festival share the sparkling spirit of spontaneous joy.

    “Holi is a festival that celebrates togetherness, joy, and fun—values that have always been at the heart of Mirinda,” mused PepsiCo India category lead for cola and flavours Shailja Joshi. “This campaign brings that essence to life, showing how Mirinda adds a splash of colour and playfulness to everyday moments. Whether it’s nostalgia for past celebrations or excitement for new ones, Mirinda is the perfect companion to make Holi even more playful, refreshing, and unforgettable.”

    The tangy tipple, with its sunburst shade and zippy zest, doesn’t just accompany the celebrations—it amplifies the already abundant atmosphere of unrestrained revelry.
     

    Mirinda drinkingDaftar Creative Room founder Sidhant Mago couldn’t contain his enthusiasm: “Who wouldn’t want to work on the Mirinda Holi brief? We brought out our rangeen zubaans the moment we heard it from the Mirinda marketing team. The most colourful brand and the most vibrant festival—this is easily the best collaboration of the year.”

    The pulsating production received star treatment from Shakun Batra, the celebrated celluloid craftsman, who expressed unbridled excitement about his first foray into Mirinda’s effervescent universe. 
     
    “Working with Mirinda for the first time has been an absolute blast! The brand’s vibrant energy and playful spirit made this Holi campaign an incredible experience, “ Batra bubbled. ”With Sidhant Mago at the helm as the creative director and writer, we knew we were creating something truly special. The marketing team and Mago’s vision brought out the unfiltered madness and joy that define both Holi and Mirinda. Seeing it all come to life- the colours, the fun, the unstoppable laughter—has been nothing short of amazing. This is a celebration like no other, and I couldn’t be more thrilled to be a part of it.”

    The vibrant visual feast will fizz across digital and social media platforms nationwide, encouraging consumers to embrace Holi’s iridescent intensity with an extra splash of Mirinda’s signature spirited spontaneity.

    The gleaming golden-orange beverage is available in various volumes at retailers and quick-commerce platforms throughout the country, ready to add its radiant refreshment to India’s most chromatically charged celebration.

  • Nickelodeon paints the nation Orange with an immersive School Contact Programme

    Nickelodeon paints the nation Orange with an immersive School Contact Programme

    MUMBAI: Holidays are over, and school is back in full swing.  Making school cool and adding some magic and masti to the entire school experience is India’s leading entertainment franchiseNickelodeon’s high decibel School Contact Programme.  Live Now across 20 cities in the country, Nickelodeon Magic Masti& Sonic School Is Cool is set to engage with millions of kids across around 1000 schools from Chennai to Chandigarh. interactivity. Days spent at school are most memorable and Nickelodeon’s school contact programme is all set to make sure that children enjoy and cherish their time at School.  

    Speaking about engaging with millions of kids though the school contact programme Nina Elavia Jaipuria, Business Head, Kids’ Entertainment Cluster, Viacom 18 Media Pvt Ltd, said, “Nickelodeon has always created priceless experience for kids by curating interactions that are engaging and entertaining. Our robust and expansive school contact programme is a great platform that allows us as well as our partner brands   to connect with kids and establish an imminent place as a best friend and guide in every child’s daily life.”

    Presented by Dettol and co-powered by Mcvitie’s cream biscuits, Casio mini keyboard, ParleMahaMazelo in association with New Richfeast Cookie Cake &ApisFruitilicious Jam, “Nickelodeon Magic Masti”will bring alive the magic of Rudra into the classrooms with some fun games that encourage kids to Focus and Believe. The six-week long high decibel school engagement will see the India’s only Prince of Magic Rudra enchant kid’sin schools across 8 cities -Mumbai, Delhi, Pune, Nagpur, Chennai, Ahmedabad, Bengaluru and Hyderabad. 

    The franchises school contact programme will take wings with SONIC’s “School is Cool”presented by Dettol and co-powered by Mcvitie’s cream biscuits, Casio mini keyboard, Parle Bigger Kachha Mango bite in association with New Richfeast Cookie Cake &ApisFruitliciousJam. The amazing initiative will see the suave and charming Sonic super kidShiva make school time cool by engaging kids through various interactivities that truly bring out the cool quotient in school straight into their classrooms. The six-week long school activity ofSonic will travel to school across a dozen cities covering Lucknow, Kanpur, Allahabad, Agra, Varanasi, Meerut, Chandigarh, Amritsar, Ludhiana, Jaipur & Kolkata. 

  • Infosys wins three awards at Nice comm event

    MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services, has participation in six of the 32 Catalysts at TM Forum Live – winning three of the seven Catalyst Awards at the annual flagship communications industry event, held in Nice, France. The Awards recognized Infosys’ open innovation to co-create commercially viable prototypes of new digital services and business models.

    The three winning Catalysts: A platform for IoT and Anything as a Service: This Catalyst focused on how operators can attract ecosystem partners to co-create new digital services beyond connectivity through the platform business model. Infosys worked with Vodafone and was recognized for its outstanding performance. The focus was on delivering agility, experience and efficiency to communication service providers and exposing TM Forum Open APIs to third party developers to create new revenue streams enabled by network slicing, edge computing and a service marketplace.

    “This Catalyst has brought several leading industry players together to show how platform business models together with orchestration and closed-loop assurance can deliver innovative new services and new revenue streams to our industry,” said Dr. Lester Thomas, Chief Systems Architect, Vodafone Group. “Infosys played an invaluable role in the overall architecture, and in particular, defining the Open APIs and contributing enhancements to the Open API programme.”

    Joint Agile Delivery – Phase II: In this Catalyst, Infosys was recognized for ‘Outstanding Use’ of TM Forum Assets and worked with AT&T, Orange, Telecom Italia. This Catalyst has been recognized for continuing efforts towards contributing APIs and processes to TM Forum and has a vision for a ‘standardized and platform-based’ approach to developing and delivering world-class software that capitalizes on cross-organizational synergies to dramatically improve time to market, quality and cost.

    “Seamless Joint Agile Delivery across complex partner ecosystem is going to be key for rapid service innovation, delivery and operations. Infosys, along with other major industry partners, collaborated on this catalyst to provide a standardized and platform based approach for service validation and service assurance for Virtual Network Functions (VNFs) and associated Network Services from different suppliers,” said Michel Valette, Tests and Diagnostics Domain Manager, Orange & Stream Leader, Operations Centre of the Future, TM Forum. “Infosys leveraged their rich capabilities on machine learning and artificial intelligence to provide closed loop adaptive service assurance for dynamic network services coming from different partners.”

    Logical Factory: Virtualizing Manufacturing for Agility: This Catalyst, developed with BT, Telecom Italia and TWI, built on a prior award-winning Catalyst – the Smart Industrial Manufacturing: Robots as a Service, which demonstrated the use of TMF’s Open-APIs in the Industrial Internet-of-Things domain to order and configure Robots-as-a-Service. In this enhanced version, the scope was expanded to the entire manufacturing and maintenance process lifecycle. TM Forum recognized this Catalyst project in the category for ‘Outstanding Ecosystem Design’ using CurateFx – TM Forum’s digital ecosystem design and management SaaS solution.

    “Infosys’ commendable effort and focus in developing the concept played a key part in the team winning the ‘Outstanding Ecosystem Design Using CurateFx’,” said Darren Williams, Welding Systems Lead, TWI.

    Nik Willets, Chief Executive Officer, TM Forum said, “Infosys has made significant investments to enhance its knowledge base in new and emerging technologies. Winning three awards for Catalyst projects proves that Infosys is a knowledge partner capable of defining next-generation products and services for communication service providers. The company is also an early adopter of TM Forum’s Open API initiative.”

    Rajesh Krishnamurthy, President and Head of Energy, Utilities, Telecommunications and Services, Infosys said, “Our technology focus and collaboration with like-minded partners is accelerating innovation and delivering results.

  • FCB Ulka campaign for Candyman Jellicious’ new flavor, Orange

    FCB Ulka campaign for Candyman Jellicious’ new flavor, Orange

    Having entered the fruit based jelly confectionery segment with Jellicious Strawberry,Candyman has introduced its second flavor, Jellicious Orange.

     

    Taking the ‘wiggle-wobble’ property forward, FCB Ulka has given a fresh twist to the brand idea, much to the merriment of kids all around.

     

    The film revolves around a boy visiting a natural history museum along with his parents. When his dad’s camera is taken away by the overtly stern curator, the boy decides to take things into his own hands. He tosses a few Jellicious Orange candies into the mouths of the artifacts, causing the T-Rex, a mummy and finally the curator himself, to do the wiggle-wobble dance. 

     

    Speaking about the new film, FCB Ulka Vice President – Bangalore Dennis Koshy said “The Jellicious promise has always been that of being a fun starter. The category demands that the commercial not only appeal to the tween, but also to the adult. The unusual setting adds to the fun image the brand has created for itself”.

     

    FCB Ulka Bangalore Creative Director Dharmesh Shah adds, “Our attempt was to make an entertaining and clutter-breaking ad. The T-Rex and the mummy dancing is sure to catch your attention.  Also, the wiggle-wobble jingle is very catchy and complements the dance beautifully.” 

  • JWT makes two senior level appointments in digital

    MUMBAI: JWT has announced two senior level appointments in digital.

    Strengthening its digital team, the agency has brought on board Sushobhan Chowdhury as VP- digital strategy, while Rahul Kaul has joined as VP- digital technology.

    Chowdhury was earlier VP and general manager- strategy with Leo Burnett. He has handled array of clients like Orange, Samsung, P&G, HP, Unicef, Emirates, Consolidated Bank, Brookside and National Oil in Kenya. He has also worked with TBWAINDIA as associate vice president.

    Meanwhile, Kaul moves in from Sulekha.com, where he was serving as director – user experience.

    Prior to Sulekha.com, he has also worked with PayPal, Assigncorpa and Infoedge Ltd (Naukri.com).

  • BBC Worldwide holding showcase for global buyers in the UK

    MUMBAI: BBC Worldwide’s trade event BBC Showcase is taking place in Brighton England till 1 March 2007. 560 buyers from all over the globe are in attendance. The annual event sees BBC Worldwide generate programme sales and broker international funding deals for co productions on behalf of the BBC, other UK networks and independent producers.

    Delegate numbers the BBC says have grown as buyers from traditional television networks are increasingly joined by a new generation of buyers looking to license content for digital media platforms such as mobile television, independent video on demand services and digital extensions to traditional television networks.

    The past year has seen BBC Worldwide secure content deals around the world with major digital media platforms across Europe, Asia Pacific and the Americas, including Vodafone, Orange, T-Online, Telstra, ONO, Netflix, Amazon US, Hanaromedia Korea and Telefonica. Combined with strong growth in traditional programme sales, these new markets for content are seeing BBC Worldwide’s Global TV Sales division well on target to make around £190million (US$370million) this financial year, up from last year’s £171million (US$333million).

    BBC Worldwide Global TV sales MD Mark Young, said, “We secure the best deal for our content and this involves a much wider number of viewing platforms in each ter-ritory than previously. Traditional television platforms remain a central part of our business, but there is a great deal of room to embrace new platforms alongside them. Viewing habits are changing and our business is changing with them.”

    In line with the increasing digitisation and convergence of its client base, BBC Worldwide is taking steps to future-proof its content and delivery capabilities. Already, over 1,000 hours of programming has been digitised and BBC Worldwide is now investing heavily in digitising all current and back catalogue in order to protect quality, improve delivery across a wider range of devices and move towards a tapeless business.

  • Vodafone, Telefónica, Orange, 3UK report results from

    Vodafone, Telefónica, Orange, 3UK report results from

    MUMBAI: Vodafone, Telefónica, Orange, and 3UK have announced the results of their successful joint technical trial of TDtv in the US.

    TDtv is the UMTS TD-CDMA-3GPP Multimedia Broadcast and Multicast Services (MBMS) standard for mobile television solutions. The trial provided insights into the technology’s capability and successfully demonstrated how existing spectrum can be used to deliver mobile television and other multimedia services.

    The participants are now discussing next steps and exploring how the findings from the trial could be used to develop commercial models.

    Key Trial Results

    • Reliable delivery of mobile TV services using TDtv technically viable

    • Up to 11 to 14 high quality channels can be delivered in 5MHz of TDD spectrum

    • Coverage comparable to WCDMA but using fewer cell sites

    • Performance consistent when moving at speed

    • Dual mode handset viable

    The TDtv trial, announced in October 2006, aspired to test key performance and deployment aspects of the mobile TV technology. Covering a large area of Bristol in the UK using only 12 macro-cell sites, the trial proved that the technology has the ability to offer reliable television delivery at the data rates that are needed to provide high quality mobile TV services.

    The trial showed that eleven high quality channels could be delivered across the service area, with the potential to deliver up to fourteen channels with planned future technology developments. Significant coverage gains were demonstrated when using key TDtv performance enhancement technologies including macro site combining and receive diversity in the user device. The gains from these technologies demonstrated in the trial indicate that TDtv may be able to provide the same coverage as WCDMA when deployed on 35% of the WCDMA sites.

    TDtv also proved its ability to perform at motorway speeds during the trial, allowing it to address a wide range of use cases such as when travelling on a train.

    Initial coexistence testing to explore the simultaneous operation of 3G FDD and TDD also proved the theoretical viability of a dual mode WCDMA/TDtv handset.

    Finally, the TDtv network also proved very reliable with 99 per cent availability during the trial.

    Professor Michael Walker, who is the director of research and development at Vodafone said, “Trials are an extremely important part of our strategic product development and help us build a comprehensive understanding of how the technologies work and the customer experience they will offer. The outcome of this trial will help us evaluate the commercial potential of TDtv as part of the MBMS assessments we are undertaking.”

    Telefónica Móviles España MD Technology and Services Cayetano Lluch Mesquida says, “The TDtv trial in Bristol has proven the ability to effectively use our unused TDD spectrum for a wide variety of Mobile Broadcast Services and the potential of a SFN deployment to support impressive coverage gains.

    ” Nevertheless, we would like to see the next steps taken to ensure a wide variety of terminals and interoperable services are available for the platform.”

    Orange executive VP, IT Networks and product support Vivek Badrinath said, “We are committed to fuelling the growth of mobile TV by ensuring our customers are offered the best quality and content now and in the future. The TDtv trial forms an important part of our research into potential technology solutions for the future, equally important is the collaboration of other industry players, who are now working together to learn and build from our shared experiences.”

    3UK CTO David Cooper said, “3 is pleased to support this initiative. The results of this first trial demonstrate TDtv has the potential to deliver a mass market Mobile TV solution. As the first network to launch 3G services in Europe, we’re always looking at ways to develop the service we offer customers.”

  • Orange and BBC World expand mobile distribution deal

    Orange and BBC World expand mobile distribution deal

    MUMBAI : Orange and BBC World have extended their current mobile distribution offering by signing a global deal which will allow Orange mobile phone customers in eight new countries to watch the channel live.

    BBC World, the BBC’s 24-hour international news information service will be the only English language news channel to be streamed live to mobiles in Belgium, Poland, the Netherlands, Romania, Portugal, Jordan, Egypt and the Dominican Republic, asserts an official release.

    Orange mobile customers in France have been able to watch BBC World for the past two years. Orange France recently signed a renewal deal to continue this relationship and also offer the channel to IPTV customers.

    The global agreement will allow Orange mobile broadband customers to access live news wherever they are by watching BBC World on their mobiles. It also increases BBC World’s new media distribution channels worldwide, encompassing mobile, broadband and live streaming to PCs and airline seatback TV systems, adds the release.

    BBC World’s regional director and business development Europe, Middle East, South Asia, and America Gerry Ritchie said, “Orange is one of the most forward thinking new mobile distribution platforms for television so we are thrilled to extend our relationship with them. This new live streaming deal makes our channel even more accessible to mobile users who like to keep in touch with breaking global news while on the move.”

    France Telecom executive VP content division Patricia Langrand added “Orange was first in several countries to offer mobile TV to our customers. This agreement allows us to extend and enhance our mobile TV offer ensuring Orange customers have access to a variety of channels at any time. We are now delighted to increase the scope of our partnership with BBC World to include multiple territories.”

    The Conference agreed that the transition period from analogue to digital broadcasting, which begins at 0001 UTC 17 June 2006, should end on 17 June 2015, but some countries preferred an additional five-year extension for the VHF band (174-230 MHz).

    Orange mobile TV offers customers a multitude of television services and content, customers may view a variety of programmes on their mobiles including soap operas, music videos and sports programmes, further adds the release.

  • 3UK, Orange, Telefonica and Vodafone trial Mobile TV powered by TDtv Technology

    3UK, Orange, Telefonica and Vodafone trial Mobile TV powered by TDtv Technology

    MUMBAI: 3UK, Orange, Telefonica and Vodafone have announced the launch of a technical trial of TDtv, the UMTS TD-CDMA-3GPP Multimedia Broadcast and Multicast Services (MBMS) standard-based solution. 

    As per an official release, the trial is expected to provide valuable insights for mobile operators into the potential of using their existing spectrum and infrastructure to deliver mobile television and other multimedia services.

    The TDtv trial, which is scheduled to run to the end of the year, will test key performance and deployment aspects of the mobile TV technology. TDtv base stations provided by IPWireless have been deployed on 12 cell sites covering parts of Bristol in the UK to provide broadcast services to TDtv enabled smart phones. MobiTV, Inc., the international mobile and broadband television services company, will provide the client application, as well as facilitate the mobile content and operational components of the trial, the release adds.

    TDtv operates in the universal unpaired 3G spectrum bands that are available across Europe and Asia at 1900MHz and 2010MHz. It allows UMTS operators to further utilize their existing spectrum and network infrastructure to offer subscribers attractive mobile TV and multimedia packages without impacting other voice and data 3G services.
     

  • Disney Channel inks pan-European mobile deal with Orange

    Disney Channel inks pan-European mobile deal with Orange

    MUMBAI: The Disney Channel has announced that it has signed its first pan-European deal to provide content to mobile phones. Through an agreement with Orange, the service will be available to customers in the UK, Belgium, Switzerland, Portugal, Poland, Holland, Romania, Slovakia and, in time, France.

    The service will consist of 65 to 120 minute programming loops featuring some Disney Channel’s most popular content, including full 22-minute episodes of live-action programming franchises That’s So Raven and The Suite Life of Zack & Cody and animated hits like Kim Possible and Disney’s Recess. In addition, consumers will be able to watch clips from Hannah Montana and a selection of Disney Channel Original Movies, informs an official release.

    Disney Channels, EMEA executive vice president and managing director John Hardie said, “This is a break-through deal which we expect to be a huge hit with kids all over Europe. With parents’ consent and knowledge, it allows kids to watch their favourite Disney Channel programmes on the way home or wherever they are. It’s how today’s kids are growing up to watch TV – at a time and in a place they choose and it’s important that content providers are able to deliver that.”

    In other agreements announced by the two companies, Buena Vista International Television (BVITV), Disney’s international TV distribution division, and France Telecom-Orange will extend their existing broadband VOD movie licensing agreement in France across other markets in Europe. With these agreements, Orange VOD subscribers in Spain and TPSA VOD subscribers in Poland will be the first to enjoy movies from Walt Disney Pictures, Touchstone Pictures and Miramax Films. 

    Titles include global box office hit Pirates of the Caribbean: Dead Man’s Chest, The Chronicles of Narnia: The Lion, The Witch and the Wardrobe and the forthcoming sequel The Chronicles of Narnia: Prince Caspian are also included in the agreements. 

    Orange currently boasts of more than 2.9 million mobile broadband customers. France Telecom Executive Vice President Patricia Langrand said, “The agreement for the mobile services illustrates our desire to develop dedicated formats and programs specifically adapted for our mobile services with prestigious partners. Our agreement with Disney for VOD will enrich the content offer for our on demand services across multiple territories and platforms.