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Tag: Option Designs

  • Konica Minolta’s new OOH campaign conceived by Option Designs

    Konica Minolta’s new OOH campaign conceived by Option Designs

    NEW DELHI: Option Designs has curated an OOH campaign for Konica Minolta in its endeavour of taking the world of Workplace Solutions to a new high with its newly-launched product, bizhub C250i, introducing new-age workspace solutions.

    With corporate offices being the target audience, the campaign was carried out across the Delhi-NCR region with out-of-home (OOH) advertising, where branded hoardings were placed at prominent locations.

    Through the campaign, it wanted to highlight the message ‘Simplified workflow for smart workplaces’ in order to leverage the individuals in attaining utmost productivity against the complex work processes in the most seamless manner.

    The campaign highlights Konica Minolta’s solutions as a catalyst in the digital transformation of the modern workplaces, making them smarter than ever before.

    The latest OOH campaign is an extension of Konica Minolta’s ‘RETHINK’ campaign launched recently. With the aims to challenge the existing status quo at organisations and find new solutions to grow, the campaign is about creating insightful solutions that make businesses better today and ready for the future, giving them more freedom and flexibility.

    The communication introduces the bizhub C250i as an effective workplace solution that helps create new possibilities and new horizons for businesses while not leaving out on other essential salient features such as data security and easy accessibility in addition to product printing.

    “With our latest product launch, we have introduced a redesigned user interface to empower workspaces with intuitive operations and ease of use. Rethinking sustainability and a smarter future, we introduced a product that consumes less power and gives higher data security, adding to the productivity of smart workplaces. With this campaign, we are focusing on how our future-ready solutions will make businesses smarter, faster and better,” Konica Minolta Business Solutions India Pvt Ltd deputy general manager Sanjay Monga said.

    Option Designs co-founder Anurag Mehta said, “We tried to stick to the most important talk point of the campaign, i.e., the way Konica Minolta simplifies every job and empowers office spaces with its high-end tech and user-friendly products. With this campaign, we intend to grab the attention of corporate offices and introduce the product as an essential addition to keep pace with the era of digital transformation.”

  • Haldiram’s campaign for safe customer experience

    Haldiram’s campaign for safe customer experience

    NEW DELHI: Haldiram’s has launched #HaldiramsCare campaign to promote social distancing for people visiting their favourite and reliable food restaurant outlet.

    The campaign has been created by Option Designs and is focused on ensuring customer safety by promoting social distancing on ground level that has been launched at the Haldiram’s outlets.

    Being at service of the customers, Haldiram’s wanted to make a responsible comeback post lockdown that prioritises the health and safety of the customers where the employees and customers form the intricate part of the endeavour so that latter can indulge in their favourite delicacy while abiding by the measures necessary for social distancing.

    The brand promises to take care of the consumers’ hunger as well as the health with secure delivery counters and seating area. Through the tagline “Delicious bhi Dooriyaan bhi” the brand emphasises on the seating arrangement where consumers are requested and restricted to maintain 6 feet distance from individuals to create a temporary practise of social distancing for safe dining experience and to maintain the permanent love of Haldiram’s.

    The brand committed to safety & hygiene since 1937 caters to customers’ hunger while not losing out on their hygiene. Therefore, in the light of menace created by novel coronavirus, Haldiram’s has efficiently incorporated all the hygiene protocols to provide the visitors/consumers with safe and healthy experience on their every visit. ‘Customer Safety is our first Priority’, being the motto, stringent food safety measures have been adopted while focusing on every possible precautions to provide the customers with hygienic environment along with super safe delivery.

    “Through the campaign, we wanted to convey Haldiram’s sensitivity towards its consumers health while establishing it as a brand that stands firm to its promises of fulfilling the customer’s expectations,” said Option Designs MD Rahul Gandhi.

    The packaging of food is minutely accessed where all the items are sealed with utmost safety and ensures that the staff also maintains their hygiene by washing hands every 30 minutes.

    Haldiram’s manager marketing Rajat Rastogi says: “With the coming in of unlock, consumers are wanting to restart life but are hesitant against the heightened health concern. At Haldiram’s, we understand this ‘new normal’ situation and have accordingly reoriented ourselves by introducing relevant solutions for our customers. Our new campaign highlighting the social distancing along with the favourite food restaurants reassures the customers that by following #HaldiramsCare safety protocols they can entertain themselves to quality food experience in safe environment.”

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  • Option Designs creates sarcastic campaign for UC Browser

    Option Designs creates sarcastic campaign for UC Browser

    MUMBAI: Option Designs has crafted a campaign, which includes a series of sarcastic and rib tickling funny resolutions of various celebrities and super heroes, for China-based mobile browser UC Browser.

    The humorous Facebook posts are designed to attract the youth towards the brand and to acquire unique and more eyeballs through innovative and viral content.

    With the New Year starting and people making a number of resolutions, Option Designs came up with a simple yet crispy idea to promote the brand through funny resolutions on how people break resolutions.

    Option Designs MD Japneet Singh said, “We felt that we should encash on the most common fad during the New Year week – ‘Resolutions’.  The objective behind the campaign was to highlight how people make resolutions and break them in a couple of days. The tremendous response to our rib tickling posts from the fans has only encouraged us to take this forward and convert this into a full-fledged humorous video. We are sure this campaign will help the brand reach out to a wider audience and highlight its benefits to the target customer. We are very confident that with the combination of great marketing and the unbeatable content, UC browser will be an absolute winner in the market.”

    UC Browser spokesperson added, “We constantly innovate with our strategy to connect with our target audience, our latest campaign does exactly the same, it evokes the humorous side of resolutions. Youngsters generally make resolutions, but failed to carry them further, the campaign was designed to target the same audience. With the series of humorous posts and video, we are getting good response from the fans; also the organic reach of the page becomes quite high.”

     

  • Creative agencies need digital support to develop a brand

    Creative agencies need digital support to develop a brand

    Get this straight, marketing team or agencies don’t make brands but your customers do. We live in a world driven by digital age and apparently breaking the traditional marketing norms it has changed the way brands are built; now brands are built by consumers in virtual world.

     

    Digital media is a vast term in itself. It precisely contains a vast array of digital channels which includes social media, intergrated banner ads, mobile apps & wap, search, websites, viral videos and photographs. No other channel offers the level of potential for building your brand and customer-business interactivity that digital does.

     

    Now let’s talk about brand. What is a brand? A brand is the emotional and psychological connection a customer has with a business and its products and services. Marketers and agencies encourage a brand relationship to occur between customer and business, that’s where the role of digital media comes into the picture; it gives the perfect environment for brand building.

     

    Today, you have to join, guide and lead conversations that shape your brand perception, what digital has done is given control to consumers and it’s the consumers who build your brand, also it influences the traditional marketing too. How? Let me explain: Digital except for serving your brand, is a gold mine of consumer driven data. DATA, this is where both traditional and digital media comes together.

     

    Digital Media provides databank of information and data-driven profiles that help brands satisfy consumer’s intent. A brand is brought to life online through content, copy, tone, user experience, how it engages with its audience through social media, the nature of digital can leave a brand wide open and exposed to its audience. That’s a smart way to change the perception and build your brand.

     

    (These are purely personal views of Option Designs MD Japneet Singh and indiantelevision.com does not subscribe to these views.)