Tag: Optimystix Entertainment

  • Sony to end two prime time shows to pave way for ‘Pyaar Ko Ho Jane Do’

    Sony to end two prime time shows to pave way for ‘Pyaar Ko Ho Jane Do’

    MUMBAI: Sony Entertainment Television is making a couple of changes in its prime time programming to make way for the Mona Singh -Iqbal Khan starrer Pyaar Ko Ho Jane Do produced by Balaji Telefilms. 

     

    To accommodate the new one hour show, which will be aired in the 9 – 10 pm slot, the channel is pulling the plug on its one month old 9.30 pm show 2025 Jaane Kya Hoga Aage. Additionally, the 9 pm show Reporters will also be concluding with the last episode being aired on 19 October.

     

    Pyaar Ko Ho Jane Do will launch on 20 October and will be aired from Monday – Friday.

     

    While the last episode of the Rajeev Khandelwal and Kritika Kamra starrer Reporters, produced by Shristi Arya, will see the logical culmination of the show’s first season, Sony’s other show 2025 Jaane Kya Hoga Aage is being pulled off after a run of little more than a month. The futuristic comic show set in the year 2025, produced by Optimystix Entertainment, was launched on 31 August.

  • Sony to launch futuristic comedy show from 31 August

    Sony to launch futuristic comedy show from 31 August

    MUMBAI: In a bid to expand its prime time programming fare, Sony Entertainment Television is all set to launch a new futuristic comedy show titled 2025 Jaane Kya Hoga Aagey.

     

    The show will hit television screens on 31 August and will be aired from Monday to Friday at 9:30 pm.

     

    Produced by Optimystix Entertainment, the comic caper will give the world a glimpse of what life would be like a decade from now.

     

    Set in 2025, the show revolves around the eccentric Joshi family based in Mumbai.

     

    2025 Jaane Kya Hoga Aagey stars Sanyukta Timsina, Sunil Barve, Kenny Desai, Akhlaque Khan and Clair Monica amongst others.

     

    Naisha played by Sanyukta Timsina, the daughter of the family, is a computer genius. After her mother Ganga’s untimely demise, her father Inder played by Sunil Barve misses her terribly. The entire Joshi family is not able to get over her death so Naisha decides to bring an end to their misery. She uses technology to bring her back to life by creating a 3D hologram of her mother. With the technological rebirth of Ganga, the family struggles to deal with the sudden changes that life has to offer.

     

    Adding to the fun quotient is the eldest member of the family, Dadaji played by Kenny Desai, who is the youngest at heart. He is completely techno-savvy and is often seen replacing his old body parts with new ones. Naisha’s brother, Naveen (Akhlaque Khan) often referred to as Nano, is crazy about nanotechnology. His obsession leads him to invent an additional hand which does all his chores. Adding spice is the maid, Monica (Clair Monica), who prefers the term ‘Domestic Help’ and comes with a high price tag, lots of attitude and never ending demands.

     

    As age is no bar, each member will unapologetically display their quirks in the most nonchalant manner which will have the audience in splits. 2025 Jaane Kya Hoga Aagey will be where relationships, emotions and technology come together in harmony.

  • The Content Hub: Education in comedy doesn’t exist in India

    The Content Hub: Education in comedy doesn’t exist in India

    MUMBAI: With the soaps and dramas ruling the Indian television screens, comedy to some extent has taken a backseat. A session on ‘Comedy Fix’  moderated by Indiantelevision.com’s founder, CEO and editor in chief Anil Wanvari and panellists Neela Telefilms director Asit Modi, Optimystix Entertainment producer Vipul D Shah and All India Bakchod (AIB) co-founder and member Tanmay Bhat sought to find if the TV industry is seeing a dearth of writing talent.

    Modi said that in the field of comedy there is not only shortage of writers but producers as well. “Our industry is not ready for new writers. We have a closed mindset when it comes to new writers and tend to only work with a particular set of experienced ones. We don’t give an opportunity to explore,” he said.

    Bhat went on to reason why new writers are not accepted by the industry and what today’s writing lacks. According to him the current state of television writing is very generic. “Right from actors to producers to writers, I have seen ‘just-get-it-done’ kind of attitude where originality doesn’t matter but copy pasting does.  In my early days, when I used to meet television writers  one common thing that I noticed amongst them was that they all had a set pattern of writing in a number of shows,” he elaborated.  

    All the panellists felt that in today’s time everything is scripted and agreed that the attitude towards writing is very poor which needs to be changed.

    Shah highlighted right from the beginning there were no new writers created for TV but the ones making the films ended up writing for the small screen too. According to him, it is difficult to get innovative story writers because it is demanding. “Today, television writing, whether fiction or non-fiction, has a set of dos and don’ts because a channel can demand a change in the plot anytime and we as writers have to be also on our toes to fix it.”

    He went on to say that western formats can never be adopted in India. “Our humour is completely different from the genre abroad. We can’t present dirty comedy here because it will never be accepted. So, to bring the humour, which can be accepted by Indian audiences, we have to create our own talent, which is again very difficult.”

    According to Modi, whose Taarek Mehta Ka Ooltah Chashmah has been running successfully for more than six years, writing a daily comedy is not only a challenge but a task. It is not only the writer’s responsibility to make the show going but the entire teams. “You not only need a good writer but a good performer also. And after getting a good performer/actor, one needs a good producer who can bridge the gap.”

    Showing the silver lining in the cloud, Bhat said that thankfully now humour has started getting the respect it deserves. According to him, comedy education doesn’t exist in India. “We compare ourselves to the shows in the US. But we also have to look at the kind of education and training they have gone through. All writer/comedians one sees in their shows have all gone through a certain level of training. This doesn’t exist in India.”

    The panellists agree that Indian television has always accepted family comedies and this is what will continue in the future as well. From shows like Dekh Bhai Dekh to Khichdi to Sarabhai vs. Sarabhai, they all have catered to the masses.  

    Is there fatigue coming in comedy? “No, not at all,” said both Modi and Shah. “There will be always space for comedy. Shows like Comedy Nights with Kapil, Comedy Circus, are making everyone laugh today. And everyone loves to laugh, so comedy is and will always be audience’s first choice,” added Modi.

    Wanvari further delved to find out that apart from family comedies if there is a room for sitcoms on television? “It will change, because comedy has just started its journey.  I am seeing a lot of scope as more comedy channels are being launched. In comedy more than the story, character development is important. So once the characters are developed, the task will be simple,” said Modi.

    According to Shah, whose Comedy Circus ran for seven and half years, a show never feels the fatigue. “Yes, at times a few episodes works and a few don’t. Comedy sometimes backfires as well. But overall as a genre, there is no fatigue coming in,” he further said.

    Coming from a digital background, Bhat feels that television needs to start catering to the youth a lot more. “They are still catering to the families and not the youth. So, young people will stop watching television at some point of time unless channels keep re-inventing.”

    As for Bhat, re-invention should start from the writers’ room. “I don’t see enough young people picked up from the colleges and groomed. It is essential to grab someone at 16 and groom them to get good comedy in place. Any college kid would want to write for television but there are no platforms.”

  • Partha Thakur appointed as Essel Vision non-fiction head

    Partha Thakur appointed as Essel Vision non-fiction head

    MUMBAI: Zee Entertainment Enterprises Limited (Zeel) has announced the appointment of Partha Thakur as non-fiction programming head for Essel Vision Productions. He will take charge from 3 November.

    Zeel is looking at strengthening its content and develop different genres of production. Thakur will report to Essel Vision Productions business head Akash Chawla. With over 15 years of experience in media and entertainment, he has produced content for broadcasters such as Zee TV, Star plus, Star World, Sony Entertainment Television, Colors, MTV, Sun TV, Vijay TV, NDTV, Pogo, Disney Network, UTV and Fox Traveler.

    He has worked with Wizcraft Television, Miditech Productions, Optimystix Entertainment, Searchlight Productions and MTV India. He has worked on multiple seasons of shows such as Entertainment Ke Liye Kuch Bhi Karega, Indian Idol, Fame Gurukul, IIFA Awards, GIMA Awards, Apsara Awards, Zee Rishtey Awards, Dare to Dance, amongst others.

    Thakur has also worked on shows in South Africa, Dubai, Singapore, Malaysia, Thailand and Sri Lanka. His last assignment was at Sol Productions as the non-fiction head and creative director.

    Essel Vision’s objective is to be a one-stop shop for all film, television, digital, events and IP creation related services where it will produce, co-produce, market and distribute.

     

  • Optimystix inks co-production deal with Belgium’s Kanakna Productions for ‘India Celebrity Express’

    Optimystix inks co-production deal with Belgium’s Kanakna Productions for ‘India Celebrity Express’

    MUMBAI: Optimystix Entertainment has been roped in as the Indian producer for India Celebrity Express designed for the Dutch market.

    Belgium based Kanakna Productions is expected to license the show in several countries this year. The co-production agreement is just the first in a row of productions of India Celebrity Express for several countries, informs an official release.

    “This is a new business opportunity for Optimystix. We get a chance to prove to the rest of the world that Indian producers can match the required international standards for TV production. We expect more co-production opportunities for Optimystix through our partnership with Sparks Network,” says Optimystix Entertainment partner and founder Sanjiv Sharma.

    The show features celebrities in a race through India, from the sources of Ganges to the tropical beaches of Kerala. The celebrities in the show are given Rs 100 a day to survive meaning that they have to find means of transportation as well as lodging through the route.

    “This is what Sparks Network is all about. We have gathered some of the top producers from all around the world in this network and by collaborating we give each other formats and production opportunities. It’s a great crowd of very talented producers that just love to work together,” says Sparks Network president Nicola Soderlund.

    Sparks Network seeks to promote the interests of its 14 member production companies from all over the world. Optimystix is the first production house in Asia to join the network.