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Tag: Optimum Nutrition

  • Rakesh Jha steps in as Eyeota’s unit sales head for North

    Rakesh Jha steps in as Eyeota’s unit sales head for North

    NEW DELHI: Eyeota has tapped Rakesh Jha to lead sales across northern India, a hire aimed at bulking up the Dun & Bradstreet subsidiary’s reach in the country’s fastest-growing advertising corridor.

    Jha spent more than seven years at Times Internet, climbing from senior officer to senior manager of ad sales. He managed headline clients including CoinDCX, Atomberg Technologies, The Sleep Company and Optimum Nutrition, and cut deals with agencies such as Dentsu, Mindshare, Havas Media and Edelman. His remit covered everything from native and programmatic media buys to content-marketing projects on platforms such as Spotlight and Colombia Ads.

    Before Times Internet, Jha worked on publisher alliances at LocoVida, helping more than 120 publishers across 11 languages drive audience engagement and programmatic revenues. Known for a forensic eye on CPM, CPC and CPL models, he has a record of negotiating high-yield contracts, running multichannel campaigns and squeezing extra performance from digital budgets.

    At Eyeota, Jha will marshal revenue growth and data partnerships across Delhi and neighbouring states, marrying his pitch-perfect sales craft with Eyeota’s audience-enrichment and targeting tools. The company sees India’s northern belt—home to the country’s biggest advertisers—as a critical frontier for its global expansion

  • Optimum Nutrition announces Neeraj Chopra as its brand ambassador

    Optimum Nutrition announces Neeraj Chopra as its brand ambassador

    Mumbai: Optimum Nutrition, the World’s #1 Sports Nutrition brand, in a press conference in New Delhi announced Neeraj Chopra, the reigning Olympic, World, Asian Champion and India’s Javelin star, as its brand ambassador.

    Optimum Nutrition is a brand of Glanbia Performance Nutrition (GPN), a company which is home to consumer brands that help people around the world meet their nutritional goals. Optimum Nutrition has been supporting athletes in achieving their fitness goals for over three decades and the collaboration with Chopra as his ‘Strength and Recovery Partner’, is similarly aimed at supporting his quest for a Gold medal in his Championship journey next year. Neeraj has been actively spreading the importance of nutrition in his hometown of Panipat in sync with the brand’s message – ‘Zyada Kar Dikhane Ki Taaqat”. Neeraj has also been a staunch supporter of propagating the achievements of women athletes across India.

    As part of the association, Optimum Nutrition will be fuelling Chopra’s championship journey providing him with the “Strength to do More” in the year 2024 as we inch closer to the biggest event in the world of sports.

    Glanbia Performance Nutrition India Pvt. Ltd chairman and managing director Satyavrat Pendharkar said, “We are honoured to have Neeraj Chopra as part of the Optimum Nutrition team. His unwavering dedication, outstanding achievements, and commitment to community development align perfectly with Optimum Nutrition’s core values. Together, we aim to make a lasting impact and empower individuals through the power of nutrition.”

    He further added, “As Neeraj Chopra’s official nutrition partner, Optimum Nutrition will provide him with products that will help him with the strength, recovery and energy requirements to unlock his full potential and deliver the MORE that lies within him. By leveraging our expertise and scientific research in sports nutrition, we will work closely with Neeraj to develop a tailored nutritional strategy that optimizes his performance on, and off the field.”

    Chopra equally enthusiastic about the collaboration shared, “I am delighted to join forces with Optimum Nutrition, a brand that shares my passion for excellence and community welfare. With Optimum Nutrition, I am confident that I have a strong partner that will allow me to push myself further and bring laurels to the nation.”

    Chopra’s partnership with Optimum Nutrition emphasises the brand’s commitment to empowering athletes with the highest quality nutrition products, enabling them to push their limits and achieve their utmost potential. The association further reaffirms the brand’s mission to not only support elite athletes but also inspire all fitness enthusiasts worldwide, encouraging them to pursue their fitness goals with unwavering dedication and premium nutritional assistance.

  • Rishabh Pant says “Aa raha hoon” with Optimum Nutrition

    Rishabh Pant says “Aa raha hoon” with Optimum Nutrition

    Mumbai: Optimum Nutrition, a global leader in sports nutrition, is thrilled to announce its unwavering support for Indian cricket sensation Rishabh Pant through its new campaign, ‘aa raha hoon”. The campaign celebrates Pant’s extraordinary dedication and resilience, as he aims to make a stronger comeback to the sport, following the injuries that kept him on the sidelines over the past year.

    But you can’t keep Pant away from the action for long. Known to be resilient and dedicated to excellence in cricket, he has channelled this very focus into his recovery, fuelled by Optimum Nutrition.

    This campaign sheds light on the athlete’s remarkable journey, highlighting his commitment to mental toughness, and physical recovery. Pant’s dedication and determination in the face of adversity resonate deeply with Optimum Nutrition’s core value of  Zyada Kar Dikhane ki Taaqat, by helping athletes achieve the MORE in them, irrespective of the challenges they face.

    Through an extended partnership, Optimum Nutrition will continue to provide Pant, with its cutting-edge products, including whey protein, creatine, amino acids, and pre-workout formulas, which are designed to optimise performance, provide strength, enhance muscle growth, and speed up recovery.

    Glanbia Performance Nutrition India Pvt. Ltd. managing director Satyavrat Pendharkar said “We stand by our athletes in good times and difficult times. We partnered with Rishabh Pant in 2021, not only because he is an exceptional cricketer but because he is also a role model for millions of young Indians. We are proud that Optimum Nutrition could play a small part in enhancing his performance and assisting him in reaching his maximum potential on the field. Our commitment to standing by Rishabh throughout his journey is unwavering, and we eagerly anticipate his return to the field to showcase his exceptional abilities.”

    Rishabh Pant said, “’I look forward to continuing my partnership with Optimum Nutrition. Just as nutrition plays a vital role in my cricketing journey, I believe in the importance of fuelling our bodies with the best. With Optimum Nutrition by my side, I’m confident in taking my performance to the next level and achieving new milestones on the field.”

    Optimum Nutrition reaffirms its commitment to helping athletes and fitness enthusiasts achieve their fitness goals with the help of science-based nutrition and training. The brand is dedicated to supporting Rishabh Pant and other top athletes in India in their quest to achieve the MORE in them.

  • Optimum Nutrition ropes in Rishabh Pant as its brand athlete

    Optimum Nutrition ropes in Rishabh Pant as its brand athlete

    Mumbai: Nutrition supplements brand Optimum Nutrition has partnered with Indian cricketer Rishabh Pant. With him on board, the brand aims to further grow the awareness and trust across fitness enthusiasts for Optimum Nutrition products.

    “It is an absolute privilege for us to have Rishabh Pant as our athlete on team Optimum Nutrition, we are committed to supporting his nutritional needs throughout his training and keeping him fit and healthy,” stated Glanbia Performance Nutrition India managing director Satyavrat Pendharkar.
    With his quirkiness, zeal for excellence in the sport, and smart personality, Pant embodies the philosophy of Optimum Nutrition: To be the best in the country, while chasing finesse and perfection to leave a lasting impression, said the brand in a statement.

    “Being a professional athlete, I am always on the move and constantly striving to improve my fitness and game. I am happy to be associated with this amazing global community of Optimum Nutrition athletes as they champion high quality and performance-oriented nutrition,” said Pant on the association.

    “Rishabh shares values of commitment to quality and fitness with Optimum Nutrition and having a global brand of their repute on board with him as nutrition experts, is of immense value to him,” added JSW Sports CEO Mustafa Ghouse.

  • IPL 2021: Delhi Capitals signs Optimum Nutrition as nutrition partner

    IPL 2021: Delhi Capitals signs Optimum Nutrition as nutrition partner

    MUMBAI: Delhi Capitals have announced Optimum Nutrition as its official nutrition partner for the upcoming season of the Indian Premier League (IPL).

    Throughout the IPL season and its association with the team, the brand will be highlighting its range of nourishment products.

    Delhi Capitals director & CEO Vinod Bisht said, “Our players have always been our topmost priority and we are continuously putting in efforts to ensure that they are fit and healthy on and off the field. We are very delighted to welcome Optimum Nutrition as the official nutrition partner for Delhi Capitals for IPL 2021 as their products will help our team achieve their nutrition goals. We look forward to a fruitful partnership." 

    Optimum Nutrition managing director Satyavrat Pendharkar added, “These are difficult times, but the show must go on. The players are training out there, giving their 100 per cent, and gearing up to put on a great game for all of us. Being world's #1 sports protein powder brand, Optimum Nutrition with our wide range of functional products is committed to support Delhi Capitals nutrition needs and help them achieve their performance goals.”

    Sports nutrition powder Optimum Nutrition is part of Glanbia Performance Nutrition. The brand has gained prominence in the categories of slowly digesting protein products, strength and endurance products for workout regimens, and weight management products. Along with an array of protein powders and supplements, Optimum Nutrition also provides a guide for food consumption with respect to the nutritional factors in accordance with one’s requirements.

  • BodyPower Expo set to attract over 20,000 visitors in 2015.

    BodyPower Expo set to attract over 20,000 visitors in 2015.

    MUMBAI: Staged at Mumbai’s Bombay Convention and Exhibition Centre, BodyPower Expo is the fitness hub of Asia, attracting thousands of key buyers, distributors and manufacturers from India, Pakistan, Bangladesh, Thailand, Singapore, Malaysia and UAE with a multitude of opportunities to experience in this unique, awe-inspiring event.

     

    BodyPower Expo is the perfect platform to promote health & nutrition and body building related products and services to an audience made up of thousands of key business decision makers, trade delegates and enthusiastic consumers.

     

    This is a perfect event for leading sports nutrition, fitness equipment, vitamins and apparel brands. BodyPower Expo is a show that encapsulates everything positive about fitness. This unique, inspiring atmosphere generates extensive sales and networking opportunities for aspiring companies looking to build a formidable reputation in the rapidly developing Indian health and wellness market, worth Rs. 620 crores.

     

    Set across an action-packed weekend on 21st and 22nd March 2015, BodyPower Expo is an event that simply can’t be ignored for any company looking to raise their profile within the domestic and international fitness industry.

     

    Some of the prominent international athletes like Ronnie Coleman (legendary), Phillip Heath, Kris Gethin, Nathan Harman, Ricardo Correia, Callun Won Moger, Francis Benfatto, Oksana Grishina, and Indian athletes such as (Mukesh Gahlot, Sangram Chougule, Dinesh Aswal, Bhupendra Dhawan (Dronacharya Awardee) have joined hands with BodyPower Expo India to make it big in the Indian market. Brands like Neulife, Unlimited Nutrition, Life Fitness, Cellucor, BSN, Optimum Nutrition, Musclepharm, Precor, Jerai, Gifted Nutrition, SAN Nutrition, Cytosport, ESN, BillionBody, Scitec, Grenade, Fitcrunch etc. have got associated with Body Power to escalate India’s health and wellness market with this unique initiative.

     

    Mr. Nick Orton, CEO, Body Power Expo stated, “Despite seven years of exponential growth and unrivalled success in the UK, we will ultimately be delighted at the impact the show is going to make in the upcoming second season of BodyPower Expo India 2015. An eye-catching 20,000+ visitors are expected to make their way to Mumbai’s Bombay Exhibition Centre across the two day event, to enjoy an extremely well-presented international show that evidently resonated with those who attended.”

     

    Following its inception within the fitness industry back in 2009, BodyPower has progressively expanded its global profile and has established itself as a driving force for the consumer fitness market with an international reach of over 35 million.