ITV

Tag: optimization

  • Webinar: Bridging video monetisation to optimise revenues

    Webinar: Bridging video monetisation to optimise revenues

    Mumbai: Websites in India lose revenue due to various factors including inventory control, under-utilisation of video advertising, traffic quality, and not taking advantage of the latest technologies available. Although Google is the largest sell-side platform in India, many publishers do not fully follow Google policies. Many publishers also do not even properly utilise their own AdX account to run video ads, resulting in consistent revenue leakage.

    Some of these issues, and their solutions will be discussed at the webinar – ‘Bridging video monetisation to optimise revenues’ – being organised by Indiantelevision.com in association with Aniview on Tuesday, 3 pm onwards.

    The virtual event will be attended by Jagran New Media, AVP and head-ad monetisation and strategic partnership, Dinesh Joshi, HDFC Bank, vice president and head- digital marketing, Jahid Ahmed, Aniview, business director – APAC Matthew Bray, HT Digital Streams, chief content officer, Prasad Sanyal, and Social Beat co-founder and director Vikas Chawla. The discussion will be moderated by Indiantelevision.com Group founder, CEO, and editor-in-chief Anil Wanvari.

    Apart from discussing the most common reasons for revenue loss for publishers in India, the webinar will throw light on the latest Google Policy in India, publisher Ad Ops, the latest video technologies, and how publishers can better utilise their own AdX. 

    The role of Aniview, which provides end-to-end video advertising and monetisation solutions will also be discussed. The virtual event will also highlight how a self-serve player platform like Aniview can address some of these challenges that publishers tend to face. Publishers can make better use of video players to self-manage traffic that is typically sold as out-stream inventory. By running a video player in these placements publishers can make better use of their own video content to engage their users and create more ad opportunities. When deployed correctly this can lead to significant revenue lifts.

    To join the discussion, register: https://indiantelevision.com/events/aniview/event-platform/registration.php

    The event will be live-streamed LIVE on YouTube and other social media handles of Indiantelevision.com. 

  • Adstream appoints Dipali Mahesh as managing director for India

    Adstream appoints Dipali Mahesh as managing director for India

    MUMBAI: Adstream has announced the appointment of Dipali Mahesh as managing director for Adstream India effective from 9 May.  Mahesh joins from HIT 95 FM where she served as national sales head.

    A global provider of media delivery, digital asset management and analytic technology, the company is headquartered in London and helps brands and agencies to manage the creation, optimization, storage and delivery of content.

    “After a comprehensive search process, Adstream is pleased to have found the best individual to assume leadership of our world-class operations in India.” said Adstream Asia CEO Christine Sterk. “Dipali has a track record of strong leadership and innovation. This combined with her deep industry knowledge across television, cinema, radio and print makes Dipali uniquely qualified to lead Adstream India successfully into the future.”

    “I’m honoured, and I’m grateful for the opportunity to lead this exceptional organisation of dedicated and talented professionals.” said Mahesh.

    She added further, “Adstream globally delivers every type of media including tv, cinema, radio, print, digital and out of home advertising. Our end-to-end advertising solutions impact customers by increasing efficiency, reducing costs and improving quality. Right now in India we deliver a small part of Adstream’s global solutions. My target is to bring all of Adstream’s extraordinary offerings to India.  This is a terrific opportunity that any leader would welcome.”

    Adstream currently works with over 6,000 global agencies and brands. They claim to manage over 25 mn creative assets and delivering 2 mn assets per year to more than 125 countries. The Adstream Technology Platform is a all-in-one digital asset management solution which allows agencies and brands to collaborate, review and store all forms of marketing content as well as delivery across multiple channels in a single system and enables seamless workflows and unparalleled advertising and marketing transparency.

     

  • Adstream appoints Dipali Mahesh as managing director for India

    Adstream appoints Dipali Mahesh as managing director for India

    MUMBAI: Adstream has announced the appointment of Dipali Mahesh as managing director for Adstream India effective from 9 May.  Mahesh joins from HIT 95 FM where she served as national sales head.

    A global provider of media delivery, digital asset management and analytic technology, the company is headquartered in London and helps brands and agencies to manage the creation, optimization, storage and delivery of content.

    “After a comprehensive search process, Adstream is pleased to have found the best individual to assume leadership of our world-class operations in India.” said Adstream Asia CEO Christine Sterk. “Dipali has a track record of strong leadership and innovation. This combined with her deep industry knowledge across television, cinema, radio and print makes Dipali uniquely qualified to lead Adstream India successfully into the future.”

    “I’m honoured, and I’m grateful for the opportunity to lead this exceptional organisation of dedicated and talented professionals.” said Mahesh.

    She added further, “Adstream globally delivers every type of media including tv, cinema, radio, print, digital and out of home advertising. Our end-to-end advertising solutions impact customers by increasing efficiency, reducing costs and improving quality. Right now in India we deliver a small part of Adstream’s global solutions. My target is to bring all of Adstream’s extraordinary offerings to India.  This is a terrific opportunity that any leader would welcome.”

    Adstream currently works with over 6,000 global agencies and brands. They claim to manage over 25 mn creative assets and delivering 2 mn assets per year to more than 125 countries. The Adstream Technology Platform is a all-in-one digital asset management solution which allows agencies and brands to collaborate, review and store all forms of marketing content as well as delivery across multiple channels in a single system and enables seamless workflows and unparalleled advertising and marketing transparency.