Tag: Oppo

Brands with most integrated marketing plans to win as cricket season heats up

MUMBAI: Franchises, brands, broadcaster and most importantly the fans were left delighted on Tuesday as news trickled in that the Indian Premier League 2019 will be played entirely in India. The Board of Control for Cricket in India (BCCI) also announced that the 12th edition of the cash-rich league will commence from 23 March 2019.

This is the first time since the inception of the IPL that all its matches will be played in India during a general election year. In a sense, this is a testament to the humongous popularity of the cash-rich league. It must be noted that the entire 2009 edition was moved to South Africa, while in 2014, some matches were played in the UAE.

Season 11 of the IPL was a runaway success on every front. Broadcaster Star India leveraged 17 of its channels, including Star Plus and Star Gold, to make the finals a smash hit. It was aired in eight languages including Hindi, English, Tamil, Telugu, Bengali, Kannada, Marathi and Malayalam.

Last year, the IPL was broadcast in six different languages – Hindi, English, Tamil, Telugu, Kannada, and Bengali. While Star was unable to get full-fledged Telugu, Kannada and Bengali channels up and running at that time, it ensured that viewers from these regions didn’t miss out on the experience. It aired the matches on Suvarna Plus (Kannada), Maa Movies (Telugu) and Jalsha Movies (Bengali).

The thrilling final powered the network’s growth by 34 per cent with 52.9 million average impressions. The final between Chennai Super Kings and SunRisers Hyderabad was produced with 11 live feeds across the TV network and Hotstar.

Brands have long recognised the power and popularity of cricket in India. However, with video proliferation and regional language market expansion, more avenues seem to have opened up for the marketers to position their products.

With India kicking off the year with a historic 2-1 Test series win against Australia, 2019 could be the year the nation is hooked on to cricket like never before.

PwC India partner- media, entertainment and sports Raman Kalra says, “India is always a cricket hungry nation and will always continue to be cricket loving nation. A lot of diversified brands will be seen participating. The important thing is how they weave this story into a much more deeply integrated marketing plan. It is not just about running one campaign or two campaigns, can they really integrate the storyline throughout the ATL and BTL and do something beyond what is being done.”

Barring series (ongoing Australia versus India and West Indies versus India in the month of July and August) Star is bound to be the home of cricket for India’s cricket-loving public.

The broadcaster’s offering in 2019 commences with New Zealand versus India series followed by Australia’s visit to India, followed by the IPL and the all-important 50-over ICC Cricket World Cup among others.

Sports advertising expenditure is largely driven by cricket with other sports contributing a minor share. According to India Sports Sponsorship report 2018 by ESP properties and SportzPower, media spending in sports as a whole grew 15.8 per cent from Rs 3511 crore ($ 516 million) to Rs 4065 crore ($ 616 million), driven even more strongly in 2017 by Television On Air, which grew an incredible 42.7 per cent from Rs 2376 crore ($ 348 million) to Rs 3379 crore ($ 512 million). The other reason for sports adex increase is the annual increase in ad rates, especially on IPL.

“The crux would be which brand has the most integrated marketing plan and go beyond the TV, digital campaign to engage with the audience and convert them into fans,” Kalra adds.

The marquee cricket season is also an opportunity for new brands to tap into a wider audience and amplify their reach and communication.

Some of new brands that associated with the IPL last season were AMFI, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Ford, Haier, Luminous, Pidilite, Sleep Well, Vanessa, Vimal Pan Masala and Voltas joined the existing ones like Vivo, Colgate, Amul, Dream11, Elcia, Kent, Parle Agro, Polycab to name a few.

When it comes to the big ICC events, the likes of Oppo, Nissan, MRF Tyres, Emirates, Uber, Bira, Dream11, and Royal Stag do not miss a chance to grab the audiences’ attention.

Some industry experts believe that advertisers could be looking at an option that includes featuring both during the IPL and the World Cup as part of a combo deal.

January 10, 2019
Apple iPhone XS Max and Audi RS5 Win Big at News18.Com Tech And Auto Awards 2018

National, December 17, 2018: News18.com, one of India’s top breaking news websites, today held the second edition of India’s only Tech and Auto Awards amidst the presence of industry veterans. The awards ceremony celebrated and honoured Technology and Automotive products and innovations that have set the bar high in the respective sectors. Apple iPhone XS Max was adjudged the Smartphone of the Year whereas Audi RS5 was announced as the Design of the Year. The event was attended by dignitaries like Nitin Gadkari, Minister of Road Transport and Highways and Manoj Sinha, Minister of Communications who also presented few awards to the winners in different categories.

Commenting on the occasion, Manish Maheshwari, CEO, Network18 Digital said, “Over the years technology has redefined mobility and changed our lives and at News18.com, we see technology and automobile as an extension of each other. After the spectacular success of the first edition of the awards last year, we are back with the second edition where we aim to grow bigger and better as we celebrate the best of technology and automobile innovations in 2018. We would like to thank all our partners and brands who were associated with us in this journey.”

Honorable Minister Nitin Gadkari, Minister of Road Transport and Highways of India said, “Automobile industry is very important for the country as this is the industry which is going to create a lot of employment potential. At the same time, our export for automobile spare parts and car is going to increase. As far as transport ministry is concerned, we are very much committed for the policy that is import substitute, cost effective, pollution free and indigenous. We are giving priority for the development of bio fuels, electric, ethanol, methanol, biodiesel, bio CNG and we have a lot of successful experiments.”

Selected by a Jury that included veterans from the auto and tech industry, the awards night witnessed brands like Maruti, Honda, Ford, Volvo, Hyundai, Audi, Mercedes and others go head-to-head for coveted awards like Hatchback of the Year, Sedan of the Year and more. While Tech brands like Apple, OnePlus, Samsung, Google Pixel, Xiaomi, Oppo and others were seen fighting it out for awards in the Smartphone of the Year, Design of the Year and other categories.

The keynote speaker for the awards Mamatha Chamarthi, Chief Digital Officer, ZF Friedrichshafen AG spoke at length about digital taking the driver’s seat and digitization’s disruptive impact on automotive industry.

Talking about the awards, Subhajit Sengupta, Editor – Technology, Auto and special projects, News18.com said, “Tech and auto are the two verticals which are being followed as well as loved by the masses. With this award, our aim was to reach out to those who believe in taking informed decisions before opting for any kind of technology. This is the second edition of the award and we, with utmost dedication, brought forward the top technologies in both the categories keeping in mind our consumers.”

The Tech & Auto Awards 2018 brought the best of Technology and Automobile industry on the same platform and were trending on #TechAndAutoAwards18.

Winners of Tech & Auto Awards 2018:

December 18, 2018
Oppo India MD Yi Wang resigns

MUMBAI: Oppo Mobiles India MD Yi Wang has resigned from his position with effect from 30 November 2018. The information has been confirmed by Oppo’s regulatory filing with BSE, which reads "In a captioned meeting, the Board of Directors of the company discussed and passed the resolutions with respect to the following – resignation of Yi Wang, MD of the company, with effect from 30 November.”

The company in an official statement revealed that Wang played a crucial role in the journey of Oppo since its entry in the Indian market.

The resignation comes amidst the increasing losses the handset maker is facing within India. It reported a net loss of Rs 7.8 billion for the half year ended 30 September 2018.

December 3, 2018
‘Koffee with Karan 6’ takes off with exclusive brand partners

MUMBAI: Indian film director Karan Johar’s crowd-pleasing talk show Koffee with Karan came back with its sixth season earlier this week. The opening episode of the new season featured Alia Bhatt and Deepika Padukone.

The show airs on Star World, which is a part of Star India. According to Livemint, the broadcaster is anticipated to make around Rs 35-40 crore from sponsorship deals.

The list of the sponsors includes high profile brand names such as multimedia speaker Google Home which is the presenting sponsor of the show, ‘driven by’ German automobile manufacturer company Audi and ‘powered by’ telecom operator Idea. Jaquar, OPPO F9 Pro and L’Oreal Paris are the lifestyle, special and beauty partners for the show.

Speaking to Livemint, a Star spokesperson said, “As the longest running chat show on Indian television, Koffee With Karan sets new benchmarks with every new season creating unprecedented buzz and aggregating premium consumers across the television and digital platforms.”

“As such, brands are more than excited to leverage the show and create unique integrations that would excite their target audiences,” added the spokesperson.

The spokesperson also explained how they’ll use brand integrations during the show, like; the host Johar could use the Google Home features in between the show or in the rapid fire round, the questions could be read from an OPPO phone or a celebrity who gives the answer of the season in the rapid fire round could be awarded with an Audi.

Star is also looking to engage with the viewers through social network, as every week, viewers will have a chance to win autographed mugs of their favourite celebrities by participating in the Twitter contest held by Star World. The show will also offer an opportunity to be on the Koffee couch and field rapid fire questions from Johar through a Facebook camera innovation which will be captured on social media.

October 26, 2018
Oppo launches new phone targeted at youth

MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has launched a new campaign for Oppo’s latest phone – the F7, powered by AI (Artificial Intelligence) 2.0.

Targeted at the youth, Oppo F7 comes loaded with features that help enhance the virtual lives of youngsters .

The film mirrors this way of life of today’s generation, and shows how Oppo F7 is the perfect partner for them. This is a generation for whom their phone is an extension of themselves – where every moment is captured, shared, conversations are started and connections are made.

A generation that is comfortable in their own skin and are always ready to put their best foot forward. They want the appreciation and all the attention. They are confident to even flaunt their imperfections, because all of this makes them who they really are and that’s the real them.

The film looks slick and young, with a catchy track that captures the multiple situations from a youngster’s life and all through this, how Oppo F7 fits in to make the virtual moments even better.

Dentsu Impact chief creative officer Soumitra Karnik says, “Virtual is the new real for this generation – selfies, social media, filters, status updates – it’s all an integral part of life for them. This is their reality and they unapologetically accept that. Oppo phones come with features that help enhance this virtual life of the youngsters and the attempt of our film is to bring this to life.”

Oppo India brand director Will Yang adds, “We have always tried to bring the best camera and selfie experience to our consumers and we believe that OPPO F7 will enable the youth to click natural selfies. The TVC takes cues from the current lifestyle trends of the youth, especially their love for clicking Selfies and highlights how much goes into taking that perfect Selfie. We hope that the TVC finds a connect with the youth and help them realize that their selfie expert lies within their Oppo F7.”

June 9, 2018
OPPO shows tips & tricks to capture the real you in new ad

MUMBAI: OPPO, the selfie expert, today announced the launch of its new TVC highlighting the latest addition to the OPPO family – F7. The new TVC aims to reach out to the youth and strike a chord with their love for selfies. It showcases how the selfie expert OPPO F7 is their partner in truest form when they want to capture their real selves. OPPO F7 was recently launched in India with an emphasis on AI powered selfie at a price of Rs 21,990.

OPPO India brand director Will Yang says, “We have always tried to bring the best camera and selfie experience to our consumers and we believe that OPPO F7 will enable the youth to click natural selfies. The TVC takes cues from the current lifestyle trends of the youth, especially their love for clicking selfies and highlights how much goes into taking that perfect selfie. We hope that the TVC finds a connect with the youth.”

OPPO’s marketing and branding initiatives revolve around and focus on youth. The brand focuses on a 360 degree approach to connect with this audience across all platforms – bollywood, lifestyle and sports – all things that today’s youth appreciates. Even brand partnerships and ambassadors are in line with OPPO’s aim to create a deeper connect with the younger generation.

Dentsu Impact chief creative officer Soumitra Karnik adds, “Our film reflects the youth’s way of life – how they have embraced the virtual world and made it their own. Virtual is the new real for this generation – selfies, social media, filters, status updates – it’s all an integral part of life for them. This is their reality and they are unapologetic about accepting that. OPPO phones come with features that help enhance this virtual life of the youngsters and the attempt of our film is to bring this to life.”

The TVC is active on digital and TV.

June 4, 2018
COLORS INFINITY bolsters local productions with OPPO presents TOP MODEL INDIA powered by RENAULT CAPTUR

COLORS INFINITY, creator of some of the most beloved and successful homegrown English entertainment content in India is all set to foray into the world of Fashion and Lifestyle entertainment with TOP MODEL INDIA. OPPO presents TOP MODEL INDIA powered by Renault CAPTUR is all set to present a plush ramp, to showcase talent and break all the stereotypes starting this Sunday 4th February 2018 at 8 pm only on COLORS INFINITY. The show is poised to be a unique platform that will take viewers through the transformation of 12 aspiring models into supermodels under the expert guidance of judges Lisa Haydon, Atul Kasbekar, Anaita Shroff Adajania and mentor Shibani Dandekar.

The stakes will be high, as the country’s most influential fashion icons will choose the winner of TOP MODEL INDIA from amongst 12 ambitious models. While the ravishing supermodel Lisa Haydon will shed light on modeling techniques and walking the thin line between art and fashion, ace photographer Atul Kasbekar will explain the nuances required to grace the cover of a fashion magazine. Styling empress Anaita Shroff Adajania will helm the show with her impeccable fashion counsel. The gorgeous Shibani Dandekar will tie it all in, as she mentors the contestants on their emotionally charged journey down the most difficult runway. The crème de la crème of the fashion industry like Mickey Boardman, Manish Malhotra, Kunal Rawal and many more, will also grace the show to impart their styling and grooming wisdom.

Breaking barriers in the fashion industry, the show will witness male and female contestants battling it out amongst each other to grab the most coveted title, as the ultimate winner prepares to take over the world’s fashion runway. The winner will be bestowed with a contract with the prestigious Bling! Entertainment Solutions that has a rich legacy of working with some of the top celebrities in the Indian entertainment industry like Deepika Padukone, Vidya Balan, Jacqueline Fernandez, Shahid Kapoor, Sonam Kapoor and many more. In addition to launching their career, the contestants will also have a chance to shoot with the world-class fashion photographer Atul Kasbekar.

Elaborating on the show, Viacom18, Head – Youth, Music and English Entertainment, Ferzad Palia said “COLORS INFINITY has always been the thought-leader in creating content that viewers would enjoy, ranging from original productions to international programming. This platform will not only showcase the latest international fashion trends but also recognize Indian talent. Gauging the warm response from our sponsors and the wider fraternity, we are confident that TOP MODEL INDIA will be well received by our viewers too.”

“We are proud to be presenting sponsors for TOP MODEL INDIA. As a brand, OPPO has always been focusing on the youth, offering them unique experiences and being a part of their lives. Thus, TOP MODEL INDIA is the perfect platform for OPPO to connect with the youth, take them closer to their dreams and help them create memories via technologically advanced and innovative camera phones”, said Will Yang, Brand Director, OPPO India.

Renault India, Head Marketing, Virat Khullar added “We are extremely glad to associate with COLORS INFINITY for the premiere season of TOP MODEL INDIA. Renault CAPTUR and TOP MODEL INDIA’s synergies match perfectly as they are both focused on encouraging incredible style and great capability. Renault CAPTUR is a new age SUV with Global success. This collaboration has been an enriching experience and we look forward for an exuberant response from the audience.”

CBS Studios International has licensed the India format rights for the reality competition series AMERICA’S NEXT TOP MODEL to Mumbai-based Bulldog Media & Entertainment. The English language version of the franchise promises the same excitement and anticipation as the international format that continues to be a worldwide success.

“AMERICA’S NEXT TOP MODEL” has taken the world by storm, with the original show now in its 24th season and under license in over 100 markets and 20 international versions in production.

International Formats | CBS Studios International, Vice President, Roxanne Pompa said, “We are thrilled to be working with Bulldog and Colors Infinity to launch the first season of the English version of TOP MODEL INDIA. With the Hindi version of Top Model being so successful on MTV, producing this new English version is a natural extension of Top Model brand in India.”

Bulldog Media & Entertainment, Co-Founder & Executive Producer, Akash Sharma said, “I’m moved and inspired by the intensity of the ‘INTM’ fan base whose passion for the show triggered the launch of TOP MODEL INDIA for an international audience. The ‘America’s Next Top Model’ format continues to entertain audiences all around the world and we are excited to have the opportunity to see the English language version make its debut in India. It is a show that is all about transformation & competition with the customary ‘Top Model’ style, glamour, and entertainment for viewers to enjoy.”

To amplify the debut of this one-of-its-kind platform, COLORS INFINITY has mounted a multi-pronged pan-India campaign. Besides high-decibel traditional and digital media, the campaign boasts of disruptive partnerships with pioneering brands and fashion authorities. The channel has also partnered with JW Marriott Sahar as the venue partner and PETA to support their effort in preventing cruelty against animals in fashion.

Strut and Swish as OPPO presents TOP MODEL INDIA powered by Renault CAPTUR is all set to dazzle you on COLORS INFINITY on Sunday, 4th February 2018 at 8 PM.

February 5, 2018
India’s Next Top Model gets sponsor heavy in third season

MUMBAI: MTV India’s Next Top Model season boasts a range of partners such as Livon Serum, Oppo, Lotus Make-up and Hike Messenger. The show, produced by Bulldog media and entertainment, will air every Saturday at 7 pm.

CBS Studios International has licensed the India format rights for the worldwide hit dramality series America’s next top model to Mumbai-based Bulldog media and entertainment for the third season.

Viacom18 COO Raj Nayak believes that MTV’s youth connect and creative prowess is the reason for sponsors lining up year after year. He said, “Fashion is one of the cornerstones of youth culture. And when the country’s biggest youth brand sets out to find the country’s next big fashion icon in the form of India’s Next Top Model, it is but natural that brands pertaining to fashion, beauty and lifestyle would want to be associated with us.”

The upcoming season of India’s Next Top Model where ‘Fashion gets Tough’ follows the journey of ten beautiful young girls as they transform into ramp-ready professional models. The show will be presented by Malaika Arora and judged by India’s original supermodel, Milind Soman and Bollywood’s favorite photographer Dabboo Ratnani while the contestants get mentored by the perfectionist, Anusha Dandekar and tough task master Neeraj Gaba.

Viacom18 head youth, music and english entertainment channels Ferzad Palia said, “Since the time of its inception, India’s Next Top Model has been a superhit with audiences across the country. The very fact that we have contestants participating in the show from across the country – including the North East, is a testament to the fantastic reach and wide appeal this show has.”

Bulldog co-founder and executive producer Akash Sharma said: “Epecially adapted for the Indian audience, India’s Next Top Model is a transformation series not a modeling competition, where we take ordinary girls and follow their journey to the top of the high stakes world of fashion/ modeling.” His aim is to replicate the success of America’s Next Top Model, now in its 24th season, in India too.

Talking about Livon’s returning partnership with the show, Marico chief marketing officer Anuradha Aggarwal said, “The Livon girl believes in being vivacious, vibrant and looking fabulous at all times – Livon wants to be this young girl’s constant companion, to give her salon finish hair, anytime, anywhere. Through this collaboration we wish to connect with the young millennials and provide them with a platform to showcase their talent, and offer them an opportunity to find the model within.”

Oppo Mobiles India Pvt. Ltd brand director Will Yang said, “Oppo is a young and fashionable brand and it is always a pleasure to associate with youth-centric and fashionable shows like India’s Next Top Model. Oppo is an emerging brand and collaborating with this show will help both of us in reaching out to the young audience and embark on a new journey in the fashion world.”

October 31, 2017
Airtel ad most watched on Youtube India in Q3 ’17

MUMBAI: YouTube has released the Q3 ’17 India Ads Leaderboard, a list of the top ads that Indian audiences consumed the most during the third quarter of the year. These ten ads clocked an astounding 3.5 million hours of watch time, with mobile devices accounting for 69 per cent of total watch time. As per App Annie*, every month, 180 million Indians watch YouTube on the mobile.

Long format ads have emerged as the winning formula for Indian viewers this quarter. Five out of the 10 most watched ads in the quarter were over one-minute long. This clearly points to audiences’ willingness to invest their time and attention on ads that are narrative-driven – Xiaomi, Oppo, Panasonic, Droom and MuscleBlaze all capitalised on this. Anticipating consumer demand for electronic gadgets during this festive season, Oppo’s new six-and-a half minute ad, for F3 device garnered close to 30 lakh views in around 20 days.

1. Airtel India

2. MuscleBlaze

3. Bajaj Finserv

4. Panasonic Smartphones

5. Flipkart

6. OPPO Mobile India

7. Xiaomi India

8. ICICI Bank

9. Let’s Droom

10. Durex India

October 27, 2017

HUL, PKL, Paytm, Indian Accent & Oppo among Marquees award-winners

MUMBAI: Minster of textile, information & broadcasting Smriti Irani, addressing a gathering of media, advertising and marketing industry stalwarts, said: “All I implore today to the industry stalwarts is that we now, in a systemic fashion, build a platform that takes care of those who need help, specially from the creative faction of the industry. I hope that, one day, on this stage, some of us will stand here to applaud an Indian media company that has made it at the global stage.”

The Advertising Club (TAC) India hosted the inaugural edition of the unique ‘Marquee Awards’ in Mumbai. Presented by News18 India, powered by Colors and MTV and partnered by One India, the event was flagged off by Irani as the chief guest of honour.

Hindustan Unilever won the coveted Green Marketer Award, which honors brands that have strived and conquered, by keeping a close focus on environment sustainability. The Special Award for “Conquering an impregnable fortress” was won by Bira 91. Pro Kabaddi League was recognised as the brand that “Traversed unchartered waters” and Paytm was recognized for “Riding on an emerging wave”. Honda Motorcycle & Scooter was awarded for “Breathing new life into a category”, Indian Accent was recognized for “Creating a Global Impact” while Oppo was recognized for “Carving out a Niche” for themselves in a highly competitive category.

Making a special mention of the ‘Global Impact’ category, Irani said, “Having been a part of this journey, I have just one appeal this evening – while we sell dreams to the nation and world, there are many amongst us who wither away with the passage of time. We now build a platform that takes care of the creative faction so that the world does not accuse us selling dreams but living a lie.”

The Advertising Club president Raj Nayak said, “Marquees 2017 has emerged as the gold standard in marketing awards. I thank the minister Smriti Irani for gracing the maiden edition of Marquees 2017.”

Marquees 2017 chairman and BARC India CEO Partho Dasgupta said, “The debut edition of Marquees has set a new benchmark of excellence by recognising brands that have challenged the communication archetype in the industry, thus appealing to the evolved consumer of today. These awards through their differentiated scope, right from the jury panel to representation to categories, has ensured that they are a marketer’s dream.”

A+E Networks | TV18 managing director and Network18 president Avinash Kaul said, “At News18 India, we identify with the spirit of celebrating brands that drive positive change. News18 India, as a brand, has also undergone a transformation after the rebranding exercise and the results are visible. This only re-affirms our association with Marquees which has today honoured path-breaking marketing campaigns that have inspired change.”

S. No	Category	Winner
1	Durables	LG ELECTRONICS
2	Auto: 4 Wheelers	MARUTI SUZUKI
3	Auto: 2 Wheelers	Royal Enfield
5	Food	WAI WAI NOODLES (CG GLOBAL)
5	Banking	HDFC BANK
6	Personal Care	LIFEBUOY (HINDUSTAN UNILEVER)
7	Insurance	LIC
8	Telecom Services	BHARTI AIRTEL
9	Home Care	VIM (HINDUSTAN UNILEVER)
10	E-Commerce	AMAZON INDIA
11	Beverages	FROOTI (PARLE AGRO)
12	Telecom Handset	XIAOMI SMARTPHONES

Special Categories

1	Breathing new life into a category	HONDA MOTORCYCLE & SCOOTER
2	Creating a global Impact	INDIAN ACCENT
3	Green Marketer	HINDUSTAN LEVER
4	Riding on an emerging wave	PAYTM
5	Carving out a niche	OPPO
6	Reimagining for the better	GOOD EARTH
7	Traversing unchartered waters	PRO KABADDI LEAGUE
8	Conquering an impregnable fortress	BIRA 91

Also Read:

Ad Club announces nomination list for ‘Marquees 2017’

Minister Smriti Irani to be Marquees 2017 chief guest

Marquees 2017: Ad club appoints HUL’s Sanjiv Mehta as jury chair

August 12, 2017