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Tag: Oppo

  • Eros Now, Oppo partner to provide smartphone users with premium content

    Eros Now, Oppo partner to provide smartphone users with premium content

    Mumbai: Eros International Plc-owned Eros Now has partnered with Oppo mobile phones to give access to its massive content library consisting over 12,000+ movie titles, original shows, music videos and short-format content on Eros Now Quickie on the Oppo App store.

    At a time when mobile consumption is growing exponentially, OTT platforms have emerged as the biggest gainers. Consumers have spent three hours more on their mobile phones in the week ended 27 March, 2020, as per the recent Barc India-Nielsen report.

    The partnership between Eros Now and Oppo further accelerates this growth by offering users seamless access to premium content on their smartphones. As part of the deal, Oppo users can avail a one-month free subscription to Eros Now services.

    This alliance is a result of Eros Now's and Oppo’s shared vision to enhance consumers’ viewing experience. Eros Now’s robust content line-up delivered on Oppo handsets’ high-quality display caters to consumers’ demand for the superior binge-viewing experience. Also, with this deal, Eros Now further expands reach by offering a superior streaming experience for Oppo’s user base in India.

    Eros Now CEO Ali Hussein said: “Strategic partnership, robust content line-up and superior-tech backend has fast-tracked Eros Now’s growth story. The association with Oppo, a leader in the smartphone market, enables us to deliver enhanced viewing experience to our existing and potential consumers using Oppo handsets. The inclusion of Eros Now App adds value to the services offered on the Oppo App store by providing consumers with the best of online streaming.”

    Yajun, country manager – OPPO mobile internet business, said: "We are delighted to welcome Eros Now to team up with App Market. App Market is a safe, secure, and easy to use platform. We value such partnerships which strengthen our association with developers like Eros Now to provide rich content & services to our user base."

  • OPPO aims to uplift spirits with the inspiring #ExpertForAnExpert campaign

    OPPO aims to uplift spirits with the inspiring #ExpertForAnExpert campaign

    MUMBAI: OPPO launched yet another innovative campaign #ExpertForAnExpert. The campaign comprises of two digital films featuring Bollywood actor Vicky Kaushal and ace celebrity photographer Dabboo Ratnani, focussed on encouraging consumers to explore and validate their passion even in these tough times.

    Through these emotional films OPPO aims to remind people that lessons learnt in pursuit of a dream stay with you forever. Vicky Kaushal and Dabboo Ratnani can be seen exemplifying the extent of diligence, efforts, and precision that goes behind in the making of a real expert who determinedly follows his passion.

    Speaking on the campaign, OPPO India VP product and marketing Sumit Walia said, “Fuelling passion points to create a deeper connect has been principal to OPPO’s marketing strategy. The need of the hour for all of us is to take a pause and stay at home during this unprecedented global pandemic. However, we aim to encourage people to not to put a pause to things they are passionate about as long as it can be pursued staying indoors. We are excited to collaborate with Vicky Kaushal and Dabboo Ratnani as they are passionate experts in their respective fields.”

    The short film starring actor Vicky Kaushal takes the audience to the world of movies and captures Vicky’s unseen journey behind the scenes showcasing his passion and dedication to achieve the perfect shot each time.

    On the other hand, Dabboo Ratnani’s film beautifully captures the backstage life of the photography expert and disperses the easy looking glamour of his job where he is seen looking for inspiration in the darkest neglected corners and in the ordinary. Both the films empower the audience with a moving message that lessons learnt even in the darkest nights never cease to shine even on the brightest of days.

    Commenting on the collaboration Dabboo Ratnani said, “I always seek inspiration in people and technology around me. At times it is important to look at things differently for that perfect shot which is not far away. For me, the simplest of scenarios can create magic when we view it through a different lens. The campaign is based on the same ethos and uncovers my inspiration behind that perfect shot."

    Link:

    Vicky Kaushal – https://www.youtube.com/watch?v=HDi1Vs2t2K0

    Instagram: https://www.instagram.com/p/B_R1zFwnZ_c/

    Dabboo Ratnani – https://www.youtube.com/watch?v=YnqvYbK9NPc

    Instagram: https://www.instagram.com/p/B90zeX5nBq5/

  • OPPO stands in solidarity, pays tribute to warriors fighting against COVID-19

    OPPO stands in solidarity, pays tribute to warriors fighting against COVID-19

    Uniting with the nation in the war against COVID-19, OPPO has paid tribute to the real warriors battling at the frontline against the pandemic in India. OPPO has rolled out ‘Hope is a form’ – a digital campaign to salute the brave-hearts working tirelessly at the forefront to serve the nation. The campaign symbolizes hope in the form of frontline warriors such as doctors, nurses, delivery agents, housekeeping staff etc. who are stepping out of their own homes to make our lives safer and simpler amid this public health crisis.

    Talking about this initiative, Mr. Sumit Walia, VP, Product and Marketing, OPPO India said, “The ‘Hope has a form’ campaign is an effort to instill hope and pay tribute to these “everyday super-heroes” such as doctors, medical personnel, cleaning staff for their service during such crucial times. The entire nation owes each one of them a tremendous debt of gratitude. The brand film is just a small attempt to recognize and express our gratefulness towards these warriors who despite all the odds are fighting through the contagion for all of us.”

    The campaign video celebrates these heroes through heart-warming posts on OPPO’s social platforms. In addition, the brand film also throws light on these everyday brave-hearts who are selflessly making our lives safer and together with their support, we are going to come out of this darkness.

    Standing tall with its commitment to extend every possible support to overcome the difficulties, OPPO has also partnered with the Greater Noida Industrial Development Authority, ISKCON Gurgaon, ISKCON Delhi, ISKCON Mumbai and The Society for Cyberabad Security Council (SCSC) to serve food to thousands of people stranded due to the pandemic. OPPO has also distributed face masks to the Uttar Pradesh Government for the use of healthcare providers.

  • Xiaomi, Vivo top in Q42019 smartphone shipments; Samsung at No 3 spot

    Xiaomi, Vivo top in Q42019 smartphone shipments; Samsung at No 3 spot

    MUMBAI: How the Chinese mobile brands are making merry in India. The latest study  from Counterpoint Research shows that Chinese brands today account for a 72 per cent share of 2019 smartphone shipments in India as against 60 per cent in 2018. 

    Xiaomi regsitered a sales increase of seven per cent in Q42019 and five year for the whole year to continue to retain its marketshare of  27 per cent and 28 per cent respectively placing it at the No 1 position in India. In fact, India is a bigger market for it then is its home country China. What droves shipments this year was the fact that it expanded its offline retail presence as well as the strong performance of its Redmi Note series.

    Vivo shipped 136 per cent more handsets in Q42019 and 76 per cent more in 2019 overall, to  capture shares of 21 per cent and 16 per cent in the two periods respectively. In fact, its performance in Q42019 saw it dislodge Samsung from its second position. The south Korean megacorp had flat growth in Q42019 and it degrew five per cent in the whole of 2019. Its market share slipped from 20 per cent in Q4 2018 to 19 per cent in Q42019, even as it calendar year sales fell from 24 per cent in 2018 to 21 per cent in 2019.

    Samsung shipments were driven by its upgraded A and M series (A50s, A30s, M30s and A20s). This is the first time Samsung transitioned to a completely new portfolio targeting different channels (offline with A series and online with M series).

     

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    Oppo shipments almost doubled YoY in Q4 2019, due to demand for its budget segment device A5s and the good performance of its recently launched devices A9 2020 and A5 2020 in the offline segment. Oppo is now aggressively moving towards higher price points with the introduction of the Reno series.It witnessed a 96 per cent growth in its shipments which saw its marketshare growing  from seven per cent (Q42018) to 12 per cent in Q42019. 

    On an annualised basis, however, it trails behind realme which witnessed a spurt of 255 per cent in shipments as its share for the year grew to 10 per cent for the calendar year 2019 from three per cent in 2018. realMe continued to retain its marketshare of eight per cent in Q42019 by shipping 15 per cent more handsets.

    The Transsion group Itel, Infinix, and Tecno) reached its highest ever market share in Q4 2019. Transsion remained strong in tier 3, tier 4 cities and rural India. Itel was the number one smartphone brand in the entry-level sub-Rs 4,000 (US$ 60) price segment, while Tecno and Infinix showcased YoY growth in the Rs  6000-Rs  10000 (US$ 86-US$ 142) segment by bringing aggressive features at lower price-points like 6.6-inch displays, 20:9 aspect ratio, 5000 mAH battery, etc.

    itel emerged as the number one feature phone brand in Q4 2019 followed by Samsung and Lava.  Apple was one of the fastest-growing brands in Q4 2019 driven by multiple price cuts on its XR device, thanks to local manufacturing in India. Additionally, 2019 saw the fastest rollout of Apple’s new iPhones (11 series) in India, with aggressive pricing and a good channel strategy. In fact, the new series especially iPhone 11 was introduced at a lower price point than the last year’s iPhoneXR. This has helped to gain share during the festive season and in its launch quarter in India.

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    Says Counteproint Research analyst  Anshika Jain:  “During 2019 we have seen all major Chinese players expanding their footprint in offline and online channels to gain market share. For example, Xiaomi, realme and OnePlus ave increased their offline points of sale, while brands like Vivo have expanded their online reach with Z and U series. 2019 also marked the fifth anniversary in India for some OEMs. Several have seen significant growth from their first full year of operation. For example, over the past four years, Xiaomi, Vivo, and OnePlus have grown 15x, 24x, and 18x respectively. This highlights that OEMs are mature enough to capture the next wave of growth and further expand their operations in India.” 

    Counterpoint ends by saying that all major brands are now aiming to expand in the mid to high price tier, which is likely to be the fastest-growing segment in 2020.

  • OPPO gives wings to the dreams of budding EDM artist through OPPOxSunburn2019 Campus DJ Hunt

    OPPO gives wings to the dreams of budding EDM artist through OPPOxSunburn2019 Campus DJ Hunt

    MUMBAI: OPPO, a leading global smartphone brand, and the Title Sponsor for Sunburn Goa 2019, today announced the winner of OPPOxSunburn Campus DJ Hunt. Winning the opportunity of a lifetime to perform at OPPO Sunburn Goa 2019, DJ Yashwardhn stood out for his exemplary performance at the competition.

    The Campus DJ Hunt was launched by OPPO in line with its commitment towards nurturing young talent and with a motive to encourage and propel the careers of budding EDM artists. It provided the participants with a platform to showcase their talent and perform alongside the World's best DJs on a global stage. The DJ Hunt competition was held across various colleges across India and witnessed participation by more than 1600 budding EDM artists who were mentored by eminent DJs

    Yashwardhn Gandhi, 26 years old, hails from Mumbai. Being a DJ and an electronic music producer by profession, he feels that his journey towards EDM has been a journey towards self-realization. In order to pursue his dream, he operates his own electronic music school named ‘Yashwardhn’s School of Electronic Music’. He participated in the OPPOxSunburn Campus DJ Hunt from Mudra Institute of Communications, Ahmedabad.

    As the numero uno choice of the jury, he will be the opening DJ at OPPO Sunburn Goa 2019 where he gets to share the stage with renowned international artists like Martin Garrix, The Chainsmokers, DJ Snake and DJ Flume.

    Starting 27th to 29th December 2019, OPPO Sunburn Goa 2019 will be a three-day musical extravaganza with breath-taking performances by some of the most renowned Indian and International artists. 

  • OPPO announces extension of its partnership with International Cricket Council till September 2023

    OPPO announces extension of its partnership with International Cricket Council till September 2023

    MUMBAI: OPPO, a leading global smartphone brand, has announced the extension of its partnership with the International Cricket Council (ICC) for another 4 years, up-till September 2023. Under the partnership, OPPO will continue to remain the official Mobile Handset and Headset partner of ICC and all associated ICC events including the ICC U19 Cricket World Cup 2020 in South Africa and both Men’s and Women’s T20 World Cups in Australia next year.

    OPPO has always believed in promoting and celebrating the spirit of sports and cricket is one sport that ignites passion in billions of fans around the world. In the past, OPPO’s association with ICC has helped establish a remarkable brand recall amongst consumers in India as well as on a global stage. Now, with the extension of this partnership, OPPO aims to further leverage this international platform to engage with over a billion strong cricket-loving audience and strengthen the brand’s global expansion plans.

    Speaking on the announcement, OPPO VP–product and marketing India Sumit Walia said, "At OPPO, we constantly strive to associate with platforms that help us connect and engage with consumers. As a consumer-focused brand, OPPO's youthful ethos and obsession with quality fall in perfect confluence with the game of cricket and its players who go through rigorous regimes to deliver on the trust laid on them by fans across the globe. Our association with ICC as the global partner provides us with the opportunity to uplift the spirit of cricket on an international stage. As OPPO expands its global footprint, India continues to be a key strategic growth market for OPPO. ICC provides us with a platform to connect with not only a wider audience in line with our global expansion, but also most importantly, establish a deeper connect with consumers across India."

    Talking about the announcement, ICC chief executive Manu Sawhney said, “We are delighted to have OPPO on board as a Global Partner of the ICC and our events for another year. As a sport, we pride ourselves on our digital-first approach and that makes OPPO with their innovative approach to technology such a natural partner.”

    With an aim to create high brand resonance through premium experiences, OPPO will continue to engage with the sport and leverage all cricket tournaments hosted by the ICC through a 360-degree marketing strategy. As a brand, OPPO has always strived to deliver unforgettable experiences to its consumers that go beyond product offerings and will continue to do so in the near future.

  • OPPO makes Gurugram Rapid Metro glow in the dark with “#BrightSideOfNight” campaign

    OPPO makes Gurugram Rapid Metro glow in the dark with “#BrightSideOfNight” campaign

    New Delhi: OPPO India, a global smartphone brand, today launched a unique “#BrightSideOfNight” campaign for the ongoing festive season. As part of the campaign, OPPO has placed an innovative reflective external wrapping on the Gurugram Rapid Metro with “See The Bright Side of Night” text branding that glows in the dark. Additionally, some routes of the Delhi Metro and Mumbai Metro will also be a part of the campaign with a standard external wrap.

    The campaign highlights Reno2’s revolutionary feature of Ultra Dark Mode on its 48MP quad-camera that allows users to capture night shots with stunning clarity. OPPO has always focused on leveraging its resources and energies to create unforgettable consumer experiences, especially for the youth. This campaign with the Metro helps connect with young commuters which are a core target audience for OPPO India.

    As a part of the campaign, OPPO also launched three brand films that help showcase the “The Bright Side of Night” capabilities of the Ultra Dark Mode of the Reno2 series. The films highlight the bond shared by people with their special ones during the festival time and how the Reno2 series smartphones are ideal to capture the special moments with your family.

  • OPPO ropes in famous youth icons – Ranbir Kapoor, Katrina Kaif and Badshah for its Reno Series Campaign

    OPPO ropes in famous youth icons – Ranbir Kapoor, Katrina Kaif and Badshah for its Reno Series Campaign

    MUMBAI: Adding to its already rich creative spirit of Reno Series, OPPO India today announced leading Bollywood actor Ranbir Kapoor as the “Brand Icon” for its Reno series. OPPO India also roped in Katrina Kaif and Badshah as the ‘Brand Friends’ for its creatively designed Reno series.  With these talented powerhouses on board, OPPO seeks to touch hearts of their millennial and Gen Z consumers in India. The association aims to reinforce OPPO’s consistent efforts in not only bringing meaningful innovation but also taking the right marketing initiatives that will help them in further strengthening their bond with the consumers. 

    Ranbir Kapoor, Katrina Kaif, and Badshah will serve as the catalyst of the OPPO Reno series in the Indian market. With OPPO’s omni-channel marketing strategy, the integrated campaign is already live across TV and digital platforms like Facebook, Twitter and YouTube. 

    Speaking on the association, Mr. Sumit Walia, VP, Product and Marketing, OPPO India said, “At OPPO, we have always aspired to bring distinctive and innovative offerings for our customers. With the Reno series, we have taken our innovations a notch above with a brand-new product concept, design philosophy, and a communication model which is tailor-made for youthful consumers.  We are extremely happy to associate with such talented actors, who perfectly portray a blend of talent, class and popularity that compliments with OPPO’s legacy and brand ethos. Just like OPPO, these celebrities too have pushed their creative realms to delight and surprise their audience. As we pave the future growth strategy of OPPO in India, we are confident that this association will further help us strengthen the positioning of the Reno series in the Indian smartphone market.”

    Revered for his remarkable performance, Bollywood actor Ranbir Kapoor said, “I am excited to be the Brand Icon for OPPO’s creative Reno series. I have a philosophy of partnering with brands that I believe in and OPPO’s youthful approach resonates with qualities that are meaningful to me. OPPO inspires the power of creativity through their smartphones, encouraging users to think outside the box – a trait that is the very soul of my craft and helps me evolve and grow as an actor.”

    Speaking on the association with OPPO, Bollywood actor Katrina Kaif said,” I am extremely pleased to be associated with OPPO for their exciting Reno series. OPPO is a brand that strikes a chord with the youth of the country for the cutting-edge smartphones. Their products are unique & creative, which is exactly what today’s generation looks for and stands true for me as well. Just how OPPO has been pushing boundaries in bringing the latest technology is something that I relate to- I too look for roles and opportunities that enables me to surprise and delight my audience. I believe in associating with brands with whom I share the same synergy. A brand that resonates my style, has unique traits and stands out amongst others.”

    Sharing the excitement for his association with OPPO India, popular Music Producer and Performing Artist, Badshah said, “Being an artist, I understand the importance of continuously creating and innovating to keep up with the evolving trends and my partnership with OPPO is a testament to this. OPPO’s quest for uniqueness and spirit of exploration is something that I find truly commendable and believe in.”

    OPPO recently launched the Reno2 series which also marked its global debut in India. Engineered for creativity, the Reno2 is OPPO’s latest iteration to the popular Reno series and is packed with photography-enhancing features ideal to redraw the boundaries of users’ creativity. As per a recent report by IDC, OPPO registered a healthy growth of 41% in Q2, 2019. It has also been adjudged as the number one smartphone brand for after sales services in India as per Counterpoint Research.

  • Byju’s acquires team India jersey rights replacing Oppo

    Byju’s acquires team India jersey rights replacing Oppo

    MUMBAI: The Board of Control for Cricket in India (BCCI) is pleased to welcome India’s leading education and learning app BYJU’S (Think and Learn Private Limited) as the official Team India sponsor from 5th September, 2019 until 31st March, 2022.

    BYJU’S will be taking over all associated sponsor rights of the current team sponsor OPPO mobiles India private limited (OPPO). BYJU’S will now be seen on the Indian team jersey from September 2019 when the home series against South Africa begins.

    About the announcement, Mr. Rahul Johri, CEO, BCCI, said, “On behalf of the BCCI, we would like to thank OPPO for its partnership with Indian Cricket. I congratulate BYJU’S on becoming the new Team India sponsor. BCCI and BYJU’S share a common vision and together we will take Indian Cricket forward.”

    Byju Raveendran, Founder & CEO of BYJU'S said, "We are proud to be the Indian Cricket Team sponsor. Cricket is the heartbeat of all Indians and we are thrilled to be an integral part of our much loved team. As a learning company, BYJU'S has always recognised the critical role that sport plays in a child's development. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child's heart."

    OPPO India said, “We would like to thank Team India and BCCI for a meaningful association that led OPPO to become a household name in just five years of operations in India. As OPPO enters into its sixth year, India will continue to remain a key growth market. To meet rapidly growing consumer demand, OPPO will accelerate its efforts on local Production, R&D and Retail. This will help OPPO bolster its commitment to offer Indian consumers cutting-edge technology and a premium experience.”

  • OPPO ‘Reno India 10x Tour’ campaign captures the essence of India’s beautiful heritage

    OPPO ‘Reno India 10x Tour’ campaign captures the essence of India’s beautiful heritage

    MUMBAI: India is a land of untouched natural beauty, adorned with cultural heritage. To bring alive this breath-taking beauty and capture the never-seen-before pictures, OPPO, collaborated with Saunak Shah – a renowned New York-based photographer who captured India through the Reno 10x Zoom lens.

    To showcase OPPO Reno 10x Zoom’s camera capabilities, Saunak travelled to 10 iconic locations in 10 days to capture the beauty ofarchaeological marvels and landmarks of the country as part of the ‘Reno India 10x Tour’ campaign. During his 10 days journey to India, Saunak visited and captured iconic landmarks starting from Agra, Varanasi, Kolkata, Hyderabad, Hampi, Alleppey, Mumbai, Jaipur, Delhi and Kashmir using OPPO Reno 10x Zoom. 

    With this campaign, OPPO is enabling consumers to see the unseen. Furthermore, OPPO is leveraging the digital campaign through National Geographic Traveller India. Along with this OPPO has developed a microsite for the consumers to witness the mystical voyage captured on Reno 10x Zoom like never seen before.

    Speaking on the campaign, OPPO South Asia CMO Will Yang said, “It has been our endeavour to create unique experiences through our products. Associating with Saunak Shah for such a unique campaign is a step in that direction. We wanted to captivate the smartphone photography lovers and showcase the potential of OPPO Reno 10X Zoom.”

    He further added, “India’s natural beauty and picturesque monuments have inspired artists all around the world. We believe OPPO Reno 10x Zoom’s camera capabilities are perfectly poised to capture the magnificence. We are delighted to showcase the results from this cooperation and hope the consumers are equally excited.”

    OPPO’s digital campaign aims to reach out to the budding photographers and photography enthusiasts across India to highlight the capabilities of the new smartphone enabling users to capture images in a redefined manner.  It would also give a chance to these consumers to experience high-quality photos when using a power-packed camera.

    The Reno 10x Zoom supports an industry-first technology, 10x Hybrid Zoom with a triple-lens camera structure with a telephoto lens, a 120-degree ultra-wide-angle lens, and a 48MP main camera. With 10x Hybrid Zoom technology and triple lens setup, the OPPO Reno 10X Zoom can cover broad focal lengths of 16 mm-160 mm, ensuring high-quality long-distance shots. OPPO has also introduced dual Optical Image Stabilization (OIS) on both the main camera and the telephoto lens to achieve higher, anti-shake accuracy and capture phenomenal pictures.

    The Reno India 10x tour campaign received good response on OPPO’s social media platforms and was also promoted by National Geographic Traveller India on their social media platforms. In addition, the Reno India 10x Tour video is now live on OPPO’s social media platforms and microsite for consumers to experience the photo journey with Saunak Shah.