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Tag: OPPO Mobiles

  • Oppo India MD Yi Wang resigns

    Oppo India MD Yi Wang resigns

    MUMBAI: Oppo Mobiles India MD Yi Wang has resigned from his position with effect from 30 November 2018. The information has been confirmed by Oppo’s regulatory filing with BSE, which reads "In a captioned meeting, the Board of Directors of the company discussed and passed the resolutions with respect to the following – resignation of Yi Wang, MD of the company, with effect from 30 November.”

    The company in an official statement revealed that Wang played a crucial role in the journey of Oppo since its entry in the Indian market.

    The resignation comes amidst the increasing losses the handset maker is facing within India. It reported a net loss of Rs 7.8 billion for the half year ended 30 September 2018.

  • Oppo to go full steam ahead this festive season

    Oppo to go full steam ahead this festive season

    MUMBAI: Chinese smart phone maker Oppo Mobiles is getting into overdrive mode this festive season.

    The brand, which has tapped into the tendency of Indian youth (18-35 years) to take selfies and positioned itself as the selfie expert, commands a 24.2 per cent market share of the Rs 15,000 – Rs 30,000 segment category (as per Counterpoint Q2 2017 data). And, it is hoping to up that share further in Q3 2017.

    It is introducing a new phone, dropping prices of an earlier version, launching a new TVC featuring Indian cricketers, and continuing its massive media investment in Colors marquee shows like Big Boss and Kaun Banega Crorepati in its latest season.

    First the launch. In an Amazon online exclusive, Oppo is unveiling a Oppo F3 Diwali limited edition phone in festive red color with a sticker price of Rs 18,990 on 29 September. The phone will also be available on all Oppo offline stores across India and comes preloaded with festive themes and wallpapers.

    Says Oppo India brand director Will Yang: “This customised red phone, a colour that signifies the auspicious festivities, aims to help our consumers click perfect moments with their families and make this a preferred Diwali gift.”

    The brand has positioned the product as the best Diwali gift one can gift or buy. In order to lure more consumers into snapping up the new handset, Oppo will give away exclusive cricket bats signed by the Indian cricket team with each purchase of the F3. Oppo says it will also be announcing a price cut for its earlier model F3 Plus in the coming weeks.

    Yang believes that the new offering very much resonates with Oppo’s target audience: young people who are always looking for a fashionable smartphone. Says he: “In order to connect with today’s digital savvy generation or millennials as we call them, we continue to invest heavily in non-fiction shows, web series and cricket which is a religion in India.”

    The new TVC features Team India cricket players – Virat Kohli, Rohit Sharma, Shikhar Dhawan and R. Ashwin, along with a Bollywood Diva – Elli AvrRam. It shows the festivities that surround the festival and the importance of the perfect gift which helps you capture your memorable Diwali moments.

    Oppo, says it, leverages all platforms to connect with its consumers and uses a 360-degree marketing campaign for all its products and service but television continues to command the highest advertising investment.

    About 350 million people out of the country’s 1.2 billion population currently own a smartphone. To expand its presence to tier II and tier III cities, which are still relatively untapped regions in the country, Oppo is looking to tie up with local merchants to rebrand their stores as Oppo stores. Although the brand enjoys a healthy mix of sales from urban and rural areas, 55-60 per cent of its offtake comes from mini metros and rural.

    The company at present has 25,000 point of sales in India and aims to open 550 plus after sales service centres by the end of 2017. “Our key focus is on offline sales and that is why we are constantly exploring more retailers to get on board,” Yang concluded.

  • Oppo Mobiles new sponsor of Indian Cricket Team

    MUMBAI: The Board of Control for Cricket in India (BCCI) has announced Oppo Mobiles India Private Limited as the new team sponsor for the Indian Cricket Team. The mobile manufacturing giant Oppo’s association with BCCI will start from April 2017 for a period of five years. The Oppo deal may reportedly be worth over Rs 538 crore, the amount which Star India had paid BCCI for its deal. (This figure was later confirmed to be Rs 1079 crore.)

    The next deal that the BCCI may sign is for the IPL broadcast rights. The rights are currently with Sony, and will end after this year’s IPL.

    A month before its contract for the Team India’s jersey sponsorship comes to an end in March 2017, Star India’s Chairman and CEO Uday Shankar has set the game up.

    “Given all the volatility, we are indeed concerned about the health of cricket in the days ahead. We have been very proud that our name is carried on the jersey of Team India. But given all the uncertainties, we have decided not to bid for it again. The commitments being asked for are too onerous without any clarity,” Shankar bared a marketing fang in an interview given to Times of India.

    A veteran of many journalistic face-offs earlier and now a master corporate strategist, Shankar’s message to BCCI or Indian cricket’s administrative body was clear, if not politically loaded: forget Team India’s indifferent performances at times on field, we can live with it; it’s the off-field boardroom games that’s making us uneasy to risk our money.

  • The selfie expert, OPPO F1 Plus, averages one sale every 1.1 seconds

    The selfie expert, OPPO F1 Plus, averages one sale every 1.1 seconds

    MUMBAI: OPPO Mobiles, a leading global technology brand, announces that OPPO F1 Plus has averaged one sale every 1.1 seconds, reaching a total of 7 million units so far globally.

    The news has added another feather to the cap as OPPO has already been ranked no 4 globally in the top 5 smartphone vendors list and is the best performing brand in the first quarter of 2016! The brand believes that OPPO’s success has to be credited to – commitment to fostering strong, fair relationships with distributors, company’s knack for creating effective promotional campaigns and most primarily strong and dedicated focus on the product.

    Sky Li, Sky Li, OPPO Global VP, MD of International Mobile Business and President of OPPO India, said, “We are very excited with the performance of OPPO F1 Plus. Our focus on camera technology and photography-focused F series has resulted in excellent results for the brand – first with OPPO F1 becoming the best-selling model and now OPPO F1 Plus recording great sales. The acceptance from the consumers has been great and we believe that the reason behind this is the brand’s focus on taking consumer feedback seriously. We listen to users, and bring them meticulously designed, top-quality products that they’ll truly love. That’s what’s brought us this far and what will continue to drive us going forward.”

    F1 Plus Soars on Quality and Innovation

    OPPO is committed to both groundbreaking product design and industry-leading quality, which has propelled the F1 Plus’ success. On the design front, OPPO’s VOOC Flash Charge technology has been one of its most celebrated advances. OPPO also announced that by the end of June, global users of VOOC-enabled devices will reach 30 million.

    VOOC’s industry-leading charging speeds are well-known, but an equally important advantage lies in the fact that it can achieve these speeds while preserving the longevity of the battery.
    Industry standards stipulate that, after 500 charge cycles, a battery should still have 80% of its original capacity. The F1 Plus maintains this capacity through a full 900 cycles, making it 1.8 times stronger than the industry standard, on top of providing breakneck charging speeds.

    OPPO spares no effort or expense in the expansive testing regime that its products undergo before reaching market. From the arrival of components at the factory to the final production stage, OPPO devices like the F1 Plus undergo 390 quality assurance tests, including four full trial production runs.

    Among these tests are ones that are exclusive to OPPO, specially designed to take into account every last detail of the end user experience. As an example, OPPO’s unique procedure for testing one small but essential aspect of the F1 Plus: the micro-USB charging port.

    OPPO realized that, with some competitor phones, users can inadvertently damage the inside of the charging port by inserting the charging cable at odd angles or exerting unusual pressure. Although it’s an unlikely occurrence, the consequences to the user can be critical.

    To ensure that OPPO devices never experience this type of damage, they undergo a strict test: A charging cable is inserted into the port and then jerked in four directions, up, down, left and right, using 3 kilograms of pressure. A charging port is only allowed to advance to the production stage if it can undergo this harsh treatment a full 5,000 times without losing any functionality.

  • The selfie expert, OPPO F1 Plus, averages one sale every 1.1 seconds

    The selfie expert, OPPO F1 Plus, averages one sale every 1.1 seconds

    MUMBAI: OPPO Mobiles, a leading global technology brand, announces that OPPO F1 Plus has averaged one sale every 1.1 seconds, reaching a total of 7 million units so far globally.

    The news has added another feather to the cap as OPPO has already been ranked no 4 globally in the top 5 smartphone vendors list and is the best performing brand in the first quarter of 2016! The brand believes that OPPO’s success has to be credited to – commitment to fostering strong, fair relationships with distributors, company’s knack for creating effective promotional campaigns and most primarily strong and dedicated focus on the product.

    Sky Li, Sky Li, OPPO Global VP, MD of International Mobile Business and President of OPPO India, said, “We are very excited with the performance of OPPO F1 Plus. Our focus on camera technology and photography-focused F series has resulted in excellent results for the brand – first with OPPO F1 becoming the best-selling model and now OPPO F1 Plus recording great sales. The acceptance from the consumers has been great and we believe that the reason behind this is the brand’s focus on taking consumer feedback seriously. We listen to users, and bring them meticulously designed, top-quality products that they’ll truly love. That’s what’s brought us this far and what will continue to drive us going forward.”

    F1 Plus Soars on Quality and Innovation

    OPPO is committed to both groundbreaking product design and industry-leading quality, which has propelled the F1 Plus’ success. On the design front, OPPO’s VOOC Flash Charge technology has been one of its most celebrated advances. OPPO also announced that by the end of June, global users of VOOC-enabled devices will reach 30 million.

    VOOC’s industry-leading charging speeds are well-known, but an equally important advantage lies in the fact that it can achieve these speeds while preserving the longevity of the battery.
    Industry standards stipulate that, after 500 charge cycles, a battery should still have 80% of its original capacity. The F1 Plus maintains this capacity through a full 900 cycles, making it 1.8 times stronger than the industry standard, on top of providing breakneck charging speeds.

    OPPO spares no effort or expense in the expansive testing regime that its products undergo before reaching market. From the arrival of components at the factory to the final production stage, OPPO devices like the F1 Plus undergo 390 quality assurance tests, including four full trial production runs.

    Among these tests are ones that are exclusive to OPPO, specially designed to take into account every last detail of the end user experience. As an example, OPPO’s unique procedure for testing one small but essential aspect of the F1 Plus: the micro-USB charging port.

    OPPO realized that, with some competitor phones, users can inadvertently damage the inside of the charging port by inserting the charging cable at odd angles or exerting unusual pressure. Although it’s an unlikely occurrence, the consequences to the user can be critical.

    To ensure that OPPO devices never experience this type of damage, they undergo a strict test: A charging cable is inserted into the port and then jerked in four directions, up, down, left and right, using 3 kilograms of pressure. A charging port is only allowed to advance to the production stage if it can undergo this harsh treatment a full 5,000 times without losing any functionality.

  • Champions League T20 2014 gets two key sponsors

    Champions League T20 2014 gets two key sponsors

    MUMBAI: The sports, entertainment and content arm of GroupM; GroupM ESP has enabled key deals for the upcoming Champions League T20 2014.The pivotal title sponsorship with Oppo India and central associate sponsor with Birla White was facilitated and closed by the ESP Mumbai and Delhi team.

     

    Commenting on this achievement GroupM ESP national director of sports and live practice Vinit Karnik said, “CLT20 marks the beginning of festive season in India where brands are looking to increase their share of voice need clutter breaking and engaging platform to occupy consumer mind space. GroupM ESP is delighted to announce Oppo mobiles as the title sponsor and Birla White as associate sponsor of CLT20 2014. We are confident that the league will help brands achieve their desired marketing communication objectives. What really makes this clutter breaking is the new entrant brands like Oppo who aim to get the reach and visibility through a game like cricket.”

     

    Oppo mobiles India CEO Tom Lu said, “We are truly fortunate to have won the title sponsorship rights for such a prestigious and popular cricket tournaments. We are sure, with Oppo Champions League T20, more and more Indian users will get to know about our brand, the technology and the experience our smart phones deliver.”

     

    UltraTech Cement general manager marketing services Kedar Rele commented, “CLT20 offers a unique platform to reach out these followers which will help promote the Birla White brand and hence the association. Whenever consumers’ think of painting or any interior beautification, our brand should be top of the mind. CL T20 will help us drive this!”