Tag: Oppo India

  • Oppo India sparks festive glow with Tum Jagmagao featuring Ranbir Kapoor, Jitendra Kumar

    Oppo India sparks festive glow with Tum Jagmagao featuring Ranbir Kapoor, Jitendra Kumar

    MUMBAI: Now here’s a campaign that truly rings in the light from within! Oppo India has unveiled its festive brand film ‘Tum Jagmagao’, featuring Ranbir Kapoor and Jitendra Kumar, in a celebration that goes beyond diyas and decorations, straight into the glow of self-discovery.

    Through cinematic storytelling, the film follows Ranbir as he returns to his childhood home for a rushed Diwali visit, only to rediscover himself through forgotten memories, friendships, and the warmth of family. What begins as a hurried holiday turns into a gentle reminder that the brightest light often comes from within.

    In true Oppo fashion, technology plays a starring role. The Oppo reno 14 5G Diwali edition and F31 pro plus 5G weave seamlessly into the story, helping capture those fleeting festive moments and keeping loved ones close through crystal-clear calls. With its heat-sensitive colour-changing technology, the reno 14 Diwali edition even reflects the festive hues of the season, inspired by mandala art and peacock motifs.

    “Tum Jagmagao reflects Oppo’s belief that technology should empower people to live fully and shine from within,” said Oppo India head of product and digital marketing Sushant Vashistha. “The Reno and F31 series are not just devices, but companions that help capture and relive life’s brightest moments.”

    For Ranbir Kapoor, the campaign strikes an emotional chord. “It captures the joy of rediscovering yourself in the little moments that truly matter,” he shared. Co-star Jitendra Kumar echoed the sentiment, calling it a reminder that Diwali’s real magic lies in reconnecting with oneself and those who light up our lives.

     

  • Oppo sparks festive glow with Reno14 Diwali Edition and Prime Video show

    Oppo sparks festive glow with Reno14 Diwali Edition and Prime Video show

    MUMBAI: This Diwali, your screen time may just outshine the diyas. Oppo India has teamed up with Prime Video to light up the festive season with a double treat, a sparkling new Reno14 5G Diwali edition smartphone and the much-anticipated unscripted talk show Two Much with Kajol and Twinkle, streaming exclusively on Prime Video from today.

    The show kicks off with a reunion fans never thought they’d see Aamir Khan and Salman Khan sharing the couch, swapping stories, laughs, and surprises. The line-up that follows reads like a Bollywood blockbuster: Akshay Kumar, Alia Bhatt, Karan Johar, Kriti Sanon, Varun Dhawan, Vicky Kaushal, Govinda, Chunky Panday, and Janhvi Kapoor are all set to appear, promising spontaneous conversations and plenty of star-studded chaos.

    While Kajol and Twinkle keep the cameras rolling, Oppo brings the sparkle with its limited Reno14 5G Diwali Edition, a device that is as much art as it is tech. Priced at Rs 39,999 (special festive price Rs 36,999), the smartphone draws from Indian tradition, with a mandala base symbolising harmony, a peacock representing prosperity, and flame motifs echoing the light of countless diyas.

    The black-and-gold palette captures Diwali’s essence black as the new moon, symbolising obstacles, and gold as the glow of lamps, signifying triumph and prosperity.

    In a first for India, the device features heat-sensitive Glowshift technology, transforming from deep black to radiant gold at body temperature. The shift, achieved through nine layers of lamination and six intricate processes, can be triggered over 10,000 cycles meaning the magic won’t fade with the season.

    The Reno14 Diwali Edition packs a 50MP Hypertone triple camera with a 3.5x telephoto lens, 4K HDR video at 60fps across all lenses, and even an Underwater Photography Mode. On the inside, it’s powered by MediaTek Dimensity 8350, paired with a 6000mAh battery backed by 80w Supervooc fast charging. At just 7.42mm thin and 187g, it’s built with an aerospace-grade aluminium frame, Gorilla Glass 7i, and IP66/68/69 protection.

    Running ColorOS 15 with GenAI integration, it also doubles as your AI assistant, offering tools like Translate, Mind Space, AI Summary, Circle to Search, and AI Toolbox 2.0.

    For Oppo, the festive edition isn’t just a smartphone, it’s a storytelling device. As Oppo India, head of PR and communications Goldee Patnaik put it: “This special edition smartphone is a festive keepsake inspired by India’s rich cultural heritage… Our collaboration with Prime Video for Two Much with Kajol and Twinkle echoes the same sentiment celebrating real, unscripted connections and the joy of being in the moment.”

    With a smartphone that changes colour with your touch and a talk show that promises raw, unscripted conversations, Oppo has blended tech and tradition into a festive narrative. This Diwali, your upgrade might just come with both a new device and a binge-worthy watchlist.

  • Sharp rise in childhood myopia in India tied to excessive screen time, say experts

    Sharp rise in childhood myopia in India tied to excessive screen time, say experts

    MUMBAI: India may face a myopia epidemic among children, with nearly 50 per centp expected to be affected by 2050 if current screen usage trends continue, according to projections in Ophthalmic & Physiological Optics.

    As screens become part of daily life for young users, particularly for entertainment and education, doctors are flagging a spike in eye-related health issues among Indian children, ranging from myopia to digital eye strain, disturbed sleep, and even behavioural changes.

    A recent study reported in the Times of India, citing findings from the journal Cureus, revealed that over 50 per cent of children under five who were exposed to extended screen time showed symptoms of digital eye strain. These included fatigue, headaches, sleep disturbances, and mood-related behavioural issues, raising concerns over long-term developmental impact.

    “Prolonged screentime puts school-age children at a higher risk of ocular digital stress like increased incidence of myopia or near-sightedness, rapid progression of myopia, squint, and dry eye disease,” said Dr Deepti Joshi, MS, FIPO, Consultant in the Department of Paediatric Ophthalmology and Strabismus at MM Joshi Eye Institute in Karnataka. “Screen-emitted blue light poses a dual threat: damaging the retina due to free radicals and affecting overall health by suppressing melatonin and disturbing sleep.”

    Between 1999 and 2019, myopia among urban Indian children aged 5 to 15 rose from just over 4 per cent to more than 21 per cent, according to a Times trend report. If this trajectory continues, researchers warn of a generational spike in vision impairment that may affect education, attention spans, and even emotional well-being.

    In Rajkot, a survey by the Psychology Department at Saurashtra University found that 81% of children under 10 were regularly using screens, mostly to watch cartoons, during meals. The study underlines how digital devices have become deeply embedded in routines like eating, learning, and even sleeping.

    Health experts now urge a two-pronged approach: limit screen time and encourage the use of devices that reduce visual strain.

    “Instilling healthy screen habits early on is the key to safeguarding children’s eye health,” added Dr Joshi. “Setting a strict screen time limit is one-way parents can support the same. When screens are necessary for academics, follow the 20-20-20 rule: Every twenty minutes, take a twenty-second break and stare at something 20 feet away to alleviate digital eye stress. Using blue light filter modes can also help.”

    While the bulk of responsibility still lies with caregivers, some tech companies are beginning to design products with eye health in mind. Devices like the OPPO Pad SE, for instance, include TÜV Rheinland-certified low blue light and flicker-free displays, intended to reduce visual strain.

    The tablet also features Kids Mode, allowing parental controls on app access and screen time, along with adaptive eye-protection settings that respond to ambient light, helping reduce harsh contrasts in low-light use.

    According to Oppo India head of product communications, Savio D’Souza said, “At Oppo, innovation isn’t just about performance metrics, it’s about designing technology that improves life in a measurable, meaningful way.”

    What was once dismissed as a parenting challenge is now being recognised as a public health concern. With screens unlikely to disappear from children’s lives, experts agree the focus must shift to how screens are used—and how safe they are.

    “It’s not about eliminating digital access for kids,” said Dr Joshi, “but about enabling safer and healthier use—starting with awareness and supported by responsible tech design.”

  • Ankit Saxena dials into Oppo for a brand-new chapter

    Ankit Saxena dials into Oppo for a brand-new chapter

    MUMBAI: Ankit Saxena, digital media maven and veteran of the agency circuit, has made the jump from campaign chaos to client-side calm, joining Oppo after more than 12 years of brand wizardry.

    Saxena has spent the last decade sharpening brands and slinging strategy at speed. From FMCG and e-commerce to edtech and entertainment, he’s been the man behind the media curtain at marquee names like Swiggy, Instamart, Puma, and V-Guard. Most recently, he helmed regional digital media ops at Havas, with earlier stints at Dentsu Isobar, WATConsult, and Liqvd Asia.

    Now, at Oppo, he’s expected to bring that same blend of performance and purpose, only with fewer all-nighters and a stronger coffee.

     

  • Oppo zooms in on culture with second edition of Lumo Photography Awards

    Oppo zooms in on culture with second edition of Lumo Photography Awards

    MUMBAI: Oppo India is turning up the shutter speed with the launch of the second edition of its Lumo Photography Awards, themed ‘Super Every Moment’ – a celebration of the extraordinary hidden in the everyday.

    Formerly known as the Imagine IF Awards, the rebranded Lumo marks Oppo’s sharpened focus on mobile imaging and storytelling that snaps beyond selfies. The 2025 edition adds cultural spice to the mix, thanks to a new partnership with Discovery Channel and the launch of a fresh category: Super Culture Moment.

    Oppo India head of product & digital marketing Sushant Vashistha said, “LUMO is our ode to creativity – a platform where every image tells a story, and every story becomes a moment of magic. The first edition, Imagine IF, received thousands of stunning submissions from across India. It laid the foundation for this year’s competition, powered by LUMO. This season, we aim to celebrate not just the outcome but the creative journey behind every powerful visual, powered by OPPO’s imaging technology.”

    Entrants are encouraged to capture India’s kaleidoscopic cultural tapestry using Oppo’s imaging tech. And the stakes are high – judging the entries are Joseph Radhik, India’s celebrity wedding lensman, and Vikram Channa, vp at Warner Bros Discovery and content lead for Southeast Asia.

    Commenting on the initiative, Joseph Radhik said, “As a photographer, I constantly strive to push creative boundaries and inspire others to do the same. The OPPO India Photography Awards 2025 represent a bold step in celebrating imagination and innovation in mobile photography. I urge young creators to capture the extraordinary, imagine the impossible, and leave behind a legacy of inspiration.”

    The contest is open to Indian citizens aged 18 and above, with entries accepted across nine categories: Super Snap, Youth, Live, Me, Vibe, Story, Connection, Culture, and Environs. Each photo must be accompanied by a 60–150-word description that unpacks the story behind the shot.

    In Round 1, the jury will shortlist 50 finalists. Round 2 turns up the heat, with finalists tackling a creative challenge using the Oppo Find X8 Pro. Winners will be picked based on originality, impact, and narrative flair.

    Warner Bros Discovery VP and editorial chief for content production for South East Asia, Vikram Channa commented, “At Discovery Channel, storytelling is central to our work. Our collaboration with OPPO India supports our mission to highlight diverse cultures. The ‘Super Culture Moment’ category encourages creators to capture and celebrate India’s cultural heritage using OPPO’s advanced technology.”

    Oppo’s global photography contest has already seen over 7 lakh entries from 51 countries since its 2023 debut. In India alone, the 2024 edition drew more than 34,000 entries. The 2025 chapter is poised to go bolder, brighter — and definitely more desi.

  • OPPO India launches second edition of LUMO photography awards

    OPPO India launches second edition of LUMO photography awards

    MUMBAI: Oppo India is back with its click-worthy competition — the second edition of the ‘Photography Awards’ powered by Lumo, a rebranded version of the company’s “Imagine IF” platform. And this year, things just got culturally cooler with a brand-new category: ‘Super Culture Moment’, in collaboration with Discovery Channel.

    Under the theme ‘Super Every Moment’, the contest calls on budding photographers to capture life’s everyday brilliance through the lens of an Oppo smartphone. From street snaps to cultural moments, the awards aim to blend storytelling with shutter speed, powered by Oppo’s cutting-edge imaging tech.

    Oppo India head of product & digital marketing Sushant Vashistha said, “Lumo is our ode to creativity — a platform where every image tells a story, and every story becomes a moment of magic. The first edition, Imagine iF, received thousands of stunning submissions from across India. It laid the foundation for this year’s competition, powered by Lumo. This season, we aim to celebrate not just the outcome but the creative journey behind every powerful visual, powered by Oppo’s imaging technology.”

    Joining the jury bench are Joseph Radhik, ace wedding photographer, and Vikram Channa, vice president of Warner Bros. Discovery, ensuring every frame is judged with both artistic depth and cultural nuance.

    Nine categories including Super Snap, Youth, Me, Live, Vibe, Story, Connection, Environs and the newly added Culture, offer participants plenty of room to play. Round 1 will shortlist 50 finalists, who’ll then go head-to-head in Round 2 using the Oppo Find X8 Pro for a real-world creative challenge.

    Following seven lakh entries globally in 2023 and 34,000 entries from India in 2024, the 2025 edition is shaping up to be a blockbuster. Entries are now open for Indian citizens aged 18 and above. All you need is a keen eye, a great story, and an Oppo in hand. Visit lumo.oppo.com/in to get in the frame.

  • Damyant Singh Khanoria resigns as CMO of  sports at Viacom18

    Damyant Singh Khanoria resigns as CMO of sports at Viacom18

    Mumbai: He was a high-profile hire in 2024. And now he has quit. Damyant Singh Khanoria has stepped down as chief marketing officer (CMO) of sports at Viacom18, ending his tenure that began in January 2024.

    Khanoria, a seasoned marketing professional, brought over two decades of experience in leading global brands. Prior to his role at Viacom18, he served as CMO of Oppo India for over three years, overseeing the brand’s marketing strategies and campaigns. His career also includes a significant stint at Apple, where he led Marcom operations for nearly four years.

    Earlier, Khanoria held senior roles at adidas for over a decade, including senior marketing director and head of product marketing for sports performance. He also managed brand communications at Mudra Communications, handling key accounts such as McDonald’s.

    Known for his expertise in brand strategy, sports marketing, and product innovation, Khanoria’s departure marks a significant development in Viacom18’s leadership.

    The company is yet to announce his successor.

  • OPPO unveils Reno12 Pro 5G Manish Malhotra edition for festive season

    OPPO unveils Reno12 Pro 5G Manish Malhotra edition for festive season

    Mumbai: OPPO India has launched the limited-edition Reno12 Pro 5G Manish Malhotra Edition just in time for the festive season. This special edition smartphone, inspired by Manish Malhotra’s iconic world collection, captures the richness of India’s cultural heritage with intricate gold filigree and floral embroidery over a sleek black backdrop.

    Manish Malhotra expressed his enthusiasm about the collaboration, stating: “I have always endeavoured to fuse tradition and opulence, and this collaboration with OPPO India captures that vision perfectly. The OPPO Reno12 Pro Limited Edition melds my passion for intricate detailing with the fine craftsmanship that OPPO brings to the table. With its luxurious design, this phone is the perfect companion for the festive season, combining beauty, elegance, and celebration. Together, we have created something that looks beautiful and feels luxurious to hold and flaunt.”

    OPPO India’s “Crafted from Culture” campaign draws on India’s artistic traditions, such as Mughal floral motifs and embroidery styles from Rajasthan and Uttar Pradesh. The black-and-gold colour scheme represents beauty, luxury, and the festive spirit of India, making the Reno12 Pro 5G a luxurious companion for Diwali celebrations.

    OPPO India, head of product marketing, Karan Dua added:  “At OPPO India, we believe in the power of collaboration to create something truly special. Partnering with Manish Malhotra for the Reno12 Pro 5G Limited Edition has been an exciting journey of blending tradition with modernity. Manish’s iconic design sensibilities, rooted in India’s cultural aesthetic, have brought a unique artistic vision to life in this edition. Together, we have crafted a celebration of craftsmanship and creativity, making this festive season even more special for our consumers.”

    This limited-edition phone combines OPPO’s cutting-edge material science with Malhotra’s intricate artistry, featuring advanced double etching, eight-layer construction, and high-precision annealing for superior craftsmanship.

    The Reno12 Pro limited edition with 12GB RAM and 256GB storage is priced at Rs. 36,999 and will be available for purchase across the OPPO e-Store, Flipkart, and retail outlets. Pre-orders start today, with the first sale on 3 October 2024.

    Special Offers:  

    – Instant cashback of up to 10 per cent with leading bank cards  

    – Flexible payment options, including 3 and 6-month no-cost EMI plans  

    – Zero Down Payment schemes available

    Additionally, OPPO presents the My OPPO Exclusive Rs 10 Lakh Raffle, running from 1 October to 7 November 2024, with exciting rewards like Rs 10 lakh, OPPO Find N3 Flip, and more for My OPPO app users.

  • OPPO India launches the #LiveUnstoppable campaign

    OPPO India launches the #LiveUnstoppable campaign

    Mumbai: OPPO India launched its new campaign, #LiveUnstoppable, to introduce the K12x 5G phone, the toughest 5G smartphone in its segment. The highlight is the music video ‘Mr K’ by Indian popstar, King.

    The song encourages youth to push boundaries and live unstoppable lives. Whether it’s adventuring outdoors, capturing best moments, or simply navigating everyday hustles, the durable and fast K12x 5G is designed to match their pace.  

    King, the popstar behind hits like ‘Maan meri jaan’ and ‘OOPS’ said, “The song and the OPPO K12x 5G go hand in hand. Just like the phone, the track is all about pushing boundaries and embracing diversity. ‘Mr K’ offers a perspective that perfectly captures the phone’s tough, fast, and versatile nature. I’m excited for everyone to see how this video brings that vision to life and inspires them to live unstoppable every day like I do.”

    Mr K — written, sung, composed, directed, and edited by King — spotlights the strength of the K12x 5G device with its lyrics. “Tough itna bana ke koi tod na saka” (made so tough that no one could break it) and “I am unstoppable you can trust me on it” emphasise the phone’s durability and reliability. KING’s message of being “unstoppable” mirrors the K12x 5G’s performance, showing it can handle any task with speed and strength, making it perfect for those who live unstoppable lives.

    OPPO India’s head of e-commerce Anshuman Bhatt said, “The youth always challenge the conventional. They are explorers, and they strive to excel at everything they do. The K12x 5G, sturdiest phone in its segment exemplifies this character. Our campaign with KING admires their resilient attitude through upbeat lyrics and beats. In less than 24 hours, the music video has garnered almost half a million organic views across platforms.”

    OPPO K12x 5G, starting at Rs 12,999, will be available on the OPPO e-store and Flipkart. The smartphone—available in two attractive colours: ‘Breeze Blue’ and ‘Midnight Violet’ — boasts segment-leading durability with ‘MIL-STD-810H’ military-grade certification, an IP54 rating for dust and water resistance, and segment-first splash touch technology, which allows users to operate the touchscreen even with wet fingers.

  • AICTE & OPPO India collab for ‘Generation Green’ campaign

    AICTE & OPPO India collab for ‘Generation Green’ campaign

    Mumbai: The All India Council for Technical Education (AICTE) and OPPO India has announced their ‘Generation Green’ campaign. The 100-day programme—managed by 1M1B (One Million for One Billion)—promotes green skills among the youth through 5,000 internship opportunities across colleges in India.

    According to LinkedIn’s Global Green Skills Report 2023, job seekers with green skills are 29 per cent more likely to get hired than the average workforce. This initiative cultivates climate-conscious skills which will add to the students’ knowledge to make them future-ready for the opportunities of tomorrow.  

    “AICTE is proud to join hands with OPPO India for the Green Internship Programme,” said AICTE chairman Dr TG Sitharam. “It is a fantastic opportunity for students to develop their skills and contribute to sustainability efforts that tackle environmental challenges and contribute towards building an eco-friendly world. Notably, OPPO India is the first electronics manufacturing company to offer internships through AICTE. This campaign is a part of the one crore Internships mission of AICTE, Ministry of Education, Govt of India, and will contribute to the achievement of the UN Sustainable Development Goals.”

    Students from all streams, technical and non-technical, can participate in this internship program. The interns will undertake a range of hands-on activities that will inculcate their skills in project management, sustainability practices, effective communication, collaboration, research, and data analysis, enhancing their overall employability. Students will take the green pledge and participate in awareness sessions, e-surveys, and green day celebrations.

    “At OPPO India, we are aligned with the Net-Zero vision of the Government of India. Our aim is to create a macro movement towards sustainability that is driven by the power of youth,” said OPPO India’s head of public affairs Rakesh Bhardwaj. “Today, we are nurturing 5,000 sustainability champions who are going to further influence the next generation of changemakers. Through the programme, at least 10 lakh students from schools and colleges nationally will be provided with the right knowledge and values towards supporting a sustainable community. We are delighted to partner with AICTE in this transformative initiative and will continue to amplify the impact in this direction through our collective efforts.”

    AICTE chief coordinating officer Dr Buddha Chandrasekhar added, “The AICTE internship portal hosts over 50 lacs internships, aiming to reach 1 Crore by 2025. We are pleased to partner with OPPO India to offer 5000 sustainability internships. Balancing development with sustainability is vital for India. Engaging youth in effective e-waste management is essential, as their commitment and innovation can help build a cleaner, sustainable future. Students participating in these internships may also earn two-three academic credits.”

    These efforts aim to increase environmental awareness and promote sustainable practices among students. The opportunity is now available on the AICTE internship portal and students can apply through this link: www.iamgenerationgreen.com.

    All Interns who complete the programme’s activities will receive certificates jointly accredited by AICTE, OPPO India, and 1M1B.