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Tag: Oplifi

  • Gaurav Gupta joins Oplifi as head of performance, data & martech

    Gaurav Gupta joins Oplifi as head of performance, data & martech

    Mumbai: The digital media company Oplifi has appointed Gaurav Gupta as the global head of performance marketing, data and martech of the company. Gaurav will be based out of Oplifi’s Singapore office.

    Gaurav Gupta (known as GG) has over 18 years of experience and his expertise lies in transforming the landscape of performance marketing. His role at Circles.Life and PropertyGuru (industry leading Unicorns of SE Asia) saw him leading the charge of growth marketing, and at Havas Media, he successfully managed a diverse portfolio that included Emirates, Accor Hotels, BNP Paribas, and DBS Bank.

    By establishing a new business stream of Growth Marketing, GG is expected to play a transformative role that aims to redefine the landscape merging Martech tools and data analytics to create marketing solutions that are not only high-performing but also sustainable and customer-centric.

    Talking about his new role at Oplifi, Gupta said “The landscape of growth has irreversibly transformed, pivoting from basic user acquisition to a more nuanced focus on profitability. While this shift puts CAC under interrogation every time, the focus needs to move to increasing conversion rates instead. As informed marketing custodians, it’s our duty to advocate for what’s genuinely beneficial for long-term sustainable growth, rather than just sell what sells.”

    Speaking on the appointment, Oplifi co-founder Anup Kumar said, “Gaurav Gupta’s proven successes span various roles, from transformative positions at Circles.Life and PropertyGuru to leading omnichannel strategies at Havas Media. His journey reflects relentless innovation across diverse markets. I firmly believe Gaurav’s adeptness in team leadership and pioneering 1P data strategies will elevate our clients along the value chain, leveraging his expertise in Performance Marketing and Martech.”

     

  • Oplifi appoints Pranjal Sharma as head- business development

    Oplifi appoints Pranjal Sharma as head- business development

    Mumbai: The digital media company Oplifi has appointed Pranjal Sharma as head of business development of the company. Sharma will be based out of Oplifi’s Gurgaon office.

    Sharma has a decade of experience and has worked with companies like mCanvas, The Quint, Pocket FM. His last stint was with Statiq, where he was heading the entire media business operations and client partnerships for DOOH and Digital offerings. He is an MBA postgraduate from Chitkara university and holds the Executive Business strategy degree from IIM Kozhikode. He started his career as an Audio engineer which has ingrained creativity and a sense for detail in his business development modus operandi.

    Speaking on the appointment, Oplifi co-founder Anup Kumar said, “We are thrilled to welcome Pranjal Sharma, who brings a unique blend of digital media sales expertise and a remarkable entrepreneurial spirit. This hire reflects Oplifi’s commitment to pioneering innovation and harnessing the power of entrepreneurial minds. With our new leader on board, we’re excited to drive growth and create new opportunities for our clients and partners, further solidifying our presence in the Indian market.”

    Commenting on his new role, Pranjal says, “This role is exciting, where we are building new relationships and always coming up with innovative solutions to solve business problems. Oplifi is on a rapid growth trajectory, and I am happy to be a part of this journey.”

  • Programmatic media co Oplifi raises Rs 50 mn from Rainmaker

    Programmatic media co Oplifi raises Rs 50 mn from Rainmaker

    MUMBAI: Oplifi, a Singapore-based programmatic media company that focuses on transparency, simplicity and accessibility has raised USD 750, 000 (Rs 49.3 million) from the Mumbai-based early-stage venture capital fund Rainmaker Ventures.

    The company, founded towards the end of 2015, has over the years provided best in class digital media amplification technologies for creating the requisite buzz, increasing intent to purchase and fulfilling strategic business goals. It strongly believes that companies of all sizes should have access to world class technology.

    According to a KPMG CII report, India’s digital advertising grew by 15.5 per cent in 2016. The report stated that programmatic advertising will soon command a big share of the pie with traditional advertisers recognising the benefits. It further added that programmatic content will no longer just dominate digital display advertising, but will shortly see a mass adoption through programmatic television advertising.

    Co-founded by Gautam Dutt and Anup Kumar, Oplifi works with brands like Lufthansa, Motorola, Vicco in India, RWS and Amex in Singapore, Trapper Media in Malaysia, Cyber One Group in Hong Kong amongst others.

    Dutt said: “Oplifi, being independent of any large agency network is not beholden to any particular tech platform. This allows us to focus on what truly matters to the client and provide an independent perspective.”

    Rainmaker co-founder Atul Hegde added, “With Oplifi, we have expanded our investment base into South-East Asia.” He added: “We are bullish on the digital marketing ecosystem and are actively looking at investing in areas like UI/UX, digital video creation, influencer marketing platforms and IOT integration services. Potential markets include South East Asia, Middle east and of course India.”