ITV

Tag: opinion polls

  • News18 India to telecast ‘Mahapoll’ ahead of assembly elections

    News18 India to telecast ‘Mahapoll’ ahead of assembly elections

    Mumbai: As the polling dates for the upcoming assembly elections approach closer, political parties are driving their campaigns to the pinnacle in all poll-bound states including Uttar Pradesh, Punjab, and Uttarakhand. News18 India will get a step ahead and telecast the biggest opinion poll ‘Mahapoll’ that will comprehensively analyse and decipher these poll results and give a better and clearer picture to the general public. 

    In the run-up to these polls, everyone is keen on the public and experts’ opinions to understand which way the tide is turning.  Over the past few days, various opinion polls have been released making a forecast on the outcome of the elections. The ‘Mahapoll’ will be hosted by the channel’s renowned anchors Aman Chopra and Preeti Raghunandan and will have eminent political leaders and political commentators as panelists.

    The ‘Mahapoll’ will also get telecast on News18 Uttar Pradesh/ Uttarakhand and News18 Punjab/ Haryana/ Himachal Pradesh on Friday, 7 p.m onwards.

    News18 India, being the country’s leading Hindi news channel, aims to set the best foot forward in the run-up to the polls by tapping into the power of its comprehensive network of regional channels and reporters bringing insights from ground zero. The shows have been aligned up to the expectations of the viewers as more action is awaited in the poll-bound states.

    Viewers can watch ‘Mahapoll’ on Friday from 8 p.m onwards only on News18 India.

  • Zee Media promotes its biggest ever opinion poll with extensive campaign

    Zee Media promotes its biggest ever opinion poll with extensive campaign

    Mumbai: Zee Media Corp recently executed a campaign to promote its opinion poll which claims to have been conducted with the largest sample size in the electoral history of India. The poll, carried out as part of election coverage, was aimed at creating more viewership for the channel and engaging existing viewers with comprehensive reporting on the big five state elections scheduled for early this year.

    The first phase of Zee Media’s campaign intrigued viewers with the question – ‘Why do opinion polls fail?’ to promote participation there were iPhones on offer as gratification. This revealed that the audience didn’t trust the opinion poll because the sample size was often too small and didn’t represent the voice of various stakeholders.

    Considering the feedback in the second phase, Zee media launched ‘Desh ke itihaas ka sabse bada chunavi opinion poll’ – an opinion poll with the largest ever sample size in the history of elections in India, providing a comprehensive opinion as well as representation for all sections of the populace. The massive on-ground opinion poll was conducted with the help of political research and campaign management company DesignBoxed.

    The campaign was executed with over 300 hoardings, print ads in four publications, radio campaigns spread across four stations, airport branding, cable TV spots, extensive digital and trade website communication among others. Humorous OOH creatives were used to break through the clutter of hoardings on DND flyway and Noida Expressway just outside the film city.

    “News viewers had stopped believing in the numerous opinion polls conducted around elections simply because they weren’t representational enough. Our extensive activity and research helped us with this insight, and at Zee Media we used our resources to create the biggest opinion poll of the election season, with the largest sample size ever,” stated Zee Media marketing head Anindya Khare. “We have created a comprehensive, genuine and transparent opinion poll in the history of elections and regained the trust of the viewers.”

    Through this campaign, Zee media’s Zee PHH saw 38 per cent growth in December 2021 as compared to November 2021. Growth was more than 130 per cent as compared to the previous six-month average in December 2021. Zee News YouTube channel also saw a 68 per cent increase in viewership, said the media company in a statement.