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Tag: Opera Software

  • IAA exhorts youth to vote in teaser campaign

    IAA exhorts youth to vote in teaser campaign

    MUMBAI: The India Chapter of the International Advertising Association (IAA) has launched a teaser campaign aimed at making the first time voters exercise their franchise.

     

    The initiative takes the form of a creative with a QR code which if scanned on a smart phone would reveal a video. 

     

    IAA president Srinivasan Swamy said,“This is yet another important initiative that shows what the communications industry can do societally. The IAA has been trying its best through various efforts to champion causes like the environment, women’s issues and now social change. The creative uses a teaser approach to communicate a very important message. I hope it will will trend virally on social media.”

     

     
    Posters of this are being put up in 40 colleges across Mumbai. 10,000 newspaper supplements are being distributed at a major youth event.

     
    LINE, a Japanese proprietary application for instant messaging on smartphones and personal computers, who have over 400 million users worldwide have agreed to spread the word to their entire India user base.

    Opera Software, the makers of Opera browsers for desktop/ PCs and mobile devices has agreed to partner with IAA and will support the initiative by spreading awareness of this campaign to millions of Opera Mini users in India.

    Group M, through their Dialogue Factory have created the campaign and many media houses will be carrying the it as an advertisement. It will also be sent to all IAA members to display as a poster.

     
    Volunteer For A Better India, an NGO, has been partnering the IAA on the ground in this campaign.

  • NHK World TV live on Opera TV store app platform

    NHK World TV live on Opera TV store app platform

    NEW DELHI: NHK World TV, the 24/7 English-language channel for Japan’s largest broadcaster NHK, is now live on the Opera TV store app platform, enabling viewers to live-stream the station’s huge selection of entertainment content.

    From the free NHK World TV app on their connected TVs, audiences can reach news, documentaries, music, cooking programs, fashion trends, technology insights and much more from Japan, Asia and the rest of the globe.

    The Opera TV store, by Opera Software, brings viewers a rich variety of HTML5-based apps tailor-made for Smart TV. In addition to NHK World TV, the Opera TV store also offers apps for video, music, games, social media, news and utilities.

    “The world truly is flattening when premium regional broadcasters like NHK give viewers anywhere in the world more choice of exciting on-demand content,” said Opera Software TV & Devices senior vice-president Aneesh Rajaram. “NHK is extremely savvy with seeing the potential of early technology trends, and viewers will agree that its app adds even more engaging and entertaining content to the Opera TV Store.”

    The Opera TV Store is an HTML5-based app platform that gives users a rich selection of entertaining apps. It has already launched globally on Smart TVs and Blu-ray Disc players from Sony and TCL, and has also been selected by Humax, Hisense and MediaTek.

    The Opera ecosystem spans more than just the Opera TV Store, with the Opera browser and Opera Devices SDK powering the web experience on tens of millions of devices, including those made by Sony, Samsung, Philips, TCL, Sharp, Loewe, Boxee, Freesat+, Vestel and Altech.

  • Opera Software launches ad platform arm

    Opera Software launches ad platform arm

    MUMBAI: Norwegian-based Opera Software has announced the launch of its fully-owned subsidiary, Opera Mediaworks.

    The subsidiary will focus on providing advertising, content distribution and monetisation services to the global mobile marketplace.

    Opera Mediaworks claims to service more than 80,000 mobile sites and mobile applications, managing more than 50 Billion ad impressions per month and enabling more than $400 million of publisher revenue in 2012.

    Making use of a variety of ad technology platforms and Opera’s mobile browsers, Opera Mediaworks is expanding Opera’s brand and presence, enabling a more open and efficient marketplace among mobile publishers and advertisers.

    Opera Mediaworks enables brands to reach their target audiences while making it possible for consumers to find, use and purchase the mobile content and services most relevant to their interests.

    Additionally, the company has also announced the launch of a new performance-based mobile advertising platform called Opera Mediaworks Performance, which provides advertisers with comprehensive tools to better reach their target audience and acquire new customers.

    Based on the idea that mobile advertising should entice consumers to connect directly with the advertiser, Opera Mediaworks Performance facilitates real-time targeting and reporting on mobile ad campaigns.

    Opera Mediaworks offers four service areas targeting advertisers, publishers, mobile operators and others that participate in the mobile economy. The services are- Ad mediation and Ad exchange services, Mobile ad agency and networks, Opera Mobile Store and Opera Payment Exchange (OPX).

    With AdMarvel and Opera Mediaworks Ad Exchange, the advertising ecosystem can easily harness ad-mediation, ad-serving and real-time-bidding (RTB) technologies that bring everyone in the mobile advertising value chain to one common marketplace and participate in a public or private exchange, with increased transparency and control of advertising placement, the company said in a press statement.

    According to Opera, Mobile Theory and 4th Screen Advertising are two of the leading premium mobile advertising networks spanning North America and Europe. Going beyond clicks and management offerings to advertisers, they enable some of the largest global brands to deliver rich media campaigns that engage and immerse mobile consumers.

    Opera Mobile Store is a multi-platform app store which is accessible from any web-enabled phone; it offers a highly flexible white-label app-store solution for mobile operators, as well as handset manufacturers and distributors.

    Meanwhile, OPX is a payment-enablement solution that reduces friction for mobile publishers, payment providers and mobile operators, while building trust towards consumers. OPX allows operators and storefronts to gain merchandising intelligence and lower costs and to monetise their offerings.

    Opera Mediaworks EVP for consumer mobile for Opera Software and CEO Mahi de Silva said, “Opera has worked hard and smart to bring together a stellar portfolio of products and solutions to service all the various players in the mobile ecosystem. We are proud to launch the Opera Mediaworks brand to simplify our offering as the world’s largest mobile ad platform.”

  • Opera Software acquires Skyfire for $155 million

    Opera Software acquires Skyfire for $155 million

    MUMBAI: Norwegian software company Opera Software has acquired Silicon Valley based Skyfire Labs, a leader in mobile video optimisation and cloud solutions for mobility.

    The acquisition price includes a mix of cash and stock, with an upfront consideration of $50 million (including US$8 million of cash on the Skyfire balance sheet) and performance based earn-out payments over three years, including $26 million in cash held in escrow and funded upfront, that can bring the total deal size to $55 million.

    The Opera acquisition of Skyfire is expected to close before 15 March.

    Skyfire, headquartered in Mountain View, California, is known for its Rocket Optimiser software. This allows mobile operators to leverage cloud computing to optimise virtually any video and other multimedia on crowded cell towers, including 3G and 4G LTE networks.

    Rocket Optimiser on average provides mobile networks a 60 per cent boost in capacity by reducing the size of video and other multimedia content as needed to fit the available bandwidth. Skyfire can detect when specific users are facing poor quality of experience or connections that need assistance, and intervene in milliseconds.

    Skyfire also offers Skyfire Horizon, a mobile browser extension and toolbar platform that allows users to personalise their smartphone browser and operators to gain new monetisation opportunities. Skyfire has honed its technology through a variety of top-selling consumer applications, which have more than 20 million worldwide downloads to date.

    Skyfire currently counts three large U.S. mobile operators as customers for its Rocket Optimizer and Skyfire Horizon solutions, and is in trials with ten other operators around the world.

    “Opera and Skyfire are a natural fit,” said Opera Software CEO Lars Boilesen. “Both companies have evolved far beyond their browser roots. Skyfire adds capabilities to our portfolio around video, app optimization, smartphones and tablets, and strength in North America. With video expected to consume over two-thirds of global mobile bandwidth by 2015, and as time spent on Android and iOS apps explodes, we are excited to extend Opera’s solutions for operators.”

    After the deal closes, Glueck will assume the role of EVP of the Operator Business for Opera, as well as CEO of Skyfire, and will oversee the joint offerings for Opera across Opera Mini co-brand solutions for Operators and Skyfire’s product lines. Skyfire will remain an independent entity as a wholly-owned subsidiary of Opera, and will continue to develop and support the Skyfire browser.

    The two companies envision a powerful new set of joint products to be released over the coming year by combining their talents and know-how. In particular, they look to expand on Opera’s Web Pass offering, which allows consumers to purchase innovative data plans such as an unlimited ‘day pass’ of popular apps and web sites for an affordable price, thanks to video and data optimisation.

    WebPass can enable new business models for operators, such as toll free data, ad-supported data, and more.