ITV

Tag: opening weekend

  • IPL 2019: Star India says 219 mn tuned in on opening weekend

    IPL 2019: Star India says 219 mn tuned in on opening weekend

    MUMBAI: The opening weekend of the 12th season of VIVO IPL, broke all existing viewership records. 219* mn viewers (All India 2+ U+ R) tuned in on the opening weekend, which was 31per cent* higher than last year. Specifically, on the opening day, reach in HSM grew by 30 per cent* while in South reach grew by 20 per cent*, driven by a strong regionalisation strategy. Apart from the robust growth in reach, viewership (as measured by Impressions) also grew by a solid 29 per cent (Source: BARC Preview Report).

    On the back of a successful marketing campaign, ‘Game Banayega Name’, India tuned in to make the opening weekend the highest ever watched in the history of the tournament. A great leveler and reflective of young and fearless India in every sphere, the campaign culminated in a Dhoni vs Kohli fan face-off featuring the two legends themselves inviting viewers to tune in for the opening encounter on March 23rd.

    In 2019, the regionalisation story was strengthened with the introduction of Marathi & Malayalam taking the total number of languages to 8 (English, Hindi, Tamil, Telugu, Kannada, Bengali being the other languages) which is the maximum for any sport tournament till date.

    Additionally, Star curated a special feed targeting families & kids on Star Gold to invite a wider section of audiences. The first episode of ‘Sunday Funday’ was broadcast on the opening weekend to give viewers a fresh and relatable experience to VIVO IPL 2019. As part of the feed, an exclusive show – ‘Meet the Khelkars’ had cricketing legends Irfan Pathan, Virender Sehwag and Krishnamachari Srikkanth talking about their cricketing journey in a fun and light-hearted manner.

    Making it a truly global extravaganza the commentary roster for VIVO IPL 2019 features over 100 experts from India and across the globe. The #SelectDugout meant for the ardent cricket fan who is always looking for more, also received an overwhelming response from the fans with the introduction of Brendon McCullum to the likes of Gautam Gambhir, Dean Jones, Kumar Sangakkara, Scott Styris, Anil Kumble, etc.

  • Jolly LLB nets Rs 124 mn in opening weekend

    Jolly LLB nets Rs 124 mn in opening weekend

    MUMBAI: Boman Irani and Arshad Warsi starrer Jolly LLB collected Rs 123.5 million in its opening weekend. The film has found few takers in single screens and small centres as the collections indicate that over Rs 90 million has come from Bombay, Delhi-UP NCR and Punjab circuits.

    Mere Dad Ki Maruti has not been able to draw patrons and has managed to collect just Rs 45.9 million from its first weekend run at the box office.

    Neil Nitin Mukesh 3G seems to have done better in smaller centres and collected Rs 41 million in its opening weekend.

    Tigmanshu Dhulia’s critically appreciated Saheb Biwi Aur Gangster Returns sustained fairly well to end its first week with collections of Rs 178 million (after a weekend of Rs 111 million).

    Saare Jahaan Se Mehnga ran with collections of about Rs 8.5 million in its first week.

    I Me Aur Mein collected Rs 8.5 lakh in its second week taking its total to Rs 86.5 million.

    Ram Gopal Varma’s The Attacks Of 26/11 collected Rs 25 million in its second week. It has netted Rs 132 million so far.

    Zila Ghaziabad collected Rs 6.5 million in its third week to take its box office total to Rs 155.5 million.

    Kai Po Che sustained well in its third week and collected Rs 52 million. Its box office collections stand at Rs 457 million.

    Special 26 collected Rs 13 million in its fifth week to have a total score of Rs 698.5 million.

    Any Body Can Dance (ABCD) added Rs 4.2 million in its fifth week to take its total collections to Rs 406 million.

  • ‘The Hobbit’ scores record $84.8 million in opening weekend

    ‘The Hobbit’ scores record $84.8 million in opening weekend

    MUMBAI: New Line and MGM‘s ‘The Hobbit: An Unexpected Journey‘ started the holiday season with an opening of $84.8 million thus becoming the top three-day opener of all time for the month of December. In North America, Will Smith‘s ‘I Am Legend‘ previously held the record for best December opening with $77.2 million on the same weekend in 2007.
    Hobbit opened to $138.2 million overseas for a worldwide total of $223 million racing ahead of The Lord of the Rings: The Return of the King in 2003 ($125.9 million).
    Trade pundits estimate that Warner Bros‘ New Line which is distributing the 3D fantasy adventure, could earn as much as four times its opening weekend gross through New Year‘s Day (Christmas films can have especially strong multiples).
    Hobbit is based on J. R. R. Tolkien‘s 1937 novel and is set 60 years before the events chronicled in The Lord of the Rings.

  • Barfi! collects Rs 346 mn in opening weekend

    Barfi! collects Rs 346 mn in opening weekend

    Mumbai: The cautious limited screen release strategy with concentration on multiplexes for Barfi! has helped get good dividends for UTV. Despite mixed reports from viewers, the film has collected as much as Rs 346 million in its opening weekend.

    However, the limited confidence in the film has created a dilemma for the company, which has another film, Heroine, lined up for release next Friday, 21 September. If Barfi! continues to do well at the multiplexes, as the exhibitors think it will, it would not be wise to discontinue the film for the sake of Heroine.

    The exhibitors are advocating one or two shows per screen to Heroine and let the already proven Barfi! enjoy prime time shows. UTV could have planned the release of Heroine for 28th September which would have allowed a two week gap between the films and also helped skip the Ganeshostav week which does affect collections in parts of India.

    The other two releases of the week, Jeena Hai Toh Thok Daal and Qayamat Hi Qayamat, failed to make any mark at the box office.

    Raaz3, which took an excellent opening, ended its first week with a rewarding Rs 552.5 million. The second weekend is reasonably good as the film added another Rs 90.5 million taking its 10-day tally to Rs 643 million.

    Joker collected Rs 16 million in its second week to take its total collection to Rs 207 million. Shirin Farhad Ki Toh Nikal Padi collected Rs 6 million in its third week taking its total collection to Rs 120 million.

    Ek Tha Tiger continued to brave all fresh releases and managed to sustain at the box office. It added Rs 35.5 million for the fourth week. With this, the film‘s 30-day collection totalled Rs 1.98 billion.

    Gangs Of Wasseypur II collected Rs 1.1 million in its fifth week to take its total collection to Rs 231.1 million.