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Tag: Open Network for Digital Commerce

  • Bajaj Markets plugs into ONDC to power up shopping plus finance

    Bajaj Markets plugs into ONDC to power up shopping plus finance

    MUMBAI: From EMI dreams to LED screens Bajaj Markets just got an e-commerce upgrade. In a move that fuses fintech with fridge-shopping, Bajaj Markets, part of Bajaj Finserv Ltd. has officially joined hands with the Open Network for Digital Commerce (ONDC). This integration transforms Bajaj Markets into a buyer-side participant on the ONDC network, allowing its users to shop for over 1.5 lakh premium electronics and appliances directly through the Bajaj Markets App and website alongside its existing suite of 140 plus financial products.

    With this upgrade, the platform becomes more than just a place to compare credit cards or apply for a loan. Now, users can pick up an air fryer, finance it with a few clicks, and still have enough bandwidth left to explore insurance or investment options all under one digital roof.

    “With 90 plus partners, 140 plus financial products, and over 16 million users, this is our next leap in enabling smarter consumer journeys,” said Bajaj Finserv Direct Ltd MD & CEO Ashish Panchal. “By integrating with ONDC, we’re not just enhancing choice, we’re accelerating India’s digital public infrastructure to reimagine commerce.”

    ONDC’s Acting CEO and COO Vibhor Jain echoed the sentiment, calling the partnership a “redefinition of how financial services and commerce intersect.” The move, he added, leverages Bajaj Markets’ deep credit intelligence and ONDC’s open network philosophy to empower consumers with greater flexibility, smarter financing, and stronger financial planning tools.

    Founded to simplify access to financial services, Bajaj Markets has grown into one of India’s largest digital marketplaces, connecting customers with leading banks and NBFCs. The tie-up with ONDC now adds another layer trusted commerce.

    For India’s increasingly digital-first consumers, that means everything from choosing a washing machine to applying for personal loans could soon be part of the same scroll.

    One platform. Many needs. Fully financed.

  • Godrej Appliances joins ONDC Network to strengthen consumer outreach

    Godrej Appliances joins ONDC Network to strengthen consumer outreach

    Mumbai: Godrej Appliances, part of Godrej & Boyce, the flagship company of Godrej Group, has joined the Open Network for Digital Commerce (ONDC) to elevate consumer access to its diverse range of home appliances. This will further increase the brand’s nationwide presence and provide customers with more convenience while purchasing appliances.

    Godrej Appliances has tied up with Mystore to facilitate its enlistment across the Open Network. Presently, Godrej Appliances offers a range of 100+ SKUs through ONDC Network encompassing a wide range of advanced home appliances like refrigerators, air conditioners, washing machines, microwave ovens, dishwashers, air coolers and deep freezers.

    On the back of this extensive Network, the brand aims to cater to several pin codes across 20+ states in India in the coming months. All products available on ONDC Network will be priced at competitive rates as compared to other platforms. Going forward, the brand will also enable easy purchase through consumer finance offers and further tap into marketing opportunities on the ONDC Network.

    Expressing enthusiasm about this strategic move, Godrej Appliances business head & executive VP Kamal Nandi said, “We are excited to be a part of the government backed ONDC, with our partner Mystore to facilitate this endeavor. Godrej’s commitment to engage customers and build loyalty aligns seamlessly with ONDC’s mission to create a digitally inclusive and vibrant marketplace. As we onboard the Network, it enables us to connect with a wide audience and offer them a large variety of Godrej’s advanced home appliances. By 2026, we estimate our ONDC Network contribution to reach 20% of our e-commerce business with our entire range of home appliances.”

    ONDC CEO & MD T Koshy said, “The addition of a trusted brand like Godrej to ONDC Network validates our growing reach and influence. As more prominent brands across sectors join us, it further strengthens the Network’s ability to drive inclusion and innovation. We are thrilled that Godrej recognizes the value of integrating with ONDC Network to enrich consumer choices across India’s towns and cities.”

    ONDC CBO Shireesh Joshi added, “For all the brands that onboard onto the Network, it will certainly unlock new opportunities and customer segments for them.  It allows beloved brands to extend their equity by being more accessible and affordable. Through a deeper market access enabled by the Network, Godrej can now showcase and deliver their quality products to consumers everywhere. We are happy and looking forward to the positive impact and progress Godrej will drive through the Open Network.”

    Mystore co-founder Kriti Aggarwal said, “We are happy to play a pivotal role in enabling Godrej Appliances to begin their ONDC Network journey. This collaboration furthers our cause of making it seamless for Enterprise brands to bring their complete dealer network to the ONDC Network and boost brand visibility and reach through digital channels.”

  • Tripartite MoU signed between USOF, Prasar Bharati and ONDC

    Tripartite MoU signed between USOF, Prasar Bharati and ONDC

    Mumbai: Universal Service Obligation Fund (USOF) under Department of Telecommunications (DoT), signed a tripartite MoU with Prasar Bharati (under the Ministry of Information & Broadcasting) and Open Network for Digital Commerce (a Digital Public Infrastructure (DPI) initiative of Department for Promotion of Industry and Internal Trade, Ministry of Commerce & Industry) to proliferate affordable and accessible digital services across the country. The objective of the MoU is to bundle broadband services with OTT and e-commerce platforms for rural India riding on BharatNet infrastructure under the USOF.

    USOF has been instrumental in enabling highspeed broadband and mobile connections across Gram Panchayats (GPs) and villages in the country. This MoU will enable the bundled Prasar Bharati OTT as a service, including linear channels, Live TV and on-demand content, among the end consumers while USOF will ensure efficient and highspeed broadband services in rural and remote areas. The national public service broadcaster, Prasar Bharati, with an unparallel legacy content, consumer reach and brand recall, will source and produce content that will run on its OTT platform. In addition, the Open Network for Digital Commerce (ONDC), a leading player in digital infrastructure, will provide the technical expertise and necessary framework in enabling digital commerce in products & services. This will be expanded to cover more services like education, health, training, credit, insurance, agriculture amongst others.

    The PM’s vision and MoC’s unwavering commitment to foster a conducive environment for digital innovation underpins this truly unique collaboration synergizing connectivity, content and commerce to empower rural India.

    The MoU was signed in the presence of Dr Neeraj Mittal, Secretary (Telecom), Sh. Niraj Verma, Administrator, USOF, Sh. T. Koshy, MD & CEO, ONDC, Sh. A.K. Jha, ADG, Platforms, Prasar Bharati and Sh. Sunil Kumar Verma, Joint Secretary, DoT.

  • Ecloset joins ONDC Network

    Ecloset joins ONDC Network

    Mumbai: Ecloset, the premier destination for personalized styling services, is proud to announce its integration with the Open Network for Digital Commerce (ONDC). This strategic partnership marks a significant milestone in Ecloset’s mission to democratize fashion styling and empower individuals across India.

    ONDC, an initiative by the visionary Nandan Nilekani, creator of India’s Aadhaar system, is a revolutionary open network designed to connect buyers, sellers, and payment providers in the digital commerce ecosystem. It serves as a digital trade facilitator, providing a level playing field for all participants.

    Through this integration, Ecloset’s tech-enabled, personalized styling-advisory service will become easily discoverable to millions more customers nationwide. By leveraging the ONDC network, individuals from all corners of India will soon have seamless access to Ecloset’s team of highly experienced fashion stylists, who specialize in creating custom looks tailored to each client’s individuality, comfort, aspirations, and preferences.

    “We are thrilled to join the ONDC network and expand our reach to a broader audience across India,” said Ecloset founder & managing director Rashmi Chopra. “This integration aligns perfectly with our mission to bring out the best in individuals through their personal fashion and style. By harnessing the power of ONDC, we will be able to enhance our catalogue, provide a wider choice of products, and deliver greater value to our customers.”

    In addition to making Ecloset’s personalised styling services more accessible, the integration with ONDC will enable customers to seamlessly find and purchase products recommended by Ecloset stylists through any app integrated with the ONDC network. This streamlined shopping experience will empower individuals to express themselves confidently, whether at the workplace, social gatherings, or family occasions.

    As Ecloset continues to innovate and expand its offerings, the collaboration with ONDC reaffirms its commitment to revolutionising the fashion industry and empowering individuals to embrace their unique style with confidence.

  • Rebel Foods joins ONDC Network to strengthen its D2C presence across country

    Rebel Foods joins ONDC Network to strengthen its D2C presence across country

    Mumbai:  Rebel Foods, internet restaurant company has joined the Open Network for Digital Commerce (ONDC), an initiative of the department for promotion of industry and internal trade (DPIIT), ministry of commerce and industry, government of India. Customers can now order from 9 customer-first Rebel Foods brands through the Open Network.

    Onboarding onto ONDC aligns perfectly with Rebel Foods’ commitment towards strengthening its D2C offerings while delivering a comprehensive and convenient delivery experience for its customers across multiple networks. The cloud kitchen company will directly extend its own D2C platform EatSure to bring its multiple restaurant brands on the ONDC Network including Behrouz Biryani, Oven Story Pizza, Faasos, Sweet Truth, LunchBox, The Good Bowl, Firangi Bake, The Biryani Life and Wendy’s®.

    Through Open Network, Rebel Foods’ customer-loved brands aim to create multiple consumer touchpoints through disruptive innovations.

    ONDC, MD & CEO T Koshy said, “Rebel Foods’ presence on the ONDC Network represents another crucial touchpoint in our journey. We are leveraging cutting-edge technology for faster market access and increased flexibility. As the first cloud kitchen company of its magnitude to join the ONDC Network, it seamlessly aligns with our mission to establish an open, unbundled, and interoperable Open Network that fosters innovation, inclusion and accessibility.”

    Speaking on the announcement, Rebel Foods co-founder Sagar Kochhar, said, “Our collaboration with ONDC marks a pivotal moment, elevating our footprint and introducing EatSure’s trusted restaurants to a wide customer base. By being the only internet restaurant company at this scale to integrate on the ONDC seller app, we’re innovating with new touchpoints to create extraordinary customer experiences. Rebel Foods going live on ONDC not only unlocks new business opportunities but reiterates our commitment to bringing our customer-loved brands across food missions in multiple geographies.”

    India’s tech stack is growing rapidly, and initiatives like the ONDC Protocol are playing a crucial role in driving innovation and growth for brands across the country. With ONDC, Rebel Foods brands will benefit from the network’s extensive accessibility.

  • Good Glamm Group joins ONDC Network for Digital Commerce expansion in India

    Good Glamm Group joins ONDC Network for Digital Commerce expansion in India

    Mumbai:  The Good Glamm Group, South Asia’s content-creator-commerce-community conglomerate, is pleased to announce its onboarding onto the Open Network for Digital Commerce (ONDC) as a direct seller.  This strategic move marks a significant expansion of the Good Glamm Group’s presence in India’s dynamic digital commerce landscape.

    The ONDC initiative, backed by the Government of India, is set to revolutionise the digital commerce ecosystem in the country. It aims to create a unified digital network that will empower businesses, especially small and medium enterprises (SMEs), to seamlessly connect with consumers and access a vast ecosystem.

    The Good Glamm Group’s decision to join the ONDC Network is aligned with its commitment to innovation and its mission to provide consumers with exceptional beauty and personal care products.

    The Group’s participation in the ONDC Network also serves as a prime example of how Direct-to-Consumer (D2C) brands in India can harness the potential of this Network to their advantage. By becoming a part of this ecosystem, D2C brands can tap into a unified digital network that connects them with a broader consumer base and provides access to cutting-edge digital and technological resources.

    The Group aims to create multiple consumer touchpoints through disruptive innovations and further expand The Good Glamm Group’s brand division which includes The Good Brand Co’s portfolio brands — MyGlamm, St.Botanica, Organic Harvest, Sirona Hygiene, and The Moms Co. Moreover, with more exciting brands currently in the pipeline for integration with ONDC, the group is poised to extend its reach and offerings within the Network, promising even greater diversity and value to consumers.

    ONDC MD and CEO T Koshy said, “As ONDC Network aims to create a transparent e-commerce ecosystem creating equal opportunities for all, we are happy to see the Good Glamm Group get on board. The Good Glamm Group can now reach a wider customer base nationwide while offering expanded choices for buyers on the Network.”

    Good Brands Co., Good Glamm Group CEO Sukhleen Aneja said, “We are excited to be a part of the ONDC Network, which represents a significant step forward in the digital commerce landscape of India. This collaboration aligns with The Good Glamm Group’s vision to provide consumers with top-quality beauty and personal care products and offers an excellent opportunity to reach a wider audience. We look forward to leveraging the ONDC Network’s capabilities to enhance our digital reach and provide an exceptional shopping experience to our customers.”

    This move reflects the Good Glamm Group’s dedication to staying at the forefront of the industry and its commitment to delivering value to consumers.

    As the Good Glamm Group embarks on this exciting journey with the ONDC Network, it reaffirms its commitment to excellence and looks forward to contributing to the growth and development of India’s digital commerce ecosystem.

  • ONDC appoints Anupama Priyadarshini as Sr VP – corp governance, risk & compliance and investor relations

    ONDC appoints Anupama Priyadarshini as Sr VP – corp governance, risk & compliance and investor relations

    Mumbai: Open Network for Digital Commerce (ONDC), an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, Government of India, recently announced the addition of Anupama Priyadarshini to its team. By assuming the position of senior vice president – corporate governance, risk & compliance, and investor relations, she will play a crucial role in elevating the governance, risk management, compliance, and investor relations within the ONDC network, reinforcing its commitment to excellence and responsible business practices.

    With a career spanning 25 years, Anupama has demonstrated her expertise in various sectors, including retail, steel manufacturing, and beverages. Most notably, she has spent 14 years with IKEA, serving as the CFO, Business Navigation Manager, and Director for IKEA Supply, South Asia. During her tenure, Anupama played a pivotal role in driving responsible and sustainable purchasing practices for IKEA’s global stores and markets while also increasing local sourcing in the Indian retail market. Her significant involvement in establishing IKEA’s footprint in India and South Asia has been instrumental in shaping the company’s growth strategy.

    Prior to her tenure with IKEA, Anupama made substantial contributions to Tata Steel’s growth strategy, concentrating on enhancing its cost competitiveness on a global scale. She also had a brief but impactful stint with PepsiCo, where she was responsible for overseeing capital investments within the Indian beverages market. Beyond her corporate role, Anupama has served as a visiting faculty member at some prestigious institutions, including XIM University, MDI Gurgaon, and IRMA.

    ONDC MD & CEO T Koshy said, “The ONDC team is delighted to welcome Anupama onboard. With her vast experience and proven expertise across diverse sectors, notably her instrumental roles at IKEA, Tata Steel, and PepsiCo, we are confident that she will be a key asset in enhancing ONDC’s commitment to corporate governance, risk management, compliance, and investor relations. We eagerly anticipate the valuable contributions she will bring as we continue to strengthen our commitment to excellence and responsible business practices within the ONDC Network.”

    Expressing her enthusiasm for the role, Anupama Priyadarshini stated, “I’m excited to be a part of ONDC, which aims to make digital commerce more inclusive and accessible on a large scale for the country. By assuming the responsibilities of my new role, I foresee a tremendous opportunity to be a part of the evolutionary journey of a democratic ecommerce ecosystem. ONDC’s focus on leveraging Digital Public Infrastructure to benefit the masses through innovation and technology mirrors my values. I look forward to collaborating with this exceptional team to drive excellence as the network continues to grow and expand.” 

  • ONDC launches the “ONDC Guide app” as a go-to resource for the ONDC user community

    ONDC launches the “ONDC Guide app” as a go-to resource for the ONDC user community

    Mumbai: Open Network for Digital Commerce (ONDC), an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, Government of India, recently announced the launch of the ONDC Official Guide App, a significant milestone in its commitment to help and support the user community like Sellers, Buyers, Logistics Providers and the Network Participants. The guide is available for download from the Google Play Store with language support in English, Hindi and ten other Indian languages.

    The ONDC Official Guide App is a vital tool, to help the user base to participate in the  ONDC ecosystem effectively. Designed as a go-to resource, its key features include:

    1.   Authenticated Information: The app offers verified and validated information, ensuring users have a reliable source of knowledge about the ONDC ecosystem.

    2.   Ecosystem Insights: Users can gain valuable insights into ONDC’s core principles, functionality, and benefits. This includes detailed explanations of the Network’s operations, key features, and the value it brings to various stakeholders.

    3.   Latest Updates: The app keeps users informed about the latest developments, news, and announcements related to ONDC, ensuring they are always up-to-date with changes and improvements within the ecosystem.

    4.   Interactive Features: Users can engage with the app through interactive elements such as videos, infographics, and FAQs, making it an engaging and informative resource.

    The Guide App has been launched after successful development and rigorous testing to ensure functionality and compliance with Google Play Store policies and guidelines.

    “We are thrilled to introduce the ONDC Official Guide App, designed to empower users for the ONDC ecosystem. It is an extension of our continued dedication to transparency and accessibility for all. We look forward to the app’s pickup on the Google Play Store and remain dedicated to continuously enhancing its functionality to provide ongoing value to our ecosystem.” said  ONDC MD and CEO T Koshy. 

  • ONDC announces the appointment of Rachita Gupta as vice president – communications

    ONDC announces the appointment of Rachita Gupta as vice president – communications

    Mumbai: Open Network for Digital Commerce (ONDC), an initiative of the Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India, recently announced its leadership appointment of Rachita Gupta as vice president of communications.  In her current role, Rachita is entrusted with leading the Communications function with a clear mandate to build the brand of ONDC and drive leads for network expansion.

    A seasoned marketing professional, equipped with an MBA from IMT, Ghaziabad, and an Executive Leadership Certificate from Cornell University, Rachita comes with two decades of multi-industry experience in marketing, digital marketing, brand communications, sales strategy, and strategic alliances across varied sectors.

    She has an extensive background working with esteemed companies such as Tech Mahindra, HCL Technologies, Pearson Education and Idea Cellular. In her previous role at Tech Mahindra, Rachita spearheaded global marketing efforts for Emerging Technologies, covering pivotal areas such as Data Analytics, AI, Gen AI, Metaverse, Cybersecurity, and SaaS.

    ONDC MD & CEO T Koshy said “We are delighted to have Rachita onboard. Her extensive experience combined with proven strategic acumen makes her an invaluable asset in driving our next growth phase. ONDC is confident that Rachita Gupta’s expertise, innovative approach, and profound understanding of many industries will play a pivotal role towards the Network’s success in future”.

    Expressing her enthusiasm for the role Rachita Gupta VP of communications said, “ONDC  is a pioneering initiative with immense impact potential and I am excited to be a part of this Network, particularly at a juncture where it is set to transform the entire e-commerce ecosystem. ONDC’s vision to create a no-barrier, open network through innovation, technology, and a customer-centric approach perfectly resonates with my own values. I look forward to collaborating with the talented team to drive excellence at every phase of the Network’s growth and expansion.”

  • ONDC and Proxtera to unlock cross-border B2B prospects

    ONDC and Proxtera to unlock cross-border B2B prospects

    Mumbai:  Open Network for Digital Commerce (ONDC), an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India, forays into international B2B exports with Proxtera coming in as its first international Buyer App.

    Proxtera is the operationalisation of the Business Sans Borders (BsB) initiative led by the Monetary Authority of Singapore (MAS) and the Infocomm Media Development Authority (IMDA). Proxtera is an innovative meta-hub that will connect B2B platforms and SMEs to explore trade opportunities, secure essential financing, and embrace digital transformation through the ONDC Network.

    With the ONDC Network enabling B2B exports, Indian businesses will benefit from increased product visibility and digital access to digital markets. Businesses can eventually expect a seamless experience of being discovered, negotiating the best deal, exchanging relevant documents, completing cross-border payments and managing shipments, all facilitated within a fully digital framework.

    In addition, SignCatch and Rapidor, with Bech.app and placeorder.com respectively, will be among the first seller network participants to join ONDC for international B2B trade, facilitating the reach of Indian products to global markets. Liquid Group, a fintech company within Proxtera’s financial services network, specializing in digital payments, joins as a cross-border payments provider for B2B buyers in Singapore.

    This landmark collaboration cements a clear vision of the future of financial technology, ultimately establishing a globally recognised framework and democratizing access to global trade.

    The ONDC – Proxtera collaboration was showcased during the fourth G20 global partnership for financial inclusion (GPFI) as part of the Global SME Finance Forum, held in Mumbai, India.

    ONDC MD and CEO T Koshy said, “The demonstration today is a step towards enabling digital market access across borders for Indian businesses and SMEs. Proxtera, as the first international buyer app from Singapore, and the roles of SignCatch and Rapidor on the seller side in bridging the gaps between businesses through cross-border trade, are thus highly instrumental in this journey.”

    SignCatch founder & CEO Sumit Duggal further stated, “As the first B2B Seller Platform for International Trade, SignCatch is closely working with ONDC and Proxtera to create a seamless digital highway connecting Bharat’s MSMEs to Global markets by leveraging Secure & Transparent Protocols. Our marquee export Seller platform Bech.app has been built to address the digital transaction needs of global commerce and the coming together of ONDC, Proxtera and SignCatch is a game-changer that would provide a huge impetus to foreign trade.

    Proxtera CEO Saurav Bhattacharyya added, “As the first international B2B buyer app on ONDC, Proxtera is proud to enable new opportunities for SMEs to engage in cross-border trade.  This collaboration is a pioneering step towards democratizing access to international trade for SMEs in India, Singapore and across the globe.  With cutting-edge digital technology from Proxtera, buyers are able to effortlessly discover products and engage in real-time conversations with sellers across different buyer and seller platforms. Together with ONDC, we are simplifying global commerce, breaking down barriers, and unlocking a world of opportunities for B2B SMEs worldwide.”