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Tag: Ooyala AppStudio

  • Integrated video platform: Ooyala to showcase solutions at NAB

    MUMBAI: Ooyala, a global provider of video monetisation technology and services, will showcase the full breadth of its video solutions for media and entertainment companies at the NAB Show 2017 in Las Vegas in April.

    With its full set of offerings, Ooyala is leading the way towards delivering a fully Integrated Video Platform (IVP) specifically to meet the needs of today’s modern media content owners and production companies. With a common data set to drive insights and inform strategies, IVP is the next generation of OVP, evolving well beyond online video platform capabilities to deliver sophisticated solutions to understand the costs and return-on-investment of video content.

    “Publishing video online today is a rather mundane task, but building a sustainable business model around online video is a totally different animal,” said Frost and Sullivan senior director, Mukul Krishna. “IVPs, or Integrated Video Platforms, better reflect the new demands placed on the traditional OVP. An Integrated Video Platform extends traditional OVPs capabilities to include functionality to meet challenges spanning production, distribution and monetisation.”

    Ooyala Flex, the company’s versatile and customizable solution for video production and distribution workflows is designed to get content to market faster. It is a cornerstone in Ooyala’s transformation into an IVP, complementing its full set of product offerings across ad tech, analytics and video platform solutions.

    With Ooyala Flex’s tight integration with the Ooyala video platform, the solutions can streamline the entire process from creation to syndication and ultimately distribution across devices. Content owners have complete control over their operations, as well as insights into video performance and audience engagement. By combining Ooyala solutions customers are able to:

    * Sync metadata across Ooyala Flex and Ooyala’s video platform, simplifying asset search and management

    * Transform assets into any format in Ooyala Flex for distribution to any device with Ooyala’s video platform

    * Automate transcoding, packaging and syndication using Ooyala Flex to get content in front of audiences faster

    * Leverage metadata from Ooyala Flex for more personalised content recommendations with Ooyala Discovery, driving higher audience engagement and monetization

    * Understand video performance across properties with Ooyala IQ to inform future content production decisions and distribution strategies

    * Benefit from a single provider, versus many, supplying all solutions with aligned roadmaps and integrations

    “Ooyala Flex customers see significant time savings throughout their media operations, with some reducing project delivery times by more than 75%. Customers are realizing the return as Ooyala Flex connects silos and integrates systems, teams and processes, providing greater efficiencies and visibility into bottlenecks that are costing time and money,” said Ooyala co-founder and SVP of products and solutions Belsasar Lepe.

    He added, “Using simple APIs, Ooyala Flex acts as an integration layer connecting nearly any existing production system or software together, whether on-premise or cloud-based. This includes integrations with Adobe for editorial needs, Microsoft Azure for storage, and tailored integrations with Pebble Beach Systems for broadcast playout, along with a host of other commonly used solutions.”

    In addition to Ooyala Flex, Ooyala will provide demos at NAB 2017, including:

    Ooyala Pulse – Ooyala’s holistic sell-side video advertising platform, combining the ad server and programmatic trading platforms, designed exclusively for media companies and publishers to make smarter, more lucrative ad decisions. Plus, Ooyala Pulse Unlock, its client-side ad-reinsertion technology. With rich data and analytics, Ooyala Pulse provides unique, real-time insights through customizable reports to improve forecasting and decision-making, while enabling clients to pivot in real-time as a campaign runs.

    Ooyala Video Platform – Ooyala’s full set of video technology includes live streaming; live server-side ad insertion (Live SSAI) for seamless TV-like playback and ad-block prevention; its award-winning analytics product, Ooyala IQ; customizable HTML5 player; Ooyala AppStudio for getting OTT apps to market quickly; as well as Ooyala’s full back-end management system and services. At the heart of Ooyala’s video solutions is big data, empowering customers with a complete view of video performance and audience behavior to help strategically distribute video content and maximize ROI.

  • Ooyala offers Indian broadcasters a quick OTT build service

    Ooyala offers Indian broadcasters a quick OTT build service

    MUMBAI: Come September and Indian broadcasters will have easy access to a quick OTT build solution. Australian telco Telstra subsidiary Ooyala is all set to roll out its AppStudio at the IBC convention in Amsttersam from 8-13 September 2016.

    Ooyala AppStudio, a press release from the company claims, mitigates the expensive custom development and integration costs typically associated with OTT market entry. An out-of-the-box solution, it ensures customers can deploy premium OTT experiences on time and on budget, with a simple, easy-to-use interface. As such, it does not require highly technical staff to build or manage services. Content providers can automate the build of OTT apps directly within the Ooyala AppStudio console for any device, supporting apps for Apple TV, Roku, Amazon Fire TV, and Chromecast as well as on iOS, Android and the web. No engineering is required, drastically reducing time-to-market as well as development and personnel-associated costs.

    Developed in partnership with Massive Interactive, Ooyala AppStudio is a comprehensive solution for companies to deploy, manage, track, analyze and monetize all components of a cloud-based OTT service. It supports revenue models including subscription vide-oon-demand (SVOD), advertising-supported video-on-demand (AVOD) or hybrid strategies. It also comes pre-integrated with a comprehensive set of best-in-breed technologies to ensure the experience is simple to use and seamless for the viewer, including:

    ● User registration, offer management, content scheduling as well as advanced user-interfaces (UIs) for device-tailored user experiences, powered by Massive Interactive’s technology, Massive HALO

    ● Video management and delivery, powered by Ooyala

    ● Content recommendation and personalization, powered by Ooyala Discovery

    ● Detailed analytics for video performance and audience engagement to help boost ad revenue or reduce subscriber churn, powered by Ooyala IQ

    ● Payment management, security and subscription billing, powered by Stripe

    ● Quality-of-experience (QoE) analytics, powered by Youbora from Nice People At Work

    ● Page-level behavior analytics in-app or on the web, powered by Google Analytics

    ● Support for any IAB VAST-compatible ad server including Ooyala Pulse

    Ooyala AppStudio, the company says, has an elegant interface for making changes to content layout, promoting high-performing video, adjusting seasonal promotions and content schedules, and optimizing the user experience for higher engagement. Customers can quickly apply offers and calls to action within the app experience, easily linking in¬-app images to promotional content either within the app or on an external website. These changes and updates are applied automatically with no need to rebuild or recertify the apps.

    “Media companies want to tap into the fast-growing opportunity OTT represents, but have been held back by slow pace and high cost of developing apps for the broad array of connected devices in the consumer market. Ooyala AppStudio changes that,” said Ooyala co-founder and senior vice president of roducts and olutions Belsasar Lepe. “There is tremendous growth in OTT demand particularly outside of the U.S., where broadband and 4G connectivity is improving, making offerings accessible to huge new audiences. For local content providers who want to hedge against larger OTT incumbents entering their market, Ooyala AppStudio is a perfect fit.”

    Ooyala has provided OTT solutions to companies such as Star India and Viacom18 in the past in India. And last month Ooyala CEO Ramesh Srinivasan announced that it was setting up an R&D facility in Chennai. “Our new office here will be instrumental in expanding the company’s global presence, providing another local team to support our growing Asia-Pacific customer base, and helping accelerate the rapid pace of innovation within the company,” he had told local media.

  • Ooyala offers Indian broadcasters a quick OTT build service

    Ooyala offers Indian broadcasters a quick OTT build service

    MUMBAI: Come September and Indian broadcasters will have easy access to a quick OTT build solution. Australian telco Telstra subsidiary Ooyala is all set to roll out its AppStudio at the IBC convention in Amsttersam from 8-13 September 2016.

    Ooyala AppStudio, a press release from the company claims, mitigates the expensive custom development and integration costs typically associated with OTT market entry. An out-of-the-box solution, it ensures customers can deploy premium OTT experiences on time and on budget, with a simple, easy-to-use interface. As such, it does not require highly technical staff to build or manage services. Content providers can automate the build of OTT apps directly within the Ooyala AppStudio console for any device, supporting apps for Apple TV, Roku, Amazon Fire TV, and Chromecast as well as on iOS, Android and the web. No engineering is required, drastically reducing time-to-market as well as development and personnel-associated costs.

    Developed in partnership with Massive Interactive, Ooyala AppStudio is a comprehensive solution for companies to deploy, manage, track, analyze and monetize all components of a cloud-based OTT service. It supports revenue models including subscription vide-oon-demand (SVOD), advertising-supported video-on-demand (AVOD) or hybrid strategies. It also comes pre-integrated with a comprehensive set of best-in-breed technologies to ensure the experience is simple to use and seamless for the viewer, including:

    ● User registration, offer management, content scheduling as well as advanced user-interfaces (UIs) for device-tailored user experiences, powered by Massive Interactive’s technology, Massive HALO

    ● Video management and delivery, powered by Ooyala

    ● Content recommendation and personalization, powered by Ooyala Discovery

    ● Detailed analytics for video performance and audience engagement to help boost ad revenue or reduce subscriber churn, powered by Ooyala IQ

    ● Payment management, security and subscription billing, powered by Stripe

    ● Quality-of-experience (QoE) analytics, powered by Youbora from Nice People At Work

    ● Page-level behavior analytics in-app or on the web, powered by Google Analytics

    ● Support for any IAB VAST-compatible ad server including Ooyala Pulse

    Ooyala AppStudio, the company says, has an elegant interface for making changes to content layout, promoting high-performing video, adjusting seasonal promotions and content schedules, and optimizing the user experience for higher engagement. Customers can quickly apply offers and calls to action within the app experience, easily linking in¬-app images to promotional content either within the app or on an external website. These changes and updates are applied automatically with no need to rebuild or recertify the apps.

    “Media companies want to tap into the fast-growing opportunity OTT represents, but have been held back by slow pace and high cost of developing apps for the broad array of connected devices in the consumer market. Ooyala AppStudio changes that,” said Ooyala co-founder and senior vice president of roducts and olutions Belsasar Lepe. “There is tremendous growth in OTT demand particularly outside of the U.S., where broadband and 4G connectivity is improving, making offerings accessible to huge new audiences. For local content providers who want to hedge against larger OTT incumbents entering their market, Ooyala AppStudio is a perfect fit.”

    Ooyala has provided OTT solutions to companies such as Star India and Viacom18 in the past in India. And last month Ooyala CEO Ramesh Srinivasan announced that it was setting up an R&D facility in Chennai. “Our new office here will be instrumental in expanding the company’s global presence, providing another local team to support our growing Asia-Pacific customer base, and helping accelerate the rapid pace of innovation within the company,” he had told local media.