ITV

Tag: Oops!

  • Zee TV claims increase in channel shares

    Zee TV claims increase in channel shares

    NEW DELHI: Happy days for the Zee family of channels? If the flagship, Zee TV, is moving ahead by garnering an additional channel share in the entertainment channels genre of about 20 per cent, Special Correspondent on Zee News completes 150 episodes, which will be celebrated with a special two-part series over the weekend.

     
    But accused of its programmes failing to create the buzz, like those of its competition, Zee is out to prove critics wrong. Quoting data made available to the channel, it said yesterday that Zee TV increased its channel share by 20 per cent in the north and west markets amongst female 25+ and also amongst C&S 4+ during the week ended 18 October, 2003 riding the wave of its new launches.

    In the first week of October, Zee TV launched its two new shows, Tum Bin Jaoon Kahan, a love saga produced by Aroona Irani and Kabhie Kabhie, which is a series of short-stories, encapsulating the Indian literature and showcasing strong character of Indian woman.

    In October itself, Zee TV also announced the new line up of Thursday Premiere movies with some fantastic Bollywood blockbusters like Arman, Chori Chori and Darna Mana Hein.

    Commenting on the increase in the channel share, Zee TV president Apurva Purohit said, ” We started the month of October on a positive note and were expecting such a great response from our viewers. We are positive that with strong programming content we will soon be able to further increase our channel share and thus consolidate our position in the market.”

    Adding further, she said, “Tum Bin and Kabhie Kabhie have got some amazing response from our viewers. We have been getting positive feedback from our viewers via e-mails and letters. In fact, Tum Bin. has started with positive ratings of 2+ in Northern and Western markets and 6 + in state of Madhya Pradesh. In SEC A B C female 25+, Tum Bin has got ratings of 3.54 in Mumbai, 4.36 in Delhi, 5.91 in Uttar Pradesh 1 million+ and in Madhya Pradesh we got ratings to the tune of 6.08 TVRs. We see this as a positive move and heartening response from our viewers for the new programmes.”

    Zee TV has been showcasing the strong character of the Indian women, be it Astitva Ek Prem Kahani, Mansha.

    For November Zee TV has lined up some new releases like Oops, Market, Hungama and Main Madhuri Dixit Banana Chati Hoon under the Thursday Premiere property.

    Zee TV, the flagship channel of Zee Network, was launched in October 1992. With a reach of more than 80 countries and access to more than 225 million viewers globally, Zee TV has created brand equity and is the largest media franchise serving the South Asian diaspora. .

    Zee TV`s programming delivers a variety of choices for all segments of the audience, including primetime comedy and drama series, television movies, miniseries, theatrical films, specials, children’s programs, daytime dramas, game shows, and late night shows.

  • Deepak Tijori’s maiden venture ‘Oops!’ set for April release

    Deepak Tijori’s maiden venture ‘Oops!’ set for April release

    MUMBAI: Crossover films seem to be making their mark on the Indian screen as several film makers are exploring new terrain. Actor-producer Deepak Tijori’s directorial debut Oops! made under the banner of Tijori Films is all set to hit the theatres in April 2003.

    The film’s leading starcast comprises newcomers Kiran, Vikas and Adyasha. The film also stars Mink, Mita Vasisht, Amit Thakur and Kiran Kumar.

    The story of Oops! revolves around the lives of two boys who are background film dancers who decide to turn into male strippers to make more money. The movie has cinematography by Thomas A Xavier; music by Ravi Pawar; lyrics by Ajay Jhingran; art direction by Kumar Sagar; dialogue by Brijesh; and is written/directed by Deepak Tijori. The music of the film will be released in March and the music rights have been bought by Crescendo.

    “The film, made with a nominal budget of Rs 25 million, is very city centric and yet emotional. It’s all about valuing relationships in life,” says Tijori. “It’s the presentation and packaging of the movie that is modern in its outlook,” he adds. Tijori has already initiated talks about the territorial and overseas distribution rights and the television rights of the movie but nothing has been finailised till now.

    The film made in two versions; English and ‘Hinglish’; is being sold as a package deal and both versions will be released simultaneously. “So if one buys the ‘Hinglish’ version, he gets the English version free or vice versa,” he informs.

    Oops! has been invited to the American Film Market (AFM) as a part of the Indian delegation where it will be screened in the second week of February.

    Tijori Films had a mixed last year as far as TV programming was concerned. Speaking to Indiantelevision.com, Tijori says that the year 2002 for Tijori Films as an independent production house was “nothing great, but things seem to be looking up in the new year,” he adds. On a positive note, he says “the monopoly of a few production houses seems to be breaking and the channels are realising that it’s not wise to put all their eggs in one basket.”

    Not revealing much about his forthcoming projects, Tijori says that he is working on a couple of projects and that talks are underway with some channels.