Tag: OOH

Posterscope shines at Global Marketing Awards

MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has bagged the title of ‘Outdoor Agency of the Year’ at the Global Marketing Excellence Awards. With more than 30 awards in its kitty, this year has surely been a remarkable one for Posterscope India.

The 3rd Edition of the World Marketing Congress organised the event on November 24 and 25 this year at the Taj Lands End. Acknowledged to be Asia’s largest Marketing Conference, its mission is to recognize the unique and resonant nature of the Indian Marketing community. The World Marketing Congress & Awards continues to celebrate the most outstanding stories in India, with entries from over 30 countries across the globe.

Commenting on the win, Posterscope Group India MD Haresh Nayak said, “Such wins give us immense motivation to work hard for our clients and garner appreciation for our work across the industry. I hope we continue to work at this pace and even more, and produce fantastic work for our clients in the future.”

December 5, 2016
Posterscope shines at Global Marketing Awards

MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has bagged the title of ‘Outdoor Agency of the Year’ at the Global Marketing Excellence Awards. With more than 30 awards in its kitty, this year has surely been a remarkable one for Posterscope India.

The 3rd Edition of the World Marketing Congress organised the event on November 24 and 25 this year at the Taj Lands End. Acknowledged to be Asia’s largest Marketing Conference, its mission is to recognize the unique and resonant nature of the Indian Marketing community. The World Marketing Congress & Awards continues to celebrate the most outstanding stories in India, with entries from over 30 countries across the globe.

Commenting on the win, Posterscope Group India MD Haresh Nayak said, “Such wins give us immense motivation to work hard for our clients and garner appreciation for our work across the industry. I hope we continue to work at this pace and even more, and produce fantastic work for our clients in the future.”

December 5, 2016
India’s Noomi Mehta joins FEPE International board

MUMBAI: Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s out of home industry to sit on the FEPE board.

Mehta is currently chairman of Selvel One Group, a group of companies owning and managing the largest share of out of home advertising in India.

FEPE president Matthew Dearden says: “We’re delighted to welcome Noomi to the FEPE International board, for his own entrepreneurial abilities and also as a representative of one of the fastest growing and most important out of home industries worldwide.”

FEPE International (established in 1959) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members. Board members include JCDecaux, Clear Channel, Exterion, Ströer, OUTFRONT Media from the US and oOh!Media from Australia.

In a long and distinguished career he has negotiated the first private equity placement in an out of home company in India, via Citicorp Finance, founded Laser Advertising, a joint venture with MMT USA, and pioneered large format digital printing for what is now MMT (India) Pvt.

Mehta says: “FEPE International is now a truly global organisation and I’m delighted to be able to bring an increased Asian perspective to the important work FEPE is doing developing and marketing the industry worldwide.”

He is also the director and joint owner of Professional Management Group, India’s first sports management company founded by Sumedh Shah and cricket legend Sunil Gavaskar.

December 1, 2016
India’s Noomi Mehta joins FEPE International board

MUMBAI: Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s out of home industry to sit on the FEPE board.

Mehta is currently chairman of Selvel One Group, a group of companies owning and managing the largest share of out of home advertising in India.

FEPE president Matthew Dearden says: “We’re delighted to welcome Noomi to the FEPE International board, for his own entrepreneurial abilities and also as a representative of one of the fastest growing and most important out of home industries worldwide.”

FEPE International (established in 1959) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members. Board members include JCDecaux, Clear Channel, Exterion, Ströer, OUTFRONT Media from the US and oOh!Media from Australia.

In a long and distinguished career he has negotiated the first private equity placement in an out of home company in India, via Citicorp Finance, founded Laser Advertising, a joint venture with MMT USA, and pioneered large format digital printing for what is now MMT (India) Pvt.

Mehta says: “FEPE International is now a truly global organisation and I’m delighted to be able to bring an increased Asian perspective to the important work FEPE is doing developing and marketing the industry worldwide.”

He is also the director and joint owner of Professional Management Group, India’s first sports management company founded by Sumedh Shah and cricket legend Sunil Gavaskar.

December 1, 2016
Posterscope rolls out ‘Frooti’ OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife.

The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the campaign is centred on a deep understanding of the consumers, derived from primary research (OCS), patented analytical tools (PRISM) and accumulated knowledge. Posterscope zeroed down on strategic locations to reach the core TG and create maximum impact.

Building on the brief, Posterscope India crafted a campaign that resulted in a media mix delivering both impact and reach. The media formats used for impact were billboards, bus shelters, mall media, gantries, unipoles, bus wraps, utilities, pillars, mobile vans etc.In an attempt to create impact multiple creatives are being used across cities. Every creative invariably has been highlighting the brand though # Live the Frooti life. The campaign has been executed in 160 plus cities that include the top 8 metros, the tier 1 and tier 2 cities.

Parle Agro JMD and CMO Nadia Chauhan. said, “OOH has played an important role in delivering the communication objectives of the Live #TheFrootiLife campaign. The medium enabled us to leverage the strongest part of our creative assets; the brand’s visual identity. Posterscope has aligned with our brand strategy ensuring our campaigns achieve maximum impact.”

Posterscope APAC regional director Haresh Nayak said “The Frooti story is built on an enormous legacy. And therefore, the crafting of any campaign for this product has to match up to that legacy that Frooti brings along.

We have been servicing this client since 2013 and every campaign that we have built for them, has led us to rethink each and every tested strategy and create something novel, new and authentic.”

October 21, 2016
Posterscope rolls out ‘Frooti’ OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife.

The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the campaign is centred on a deep understanding of the consumers, derived from primary research (OCS), patented analytical tools (PRISM) and accumulated knowledge. Posterscope zeroed down on strategic locations to reach the core TG and create maximum impact.

Building on the brief, Posterscope India crafted a campaign that resulted in a media mix delivering both impact and reach. The media formats used for impact were billboards, bus shelters, mall media, gantries, unipoles, bus wraps, utilities, pillars, mobile vans etc.In an attempt to create impact multiple creatives are being used across cities. Every creative invariably has been highlighting the brand though # Live the Frooti life. The campaign has been executed in 160 plus cities that include the top 8 metros, the tier 1 and tier 2 cities.

Parle Agro JMD and CMO Nadia Chauhan. said, “OOH has played an important role in delivering the communication objectives of the Live #TheFrootiLife campaign. The medium enabled us to leverage the strongest part of our creative assets; the brand’s visual identity. Posterscope has aligned with our brand strategy ensuring our campaigns achieve maximum impact.”

Posterscope APAC regional director Haresh Nayak said “The Frooti story is built on an enormous legacy. And therefore, the crafting of any campaign for this product has to match up to that legacy that Frooti brings along.

We have been servicing this client since 2013 and every campaign that we have built for them, has led us to rethink each and every tested strategy and create something novel, new and authentic.”

October 21, 2016
‘Stop looking at me,’ says HP Spectre’s OOH campaign

MUMBAI: Fresh ways herald new products. To inform and educate the customers about HP’s new laptop range Spectre that boasts of being the thinnest laptop, the brand has executed an OOH Campaign in three key cities — Delhi-NCR, Mumbai and Bangalore. Milestone Brandcom is its OOH partner in the initiative. In line with the product proposition, out of home space has also been reinvented by taking large and impactful media in the three metros.

Milestone Brandcom senior VP Ravi Ambrose commented saying, “The core idea behind the campaign was not just to be visible or convey the message to the core TG (target group) but also to be visible with an impact. That was the starting point. We put some serious energy in terms of identifying the sites. Plus, the messaging is also not the same all across. We have contextually changed the message to be able to engage the TG more meaningfully and not just strike a one-way conversation with a mere product messaging. e.g. “Stop Looking at me or you will miss your plane’ at the airport and ‘Stop looking at me or you will be late’ on the road”.

In Gurgaon, the Rapid Metro train has been wrapped with HP Spectre branding which looks ravishing. Cluster hoardings have been put up to make it an impactful campaign. High Impact Airport media has also been taken to cater to the affluent.

The powerful creative on all the impact media taken across the board is grabbing more and more eyeballs each day. The campaign has got great feedback. The HP campaign has taken OOH to a new standard of execution.

September 7, 2016
‘Stop looking at me,’ says HP Spectre’s OOH campaign

MUMBAI: Fresh ways herald new products. To inform and educate the customers about HP’s new laptop range Spectre that boasts of being the thinnest laptop, the brand has executed an OOH Campaign in three key cities — Delhi-NCR, Mumbai and Bangalore. Milestone Brandcom is its OOH partner in the initiative. In line with the product proposition, out of home space has also been reinvented by taking large and impactful media in the three metros.

Milestone Brandcom senior VP Ravi Ambrose commented saying, “The core idea behind the campaign was not just to be visible or convey the message to the core TG (target group) but also to be visible with an impact. That was the starting point. We put some serious energy in terms of identifying the sites. Plus, the messaging is also not the same all across. We have contextually changed the message to be able to engage the TG more meaningfully and not just strike a one-way conversation with a mere product messaging. e.g. “Stop Looking at me or you will miss your plane’ at the airport and ‘Stop looking at me or you will be late’ on the road”.

In Gurgaon, the Rapid Metro train has been wrapped with HP Spectre branding which looks ravishing. Cluster hoardings have been put up to make it an impactful campaign. High Impact Airport media has also been taken to cater to the affluent.

The powerful creative on all the impact media taken across the board is grabbing more and more eyeballs each day. The campaign has got great feedback. The HP campaign has taken OOH to a new standard of execution.

September 7, 2016
Del Monte casts its spread in eight variants

MUMBAI: Products spread their Brands wider! Del Monte is ready with its new marketing campaign supported with pictures of mouth-watering treats. With the aim of creating awareness on the usage and elaborating on the versatility of mayonnaise, the campaign has been floated in the Delhi NCR region alongside the launch of eight variants of Del Monte mayonnaise.

The new campaign highlights the uncalled-for food-related situations in one’s daily life simplified by Del Monte. The brand engaged Wunderman India as its creative agency to plan and execute the campaign. The campaign demonstrates the role mayonnaise can play in today’s new-age women’s world.

The brand recently revamped its mayonnaise range and introduced new packaging. With quick and easy recipes printed stylishly at the back of the pack, wrapped in eye-catching colours, the move echoes the same thought as that of the campaign.

The campaign which kick-started in August with print ads and radio will be amplified in other media such as OOH and social media to impact the audience minds in an engaging manner. The campaign will also incorporate consumer outreach activities to create usage awareness through recipe brochures, and on-ground activation via extensive sampling across organized and unorganized retail.

September 7, 2016
Del Monte casts its spread in eight variants

MUMBAI: Products spread their Brands wider! Del Monte is ready with its new marketing campaign supported with pictures of mouth-watering treats. With the aim of creating awareness on the usage and elaborating on the versatility of mayonnaise, the campaign has been floated in the Delhi NCR region alongside the launch of eight variants of Del Monte mayonnaise.

The new campaign highlights the uncalled-for food-related situations in one’s daily life simplified by Del Monte. The brand engaged Wunderman India as its creative agency to plan and execute the campaign. The campaign demonstrates the role mayonnaise can play in today’s new-age women’s world.

The brand recently revamped its mayonnaise range and introduced new packaging. With quick and easy recipes printed stylishly at the back of the pack, wrapped in eye-catching colours, the move echoes the same thought as that of the campaign.

The campaign which kick-started in August with print ads and radio will be amplified in other media such as OOH and social media to impact the audience minds in an engaging manner. The campaign will also incorporate consumer outreach activities to create usage awareness through recipe brochures, and on-ground activation via extensive sampling across organized and unorganized retail.

September 7, 2016