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MUMBAI: Star Plus has partnered with DDB Mudramax OOH to create the buzz for its most ambitious show – Mahabharat – through a hi-decibel OOH campaign....
MUMBAI: Bloomberg TV India, the nation’s premier English business news channel’s third season of THE PITCH moves into its second phase. The first phase, which was...
BENGALURU: Note: The profit/loss figures mentioned collectively or for each segment in this report are profits before tax and interest (PBIT), unless stated otherwise. Reliance...
MUMBAI: Love just got difficult to get. With 16 youngsters fighting with each other to not only win a show, but to also (ostensibly) find love,...
MUMBAI: Textile, apparel and fashion retailer Raymond‘s tag line is “the complete man.” And it was looking for the complete media agency to look after its...
MUMBAI: Hyundai i20 is going all out with an array of new TVCs across the World Wide Web and television sets. The TVCs in question here...
MUMBAI: It‘s making an entry into an already teeming with competition space. And News Nation – a channel promoted by a group from the north with...
MUMBAI: Publicitas, the leading international media service company, has opened a new office in Tokyo on 15 April. Escalating its global footprint, the firm will be...
Mumbai: The edutainment brand Kidzania has awarded its creative mandate to JWT India for its first family edutainment theme park scheduled to open in Mumbai shortly....
MUMBAI: Recognising the paradigm shift in the way the Out of Home media has changed, Posterscope India Group has launched its out-of-home offering, Ambient OOH. Building...
MUMBAI: Maaza is ready to welcome the summer season with a sequel of the earlier ad film constructed around the love story of brand ambassadors Imran...
NEW DELHI: OLX.in has launched a new TV campaign aimed at building and strengthening its ‘Bech De‘ proposition. OLX‘s new campaign communicates the core OLX message...
MUMBAI: Leveraging its signature ‘ingenuity‘ and ‘sharp wit‘ to inspire the youth, Sprite is all set to unveil its integrated communication campaign for 2013 – ‘Chalo...
MUMBAI: HDFC Life, India‘s leading life insurance company, has launched a new advertising campaign to increase awareness about early retirement planning among country‘s youth. The campaign...
NEW DELHI: Canon India has launched a first-of-its kind Out-of-Home (OOH) initiative in India by setting up unique Neon Signs at International Airports in New Delhi,...
MUMBAI: Business news channel CNBC-TV18 has launched a new brand campaign titled ‘Hello Dreamers‘ that has been conceptualised and created by Contract Advertising. The 360 degree...
MUMBAI: Brand consultancy Brandlogist that specialises in digital media has won the marketing mandate for officeyes.com, a rocket internet backed venture which sells office stationery and...
MUMBAI: Primetime Media’s specialist out-of-home (OOH) media division Primetime OOH is in the process of revamping itself. Primetime OOH has re-positioned itself as Prime Outdoors....
MUMBAI: Footwear retailer Bata has appointed DDB Mudra Delhi as its integrated marketing and communications agency to shoulder marketing communication responsibilities starting December. The agency will...
MUMBAI: Mumbai Railway has given the digital advertising rights at the city‘s iconic Chhatrapati Shivaji Terminus station to Lineage Media for an undisclosed amount. The digital...
MUMBAI: Reliance Broadcast Network (RBNL) has launched a Multiple Media Customer focused campaign across its bouquet of English and regional channel offerings. This campaign, targeted at...
MUMBAI: Blossom Kochhar Group of Companies, dealing with aromatherapy-based cosmetics and oils, has appointed Carat Media to handle its media planning and buying duties. The Aegis...
MUMBAI: Pulp Strategy, a full service experiential marketing and communications agency, has been appointed as NEC India‘s activation and OOH partner. Pulp‘s role will essentially comprise...
MUMBAI: HDFC Life has unveiled a new marketing campaign aimed at driving financial freedom among urban Indian women. The campaign has been conceptualised and created by...
MUMBAI: Centuryply has unveiled its new advertising campaign to communicate a new interpretation to the brand tag line ‘Sab Sahe Mast Rahe‘. Bates Kolkata has ideated...
MUMBAI: BlackBerry has launched a new advertising campaign in Asia Pacific focusing on the spirit that drives the Asian youth – action. Created by BBDO India,...
MUMBAI: Chennai based digital advertising agency O3M Directional Marketing has roped in Siva Prasad as director sales. Prasad comes in from Vikatan Group where he was...
MUMBAI: Carat Media has been appointed the media AoR for new age digital learning solution company Extramarks Education. The brand plans to make sizeable investments on...
MUMBAI: DIGIWorld, the retail initiative from the Videocon Group, has unveiled its new brand identity and brand repositioning ‘DW‘. The new logo is abbreviated identity to...
MUMBAI: Dentsu has set up two companies including a subsidiary in India even as it focuses on Asia as a growth market with particular emphasis on...
MUMBAI: Integrated OOH brand communications agency Milestone Brandcom has beefed up its staff, making 30 new appointments across senior and middle management positions. The pimary areas...
MUMBAI: Big Magic, the regional general entertainment channel from the Reliance Broadcast Networks (RBNL) for the Hindi heartland, is launching a new ad campaign, ‘100% UP...
VARCA, GOA: It was Ogilvy‘s night at the Goafest as it walked away with 51 metals including a Grand Prix to rule supreme in the creative...
MUMBAI: Integrated brand communications agency Six Inches Communications has launched a new out-of-home campaign for the pen drive brand Kingston, wherein it has installed huge pen...
MUMBAI: If out-of-home (OOH) business has to scale up in India, it has to align with digital media to reach out to a rising youth population...
MUMBAI: Converge Communications, a specialist OOH agency, has appointed Nagendra P Jaur as president-South India division. He will commence his duties in the appointed designation from...
MUMBAI: Tatva has appointed AMO Communications to handle the creative duties for its edible oil range. A national campaign will be launched over April and May...
MUMBAI: Katha Mediatix has won the media mandate for Finnish energy drink Mad Croc. The brand was earlier seen at the F1 Grand Prix race held...
MUMBAI: Vodafone has expanded the OOH campaign in collaboration with Bates landscape from 13 cities to all over India for its latest offering the ‘Vodafone 555...
MUMBAI: PSI India, a division of global airports advertising agency Posterscope group, has decided to move beyond airports by including International OOH campaigns in its services....
MUMBAI: OOH agency Milestone Brandcom has roped in Rupadhish Roy as its client servicing director. Roy moves in from MudraMAx where he was the general manager....
MUMBAI: Lintas Media Group (LMG) has bought out the remaining 50 per cent stake in Aaren Initiative to take complete ownership of the OOH firm. The...
MUMBAI: Consumer electronics major Philips has continued its global strategic media partnership with Carat across all its business segments and corporate organisation. While global media agency...
MUMBAI: Reliance Broadcast Network’s OOH arm, Big Street, has retained the mandate for Line II of the Delhi Metro Rail Corporation (DMRC) till 2016. This 10.46...
MUMBAI: US media conglomerate News Corp has completed the sale of its 79 per cent stake in News Outdoor Russia and News Outdoor Romania to a...
MUMBAI: Bates 141 has promoted Rajesh Ghatge as the chief executive officer of its specialised “below the line” marketing services agency, 141 Sercon. Ghatge was formerly...
MUMBAI: IDBI Group has retained Maxus India as its media partner and assigned Mudra Max the Outdoor, below the line (BTL), direct and digital duties. Maxus...
MUMBAI: JCDecaux Advertising India has appointed Alok Duggal as general manager, sales. Duggal will oversee the media offerings of the company that includes a property base...
MUMBAI: Percept Out Of Home, Bangalore has appointed Rasiq Sultan as the branch head – Karnataka and Tamil Nadu. Prior to joining Percept, Sultan was working...
MUMBAI: The outdoor advertising industry is not growing at a pace it should, said Bates 141 Asia regional executive creative director and Indian chairman Sonal Dabral...
