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MUMBAI: Samsung’s media agency Cheil along with Dentsu Aegis Network’s out of home agency Posterscope have successfully executed a high impact and high visibility innovation to...
MUMBAI: Samsung’s media agency Cheil along with Dentsu Aegis Network’s out of home agency Posterscope have successfully executed a high impact and high visibility innovation to...
MUMBAI: Bajaj Auto has appointed Mullen Lintas as the creative agency for its Bajaj Avenger range of bikes. Mullen Lintas has been given the mandate for integrated campaigns...
MUMBAI: Bajaj Auto has appointed Mullen Lintas as the creative agency for its Bajaj Avenger range of bikes. Mullen Lintas has been given the mandate for integrated campaigns...
It is indeed no more a conjecture that digital is on a growth path and despite it blooming to a large extent in 2015, it has...
It is indeed no more a conjecture that digital is on a growth path and despite it blooming to a large extent in 2015, it has...
MUMBAI: Percept One’s Percept Sports and Entertainment (PSE) has bagged the mandate of managing and executing the integrated marketing and promotion campaign for HIL’s Kalinga Lancers....
MUMBAI: Percept One’s Percept Sports and Entertainment (PSE) has bagged the mandate of managing and executing the integrated marketing and promotion campaign for HIL’s Kalinga Lancers....
MUMBAI: While satire has been a large part of the Irish and British culture, closer home, the nation woke up to it with websites likes Faking...
MUMBAI: Madison Communications’ outdoor arm Madison OOH has re-structured its senior management team, which will come into effect from 1 November, 2015. As a part...
MUMBAI: Posterscope will be participating in Project Everyone – the brainchild of filmmaker and Comic Relief founder Richard Curtis, with an aim to share the UN sustainable development...
MUMBAI: The new Marathi music channel from Media Worldwide Limited finally began beaming on Indian television on 18 September at 9.50 pm after receiving its license...
MUMBAI: Media and manufacturing industries are abuzz with talks of Parle Products new Out Of Home (OOH) campaign in Delhi-NCR that upholds its pan India ‘Litter...
MUMBAI: Traditional marketing comprised being heard on radio and television and being seen on print and Out of Home (OOH) as part of brand campaigns. However,...
One of the most awaited report, which brings out the trends of advertising spends for the calendar year, was released by media agency GroupM on 2...
MUMBAI: Global Advertisers has appointed Archana Singh as senior business development manager. She will report to the company’s MD Sanjeev Gupta. Singh’s core responsibility will entail...
The year 2014 has been a challenging one for some sectors of the economy and a time of hope for others with the coming of the...
MUMBAI: To showcase its clear dominance in the news category, Aaj Tak has launched an out-of-home (OOH) campaign in the national capital. The focus of...
MUMBAI: XRBIA appears to have arrived at the mix of real estate marketing: affordable units, a fixed rate home loan at 7.25 per cent and an...
MUMBAI: Tata Docomo has retained Milestone Brandcom as its OOH agency following a recent pitch. Milestone has been the incumbent agency on board for over...
MUMBAI: Remember posters all across the city walls, telling us which film to watch, where to shop or even which party to vote for? Times have...
MUMBAI: Global Advertisers has once again won the account of State Bank of India’s outdoor mandate. Despite tough pitching against the media agencies, the OOH...
It is myth that in GoaFest it is only the glamorous agencies which participate. Over the last two years, it can be noted that many new...
MUMBAI: In a strategic move to delight its consumers in Tamil Nadu, Bharti Airtel has partnered with Rajnikanth starrer – Kochadaiiyaan to launch a range of...
MUMBAI: With office premises shifting from south Mumbai to the city’s western suburb and rehabilitation of slums going on full swing, the Virar region in Thane...
MUMBAI: Global Advertisers has rolled out dynamic outdoor campaign for Adlabs Imagica by engaging large size and panoramic hoardings across Mumbai. Being launched in the...
MUMBAI: Barely days for the city to go to polls, and a party which had hitherto relied on unconventional methods such as word-of-mouth, foot soldiers and...
MUMBAI: This general election may be the first among many, where media has been so extensively (and blatantly) used by political parties and their prime ministerial...
MUMBAI: MOVIES NOW, India’s first High Definition channel brings you an explosive series of super-hit blockbusters, Hollywood’s biggest franchises and never seen before series all through...
MUMBAI: Haresh Nayak has been appointed as the regional director for out-of-home (OOH) specialist Posterscope in Asia Pacisic by Dentsu Aegis Network. Nayak will report...
MUMBAI: One of India’s premier outdoor advertising agency – Global Advertisers – revealed that it has witnessed promising growth in the outdoor advertising sector in 2013 due...
MUMBAI: Further to the successful refresh of the channel a fortnight ago and riding upon the excellent feedback from all quarters, nation’s leading Hindi News Channel,...
MUMBAI: STAR India recently revamped the branding of the sports network and unveiled a new brand for Star Sports across six channels — Star Sports 1,...
MUMBAI: “Not today but surely tomorrow,” is something we all say even though tomorrow never comes. And if it does, it’s usually because someone or something...
MUMBAI: Laqshya Media Group’s media research wing that caters to the OOH research and analysis has revealed the H1 fiscal analysis of 2013, while comparing it...
MUMBAI: Godfrey Phillips India’s pan masala brand, Pan Vilas has launched an OOH campaign in tandem with radio and television spots. The campaign has been planned...
MUMBAI: Godfrey Phillips India’s pan masala brand, Pan Vilas has launched an OOH campaign in tandem with radio and television spots. The campaign has been planned...
MUMBAI: The French public news channel France 24 has been available on cable TV since December 2010. However, it is only now that the channel is...
MUMBAI: Prime Market Reach (PMR) has appointed Anil Goyal as VP outdoors for its OOH (Out Of Home) operations. Goyal will be based in Mumbai and...
MUMBAI: One more edutainment channel – Da Vinci Learning – is prepping to hit Indian shores next year. Come late Q2 or Q3 next year,...
MUMBAI: Jewellery adds to your celebrations, isn’t it? That is the mantra on which Tanishq is cashing on this wedding season with its new campaign...
Mumbai: Philips has revealed actor Ranbir Kapoor as its brand ambassador. The lighting company wants to drawn attention to its LED lighting solutions through its first...
MUMBAI: Azva, the bridal jewellery collection from World Gold Council, has launched its latest campaign on the idea of seven vows / saat pheras of a...
MUMBAI: Lately if you’ve come across one too many hoardings saying: “We put human beings at the centre of our stories”, it’s only because Al Jazeera,...
MUMBAI: ixigo.com, a travel planning and search engine, has kicked off its first ever integrated marketing campaign across television, OOH, radio and social media. Speaking about...
MUMBAI: The sports brand Reebok has come up with a new running shoe – Reebok One – and to create visibility and awareness for it, the...
BENGALURU: The countdown for many an ad agency has already commenced. The Ad Club of Bangalore’s Big Bang Awards function will be held tonight at the...
MUMBAI: As the stock markets closed today, those in the trade saw the Reliance Broadcast Network (RBNL) shares go down from the opening of Rs 52.35...
MUMBAI: HBO Hits and HBO Defined were launched in India with the launch campaign (100 per cent ad free, Hollywood meets Bollywood). The foremost purpose of...
MUMBAI: Star India is coming up with its one of the most expensive show – Mahabharat – and it is surely spending a lot of moolah...
