ITV

Tag: OOH

  • Sprite rolls out new ‘Chalo Apni Chaal’ campaign

    MUMBAI: Leveraging its signature ‘ingenuity‘ and ‘sharp wit‘ to inspire the youth, Sprite is all set to unveil its integrated communication campaign for 2013 – ‘Chalo Apni Chaal‘.

    The 360-degree communication campaign has been conceptualised by Ogilvy & Mather group creative director Ajay Gahlaut and directed by ad film maker, Prasoon Pandey of Corcoise films.

    It features music by Dhruv Ghanekar, a founding partner of Smoke Music Productions and blueFROG.

    The campaign is targeted at the youth, who want to get ahead in life by using their own ingenious and imaginative ways. ‘Chalo Apni Chaal‘ builds on the characteristic honest, no-nonsense attitude of brand Sprite; which has captured the imagination of the youth for over a decade. It urges the young minds to have a fresh approach, and think differently to achieve their goals.

    Coca-Cola India VP – marketing Anupama Ahluwalia said, “Brand Sprite has always been synonymous with an honest, no-nonsense attitude. The ‘Chalo Apni Chaal‘ doctrine is for those who are confident, believe in themselves and have the inventiveness to rise up to the challenge and beat the odds. ‘Chalo Apni Chaal‘ inspires the youth to overcome challenges or tricky situations and to carve their own path using their ingenuity, humour and clear thinking”.

    Ogilvy & Mather executive chairman and NCD Piyush Pandey said, “Sprite has always stood for ‘Fresh Thinking‘ and coming up with clever solutions for everyday problems. The Sprite protagonist always walks off the beaten path. In this campaign the protagonist faces multiple challenges and makes his own unique move to get through them. There is irreverence in the stories that embody the witty, intelligent attitude of the brand. I am sure the campaign will inspire the youth to ‘Chalo Apni Chaal‘.”

    In addition to leveraging mass media advertising, the integrated communication plan includes roll-out of an array of touch points including out-of-home (OOH) media, digital, point of sale merchandise and on- the- ground initiatives across all key markets.

  • HDFC Life’s new ad campaign targets youth

    MUMBAI: HDFC Life, India‘s leading life insurance company, has launched a new advertising campaign to increase awareness about early retirement planning among country‘s youth.

    The campaign follows the launch of HDFC Life‘s two pension plans – HDFC Life Pension Super Plus (a regular premium unit linked plan) and HDFC Life Single Premium Pension Super (single premium unit linked plan).

    HDFC Life EVP and Head Marketing, product and direct channels Sanjay Tripathy said, “Our new campaign talks to a younger audience, to help change their mindset that retirement planning is an exercise which one needs to take up only when he is 40-45 years old and all other financial planning objectives have been met.”

    Created by Leo Burnett, the communications concept of HDFC Life‘s retirement campaign is ‘a solid back-up plan,‘ which signifies that ‘you will enjoy the fruits of your labor without any worries, when your future is secured‘. The creative expression is,?Retirement plan karo taaki aapka kal bilkul aaj jaisa ho‘.

    Leo Burnett national creative director KV Sridhar said, “Young professionals think retirement is too far away to worry about it today. This campaign taps into the insight that these people, all of whom grew up in a liberalized economy, prize their current lifestyle a lot and would like it to continue post-retirement.”

    HDFC Life plans to take its new campaign through different platforms and intensify the brand experience. Apart from television, this film will be supported by other mediums such as print, OOH, and digital will have significant focus.

  • Canon launches OOH initiative in India

    NEW DELHI: Canon India has launched a first-of-its kind Out-of-Home (OOH) initiative in India by setting up unique Neon Signs at International Airports in New Delhi, Bengaluru and Mumbai.

    This is the first such initiative by any Japanese company in India. Designed by advertising giant Dentsu India, the concept lies in the growing popularity of Neon Signs in the country that surround consumers with unique and ubiquitous visual impact.

    Expressing his views on the launch, Kazutada Kobayashi, President and CEO, Canon India, said, “Canon is a powerful brand, both in India and worldwide. Today, we have pioneered the ‘Out of Home Media’ initiative by launching the Canon Neon sign at specific locations in three major cities of India becoming the first Japanese Company to create such a major launch in India. This is part of our growth strategy for 2013 to create a powerful brand recall for our customers. This would be the first strategic step to create a positive image for the Brand as well as the Company. As part of our Vision and Mission, we want people to be proud of associating themselves with the Canon Brand; this initiative would pave the way for creating that association together with our state-of-the-art technology and quality service network.”

    Dr. Alok Bharadwaj, Executive Vice President, Canon India, said, “As part of the company’s commitment to India and its growth, we, at Canon India, are delighted to launch the Neon signs at prominent international airports in India today. An example of innovation and digital expertise, the Neon signs will help Canon stand out as a company which drives innovation in every aspect of its business – be it product or marketing. Initiatives like these also help improve the brand awareness and are an assurance of the long term commitments.”

    In 2012, the company rolled out a new marketing campaign by roping in young Bollywood actress Anushka Sharma as the brand ambassador for Canon’s cameras. After it’s successful ‘What Makes Us Click’ campaign, Canon is determined to extend its marketing initiatives to reach out to a niche target audience and retain the exuberance, energy and appearance of the brand. In the past decade, Canon has undertaken several pioneering advertising and marketing campaigns with renowned brand ambassadors from the field of sports and Bollywood.

    Canon Hong Kong was also recognised for delivering the first revolving neon sign in Asia and LED lighting wall as part of the Symphony of Light Show in Hong Kong.

  • Contract Advertising creates CNBC-TV8’s new campaign

    MUMBAI: Business news channel CNBC-TV18 has launched a new brand campaign titled ‘Hello Dreamers‘ that has been conceptualised and created by Contract Advertising.

    The 360 degree campaign will be launched in five markets – Mumbai, New Delhi, Bangalore, Kolkata and Ahmedabad, across television, print, OOH, digital, social media and radio.

    According to the channel, the objective of the campaign is two-fold. Firstly, to reiterate the channel‘s relevance with existing constituencies of viewers and secondly, to establish relevance with new audiences as a brand that assists them in realising their ambitions.

    Contract Advertising chairman and chief creative officer Ravi Deshpande said, “CNBC TV 18 has been the clear leader by far in the business news channel segment and has given a consistent leadership performance for the past 13 years. We needed to speak from this strong leadership position. We believe that the Hello Dreamers campaign delivers on this by engaging with a whole new generation of corporate leaders, businessmen and investors.”

    “‘Hello Dreamers‘ is a clarion call by CNBC-TV18. It aspires to be an inspiration to anyone with a business dream. It is an invitation to rise above the gloomy realities of the daily environment. It sees a world in which positive, proactive thinking can indeed make dreams come true,” Deshpande added.

    The TV ad vividly captures all the agony of having a dream and then the joy of making it happen. Meanwhile, the print ads and hoardings together position CNBC-TV18 as inspiration to anyone with a big dream.

  • Brandlogist wins the marketing mandate for officeyes.com

    MUMBAI: Brand consultancy Brandlogist that specialises in digital media has won the marketing mandate for officeyes.com, a rocket internet backed venture which sells office stationery and office supplies.

    The mandate involves marketing Office Yes across communication channels and consulting them on brand strategy and direction. Brandlogist plans to use a mix of communication including OOH, DM, events tightly integrated via the digital platforms.

    Office Yes CEO Siddharth Nambiar said, “We are very pleased to be working with the team at Brandologist in our efforts to develop the OfficeYes.com brand. They quickly understood the key business challenges we face, and have helped us to develop a vision for our brand that we are excited about, and that we are confident will drive real business results.”

    Brandlogist CEO Saurabh Parmar said, “It‘s an interesting win for us.Rather than coming back with the usual communication matrix of mediums –approach & spends, we came back with strategies driving certain ideas which cut across communication channels. Officeyes has appreciated us for it & in fact they wanted to get down to work as soon as possible.”

    Earlier this month, Brandologist was roped in to handle the social media account by menswear brand Blackberrys.

  • Primetime OOH undergoes revamp

    Primetime OOH undergoes revamp

     MUMBAI: Primetime Media’s specialist out-of-home (OOH) media division Primetime OOH is in the process of revamping itself.

     

    Primetime OOH has re-positioned itself as Prime Outdoors. The company has revamped its logo and brand to reposition itself as a trusted solution provider for the client’s OOH needs. Next, it shall concentrate on fine tuning its marketing strategy and adding more clients to its clientele and building brand by creating opportunities, environments and events that educate, engage, entertain, interact and inspire the target audience.

     

    The company also has a new CEO in Sanjay Somvanshi who has 13 years of experience across companies like Yamaha Audio/Jamo Speakers, Actis Technologies, TDI International, En Route Media and has cross functional expertise.

     

    “We wanted to highlight the fact that we are an “Outdoors” company that can stand on its own mettle. We also wanted to use our own logo for the outdoor business to help establish our independent identity which is completely focussed exclusively in the Indian outdoor space. Our marketing strategy is to be completely aligned with our philosophy of providing innovating, cost effective media options to advertisers which helps them meet their business objectives. Our future plan for Prime Outdoors would be brand recognition,” said Somvanshi.

     

    On joining the company, Somvanshi said, “What intrigued me about Primetime was the fact that it is the first ‘six sigma company’ to have developed and implemented outdoor relevant systems and processes – PIPS (Prime Information and Process Systems), which enables one to deliver quality and benchmarked campaigns.”

     

    Primetime was an early entrant in the Television media who started by selling airtime on television serials and films on Doordarshan and other private satellite networks. By virtue of diversification, Primetime has expanded their business to include international marketing of airtime, Out-of-Home media solutions, and specialised mid-sized and small towns initiatives and more recently by launching initiatives in the digital space.

     

    Prime Outdoors has developed scientific tools such as PRISMS (Prime Information and Site Management System), which uses market information in terms of its total potential, profile of the population and different media options exposed to these towns. It also offers web-enabled services, such as the online tracker, ensure complete transparency which helps clients to view and monitor their campaigns conveniently online.

  • Bata decides to walk with DDB Mudra

    MUMBAI: Footwear retailer Bata has appointed DDB Mudra Delhi as its integrated marketing and communications agency to shoulder marketing communication responsibilities starting December.

    The agency will be responsible for strengthening the Bata brand and highlighting its contemporary and youthful product range. The Delhi branch of the agency will be in charge of the account.

    Bata India plans to maintain an aggressive momentum on retail expansion, having added 168 new stores so far this year and will be launching new styles for the entire family.

    Group Managing Director Bata India Limited Rajeev Gopalakrishnan said, “DDB Mudra’s robust experience in media, OOH, retail and experiential lifestyle retail has positioned them as our preferred choice. Their understanding of our brand integrated seamlessly with our foreseeable plans. Given the complexities of the retail marketplace and our diverse portfolio of products, it was crucial to select a creative and passionate team to partner Bata in our growth endeavour.”

    DDB Mudra Group group CEO and managing director Madhukar Kamath said, “I am elated about this new win for DDB Mudra Delhi. Bata, is one of the oldest and most respected brands in India and represents a very special addition to our list of clients. I am confident that our team in Delhi, consisting of Vandana Das, Talha Mohsin, Mahesh Parab, Xavi Bech and Radhika Das will do an excellent job partnering and building brand Bata.”

    DDB Mudra Group president Vandana Das said, “Bata is one brand we all have grown up with. Needless to say that it’s a prestigious business and it delights us even more to win it particularly at a time when the brand is going through an evolution. There are a host of new offerings planned for the year ahead and we are all geared up and excited.”

  • Lineage Media wins Mumbai CST digital advertising rights

    MUMBAI: Mumbai Railway has given the digital advertising rights at the city‘s iconic Chhatrapati Shivaji Terminus station to Lineage Media for an undisclosed amount. The digital out of home media advertising firm has already installed two 8 feet by 6 feet LED screens at different locations inside the station.

    The LED screens are strategically placed to give maximum exposure to the brands taking into account the average time spent at the station by commuters. The media grapevine says that Lineage considers CST a strategic location for out of home media and is in talks to enter into a similar agreement for western line‘s Churchgate station as well.

    Lineage Media‘s current brand partners for the digital OOH option at CST include Parle Agro Frooti, Sundaram Books E Class and Hexacorp Petrochemicals. The commercials on these screens will repeat every five minutes and screens will run for 14 hours a day from 8 am to 10 pm.

    This is the first time that such huge, high definition screens will bring out advertisers‘ content inside the railway station, which has a footfall of more than four million commuters on an average day.

  • RBNL rolls out multi-media campaign for advertisers

    MUMBAI: Reliance Broadcast Network (RBNL) has launched a Multiple Media Customer focused campaign across its bouquet of English and regional channel offerings.

    This campaign, targeted at key marketing decision makers, media planners and buyers, aims to demonstrate the advantages of leveraging the different channels in the RBNL bouquet. It showcases the individual channel‘s core USPs, relevant to marketers and their business objectives.

    While the Big CBS Network has announced ‘The Choice is Obvious‘ campaign, its regional offerings including Big Magic and Spark Punjabi are also executing similar campaigns to reach out to their relevant customers.

    The marketing campaign will leverage multi-media platforms including print, television, radio, OOH and digital, besides RBNL‘s own media platforms.

    The RBNL channels will showcase their content line-up of “insight driven” local programming and regional content that creates communication opportunities for marketers.

    The Big CBS Network‘s ‘The Choice is Obvious‘ campaign highlights entertainment options available across the network, like American Idol, The X Factor USA, India‘s Sexiest Bachelor Season 2, Bridelicious and International Music Favourites that pose as platforms for marketers to showcase their respective brands to the urban elite.

    Big Magic through its campaign highlights the channel‘s properties like BIG Memsaab and Khulja Sim Sim and upcoming talent hunt shows like BIG Fame Star. The campaign also focuses on the channel‘s local relevance demonstrated through its shows like Hum Hain Bajrangi and Police Files.

    Spark Punjabi too offers properties like BIG Punjaban, Spark Da Star, Spark Top 20 and BIG Fame Star which according to the channel provides marketers with a strong regional platform.

    The company spokesperson said, “The RBNL Television network has distinctly positioned channels targeting specific geographies and audiences. The line-up of content and properties on these channels offer advertisers excellent platforms to reach out to their audiences. Beyond mere communication, there are engagement and interactivity opportunities we open for brands, which is value that marketers cannot ignore.”

  • Blossom Kochhar appoints Carat Media as media AoR

    MUMBAI: Blossom Kochhar Group of Companies, dealing with aromatherapy-based cosmetics and oils, has appointed Carat Media to handle its media planning and buying duties.

    The Aegis Media agency will provide media communication management exercise to the company and will manage the media responsibilities that include planning, buying and execution.

    The agency plans to deploy mediums like print, digital, OOH and activation.

    Carat Media EVP Vidhu Sagar said, “Carat is extremely proud to be chosen by Blossom Kochhar Group of Companies as their media partner.”

    Blossom Kochhar Group of Companies MD Samantha Kochhar added, “Blossom Kochhar Aroma Magic is increasingly becoming synonymous with natural cosmetics and our track record remains unmatched. We ensure that with our new communication approach, combined with greater market spread, our consumers will get to see the real difference.”