Tag: OOH

DDB MudraMax OOH refreshes brand Star Sports

MUMBAI: STAR India recently revamped the branding of the sports network and unveiled a new brand for Star Sports across six channels — Star Sports 1, 2, 3, 4, HD1 and HD2 and starsports.com.

To create the awareness and buzz for the new brand identity and to communicate the new brand philosophy – Believe, Star Sports partnered with DDB MudraMax OOH.

The campaign was rolled out when India tuned in to watch Sachin Tendulkar play the last series of his sports career. The massive OOH campaign was executed in Mumbai, Delhi and Kolkata as well as across major cities in Gujarat and UP. The campaign used multiple visuals of Mahendra Singh Dhoni as well as the brand logo as part of the campaign creative.

On the campaign, STAR India executive vice president marketing & communications Gayatri Yadav said, “The work done by DDB MudraMax OOH for the brand refresh campaign has been outstanding. The DNA and essence of the brand refresh was well understood and reflected in the manner in which the planning and media selection was done by the agency. Especially the Star Sports zone and roadblocks conceptualized and executed at Mumbai and Delhi airports are noteworthy and have created a great impact and buzz for the refresh. We are very impressed with the positive reviews received for the campaign. DDB MudraMax has delivered on our expectations yet again.”

Commenting on this, DDB MudraMax OOH retail and experiential president Mandeep Malhotra said, “Sport is very close to my heart and when the opportunity to associate with a brand standing tall to the passion came up, was really thrilled to create magic. The team did a wonderful job on picking up unusual formats of advertising. Various touch points were exploited and the new identity made it to top of mind recall with a smooth transition.”

DDB MudraMax OOH VP Spencer Noronha added, “Star Sports aimed at starting a revolution in sports broadcasting and the media strategy was to amplify this sports revolution through an occasion that is relevant to all and thus inspire every Indian sports fan. This soul of this campaign was “premium and classy” and hence it was crucial that the media selection had to be in line with that imagery. We selected the most impactful, most premium and the largest of available media vehicles in each of the target cities to create a statement in the OOH space. The quality of the selected media reflected class and helped the campaign to quickly get noticed and talked about. The eye catching creatives amplified the impact and recall manifold. It’s definitely one of the most memorable OOH campaigns in 2013”

DDB MudraMax OOH DGM Anurudha Pawar said, “OOH is a communication platform where the brand is racing against time to grab attention and communicate with the TG while he zooms past the media within a few seconds. This makes it all the more important for the brand to use the right media mix and deploy an optimized communication tailor made for the medium. We exactly did this for the refresh campaign. The media vehicles were meticulously handpicked to project class; and the creatives were kept ultra outdoor friendly to specifically communicate the grandeur of the brand. We took the innovative branding route by creating the Star Sports Zone, Stadium visibility corridors and airport roadblocks, to ensure each and every person exposed to the communication carried a positive image of the brand with him in this mind. I am sure we have succeeded doing that.”

A multimedia approach was used for the campaign. Large format A+ grade billboards and Unipoles, Backlit Bus Shelters, Backlit Pole Kiosks, 4 Sided Backlit Pillars, Large Backlit Glow signs, Drape, Prominent Mall Facades, Digital Screens at airports and Gantries were meticulously selected at key touch points in each city. The creatives were optimized for each of the media formats used. DDB MudraMax also brought in a couple of significant planning and media innovations to help portray the grandeur of the brand refresh and garner high recall value for the campaign. Visual domination was the key.

December 18, 2013
HDFC Life’s ‘Birthday’ gift

MUMBAI: “Not today but surely tomorrow,” is something we all say even though tomorrow never comes. And if it does, it’s usually because someone or something triggers us into action.

Similarly, HDFC Life’s new campaign ‘Birthday’ to promote its long-term financial plan to secure the future of a child tries to inculcate among young parents the habit of disciplined and systematic investment planning by using their kid’s birthday as trigger.

HDFC Life didn’t want its campaign to be labelled as something that simply lures people but as an informative ‘trigger’ that would help them secure their child’s future.
Watch the video: YoungStar Plans from HDFC Life

Drawing a parallel with the Cadbury ad which uses the tagline ‘Shubh Aarambh’ telling people to eat something sweet before starting something new, HDFC marketing, product, and direct channels senior executive vice president Sanjay Tripathy says: “Previously too, brands, especially FMCG brands, have used trigger-based communication successfully. Hence, we thought of using the same thought.”

“Birthday seemed the best option because as parents, one can plan a long-term and every b’day will act as a reminder for the payment of the premium. Timing and the context plays a very important part. We did this by showing in our film a younger kid and young parents and one of our contextual ads also shows age for buying the product, which is between 3-9 years so that parents can have a long investment horizon of 10-15 years for a bigger corpus available when the child turns 16, 18 or 21, ready to take up under or post graduation.”

Won’t the economic slowdown impact the plan and in such a scenario, will the trigger work?
Child plans are some of our major plans and close to 15% of our business comes from this, says Sanjay Tripathy

“Child plans are some of our major plans and close to 15% of our business comes from this. And when we did research, we found out that the parents are very involved in the planning of birthday celebrations, the other part that came out was that the mother is very involved in the planning of the financial future of the child. And lastly, people are not very clear about when to take the step? So we thought this a nice way to convey the message of when is the right time for the parent to start investing,” replies Tripathy.

The 360-degree campaign covers TV, print, radio, OOH and digital and will run for six weeks. Asked about the spend break-up, he says: “Television and print by nature are costly, and the amount I’m spending on digital might be less compared to them but it might be sufficient for that medium so I won’t be fair to break it down.”

With Leo Burnett having done the ATL (print, TV and radio), NCD KV Sridhar talks about campaign execution as: “Most of the times, the important parenting decisions are overshadowed by urgent ones. Through our campaign, we’ve tried to communicate to parents that investing in a child plan at the right time is equally important. And we thought what better day than a child’s birthday to remind parents to start investing for their future. After all, only when they invest on time will their children get the support they need to fulfil their dreams when they grow up”.

Digital agency Propaganda has handled the campaign’s digital side.

December 6, 2013
Outdoor ad spends register 8% growth in H1 FY 2013

MUMBAI: Laqshya Media Group’s media research wing that caters to the OOH research and analysis has revealed the H1 fiscal analysis of 2013, while comparing it with the same period in 2012.

According to the report, despite the lingering economic uncertainty, OOH continues to grow – giving a positive sign to advertisers who plan to reach out to people with billboards, bus shelters, huge gantries, foot-over bridges, and any other outdoor vehicles.

According to Laqshya Media Research statistics on the outdoor advertising ad revenues, there has been a growth of 11 per cent for Q1 and 4 per cent growth during Q2 of 2013 over the same period in 2012, making it a total of 8 per cent growth for the H1 fiscal 2013 over 2012.

The sector-wise analysis reveals that real estate has upped its OOH investments most rapidly as compared to any other sector making it the most dynamic category for the first half of 2013. The sectors’ spends grew by 51 per cent as compared to H1 of 2012. The report states that the realty players from Mumbai and Delhi have been spending heavily in traditional OOH, whereas south based players are also actively visible in premium ambient media like airports.

The education sector with large focus on Q1 dominates the other category spends though their spends have reduced compared to H1 of 2012. In the media & entertainment category, TV channels particularly the GECs hold a substantial pie in the OOH share of spends. Jewellery brands like Tanishq has been spending heavily along with south based brands like Malabar and Kalyan on their store launch across various towns using OOH to create awareness. There has been a 28 per cent rise in their spends observed this year as compared to H1 2012.

Many other sectors slightly exceeded their spends in the first half this year as compared to last year making the overall OOH share of spends bigger and thus creating an 8 per cent growth as compared to 2012. Categories like banking, mobile handsets, airline operators, housing finance, life insurance, retail (particularly the innerwear segment) and healthcare saw greater growth as compared to last year’s first half.

Two-wheelers have emerged as one of the most active spenders in the first half of 2013 as compared to the same time in 2012, registering a growth of at least 50 per cent. Brands like Hero Motocorp, Bajaj and Honda have captured the roads with larger than life displays for their two-wheelers.

The first half of fiscal year 2013 also saw a decrease in spends by the top OOH spenders like automobiles (four wheelers) and mobile services.

Laqshya Media Group COO Atul Shrivastava said, “The overall OOH pie has grown 8 per cent this year as compared to same period last year. There has been a moderate growth in various other sectors but OOH that has traditionally thrived on automobiles and mobile services took a hit. Big players in the four- wheeler category like Hyundai and Tata Motors-owned Jaguar Land Rover have been successfully banking on OOH long term sites to create brand salience. The only spike observed in the category was during the brand launch of Honda Amaze and Chevrolet Sail.”

November 19, 2013
DDB MudraMax launches OOH campaign for Pan Vilas

MUMBAI: Godfrey Phillips India’s pan masala brand, Pan Vilas has launched an OOH campaign in tandem with radio and television spots. The campaign has been planned and executed by DDB MudraMax team and was launched across key markets of Gujarat UP, MP and Delhi.

The campaign aims to build upon the brand imagery of Pan Vilas and also communicate the message of the new price point of the product. The key challenge faced by DDB MudraMax in creating the campaign was to craft the communication that is eye-catching, helps maximise awareness levels and also add to the brand recall value.

The creative that is endorsed by Manoj Bajpai is restricted to sites that have large display area and are situated in high footfall regions with heavy traffic coverage so as to maximise viewership numbers. The campaign will be run across cities for 45-60 days.

Godfrey Philips general manager marketing Arnab Ghosh said, “The OOH campaign was mounted to build salience for Pan Vilas across key markets and to create a buzz prior to the intended price change on the brand. Initial indication on the acceptance of the new price point in most markets is positive. The entire 360 degree approach of which the OOH campaign was a key element seems to have worked in achieving the intended results, thus leaving the brand in a better state of health. DDB MudraMax as a partner has been instrumental in working to a brief of providing the most optimised OOH plan for the key markets, which in the current situation of budgetary constraints was the need of the hour.”

DDB MudraMax , senior vice president Subhashish Sarkar added, “The Pan Vilas campaign has been taking steady and sure strides across a variety of media in recent years, to entrench itself as the most recalled in category with clear communication, memorable brand endorsement and strategic message locations. For OOH, DDB MudraMax has strived to work closely with the brand team in delivering mileage in tandem with the rest of the brand delivery in all markets. Selection of media, astute buying and a slew of eye-catching innovations gain the Pan Vilas campaign a foothold above budgetary allowances. We take pride and pleasure in our association with the brand.”

DDB Mudramax deputy general manager Jagriti Kohli further said, “Good work always happens when the client and agency work as partners, with a clear focus to turn the brand challenge into an advantage. Pan Vilas OOH campaign is testimony to this fact. The campaign in all cities stands out for its outdoor friendly creative as well as the large format, selected media. A thorough understanding of markets, strategic and relevant OOH media planning backed by flawless execution by a team which owns the brand completely has made the Pan Vilas campaign a visual delight across markets.”

November 19, 2013
DDB MudraMax launches OOH campaign for Pan Vilas

MUMBAI: Godfrey Phillips India’s pan masala brand, Pan Vilas has launched an OOH campaign in tandem with radio and television spots. The campaign has been planned and executed by DDB MudraMax team and was launched across key markets of Gujarat UP, MP and Delhi.

The campaign aims to build upon the brand imagery of Pan Vilas and also communicate the message of the new price point of the product. The key challenge faced by DDB MudraMax in creating the campaign was to craft the communication that is eye-catching, helps maximise awareness levels and also add to the brand recall value.

The creative that is endorsed by Manoj Bajpai is restricted to sites that have large display area and are situated in high footfall regions with heavy traffic coverage so as to maximise viewership numbers. The campaign will be run across cities for 45-60 days.

Godfrey Philips general manager marketing Arnab Ghosh said, “The OOH campaign was mounted to build salience for Pan Vilas across key markets and to create a buzz prior to the intended price change on the brand. Initial indication on the acceptance of the new price point in most markets is positive. The entire 360 degree approach of which the OOH campaign was a key element seems to have worked in achieving the intended results, thus leaving the brand in a better state of health. DDB MudraMax as a partner has been instrumental in working to a brief of providing the most optimised OOH plan for the key markets, which in the current situation of budgetary constraints was the need of the hour.”

DDB MudraMax , senior vice president Subhashish Sarkar added, “The Pan Vilas campaign has been taking steady and sure strides across a variety of media in recent years, to entrench itself as the most recalled in category with clear communication, memorable brand endorsement and strategic message locations. For OOH, DDB MudraMax has strived to work closely with the brand team in delivering mileage in tandem with the rest of the brand delivery in all markets. Selection of media, astute buying and a slew of eye-catching innovations gain the Pan Vilas campaign a foothold above budgetary allowances. We take pride and pleasure in our association with the brand.”

DDB Mudramax deputy general manager Jagriti Kohli further said, “Good work always happens when the client and agency work as partners, with a clear focus to turn the brand challenge into an advantage. Pan Vilas OOH campaign is testimony to this fact. The campaign in all cities stands out for its outdoor friendly creative as well as the large format, selected media. A thorough understanding of markets, strategic and relevant OOH media planning backed by flawless execution by a team which owns the brand completely has made the Pan Vilas campaign a visual delight across markets.”

November 19, 2013
Breaking news, the French way

MUMBAI: The French public news channel France 24 has been available on cable TV since December 2010. However, it is only now that the channel is going all out to announce its arrival to Indian audiences.

Earlier this month, France 24 inked deals with two DTH platforms, Dish TV and DD Direct+ to increase its reach to 38 million viewers from just 7 million on cable TV.

And soon, a slew of advertisements will appear in newspapers and out-of-home (OOH) media, with French major Gedeon as the creative agency of choice.

The channel, which aims to offer India a glimpse of the world essentially through French eyes, has kicked-off promotional campaigns with the tagline ‘World news made in France’ in leading newspapers and magazines, including The Times of India, Hindustan Times, India Today and Time Out. Apart from this, outdoor hoardings will be seen at the Delhi Airport and Metro junctions for three months.

Says France Monde Group CEO and chairwoman Marie-Christine Saragosse: “In terms of distribution, India represents a substantial and strategic market for us. Over the years, India has become a major player on the international scene and now it’s time for France 24 to be available to the largest possible audience across the country. That’s the reason why our long-term objective is to establish the channel as a reference and make its presence durable to Indian viewers. But to do so, we need to reach more and more TV households, increase the channel’s profile and the visibility of its programs.”

Distributed across the country by Catvision, the FTA channel has also launched India-centric programmes to air till the end of this month.

“France 24 is an international news channel, therefore our reports and coverage depend on the international agenda but one thing is sure, we’ll be increasing our coverage of all major news in India and in its region,” says Saragosse, adding that India has been quoted over 250 times on the website, either in articles or TV reports, since the beginning of the year.

Saragosse feels that Indians will know the way the French see and present news

“Our India-based journalists in the region are permanently on alert and covering every event related to the country live in our news bulletins and reports,” she says, informing that two teams have been operating from Delhi and Mumbai since the channel’s worldwide launch in 2006.

The French diaspora in India is pegged at approximately 10,000 while according to the International Organization of the Francophonie, there are around 2.6 French-speaking people in India.

So is France 24 mainly catering to this segment? “It is obviously important for us to target the French speakers and the French expatriates. Nevertheless, the biggest potential in the region remains the English-speaking market. That’s why we want to address the English speakers with our English version in India. Anyone with a connection to France is a plus, but our French perspective on news is quite universal and it is today making the difference: with 41.7 million TV viewers each week, France 24 has found its rightful place in the global news international concert. It gives a French perspective to international current events through diversity of opinions, debate, contradiction and confrontation of viewpoints,” says Saragosse.

A media planner however pointed out that the ad campaign, while showing France 24’s POV, doesn’t really connect with Indian audiences. “It will not be easy for them to garner a mass audience. At the same time, BBC is an established brand already for international news. They might also be doing the same: building the brand name in the country,” he says.

Another planner though felt the deals would add value to the channel by making it more visible to viewers in the country.

Right now, France 24 isn’t earning any revenue from advertising as it is a foreign channel and an FTA. It has also burnt a hole in its pocket in carriage and advertising fees. “Discussing everything; that’s undoubtedly part of the French way of life. And I am pretty sure you’ll like it,” Saragosse signs off.

November 16, 2013
PMR appoints Anil Goyal as VP-outdoors

MUMBAI: Prime Market Reach (PMR) has appointed Anil Goyal as VP outdoors for its OOH (Out Of Home) operations. Goyal will be based in Mumbai and will handle PMR’s national operations.

“Anil Goyal brings onboard keen understanding of the entire gamut of the OOH media business as a planner and strategist. We understand that his cross-functional skills will be an asset to PMR,” said PMR business head Amit Goyal.

With outdoor media becoming an important part of client’s media plan, Anil Goyal is expected to expand business footprint and utilise PMR client and vendor relationships to the fullest.

PMR helps implement campaigns at Delhi Hythros, with 200 street display units across South and Central Delhi. These units provide eyelevel and uncluttered exposure to prominent locations near commercial, residential and administrative areas in form of well maintained and aesthetically designed display structures.

November 13, 2013
Zee Q, Discovery Kids to get competitor

MUMBAI: One more edutainment channel – Da Vinci Learning – is prepping to hit Indian shores next year.

Come late Q2 or Q3 next year, the children’s entertainment space will see a new player – Da Vinci Learning.

Launched world-wide on 15 September, 2007 by its parent media company Da Vinci Media GmbH – the edutainment channel – is aired across 29 territories in 15 different languages.

It takes time to reap results and we will do whatever it takes to reach out to a large number of people, says Mohit Anand

So what brings it to Indian shores? “The Indian television industry is dynamic and growing, and our philosophy has been to spread knowledge,” replies Da Vinci Learning country manager Mohit Anand, adding that the channel believes today’s children are far more curious and plans to cash in on this quality.

With at least two other ‘edutainment’ channels – Zee Q and Discovery Kids – launched just last year, won’t it be an up-hill task for Da Vinci Learning? Anand shrugs off the implication saying: “We believe in learning in a fun way and not many channels do so in the kids’ genre. We are an edutainment channel and today, there aren’t any products which use the TV medium to enhance kids’ desire to learn. And this is what will distinguish us from the rest.”

With its content a mix of animated and non-animated, not ruling out a documentary-style, everything will be done in a manner so as to attract kids. The channel will target not only children in the age group of 6-14 but also parents since it’s a family-based one.

With most channels today having regional counterparts or feeds to reach out to the maximum number of viewers, will Da Vinci Learning follow suit?

“When you study Newton’s Law, do you do it in a regional language or in English?” counters Anand and adds, “Information about the kind of subjects we are talking about, even in vernacular mediums, is primarily in English. Having said that, we are definitely evaluating the need to have regional languages – something we’ve found in the course of our research as well.”

While Da Vinci Learning will premiere in English and Hindi next year, Anand is quick to point out: “We will not shy away from launching in a regional language if the need arises because we want to reach out to as many people as possible.”

Otherwise an ad-free channel running on the Pay-TV model, in India however, the channel will incorporate ads.

Reasons Anand: “The channels have to depend a lot on ad sales for revenue, but with digitisation, the subscription revenues are heading in the right way. Over the years, we will see less dependence on ad revenue. Also, the kids channels might be the third-largest viewed (almost 11 per cent) category but has a way smaller share in the whole ad pie. Hence, with kids becoming key influencers and the channel being uniquely different, there will be advertisers who will want to associate with us.”

Though the subscription rate hasn’t been decided yet, Anand says: “It will be within the dynamics of the market,” quickly adding, “We still have to decide though whether we will start with a certain subscription charge or decide to go free for a certain period to let viewers know what the channel is all about.”

To be available on digital platforms, the channel is already in talks with various DTH players.

Meanwhile, a city-based media planner isn’t too hopeful that Da Vinci Learning will be able to get a lot of viewers if it comes with a subscription rate attached. “It will be able to gather interest in metros and tier II cities at best but overall, it will find it difficult to garner viewers. However, it is good that such a channel is entering the market,” he says.

Marketing-wise, the channel plans to concentrate on activations as it believes it will be able to capture families in malls, museums and zoos. There will be on-air promotions, print and OOH as well. “Around 90 days prior to the launch, we will start with all the buzz and hype about the channel,” says Anand, adding they are still in talks with creative and media agencies.

Asked about investment, Anand says apart from the minimum network requirement of Rs 5 crore, which is mandatory for a broadcast license, the channel will do whatever it takes to be successful as it is here to stay. “It takes time to reap results and we will do whatever it takes to reach out to a large number of people,” says Anand.

October 29, 2013
Tanishqs new campaign by Lowe Lintas celebrates remarriage

MUMBAI: Jewellery adds to your celebrations, isn’t it? That is the mantra on which Tanishq is cashing on this wedding season with its new campaign conceptualised by Lowe Lintas.

Tanishq had launched its wedding collection in 2010, and though it has a range of wedding jewellery, it’s not the preferred choice of wedding specific customers. To deal with this setback that it is facing, the brand has introduced a range of wedding jewellery that is a fusion of new age and contemporary design set in age-old Kundan polki, which makes it unique.

The brief given to the creative agency was to establish Tanishq as the ‘differentiated wedding jeweller’.

“Everything about the ad has to reflect the brand as the new-age product. Hence, we came up with a subject like this to make a bold statement talking about the brand which hasn’t been tapped in the past, says Lowe Lintas’ NCD Arun Iyer about the TVC.

The TVC opens with a bride getting ready for her wedding, when a little girl walks up to her and starts interacting with her. The bride and the little girl walk together to the wedding mandap where the little girl goes and sits next to an elderly couple and the pheras start. Alongside, the little girl is shown telling the elderly couple to be a part of the pheras too but is denied. Finally, the little girl calls out to the bride and says “Mama, I also want to go round and round”. The bride shushes her, but the groom, on seeing how sad the little girl is, calls out to the girl and carries her. The couple completes the rest of the pheras with the little girl.

What is catching everyone’s attention is the concept. Another talking point is the ‘dusky’ woman who features in the TVC. “Yes, we know everyone is talking about it, but nothing was done intentionally. The girl suited the role so we got her onboard,” clarifies Iyer.

About the expectations from the campaign, Tanishq senior VP sales and marketing Sandeep Kulahalli says, “We wanted to do something different this time and do something which is usually not done by this category. And maybe, that’s why the camapign has been well recieved by people.”

He adds, “Tanishq as a brand has evolved over the years and this showcases that we arent a ‘traditional’ brand. We show the progressiveness in people’s mind.”

The campaign will be executed on TV, print and OOH.

October 27, 2013
Philips signs Ranbir Kapoor as brand ambassador

Mumbai: Philips has revealed actor Ranbir Kapoor as its brand ambassador. The lighting company wants to drawn attention to its LED lighting solutions through its first ever celebrity endorsement.

The biggest ever marketing campaign by Philips Lighting will feature Ranbir, who will endorse Philips’ range of LED Lighting solutions, which are dynamic in both style and performance.

Talking about the campaign, Philips Lighting India president Nirupam Sahay said, “Given that LED Lighting technology is relatively new, consumer awareness of the benefits associated with it is low. As industry leaders, we need to drive the conversion from conventional lighting to LED Lighting, which is clearly the future of Lighting. We aim to achieve this by building mass appeal through an impactful campaign that makes people sit up and take notice. Having Ranbir as the brand ambassador allows us to communicate the benefits through a medium that resonates most with Indian consumers, and he is best suited to bring the dynamic nature of the category to life”.

Philips Lighting India marketing head Sumit Joshi further added, “It is after a long time that a Lighting company has a high profile Bollywood actor as brand ambassador. The strategy is to differentiate and lead the change from conventional to LED in the market with the right combination of strong value propositions and glamour. The choice of having Ranbir was an easy one as we wanted to get on board a brand ambassador who represents dynamism and modernity and is constantly experimenting with possibilities on the silver screen. He also comes from a family which has been a legend in the Bollywood industry, and we saw synergy with the 125 years of heritage of Philips Lighting. With his remarkable appeal across different segments of consumers, we are confident that this campaign will be a huge success.”

The comprehensive 360 degree campaign covers all important media including print, OOH, PR and digital alongside television.

Philips India CMO Vivek Sharma commented, “As LED Lighting becomes more and more important for Philips’ business in India, the company took this big step of launching a huge integrated marketing campaign for the category. As Philips, we have signed on brand ambassadors for the company’s other businesses in the past, and we believe it adds to the brand recall and helps drive demand for a relatively new category.”

To showcase the endless possibilities of LED lighting, Philips Lighting is reviving the iconic song ‘Saara Zamana Haseeno Ka Deewana’ through a contemporary music video featuring Ranbir in a dynamic suit of LED lights. The music video and the television commercials are based on the core idea of “Philips LED – See What Light Can Do”. The campaign has been directed by Prasoon Pandey and conceptualized by Ogilvy.

Expressing his excitement, Ranbir Kapoor said, “Endorsing India’s No.1 Lighting brand Philips is a great opportunity, and I am privileged to be associated with this power house of innovation. Philips is a brand that delivers innovation that matters to you and me. I am thrilled to be associated with LED Lighting technology which is not only NextGen but is also environment friendly. I personally believe in LED lighting, which is clearly the future of lighting.”

October 25, 2013