ITV

Tag: OOH

  • Milestone Brandcom Takes GoaFest by Storm as it Picks up 9 Awards!

    Milestone Brandcom Takes GoaFest by Storm as it Picks up 9 Awards!

    It is myth that in GoaFest it is only the glamorous agencies which participate. Over the last two years, it can be noted that many new specialised agencies have taken home Abbys for impressive pieces of advertising. Milestone is among this set of newbie winners.

    Milestone kept up with its winning streak and has swept up 9 major awards against a staggering 17 nominations at the prestigiousGoaFest ’14 Abby’s& took home3 Gold, 2 Silver and 4 Bronze awards for its landmark campaigns for ABP News, McDonalds and Viacom 18. Continuing to defy the status quo in industry with their inventive and challenging media campaigns, Milestone placed 3rd overall at the GoaFest which saw over 3000 entries from industry stalwarts.  

    Within 4 years of existence, Milestone Brandcom has creatively altered the conventional face of the OOH Industry whilst challenging the largest of advertising networks with their creativity and delivery. For the second year in a row, Milestone Brandcom created a benchmark in the industry by showcasing some of its finest snippets of authentic work, built purely to benefit the brands.

    The AapkoRakheAage campaign for ABP News won a Silver in Best use of Special Events & Stunts/Live Advertising, two Bronze awards for Best use of Ambient Media – including in theatre {Cinema} and Special Build – Bronze, Media & Publications categories. Bhaag Milkha Bhaag campaign for Viacom 18 picked up a Gold for Experimental Advertising and Bronze for Use of promotional stunts. Milestone Brandcom’s much appreciated McDonalds Double Burger campaign won two Golds for Best Use of Outdoor and Best Use of Ambient Media – including in theatre {Cinema}  and Silver for Best use of Special Events & Stunts/Live Advertising

    Nabendu Bhatacharyya, Founder & MD Milestone Brandcom said on the awards, “This is our second year at the GoaFest and we are happy that our efforts have been recognised in 9 major categories and we had a total shortlist of 17 entries. It is a huge moment for us and we hope to keep up the winning streak. We would like to thank our colleagues, clients, media partners, stake holders & well-wishers for all their support! In less than 4 years, we have gone from strength to strength and there is no stopping us now. When we started out, we aspired to raise industry standards with creative output and maximise industry possibilities irrespective of bottom line restraints. I am proud to say that we at Milestone Brandcom have lived upto that and our achievements are testament to it. We are thirsty for more and hope to raise industry standards further!”

    At a time when the Outdoor Advertising industry is growing at rate of 7% and its size being pegged at 1900 cr, Milestone Brandcom’s success is a noteworthy one where a single entity has managed to prove that strategic and innovative outdoor advertising can deliver much more than conventional streams.
     

    Click here for full report

  • Airtel wooes the Rajni-fans by partnering with ‘Kochadaiiyaan’

    Airtel wooes the Rajni-fans by partnering with ‘Kochadaiiyaan’

    MUMBAI: In a strategic move to delight its consumers in Tamil Nadu, Bharti Airtel has partnered with Rajnikanth starrer – Kochadaiiyaan to launch a range of exclusive products and services.

     

    For the first time, RC299 Airtel 3G data recharge coupons were available as Kochadaiiyaan 3D lenticular collectibles with five different Rajnikanth imagery, along with a Kochadaiiyaan special Super Pack with free hello tunes, wallpapers and 3D lenticular key chain. That apart, the customers got a chance to chat LIVE with movie director Soundarya Rajinikanth on Airtel Talk2Me.

     

    Madison Media Plus spearheaded the planning, envisaging and implementation of this experiential OOH campaign in Chennai, in line with the high-tech treatment of the iconic movie.

     

    The OOH campaign was aimed at giving the customers a glimpse of the 3D animated movie through an innovative use of lenticular billboards at Nungambakkam and Parry’s.

     

    What more, Rajni fans responded to the Airtel campaign by literally garlanding the superstar’s lenticular visuals on the billboard!

     

    A perfect case of two icons joining hands to create that extra delight for their set of audiences!

  • Global Advertisers expands its reach

    Global Advertisers expands its reach

    MUMBAI: With office premises shifting from south Mumbai to the city’s western suburb and rehabilitation of slums going on full swing, the Virar region in Thane district has emerged as a preferred destination for business expansion plans of MNCs, national companies and SME business players.

     

     

    Growing opportunities, rapid improvement on connectivity, affordability of real estate prices and infrastructure: the demand of promotional campaigns have increased tremendously in this region. Most of the brands have opened their outlets there and looking for best advertising solution to create awareness amongst Mumbaikars.

     

     

    Seeing these lucrative prospects, Global Advertisers has expanded its portfolio with two beautiful sites in Virar.  “We have always brought new advertising avenues for our clients, suiting to their product and budget.  Virar is growing in terms of population, rail and roadways connectivity have further strengthened this region. These two factors combined together have paved way for a steady economic and industrial growth of Virar. Our news sites of 40X40 are located on the highway and with such a great size, we are expecting to reach out to thousands of potential customers everyday,” said Global Advertisers MD Sanjeev Gupta.

     

     

    Presently, more than 1.2 million residents stay in Vasai –Virar region making it fifth largest city in Maharashtra.

  • Global Advertisers rolls out campaign for Adlabs Imagica

    Global Advertisers rolls out campaign for Adlabs Imagica

    MUMBAI: Global Advertisers has rolled out dynamic outdoor campaign for Adlabs Imagica by engaging large size and panoramic hoardings across Mumbai.

     

    Being launched in the summer holiday season, the ad campaign has promoted the park as the perfect destination for families and youngsters.  Keeping its core target audience in mind, Global Advertisers’s team judiciously selected the hoardings in prominent areas of Mumbai such as Bandra, Andheri, Vasai, Dahisar and many more.

     

    Global Advertisers MD Sanjeev Gupta said, “In this scorching heat, most of the Mumbaikars are exploring new ways to beat the heat and enjoy the family holiday season. Our outdoor campaign has certainly generated buzz for Adlabs Imagica in the city by reaching out to the maximum number of potential visitors. The media planning and sales team have executed the campaign with mix of high impact hoardings which has provided phenomenal coverage to the campaign and successfully generated curiosity and interest amongst consumers.”

     

    Adlabs Imagica aims to make its summer celebration even more special and memorable with 26 themed rides and attractions for the young and the old, including the five new kiddie rides this summer.

  • After Congress and BJP, AAP enters ‘outdoor’ fray

    After Congress and BJP, AAP enters ‘outdoor’ fray

    MUMBAI: Barely days for the city to go to polls, and a party which had hitherto relied on unconventional methods such as word-of-mouth, foot soldiers and dharnas to gain popularity, has finally taken refuge in mainstream advertising, albeit out-of-home (OOH).

     

    Indeed, the Aam Aadmi Party (AAP) and its most public face, Arvind Kejriwal, are the latest to find their way to a string of hoardings plastered across Mumbai in the lead-up to voting day on 24 April.

     

    In the hoardings, Kejriwal is seen asking Mumbaikars for votes, alongside slogans in Hindi which read: “Jitne Sitam Karna Hai Kar Lo, Lekin Desh ko Badal kar Rahenge”, “Is baar Imaandaar” et al.

     

     According to Global Advertisers, which has the mandate for the main political parties, while BJP and Congress are utilizing 17 to 20 per cent and 25 to 27 per cent of the total outdoor hoardings, respectively, AAP is utilizing only 7 to 8 per cent.

     

    In terms of monies spent, “If Congress is spending around Rs 50 crore and BJP about Rs 20 crore on outdoor, AAP, which does not have as much money as BJP and Congress, should be spending much less than Rs 3 to 5 crore. However, it is important to note here that unlike Congress and BJP that are creating a very strong presence through TV and print advertising, AAP’s advertising backbone comprises just outdoor and word-of-mouth,” informs Global Advertisers managing director Sanjeev Gupta.

     

     For AAP, the outdoor agency is currently focusing on Mumbai’s high-visibility regions such as Worli, Andheri, Dadar and Thane. Despite having been approached at the nth hour, the agency’s media planning and buying teams have selected some of the best sites for the party.

     

    In this election year, Indian advertising is expected to witness an overall boost of around Rs 1,000 crore from political advertising, with outdoor advertising expected to see a 10 per cent rise within that. “We at Global expect to witness as much as a 30 per cent rise in our revenues just from political advertising,” says Gupta.

     

    While TV and print exude national presence, outdoor is very important for parties to reach out to masses who stay in the country’s hinterland. “And since the 2014 elections are being considered to be one of the toughest elections of all time, parties are more than willing to dig deep into their pockets and spend on advertising, especially outdoor, since their vote bank lies within these tier 2, 3, 4 markets,” Gupta points out.

  • Election tracker: Battling it, out-of-home

    Election tracker: Battling it, out-of-home

    MUMBAI: This general election may be the first among many, where media has been so extensively (and blatantly) used by political parties and their prime ministerial hopefuls.

     

    Far from fighting shy of marketing themselves, the main players – Congress and BJP – have spent nearly Rs 400 to Rs 500 crore each on publicity campaigns. An additional Rs 500 to Rs 1,000 crore will be spent on related activities such as banners, hoardings, organization of public meetings and transportation of key campaigners, among others. Not surprisingly, media agencies estimate around 2 to 2.5 per cent of overall advertisement spends this year to come from elections.

     

    One can switch a channel, turn a page or surf away, but hoardings are hard to ignore or even miss. And this is the reason why of the whole advertising budget, parties are spending approximately 10-15 per cent of the total budget i.e. close to Rs300-400 crore on OOH, if not less, as per industry sources.

     

    Possibly, with advertising rates on general entertainment channels (GECs) on television being prohibitive and posters having been banned in several cities of the country, outdoor remains the only viable option for election propaganda as it is cost-effective and has high reach as well. So you have hoardings of calling for a ‘Modi Sarkar’ or boating of ‘Bharat Nirman’ with NamO and RaGa staring down at you from the most non-descript locations in the country. What’s more, they have illumination for better visibility at night.

     

    With elections just round the corner, outdoor advertising has picked up significantly, mostly fuelled by political parties, which is quite unlike the usual scenario where outdoor advertising is more prominent during the second half of the year.

     

    Speaking of the growing appeal of OOH, Madison OOH Media Group CEO Arminio Ribeiro, says: “Given the flexibility of this medium in terms of narrow- and broad- casting and its localization and rapid awareness build-up benefits, outdoor has appealed to political parties to get their message across to the electorate through its multiple formats.”

     

    In order to get the best quality hoarding, tapping the most crowded route through buses or railway has certainly increased the competition. Everyone is trying to avail the benefit of this golden opportunity and those who have the diverse range of inventories are the main gainers.

     

    Sanjeev Gupta, managing director of Global Advertisers, which has been roped in for outdoor by both Congress and BJP, says, “With changing trends, political parties have also changed their approach and have become more professional. Therefore, our media plan included a mix of outdoor inventories to expand the reach of these campaigns and we expect to see more demand for outdoor in the coming months.”

     

    While Postercope Asia Pacific regional director, Haresh Nayak, says: “Tier II and Tier III markets have been the focus for the last year, continuing to grow this year as well, showing deep penetration in rural areas to create brand awareness.”

     

     Indeed, the FICCI-KPMG 2014 report finds that the OOH industry has grown by 5.5 per cent from CAGR (2007 to 2013), what with clients from real estate, telecom, media, auto, and now politics, driving it forward.

  • Blockbuster Overdose: MOVIES NOW unveils Explosive Marketing Campaign

    Blockbuster Overdose: MOVIES NOW unveils Explosive Marketing Campaign

    MUMBAI: MOVIES NOW, India’s first High Definition channel brings you an explosive series of super-hit blockbusters, Hollywood’s biggest franchises and never seen before series all through March & April. Watch the complete series of Star Wars, Harry Potter, X Men, Matrix, Hangover, Ocean’s 11, 12 & 13, Lord of The Rings and a blockbuster Shaolin line up in stunning high definition. If you think this wasn’t enough, watch with the world, as MOVIES NOW brings to you the most anticipated series of 2014, the premier of CRISIS, a thirteen part series, simulcast with the US and also an exclusive showcase of Mr. Go for its viewers.

     

    Ajay Trigunayat, CEO of English Channels, Times Television Network said. “In a span of only three years, MOVIES NOW has been successfully taken the category by storm! MOVIES NOW has repeatedly proved that it is The Destination for high adrenaline and heart pumping blockbusters. The upcoming line up in the month of March & April will never get repeated in the English Movie Channel category, given the amalgamation of all the excellent box-office franchises being showcased one after the other. With the launch of our new pan India integrated promotional campaign, MOVIES NOW will engage with its viewers through different mediums. This campaign will help us to amplify the overdose of blockbusters across media. OOH is going to spearhead the campaign and we have activated OOH media on a large scale across all the metros which will be supported by Print, On-Air activations, Social media and PR.”

     

    To promote its mega line up, MOVIES NOW has unveiled a blistering 360 degrees marketing campaign across the 8 metros. Over 200+ high octane OOH units comprising of Billboards, Mall Media, Mobile Vans, Metro branding, Office branding and innovations are splashed across all 8 metros. The OOH is turbo charged with daily adverts in the Times Of India, City Times and Mirrors.

     

    The channel has also taken consumer engagement to another level On – Air and on Social Media with mega contests. MOVIES NOW will fly 2 winners to the Harry Potter world in the USA and all they have to do is watch their favorite Harry Potter movies! If that is not enough, MOVIES NOW will give 6 winners a once in a lifetime opportunity to party with Jackie Chan on his 60th birthday!!

     

    Blockbuster Overdose will keep viewers glued to MOVIES NOW throughout March, April & beyond.

     

  • Haresh Nayak takes charge as regional head, Posterscope

    Haresh Nayak takes charge as regional head, Posterscope

    MUMBAI: Haresh Nayak has been appointed as the regional director for out-of-home (OOH) specialist Posterscope in Asia Pacisic by Dentsu Aegis Network.

     

    Nayak will report to global CEO Annie Rickard and Ashish Bhasin, who will take on the role of chairman of Posterscope and PSLive Asia Pacific, along with his other responsibilities as chairman and CEO, Dentsu Aegis Network south Asia.

     

    As managing director of Posterscope India, Nayak built it from a start-up to a market leading player in just six years, and a significant profit contributor to the Group’s Indian business. He will continue with his responsibilities in India, but will work across the region to ensure Posterscope has a consistent proposition with market leading products and a maximised trading position.

     

    On his new role, Posterscope Asia Pacific regional director Nayak said, “I am extremely delighted to take on this role. Posterscope in the region has a strong presence and I am looking forward to building on this and offering clients specialized and differentiated out-of-home offerings.”

     

    Dentsu Aegis Network Asia Pacific CEO Nick Waters said, “Haresh has a proven track record of success in his home market of India. He’ll now work to drive growth and continue innovating out-of-home for our clients across the region and I look forward to seeing how the business develops under his management.”

     

    “Posterscope is a real driver for the business in India and the appointment of Haresh to the role of Regional Director is a really positive step for the brand. Working closely with Haresh, we aim to really maximise our specialist advice and products to give great value to our clients,” added Posterscope and PSLive Asia Pacific chairman and Dentsu Aegis Network South Asia chairman & CEO, Ashish Bhasin.

     

    Nayak has spent over 15 years in the OOH and media industry and has broad experience in OOH, retail, research and management. He started his career at Prime Outdoors (a division of Primetime-IP Media Services). Prior to joining Posterscope India, he held the position of Business Director and National Buying Head at Aaren Initiative. Under his leadership, Posterscope Group launched Posterscope India in 2008.

  • Outdoor industry shows promising growth curve in 2014

    Outdoor industry shows promising growth curve in 2014

    MUMBAI:  One of India’s premier outdoor advertising agency – Global Advertisers – revealed that it has witnessed promising growth in the outdoor advertising sector in 2013 due to several factors likes Lok-Sabha elections, new launches in telecomm, FMCG, Automobile etc. Global Advertisers MD Sanjeev Gupta said: “We believe that the future of out-of-home lies in 3Is-innovation, infrastructure and investment”. 

     

    According to the report by The Pitch Madison Media Advertising Outlook 2014, OOH is expected to bring in total ad spends of about Rs 2,138 crore and transit media continues to be the preferred option. “We at Global Advertisers have already anticipated the current market conditions and increased our inventory by 25 per cent in 2013,” Gupta added. India’s discerning customer has greater exposure in terms of brands, services and price knowledge. Customers are always looking for value for money products serving their need or luxury. This means, an Indian consumer is well-connected with the out of home world.

     

    It’s important to note that outdoor medium has evolved in malls and multiplexes, which holds out a good deal of hope and potential. Brands want to engage with the consumers more than ever before. There are several opportunities that this medium can tap into and Transit Media, Hoardings, Street Furniture, Neon have empowered the medium enabling it to grow and sustain itself in the highly competitive advertisement sphere.

  • India TV launches marketing campaign to promote its new look

    India TV launches marketing campaign to promote its new look

    MUMBAI: Further to the successful refresh of the channel a fortnight ago and riding upon the excellent feedback from all quarters, nation’s leading Hindi News Channel, India TV launches the brand campaign to mark the change and to reinforce the new logo, packaging and refreshing content.

    India TV Editor-in-Chief & inarguably genre’s most credible news anchor Rajat Sharma is the face of the campaign. The objective behind the brand refresh and changeover has been effectively highlighted with him appealing the nation to collectively bring about a change. The same is being done via the core message ‘Aap, Main Aur India TV, Milkar Badle Bharat Ki Tasveer”. The exercise is in sync with the currently transforming nation that also coincides with India TV’s recent changeover.

    Illustrations of various revolutionary movements such as India’s fight back against terrorism during 26/11, protests against Rapes, Anti corruption Movements lead by Anna Hazare are mnemonic to such collective radical movements those have become the regular sights in contemporary India.

    The campaign will cover OOH, Outdoor, Print, Online platforms includes general online media and social networking sites. The campaign has been spread across all critical Hindi speaking markets such as Delhi, Mumbai, Maharashtra, Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand, Punjab, Chandigarh, Himachal Pradesh, Jammu, Haryana and Rajasthan.

    Speaking on the campaign launch, Ritu Dhawan, MD & CEO, India TV said, “As a leading Hindi News channel, India TV has always been on the forefront of genre leading initiatives. This time it is about bringing the global news watching experience for its viewers. The campaign subtly talks of transformation, which is also being marked across the nation in general”.

    Pushpinder Singh, Chairman, Saints & Warriors (the agency that has executed the campaign), observed “It has indeed been a pleasure working on this campaign. Rajat Sharma as a personification of India TV lends much credibility and character to the brand.”