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Tag: OOH

  • Madison OOH Platinum Outdoor’s clutter breaking campaign for Tata Motor’s Tiago

    Madison OOH Platinum Outdoor’s clutter breaking campaign for Tata Motor’s Tiago

    MUMBAI: Tiago, the new hatchback from Tata Motors with cutting edge design, technology and driving dynamics was recently launched with a clutter breaking OOH campaign.  Platinum Outdoor, the AOR for Tata Motors planned and executed the entire campaign across 70 plus cities/towns in metros, tier II and tIII cities.

    The campaign had two phases: The  first phase announcing bookings for the hatchback in key markets, followed by the launch phase in all markets. Traditional outdoor formats, key mall facades and airports were used to enable the consumers to experience the car.

    On the day of the launch the agency conceptualized a clutter breaking idea to highlight different features of the car through larger than life installations at multiple locations.  Some of these include, blinking headlamps of the car, highlighting the car name, emphasis on Messi with Messi’s cut-out and a Tiago Zone at one of the busiest junction in Mumbai.

    Platinum Outdoor CEO Dipankar Sanyal said, “Tiago launch was the first major launch campaign undertaken by Platinum. True to the product, the campaign focused on the features through innovations. With the use of our planning tools, we were able to deploy quality sites at the right places which delivered high visibility in all markets.”

  • Madison OOH Platinum Outdoor’s clutter breaking campaign for Tata Motor’s Tiago

    Madison OOH Platinum Outdoor’s clutter breaking campaign for Tata Motor’s Tiago

    MUMBAI: Tiago, the new hatchback from Tata Motors with cutting edge design, technology and driving dynamics was recently launched with a clutter breaking OOH campaign.  Platinum Outdoor, the AOR for Tata Motors planned and executed the entire campaign across 70 plus cities/towns in metros, tier II and tIII cities.

    The campaign had two phases: The  first phase announcing bookings for the hatchback in key markets, followed by the launch phase in all markets. Traditional outdoor formats, key mall facades and airports were used to enable the consumers to experience the car.

    On the day of the launch the agency conceptualized a clutter breaking idea to highlight different features of the car through larger than life installations at multiple locations.  Some of these include, blinking headlamps of the car, highlighting the car name, emphasis on Messi with Messi’s cut-out and a Tiago Zone at one of the busiest junction in Mumbai.

    Platinum Outdoor CEO Dipankar Sanyal said, “Tiago launch was the first major launch campaign undertaken by Platinum. True to the product, the campaign focused on the features through innovations. With the use of our planning tools, we were able to deploy quality sites at the right places which delivered high visibility in all markets.”

  • Goafest Creative Abby jury chairs announced for Integrated, OOH/Ambient, Branded Content and Public Relations

    Goafest Creative Abby jury chairs announced for Integrated, OOH/Ambient, Branded Content and Public Relations

    MUMBAI  The Awards Governing Council of Goafest 2016 has declared the jury chairs for Integrated, OOH/Ambient, Branded Content and Public Relations. DDB Mudra chairman and CCO Sonal Dabral will chair the OOH/Ambient Jury of Creative Abby,  J. Walter Thompson  CCO Senthil Kumar will chair the integrated category.  Reliance Broadcast Network  CEO Tarunl Katial will be jury chair for the  branded content category while Madison PR  CEO Paresh Chaudhury will chair the Public Relations category.

    Dabral  has over two decades of experience in advertising industry and has curated many winning campaigns for major local, regional and multinational brands.  He began his career in Lintas and after a brief stint in Mudra Delhi, went on to have an extremely successful stint at Ogilvy Mumbai. He then went on to head Ogilvy in Malaysia and make it one of the top creative offices in the region.   Thereafter, as the chairman and ECD of Ogilvy Singapore, he helped the agency become the hottest agency in the region and the no.1 creative office of the WPP global network. In 2007 he led the agency for it to become the third highest awarded agency in the world at Cannes Lions. He is a prolific winner in most of the regional and international award shows like Cannes, Clio, D & AD, One Show, LIA, Andy Awards, AdFest, Spikes etc,

    Kumar has been celebrated in India and recognized globally for the ability to amplify deep local insights into simple ideas that solve complicated marketing challenges. He has won India’s first and second Film Gold Lions at The Cannes Lions International Festival in 2009.  His ideas have helped build several brands in India including: Levi’s, Nike, Google, Ford, etc. Kumar can be spotted in several creative books under the classifications of writer, creative director, designer, photographer and film maker. His work has risen beyond successful marketing case studies to mine over 100 international creative awards.

    Katial is at the helm of one of India’s youngest media houses and is considered to be one of the most successful executives in the Indian media industry. A stint in adverting followed by over a decade of experience in broadcast with brands like Star and Sony and now Reliance Broadcast, Katial has successfully led high decibel launches of industry tent poles and has always been able to rightly tap the consumer’s pulse. Other significant achievements in Katial’s cap include being voted the NewsCorp Achiever for Asia and being included among the best in the ‘India Today 30 on 30’ list. He was also part of the team that won the first Media Gold at Cannes.

    Chaudhry has over 24 years of brand communication and reputation management experience across industries and key global markets and is also founder president of the “Indian Forum Of  Corporate Communicators” (IFCC).   Chaudhry’s last assignment was as group president -corporate communications, Reliance Industries, prior to which he was head of communications at HUL and communications leader, Unilever South Asia.  From building the corporate brand of Ranbaxy in North America, Europe and India, to aligning regional communication country teams to bring alive ‘the transition to one Unilever brand’ and driving the corporate name change from “HLL” to “HUL”, to putting together systems and processes for effective global (internal and external) communications at RIL, Chaudhry has led communications for many iconic and tentpole campaigns in India.

     

  • Goafest Creative Abby jury chairs announced for Integrated, OOH/Ambient, Branded Content and Public Relations

    Goafest Creative Abby jury chairs announced for Integrated, OOH/Ambient, Branded Content and Public Relations

    MUMBAI  The Awards Governing Council of Goafest 2016 has declared the jury chairs for Integrated, OOH/Ambient, Branded Content and Public Relations. DDB Mudra chairman and CCO Sonal Dabral will chair the OOH/Ambient Jury of Creative Abby,  J. Walter Thompson  CCO Senthil Kumar will chair the integrated category.  Reliance Broadcast Network  CEO Tarunl Katial will be jury chair for the  branded content category while Madison PR  CEO Paresh Chaudhury will chair the Public Relations category.

    Dabral  has over two decades of experience in advertising industry and has curated many winning campaigns for major local, regional and multinational brands.  He began his career in Lintas and after a brief stint in Mudra Delhi, went on to have an extremely successful stint at Ogilvy Mumbai. He then went on to head Ogilvy in Malaysia and make it one of the top creative offices in the region.   Thereafter, as the chairman and ECD of Ogilvy Singapore, he helped the agency become the hottest agency in the region and the no.1 creative office of the WPP global network. In 2007 he led the agency for it to become the third highest awarded agency in the world at Cannes Lions. He is a prolific winner in most of the regional and international award shows like Cannes, Clio, D & AD, One Show, LIA, Andy Awards, AdFest, Spikes etc,

    Kumar has been celebrated in India and recognized globally for the ability to amplify deep local insights into simple ideas that solve complicated marketing challenges. He has won India’s first and second Film Gold Lions at The Cannes Lions International Festival in 2009.  His ideas have helped build several brands in India including: Levi’s, Nike, Google, Ford, etc. Kumar can be spotted in several creative books under the classifications of writer, creative director, designer, photographer and film maker. His work has risen beyond successful marketing case studies to mine over 100 international creative awards.

    Katial is at the helm of one of India’s youngest media houses and is considered to be one of the most successful executives in the Indian media industry. A stint in adverting followed by over a decade of experience in broadcast with brands like Star and Sony and now Reliance Broadcast, Katial has successfully led high decibel launches of industry tent poles and has always been able to rightly tap the consumer’s pulse. Other significant achievements in Katial’s cap include being voted the NewsCorp Achiever for Asia and being included among the best in the ‘India Today 30 on 30’ list. He was also part of the team that won the first Media Gold at Cannes.

    Chaudhry has over 24 years of brand communication and reputation management experience across industries and key global markets and is also founder president of the “Indian Forum Of  Corporate Communicators” (IFCC).   Chaudhry’s last assignment was as group president -corporate communications, Reliance Industries, prior to which he was head of communications at HUL and communications leader, Unilever South Asia.  From building the corporate brand of Ranbaxy in North America, Europe and India, to aligning regional communication country teams to bring alive ‘the transition to one Unilever brand’ and driving the corporate name change from “HLL” to “HUL”, to putting together systems and processes for effective global (internal and external) communications at RIL, Chaudhry has led communications for many iconic and tentpole campaigns in India.

     

  • ‘Taste The Feeling’ with Coca-Cola India

    ‘Taste The Feeling’ with Coca-Cola India

    MUMBAI Reaching out to millions of hearts every day, Coca-Cola has launched the local rendition of its new global campaign in India – “Taste the Feeling”. The campaign seeks to remind the consumers of the happy and joyous moments that a chilled and effervescent Coca-Cola bottle brings to their life. The new Coca-Cola TVC launched in India features Bollywood superstar Sidharth Malhotra enjoying the feeling of sipping on Coca-Cola.

    After the award winning “Open Happiness” campaign, the new campaign “Taste the Feeling” by Coca-Cola is the latest global campaign that hopes to capture the hearts and minds of the younger generation.

    Speaking about the campaign, Bollywood actor and Coca-Cola Brand Ambassador, Sidharth Malhotra said, “Everyone seeks refreshment for different reasons and nothing beats the delicious refreshment offered by a chilled bottle of Coca-Cola. Being the ultimate refreshing beverage, Coca-Cola has been an integral part of my growing up years and I will never forget how the simple pleasure of drinking an ice-cold Coca-Cola made so many moments more memorable. I am very excited to be a part of the new ‘Taste the Feeling’ campaign, celebrating one of the many ordinary, day to day moments made special by Coca-Cola. I am sure the consumers will enjoy the ad and get reminded of their own special moments with Coca-Cola”.

    “Taste the Feeling,” campaign has rolled out in India on 11 March, 2016 at various platforms across key markets and will come to life through a number of elements, including a strong TV presence across Hindi and regional channels, integrations across IPL matches, thematic OOH campaign after 3 years on brand Coca-Cola across 10 key cities at different locations and seeding on owned social assets and conversations through brand advocates and influencers.

  • ‘Taste The Feeling’ with Coca-Cola India

    ‘Taste The Feeling’ with Coca-Cola India

    MUMBAI Reaching out to millions of hearts every day, Coca-Cola has launched the local rendition of its new global campaign in India – “Taste the Feeling”. The campaign seeks to remind the consumers of the happy and joyous moments that a chilled and effervescent Coca-Cola bottle brings to their life. The new Coca-Cola TVC launched in India features Bollywood superstar Sidharth Malhotra enjoying the feeling of sipping on Coca-Cola.

    After the award winning “Open Happiness” campaign, the new campaign “Taste the Feeling” by Coca-Cola is the latest global campaign that hopes to capture the hearts and minds of the younger generation.

    Speaking about the campaign, Bollywood actor and Coca-Cola Brand Ambassador, Sidharth Malhotra said, “Everyone seeks refreshment for different reasons and nothing beats the delicious refreshment offered by a chilled bottle of Coca-Cola. Being the ultimate refreshing beverage, Coca-Cola has been an integral part of my growing up years and I will never forget how the simple pleasure of drinking an ice-cold Coca-Cola made so many moments more memorable. I am very excited to be a part of the new ‘Taste the Feeling’ campaign, celebrating one of the many ordinary, day to day moments made special by Coca-Cola. I am sure the consumers will enjoy the ad and get reminded of their own special moments with Coca-Cola”.

    “Taste the Feeling,” campaign has rolled out in India on 11 March, 2016 at various platforms across key markets and will come to life through a number of elements, including a strong TV presence across Hindi and regional channels, integrations across IPL matches, thematic OOH campaign after 3 years on brand Coca-Cola across 10 key cities at different locations and seeding on owned social assets and conversations through brand advocates and influencers.

  • Honda Motorcycle and Scooter India unveils new OOH campaign for CB Hornet 160R

    Honda Motorcycle and Scooter India unveils new OOH campaign for CB Hornet 160R

    MUMBAI: Posterscope India will execute on pan-India basis the new OOH campaign for CB Hornet 160R launched by Honda Motorcycle and Scooter India.

    The CB Hornet 160R is a high-performance machine that has struck the chord with India’s youth. It heralds a new era of Street Naked Sports Biking and is priced at Rs 79,900 (ex-showroom Delhi) in India.

    The concept has been made to focus on product features like backlit hoarding to highlight the signature X-shaped tail light. The optimized campaign plan includes billboards, mall facades, bus shelters, metro branding, kiosks, institutional media and corporate parks.

    Honda Motorcycle and Scooter India Senior Vice President of Sales and Marketing Yadvinder Singh Guleria said, “Ever since its launch in December, the CB Hornet 160R has stood out for its Raw, Real & Ripped appeal. Designed to set the pulse racing with its looks, aggressive styling and cutting edge performance, the CB Hornet 160R has caught the fancy of the youth. With the vehicle now available across Honda’s main network, this campaign is set to enhance the awareness among the target audience. We look forward to the OOH expertise that Posterscope India will bring to the table and help us build on this early success.”

    Commenting on the win, Posterscope Group India MD and Asia Pacific Regional Director Haresh Nayak said, “We are extremely happy to be associated with brand Honda. CB Hornet 160R with its macho looks and durable performance has already won hearts. We will further, ensure that the Street Naked Sports Biking momentum is continued throughout. This is an important win for us. We would like to extend our heartfelt thanks to have showed trust on us.”

  • Honda Motorcycle and Scooter India unveils new OOH campaign for CB Hornet 160R

    Honda Motorcycle and Scooter India unveils new OOH campaign for CB Hornet 160R

    MUMBAI: Posterscope India will execute on pan-India basis the new OOH campaign for CB Hornet 160R launched by Honda Motorcycle and Scooter India.

    The CB Hornet 160R is a high-performance machine that has struck the chord with India’s youth. It heralds a new era of Street Naked Sports Biking and is priced at Rs 79,900 (ex-showroom Delhi) in India.

    The concept has been made to focus on product features like backlit hoarding to highlight the signature X-shaped tail light. The optimized campaign plan includes billboards, mall facades, bus shelters, metro branding, kiosks, institutional media and corporate parks.

    Honda Motorcycle and Scooter India Senior Vice President of Sales and Marketing Yadvinder Singh Guleria said, “Ever since its launch in December, the CB Hornet 160R has stood out for its Raw, Real & Ripped appeal. Designed to set the pulse racing with its looks, aggressive styling and cutting edge performance, the CB Hornet 160R has caught the fancy of the youth. With the vehicle now available across Honda’s main network, this campaign is set to enhance the awareness among the target audience. We look forward to the OOH expertise that Posterscope India will bring to the table and help us build on this early success.”

    Commenting on the win, Posterscope Group India MD and Asia Pacific Regional Director Haresh Nayak said, “We are extremely happy to be associated with brand Honda. CB Hornet 160R with its macho looks and durable performance has already won hearts. We will further, ensure that the Street Naked Sports Biking momentum is continued throughout. This is an important win for us. We would like to extend our heartfelt thanks to have showed trust on us.”

  • Posterscope partners Cheil India for Samsung’s Gear S2

    Posterscope partners Cheil India for Samsung’s Gear S2

    MUMBAI: Samsung’s media agency Cheil along with Dentsu Aegis Network’s out of home agency Posterscope have successfully executed a high impact and high visibility innovation to celebrate the launch of Samsung Gear S2.

    As part of the partnership, the key task for Posterscope was to highlight the core features of Samsung Gear S2 by disrupting the OOH landscape. The target audience was SEC A1, A2, A3 male within the 25-44 age bracket, people who are early adopters of technology, lead an active lifestyle and always ready to stay connected. Cheil India developed the concept and creative.

    Posterscope Group India, Posterscope Asia Pacific regional director and MD Haresh Nayak said, “I am extremely honoured to be associated with this campaign. The world is currently standing in the midst of massive technological advancements and our consumers in India are not just aware but also exposed to these evolutions while sitting at home. Therefore, the campaign that we executed had to be such that it could stand up to a world-class quality. And I am glad that we have stood tall and delivered so well.”

    While the objective entailed the highlighting of the dynamic features of the watch, it could not be met a vanilla 2D approach towards OOH. Thus, Posterscope recommended the use of LEDs to create an innovative display that would do justice to the objective and serve the required impact.

    Adding a layer of efficacy to this innovative campaign was a well thought-out media plan that was designed by Posterscope. Based on their deep understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding, Posterscope zeroed down on specific locations in Mumbai, Bangalore and Delhi NCR to conduct the project. Trade points were the focus in Mumbai while it were the IT parks in Bangalore. Innovation was done at DND toll road, which is a major entry point in the city from Noida.

  • Posterscope partners Cheil India for Samsung’s Gear S2

    Posterscope partners Cheil India for Samsung’s Gear S2

    MUMBAI: Samsung’s media agency Cheil along with Dentsu Aegis Network’s out of home agency Posterscope have successfully executed a high impact and high visibility innovation to celebrate the launch of Samsung Gear S2.

    As part of the partnership, the key task for Posterscope was to highlight the core features of Samsung Gear S2 by disrupting the OOH landscape. The target audience was SEC A1, A2, A3 male within the 25-44 age bracket, people who are early adopters of technology, lead an active lifestyle and always ready to stay connected. Cheil India developed the concept and creative.

    Posterscope Group India, Posterscope Asia Pacific regional director and MD Haresh Nayak said, “I am extremely honoured to be associated with this campaign. The world is currently standing in the midst of massive technological advancements and our consumers in India are not just aware but also exposed to these evolutions while sitting at home. Therefore, the campaign that we executed had to be such that it could stand up to a world-class quality. And I am glad that we have stood tall and delivered so well.”

    While the objective entailed the highlighting of the dynamic features of the watch, it could not be met a vanilla 2D approach towards OOH. Thus, Posterscope recommended the use of LEDs to create an innovative display that would do justice to the objective and serve the required impact.

    Adding a layer of efficacy to this innovative campaign was a well thought-out media plan that was designed by Posterscope. Based on their deep understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding, Posterscope zeroed down on specific locations in Mumbai, Bangalore and Delhi NCR to conduct the project. Trade points were the focus in Mumbai while it were the IT parks in Bangalore. Innovation was done at DND toll road, which is a major entry point in the city from Noida.