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NATIONAL: Cinépolis India is moving decisively into cinema advertising, rolling out a nationwide network of digital screens across its multiplex lobbies in a partnership with dooh...
MUMBAI The advertising world, it seems, refuses to read the room. Whilst economists fretted over trade wars and geopolitical chaos, the ad business simply cracked on....
MUMBAI: Having shaped impactful campaigns for brands like Renault, HP, Daikin and Max Estates, OSMO, one of India’s fastest-growing OOH agencies, has unveiled the power behind...
MUMBAI: Bright Outdoor Media Ltd has announced the appointment of Mukesh Sharma as its new chief executive officer. Sharma, a seasoned professional with a strong background...
MUMBAI: This Father’s Day, D2C wellness brand Frido is skipping the mugs and neckties and going straight for the knees — quite literally. Its cheeky-yet-heartfelt campaign,...
MUMBAI: India’s media and entertainment sector has hit a milestone, crossing the Rs 2.5 trillion mark in 2024, but it’s digital media that’s stealing the show,...
MUMBAI: GroupM, WPP’s media investment group, today published the topline findings of its End-of-Year Global Advertising Forecast for 2024. The report, which analyses advertising investments over...
MUMBAI: OOH is finally joining the sustainability bandwagon. GroupM, WPP’s media investment group, in collaboration with the Indian Outdoor Advertising Association (IOAA), has announced the formation...
MUMBAI: He is going to be the new poster boy of dentsu’s OOH initiatives. The agency has promoted Imtiyaz Vilatra to chief executive officer of Posterscope...
Mumbai: Titan has launched a 40ft x 40ft billboard in Mumbai to showcase its new ‘Titan Stellar’ collection. The installation features a motorised moon display that...
Mumbai: Wrap2Earn has partnered with Cityflo, a premium bus service providing home-to-office rides in Mumbai and Hyderabad. As part of this collaboration, Wrap2Earn has secured exclusive...
Mumbai: Brand Street Integrated, a pioneer in brand transformation and immersive brand experiences, is proud to spotlight its dynamic OOH (out-of-home) division, led by industry veteran...
Mumbai: UPES ON, the digital education wing of UPES University, ranked 52 by NIRF and Indian Private University for Academic Reputation by QS World Rankings, recently...
Mumbai: Lemma, an independent supply-side platform for digital out-of-home, announced the appointment of Puneet Biyani as company president. He will take on his new role immediately...
Mumbai: redRail, the authorised IRCTC partner and rail ticketing app from redBus, is one of the few brands that have obtained platform naming rights, including other...
Mumbai: Mankind Pharma’s Ayurvedic Gas-O-Fast has rolled out an extension of its ‘India ki Acidity ka Indian Ayurvedic Solution’ campaign. The brand came up with a...
Mumbai: Lemma, a leading programmatic digital out of home platform, recently enabled the Renault Kiger campaign at airports with Yahoo as the demand side platform. The...
Mumbai: After two Covid-impacted years, the mood among consumers and advertisers for the festive season is a lot better. Media agencies expect a decent uptick in...
Mumbai: Cinema exhibition company PVR Cinemas has announced its latest innovation in the in-cinema advertising space since its come-back after the pandemic. It has introduced 270-degree...
Mumbai: Marketing data and analytics company Kantar has launched a FMCG panel that tracks out of home purchases in India. The panel has already been up...
Mumbai: As the world goes digital, brands across domains follow the trend! Tapping into the trend Colors has developed a specially curated immersive, multichannel, and multiplatform...
Mumbai: Hyper-realistic 3D digital out-of-home (DOOH) billboards have been stunning passers-by on busy streets in Japan, South Korea, the US, the UK, Kuala Lumpur, Singapore, China...
Mumbai: As the world accepts the ‘new normal’ and authorities uplift the Covid-19 restrictions, out-of-home (OOH) advertising has gained momentum once again and how. According to...
Mumbai: As the home to nearly 68.89 million active direct-to-home (DTH) subscribers, India has witnessed significant growth in DTH advertising. With this top DTH service providers...
Mumbai: As the markets and public spaces open up and consumers’ mobility return back to normal, the OOH (Out-Of-Home) industry is rebounding from a long phase...
MUMBAI: Last year when the pandemic-induced lockdown struck Indians, Bisleri launched the Bisleri@Doorstep initiative to fulfil the increasing demand for safe and pure mineral water. Soon...
MUMBAI: What started as a seed of an idea to explore India’s vast coastline as a marketing medium led to a whole new and unique concept...
MUMBAI: Beverage company Parle Agro has strengthened its positioning in the sparkling fruit drink category by rolling out a multi-media campaign for its Fizz portfolio. The...
NEW DELHI: 2020 was a very crucial year for humanity, as the entire world went into sleep mode due to the Covid2019 outbreak. From wearing masks,...
MUMBAI: As the entire world went into sleep mode in 2020 due to the Covid2019 pandemic, the marketing sector faced a drastic setback. According to a...
KOLKATA: Following a pandemic hit year, the Indian media and entertainment (M&E) sector declined by 24 per cent to Rs 1.38 trillion in 2020, compared to...
NEW DELHI: Nabendu Bhattacharyya, an industry veteran with more than two decades of experience in the Indian out-of-home (OOH) space, has decided to move on from...
MUMBAI: The ongoing festive season is a welcome respite that everyone has been looking forward to. To truly celebrate the spirit of festivals we have seen...
KOLKATA: Even with Dashami a week away, the city of Kolkata lacks lustre. The usual crowd of revellers who throng the streets, flitting from one pujo...
NEW DELHI: Havas Media Group India has entered into a strategic partnership with Tribes, a leading integrated OOH, retail, and activation agency. This alliance is designed...
Almost as soon as the pandemic hit us earlier this year, businesses across the globe raced to relook at their communications strategies and devise the best...
NEW DELHI: As the out of home (OOH) industry struggles to get back on its feet, Bright Outdoor Media has already come up with plans for...
NEW DELHI: Auto-tech company, CARS24, today, launched it’s latest campaign – ‘A car for everyone’s budget’ to offer affordable or budget-friendly pre-owned cars to its customers....
MUMBAI: There appears to be doom and gloom for the media sector, considering the sharp downturn in consumer sentiment and in advertising courtesy Covid2019. Global agency...
NEW DELHI: Global player in the out-of-home (OOH) media industry, GroupM’s Kinetic Worldwide, today announced the launch of India On The Move (IOM). IOM is Kinetic...
KOLKATA: OTT players heavily rely on OOH media to promote their shows and the pandemic brought that to a screeching halt. West Bengal is one of...
The Covid2019 pandemic has presented serious challenges when it comes to stabilising the overall economy amidst lockdown, one of which is changing industry dynamics. Covid2019 has...
MUMBAI: Dollar Industries Ltd, one of India’s leading brands in the hosiery and knitwear segment, recently revamped its brand architecture and logo. The company partnered with...
MUMBAI: It’s not your normal day when the president of the United States of America pays a visit. India tried to sway his priorities and hosted...
MUMBAI: Michelin, a leading tyre manufacturer, is back on the Indian outdoor landscape putting its iconic brand mascotthe ‘Michelin Man’ in a new brand awareness campaign....
MUMBAI: ŠKODA Auto in association with PHD Media roped in Brandscope India to launch a real-time programmatically propelled Digital Out-of-Home (DOOH) Campaign with ROOH. The campaign...
MUMBAI: Spotify, which launched in India last month, has now unveiled its first campaign here, 'There’s A Playlist For That’, a first of its kind hyper...
MUMBAI: Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its BARC India Media Workstation (BMW) software, starting...
In unison with the seismic changes that the industry is witnessing across the media, marketing and communications community, out-of-home is also transforming at pace and is...
MUMBAI: One of the leading oral-care product manufacturers and exporters, JHS Svendgaard Laboratories Ltd, had an exciting 2018 with the company clocking in revenue of Rs...
