ITV

Tag: OOH media

  • Goafest day two blends bold ideas, brand battles and billboard truths under the Goan sun

    Goafest day two blends bold ideas, brand battles and billboard truths under the Goan sun

    MUMBAI: The second day at Goafest 2025 closed on a power-packed note, stitching together the evolving face of leadership, storytelling, advertising, and digital strategy with candid charm and calculated insight.

    The post-lunch energy got a creative jolt with the session ‘WTF is Creative Leadership Now?’, where industry veterans Bobby Pawar, Sonal Dabral, Senthil Kumar and Lulu Raghavan broke down the evolving role of the CCO. “If you’re not in an agency where the CCO is central, you’re in the wrong one”, Bobby declared, dubbing the creative head the “instigator-in-chief”. Lulu called for reinstating the CCO as the creative spine, not a spreadsheet slave. Sonal framed the role as a bridge between brand vision and talent culture. Rohit Ohri summed it up: “The CCO today isn’t the loudest in the room but the one who builds safe, collaborative spaces”.

    Next, Amazon MX Player’s Karan Bedi spotlighted the streaming surge. With over 1.4 billion downloads and 250 million active users, MX is doubling down on drama, romance, and reality content across Amazon platforms. “Streaming video ads are outperforming other formats in brand recall”, Bedi noted, predicting digital video advertising will eclipse TV within a year. He laid out a full-funnel strategy integrating shopping signals, micro-dramas and show-based storytelling to help brands find their tribe.

    The attention then shifted outdoors in the IOAA-backed panel ‘The Last Unskippable Medium’. Times OOH’s Shekhar Narayanaswami noted, “You can’t swipe past a billboard”. Ajay Kakar called for killing the ‘digital vs non-digital’ binary. Promita Saha urged brands to go beyond metros, tapping cultural hotspots like melas. Sandeep Bommireddi argued that digital is a horizontal layer across all media. Dipankar Sanyal closed with a reminder: “OOH isn’t guesswork anymore. It’s data-backed, measurable and fiercely effective”.

    In a lighter yet no-nonsense fireside chat titled ‘Why So Serious?’, Gautam Gambhir disarmed the crowd with brutal honesty. “10,000 runs don’t matter. Match-winning moments define you”, he said. Speaking on leadership and legacy, Gambhir urged youth to make peace with mistakes: “If you take a decision with the right intent, it’s okay to be wrong”. His message: play for the common man, not the broadcaster.

    The storytelling baton passed to ‘Rewriting the Rules of Storytelling’ featuring Suniel Shetty and Deepak Dhar. Shetty spoke of action, discipline and emotional arcs. “Fitness isn’t just muscles, it’s sustainable health”, he said, describing Hunter Season 2 as more heart than hammer. Dhar unpacked Rise and Fall as a metaphorical hustle between privilege and grit. “Great content is built on process and passion”, he said.

    The day wound down with Wine & Cheese hosted by Amazon MX Player, followed by a musical showdown at ‘Advertising Rocks’, giving agency folks their moment to rock the mic. Delegates gathered for a breezy sundowner powered by Truecaller & Big Live before the night turned up with Abby Awards 2025. Set India, Sony Sab and Sharechat handed out honours in digital, design, PR, mobile, and broadcaster categories.

    Masterclasses by Shahad Anand (MediaKart), Sana Shaikh (Flipkart), Nick Eagleton (D&AD), and Senthil Kumar (VML) provided hands-on insights into next-gen ads, innovation pipelines, storytelling craft, and split-second narratives.

    As Goa’s salty breeze cooled the creative heat, day two proved that in a world of scrolls and skips, stories, strategy and serendipity still rule the game.

    Stay tuned as Goafest 2025 enters its final day. For the day three agenda, visit: https://www.goafest.com/goafest2025/event-schedule.php

  • ixigo unveils its first integrated marketing campaign

    ixigo unveils its first integrated marketing campaign

    MUMBAI:  ixigo.com, a travel planning and search engine, has kicked off its first ever integrated marketing campaign across television, OOH, radio and social media.

     

    Speaking about the campaign, ixigo co-founder and CEO Aloke Bajpai said, “Since ixigo’s inception in 2006, it has been our goal to become the most trusted travel planning and research website in India. We strive to make travel an enjoyable and informed experience for our users with our apps, in-depth content and smart comparison of the best deals across travel sites.  We are optimistic that our first ever marketing campaign  will  help  us  reach  out  to  many  more  travellers  across  geographies  and  strengthen  our positioning of being the most trusted travel website in India.”

     

    The campaign, in line with the brand essence of “know & go”, aims to position the portal as the ‘go to’ destination for travel information and planning. This has been rendered in the form of a TVC which is the backbone of the campaign and highlights the pitfalls of unplanned travel.

     

    In addition to the TVC, ixigo has partnered with leading radio channels to engage listeners ‘on the go’ through contests and trivia based activities. Innovative ixigo branding using TVC motifs will also be seen across major airports and OOH media.  Along with a strong offline campaign,  ixigo  will  also  be promoting interesting ‘know & go’ facts, videos and contests across social media and online channels.

     

    Added, vice president marketing and product strategy Saurabh Srivastava, “Our marketing campaign is clearly aligned with our core brand message of “know & go”. With our first marketing campaign, we are confident that ixigo will find resonance and preference amongst users across the spectrum and through our innovative mobile apps and responsive website, we will be able to help people travel in the know.”

     

    The creative idea dramatises the pitfalls of travelling without knowing. The execution is built around one of the most famous travel destinations of the world – The Taj Mahal. It isdirected by E Suresh from Eeksaurus films and conceptualised by ixigo’s creative AOR From Here On.

     

    From Here On founder and MD Rajesh Aggarwal said, “In the crowded space of travel advertising, our cue was simple – demonstrate the peril of traveling without knowing, in a quirky manner, which breaks the clutter and creates a memorable and sticky visual metaphor for the brand.”
     

  • Maa TV appoints KYC Inclusive to measure efficacy of outdoor campaigns

    MUMBAI: Telugu television network Maa TV has appointed Hyderabad-based outdoor media evaluation company KYC Inclusive to evaluate efficacy of its outdoor campaigns.

    As part of the deal, KYC will do pre and post campaign evaluation to measure the efficacy of outdoor campaigns of Maa TV across Hyderabad, Vizag, Vijayawada, Rajahmundry and Tirupathi.

    KYC Inclusive will measure and evaluate all outdoor mediums which are part of Maa TV‘s outdoor campaign including billboards, bus shelters, train branding, bus backs, centre medians, and pole kiosks.

    Apart from this, at the pre-campaign planning stage, Maa TV will also get access to KYC Inclusive‘s study on location-wise trends for individual outdoor sites, information and analysis on sites which can give better reach and share to its outdoor campaign.

    KYC Inclusive‘s outdoor media measurement and evaluation methodology will allow Maa TV to know the reach, share, brand recall, and cost per contact of its outdoor campaigns.

    The deal will boost KYC Inclusive‘s plan to expand its outdoor evaluation services to major outdoor advertisers across the region.

    Commenting on this occasion, KYC Inclusive Co-Founder & Head- New Initiatives Nitin Tanksale, “While OOH media is becoming exceedingly vibrant, its evaluation and measurement is as important as spending on it. We are happy to have an esteemed client like Maa TV on board; our evaluation system will give strategic inputs in planning outdoor media and deliver great value to Maa TV‘s outdoor campaigns”.

    “Maa TV has always been consistent in promoting its shows and IP‘s on OOH media, appointing KYC Inclusive is a strategic step towards analyzing the efficacy of our outdoor campaigns. With this evaluation system, we will get to know the Reach and Share of our outdoor campaigns,” said a Maa TV spokesperson.

  • Realm Media appoints Ankur Bose as president

    Realm Media appoints Ankur Bose as president

    MUMBAI: Realm Media, a 360 degree media agency, has appointed Ankur Bose as the president.

    Bose will spearhead Realm Media‘s transition to a full service media, communication and entertainment content company by 2013.

    Bose‘s last stint was at Cheil Worldwide as vice president – Southwest Asia where he was responsible for Activation, Retail, OOH Media, Digital, Advertising for Non-Samsung Accounts and new business acquisition.

    He will mentor and work with teams to help Realm in setting up and training the existing team to deliver on his core expertise areas of consumer activation, shopper marketing, events and promotions and rural marketing.

    He will lead the agency and will also work towards creating tie-ups and associations for Realm. He will also be a spokesperson for the company.

    One of his primary responsibilities will be to generate new business for the company in all of the above areas and ensure that Realm is able to increase its client foot print manifold.

    Indraksh Media & Realm Media founder and group CEO Yuvraj Agarwal said, “We are certain, with Ankur‘s varied skill-set and experience of leading large agency operations, our goals will be met sooner. In a little over two years, Indraksh has floated 4 operational entities. Realm Media, Realm Retail – top end retail brand identity design and execution company, Realm Digital – an end to end digital media solutions company and EMM India – a JV with UK based EMM International to offer media management/media audit to blue chip clients nationally.”

    Bose said, “Realm‘s progressive thinking, aggressive approach and Yuvraj‘s clarity in vision towards creating a Media Conglomerate is what convinced me to be part of this group. I will focus in growing Realm Media as a 360 degree media agency and with time convert it into a full service advertising agency.”

    Prior to joining Cheil, Bose had also worked with Lowe Lintas, Ogilvy and Linterland.

  • Fastrack consolidates OOH media biz under Milestone

    MUMBAI: Fastrack, Titan’s accessory brand for the youth, has consolidated its outdoor media business with outdoor agency Milestone Brandcom. Previously, the account was decentralised with multiple agency interaction at the regional level.

    The account win comes after a multi-agency pitch that was held in April. The agency’s Bengaluru office will be handling the account.

    Fastrack head marketing and retail Simeran Bhasin said, “The agency on board would need to be involved with the brand and think beyond conventional outdoor campaigns. Having worked with Milestone on a few campaigns in the past, we are confident of their thought leadership and efficiency in executing the campaigns.”

    Fastrack is a youth fashion brand offering watches, sunglasses, bags, belts, wallets, and laptop sleeves and many more to be added in its kitty.

    Milestone Brandcom founder and managing director Nabendu Bhattacharyya said, “We are delighted to have ‘Fastrack Brand ‘ on our ever growing brand portfolio. Our single objective of value proposition and on ground demonstration of our capability made the difference. We would live up to clients’ expectation as a true business partner in our journey and continuously raise the bar in our deliveries.”

    Milestone Brandcom currently executes OOH media duties for nearly 75 brands in India including key accounts like Tata Photon- Docomo, Colors, McDonalds, Binani Cement, Axis Bank, L‘Oreal, HDFC Mutual Fund, Dish TV, DSP Blackrock and Franklyn Templeton.

  • Outreach wins advertising rights of Jorhat Municipal

    Outreach wins advertising rights of Jorhat Municipal

    MUMBAI: North East India‘s OOH services provider Outreach Advertising has bagged a 15-year contract from the Jorhat Municipal Board.

    The OOH media will include unipoles, gantries, traffic signals and the only FOB (foot over bridge) in the busy upper Assam town which is only next to Guwahati in the state.

    Outreach Advertising MD Sunit Jain said, “It is a defining moment for all of us. This is a very significant development and very much a part of our strategy to significantly increase our footprint in the robustly growing North Eastern market. This will be the first occasion that the region will experience unipoles.”

    Outreach offers several services in context to full circle OOH service like billboards, hoardings, bus shelters, modern traffic signal system, public conveniences, street lamps.

    Outreach has presence across malls, multiplexes and coffee shops across Guwahati, it offers ambient advertising solutions using conventional and innovative media vehicles. In 2011, Outreach introduced Pedal-Ads which are tri-cycles driven by promoters to take the display with the clients‘ audiences.

  • Scala India gets digital rights for Delhi international airport

    Scala India gets digital rights for Delhi international airport

    MUMBAI: OOH media agency Scala India has acquired the digital signage advertising rights for Terminal 3 at the Indira Gandhi International Airport – New Delhi.


    Scala software will be used for digital advertising.


    The new network is the second platform in Terminal 3 of Indira Gandhi International Airport Delhi that is driven by Scala. Since July 2010, a 245 Player network is already running in the same location.


    All content on that network is also driven and managed by Scala.


    That network ranges from providing live TV channels, general airport announcements and live weather updates on screens at boarding gates, check in counters, information counters, customer lounges at gates and restaurants.


    In addition the network also acts as the redundancy source for flight information when the primary FIDs system is down. Scala India will be managing Terminal 3 at Indira Gandhi International Airport completely, on the content aspect of the networks.


    Scala VP EMEA, Latin-America and India Oscar Elizaga said, “We feel privileged that Scala has been selected again to enable digital signage in its new and huge advertising platform at the Indira Gandhi International Airport. The visual feast at Delhi Airport will not only overwhelm the travelers and visitors of the airport, it will also offer advertisers a unique opportunity to target an enormous audience.”

  • Aaren Initiatives ropes in Gaurav Chhibber as associate business director

    Aaren Initiatives ropes in Gaurav Chhibber as associate business director

    MUMBAI: Aaren Initiatives has recently roped in Gaurav Chhibber as associate business director- North. Based in Gurgaon, Chhibber will report to Sriram Iyer. Chhibber will be responsible for consolidating the business of Lintas Media Group‘s outdoor arm in North India.
     
    Said Lintas Media Group OOH Media Initiatives president Hemanth Shah, “Gaurav will be part of the leadership team and will drive the overall agenda of the company in the north. He has the expertise required to contribute towards improving our deliverables.”
     
    Earlier, Chibber was assistant vice-president at 141 Wall Street, the out-of-home division of Bates 141.
     
    In his 13 years of experience, Chibber has worked with brands like Madison group and Ogilvy India.