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Tag: Onsurity

  • Onsurity releases heartwarming Mother’s Day film “Dear Maa”

    Onsurity releases heartwarming Mother’s Day film “Dear Maa”

    Mumbai: As Mother’s Day approaches, Onsurity, a monthly subscription-based employee healthcare benefits platform, has announced the launch of its film, “Dear Maa – A Letter from Onsurity.” This poignant piece explores the timeless art of letter writing, a practice often overlooked in today’s digital age, to express gratitude and love towards mothers across the world.

    In an age dominated by instant messages and emails, handwritten letters hold a unique power to convey emotions in a profound and lasting manner. “Dear Maa” aims to revive this lost art by inviting Onsurity employees to pen heartfelt letters addressed to their mothers. These letters, filled with love, nostalgia, and gratitude, serve as the centrepiece of the film, showcasing the deep bond between mothers and their children.

    Onsurity head – marketing and growth Samar Kagalwalla expressed the sentiment behind the film, stating, “Mothers play an irreplaceable role in shaping our lives, yet their sacrifices often go unnoticed. ‘Dear Maa’ is our tribute to the unwavering love and selflessness of mothers everywhere. Through this film, we hope to honour their boundless dedication and inspire others to express their appreciation.”

    The film not only serves as a heartfelt tribute to mothers but also doubles as an employee engagement initiative, encouraging Onsurity’s team to connect with their emotions and reflect on the importance of family. By showcasing the authentic experiences of its own employees, Onsurity aims to resonate with audiences on a personal level, fostering a sense of empathy, which is also one of our core values.

    “Our objective with ‘Dear Maa’ goes beyond brand awareness. We want to make parental care an integral part of Indian households,” explained Kagalwalla. “By sharing real stories and emotions of our team, we hope to spark similar reflections and discussions among our audience, in turn nudging them to prioritise parents’ health and well-being.”

    In a testament to Onsurity’s commitment to authenticity and creativity, the film was conceived, produced, and crafted entirely in-house. From the initial concept to the final cut, every aspect of this heartfelt tribute to mothers was driven by the brand’s passionate team. By keeping the entire process in-house, the brand has ensured that every frame and sentiment truly reflects its values and dedication to genuine storytelling.

    As Mother’s Day approaches, Onsurity invites audiences to join in celebrating the timeless bond between mothers and children, and to embrace the power of handwritten letters to express love and appreciation.

  • Onsurity names Asleen Madhok as PR & corporate communications head

    Onsurity names Asleen Madhok as PR & corporate communications head

    Mumbai: Onsurity, the tech-led monthly subscription-based employee health benefits platform has named Asleen Madhok as its public relations and corporate communications head.

    Madhok is a seasoned communication professional with over 12+ years of extensive and diverse work experience across all facets of public relations including corporate communications, reputation management, internal communications, public affairs, brand communications and corporate social responsibility. She has headed several projects with her pragmatic approach by customising global strategies to create a strong regional relevance.

    “We are on mission to serve Healthcare for all especially SMEs and start-ups. Asleen comes with a firm grip on the industry nuances while being in-tuned with all new developments,” stated Onsurity head of marketing and growth Samar Kagalwalla. “Our leadership team has been further strengthened with her presence as we are at an exciting juncture of our growth story and strongly believe that communication is one of the key drivers in establishing a brand’s stature.”

    In previous roles, Madhok has worked with notable agencies and corporates like Adfactors PR, Alibaba and Satin Creditcare Network.

    “I am intrigued to put my expertise in a cause of expanding the healthcare benefits to millions at an affordable cost,” said Asleen Madhok on her new role. “The healthcare sphere is on the cusp of a digital transformation, and I look forward to leading the communication mandate for a brand like Onsurity which is rewriting the rules of providing affordable healthcare benefits and working towards social security for gig workers.”

  • Onsurity launches “#GiftofSurity” campaign for SME work-family

    Onsurity launches “#GiftofSurity” campaign for SME work-family

    Mumbai: Onsurity, a tech-led monthly subscription-based employee health benefits platform, has launched its first digital campaign that focuses on the ‘#GiftOfSurity’ for SME work families. The campaign demonstrates that expansion of health benefits is a vital step for SMEs and start-ups to pave the way in India’s effort to achieve universal health coverage.  

    The campaign focuses on democratising the healthcare of SMEs to care and protect the health and life of their employees and contractual workforce. Delivering on the promise of ‘Healthcare, Ab Sabke Liye,’ Onsurity aim is to change the way companies experience health benefits by making it affordable, easy to understand and accessible at one click.  

    “We believe our colleagues are like family a ‘work family’, the #GiftOfSurity campaign has captured various perspectives and stories that further strengthen the sense of building trust around healthcare benefits to employees,” said Onsurity growth and marketing head Samar Kagalwalla. “With our vision of ‘Healthcare for All’ we aim to enable and empower 330 million SME workforce which contributes almost 29 per cent of India’s GDP.”

    “With low financial health protection for a large middle segment of the working population, the campaign encourages SMEs to pause and realise the importance of employee healthcare. Brand Onsurity, has always enjoyed the trust of its customers, and now with the #GiftofSurity campaign we want to motivate more SMEs to look at affordable healthcare programs for their work family as well,” he further added.

  • International Men’s Day: Brands challenge stereotypes, start conversation on mental health

    International Men’s Day: Brands challenge stereotypes, start conversation on mental health

    Mumbai: “Real men don’t cry. Real men are tough, real men don’t seek help, real men are self-sufficient. Be strong. Be a man.”

    When it comes to gender-based stereotypes, it’s not just women, but men who also become victims of rigid and deeply entrenched cultural expectations. We live in a society where the identities and roles of individuals are often linked to their gender. That’s why it’s important to question these biases and normalise conversations around positive masculinity and manhood.

    This International Men’s Day, that’s what several brands did as they raised awareness on men’s issues that are normally brushed under the carpet.

    Man Matters

    The home-grown digital health platform for men launched a digital campaign #MenDontTalk. The brand roped in Mirzapur fame actor Divyenndu Sharma to encourage men to speak up and start conversations around their health and well-being. The digital film executed by Spring Marketing Capital addresses how socially recognised ideas about masculinity are proving painfully slow at changing the mindset. The archaic concept of ‘Alpha’ is compelling men to impose self-enforced silence on issues related to mental health, medical problems, intimacy, and other struggles. The campaign seeks to break this unhealthy cycle of stigma and urges men to open up and normalise conversations around one’s wellbeing.

    The campaign also sheds light on statistics revealing that 28 per cent of men don’t seek medical help for mental health conditions while 35 per cent wait more than two years or have never disclosed a mental health problem to a friend or family member. As per another recent survey conducted by a brand, over 80 per cent of the men do not express their emotions for the fear of being judged or getting embarrassed in front of their peer group.

    Bombay Shaving Company

    The men’s grooming brand celebrated International Men’s Day by rolling out a campaign video #AllGuysAreTheSame. The video highlights archaic generalisation and preconceived notions about men and their emotional, behavioural, and social orientation, which results in all men being boxed into the same labels.

    The campaign conceptualised and developed in-house by the Bombay Shaving Company team tries to get close to the truth by interviewing nine men and eight women and asking them revealing questions about men. The difference in the unfiltered and heartfelt responses of these men and women highlight the misconceptions about men in our society, revealing that ‘all men are not the same’. Amusing yet thought-provoking, the film reveals some home truths about men, their struggles, insecurities, vulnerability, and stacks of self-doubt.

    SBI General

    SBI General highlighted the important and diverse roles that men play in our lives. From being a responsible sibling to a dependable husband and caring father and a son, it’s the little things men do that make them the original providers of ‘Suraksha aur Bharosa dono’ for their loved ones. The campaign by Tonic Worldwide emphasise the struggles men go through while safeguarding their families, even as they ensure to provide Suraksha and Bharosa.

    Mankind Pharma

    The importance of starting a conversation about positive masculinity can go a long way in shaping the gender notions for the coming generations. It is equally crucial to call out toxic masculinity when one sees it. Society is often guilty of turning a blind eye to a man’s not-so-gentlemanly behaviour under the guise of tropes like ‘Men will be men’.

    This International Men’s Day, Mankind Pharma tackles this unpleasant, difficult but more relevant than ever subject through its campaign  #NahiChaltaHai. It encourages people to educate themselves and be aware of the behaviours that can be uncomfortable and are downright wrong. The video featuring actor Adil Hussein urges us to talk with the men and growing boys around us to tell them about the acts that are unacceptable while promoting gender equality and improved gender relations to create a safe and better world for everyone.

    Kotak Mahindra

    The bank paid a sweet tribute to different roles played by a man in easing the lives of their families with a social media post that goes: “Thank you for loosening the tight jars, reaching the top shelves of the cupboards, being our go-to heroes, and helping us be our best selves every day”

    Onsurity

    The homegrown digital monthly employee health benefits subscription platform for SMEs & start-ups has launched a digital-first campaign #ManItsOk to mark International Men’s Day. The campaign encourages men to be vocal about their emotions and express themselves, driving the core messaging that it’s perfectly ‘OKAY’.

    The #ManItsOk campaign will run for a week, starting from 18 November to 25 November kickstarting with a social story campaign encouraging men to share stories that resonate with the theme, leading to a weeklong employee and their family engagement initiatives.

  • Onsurity appoints Samar Kagalwalla as head of marketing

    Onsurity appoints Samar Kagalwalla as head of marketing

    Mumbai: Onsurity, the tech-enabled employee healthcare platform has appointed Samar Kagalwalla as head of marketing & growth.

    Kagalwalla joins the platform with over 15 years of marketing experience. In his new role, he will be responsible for strengthening the brand’s communication in the healthcare space through innovative and thoughtful brand strategies, the platform announced on Thursday.

    Prior to Onsurity, Kagalwalla was working with several renowned names like Yes Bank, RBL Bank, AU Small Finance Bank, and HDFC Bank.

    Onsurity founder and CEO Yogesh Agarwal said, “Samar brings in new ideas and industry insights that will add to our existing strength. He will focus his attention on creating innovative brand strategies that will drive growth and bring marketing expertise to enhance the approach and penetration of Onsurity.”

    Talking about his new role, Samar Kagalwalla, said, “It is an interesting juncture for the healthcare sector and particularly one that focuses on employee healthcare and benefits given the pandemic era that we are in. I am excited to take this opportunity to scale, mold, and elevate Onsurity into a trusted employee partner for SMEs, startups, and enterprises.”