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Tag: Onspon.com

  • Onspon.com appoints Aditi Sharma as VP

    Onspon.com appoints Aditi Sharma as VP

    MUMBAI: Aditi Sharma has appointed in Onspon.com, the only market place for evet sponsorship as Vice Presedent, North India Division.

    Aditi comes with 9+ years of diverse industry experience. A graduate in Capital Markets & Trading, she started her career in Banking and then moved onto creating a strong foot hold in flooring solutions, media and event industries. In these industries, she has amassed a repertoire of skills in the domains of strategic planning, sales & marketing, technology augmentation and business expansion.

    Alongside these, she has also built a strong foundation in training & customer service, network and business expansion.

    Over the last decade, Aditi has worked in multiple capacities. Prior to Onspon.com she was the Business Head at Snowmasters Special Effects Pvt Ltd and also worked with brands like Rediff.com, ABEC Ltd, Nora Floorings, Stonemaan Royale, HDFC Bank.

    Her passion lies in travelling, networking and painting owing to the armed forces background that she hails from.

  • Onspon.com appoints Aditi Sharma as VP

    Onspon.com appoints Aditi Sharma as VP

    MUMBAI: Aditi Sharma has appointed in Onspon.com, the only market place for evet sponsorship as Vice Presedent, North India Division.

    Aditi comes with 9+ years of diverse industry experience. A graduate in Capital Markets & Trading, she started her career in Banking and then moved onto creating a strong foot hold in flooring solutions, media and event industries. In these industries, she has amassed a repertoire of skills in the domains of strategic planning, sales & marketing, technology augmentation and business expansion.

    Alongside these, she has also built a strong foundation in training & customer service, network and business expansion.

    Over the last decade, Aditi has worked in multiple capacities. Prior to Onspon.com she was the Business Head at Snowmasters Special Effects Pvt Ltd and also worked with brands like Rediff.com, ABEC Ltd, Nora Floorings, Stonemaan Royale, HDFC Bank.

    Her passion lies in travelling, networking and painting owing to the armed forces background that she hails from.

  • Startups thriving on mutual synergies

    Startups thriving on mutual synergies

    MUMBAI  According to a recent industry survey, the total amount invested in the startups more than doubled between 2014 and 2016. The rate of growth was high in India, with the country accounting for more than $4 of every $10 invested in startups. This growth of capital investment in start-ups highlights the significant role that technology and the internet are playing in radically changing the nature of start-ups on a global level.

    Partnership and collaboration is key to any successful mentoring arrangement and it is not just the start-up that benefits.  Small but growing companies can introduce mature partners to more creative and flexible ways of thinking. Likewise, they can provide access to new customers and innovative products. This is especially true in the start-up sector which is characterised by rapid change and innovation. 

    One of the biggest examples of this phenomenon is Onspon.com. Onspon.com is a unique start-up that focusses on founded with the objective of automating the process of making sponsorship decisions, and securing access to timely sponsorship.

    If you thought this was interesting, Hitesh has more in store. “Sponsorships have become a very vital tool for the start-ups of today. They have started realising that discovering brands and companies that provide them with value in terms of an association or powering an event that can create value for them.” 

    Onspon.com is providing early-stage start-ups with a brilliant medium for effective outreach and early traction which can be considered gold-dust in today’s fast paced start-up world. Hitesh Gossain, CEO,Onspon.com, elaborates on this, “There are several start-ups and brands nowadays that are in requirement of associations and synergies to leverage each other’s strengths. Our platforms have the special ability to provide brands with the most befitting / high ROI yielding avenues. What they also arereliasing that in this sphere, collaborating together on events and picking up platforms to expose their brand is an effective tool which can make a bigger difference than a media plan at times.”

    “We have over 11000 event managers regsitered with us. They range from college sponsorship seeking individuals to IPL teams looking for brands on their jersey. Some of these cases provideStartups with an intriguing opportunity to engage their brand identity and reach out to a concentrated and effective audience. We are one of the examples of a startup offering other companies an opportunities to leverage our strengths and contribute to our platform in return,” says Hitesh smiling. 

    The success of Startup Bootcamps and similar mentoring initiatives lies in the fact that entrepreneurs and corporate executives now need each other more than ever. Indeed, their requirements and their strengths are often complementary.

    Therefore, startups can brighten their global prospects by forming collaborative partnerships thatcapitalise on their complementary strengths while respecting the independence of each party. Nowthats a food for thought. Isn’t it ?

  • Startups thriving on mutual synergies

    Startups thriving on mutual synergies

    MUMBAI  According to a recent industry survey, the total amount invested in the startups more than doubled between 2014 and 2016. The rate of growth was high in India, with the country accounting for more than $4 of every $10 invested in startups. This growth of capital investment in start-ups highlights the significant role that technology and the internet are playing in radically changing the nature of start-ups on a global level.

    Partnership and collaboration is key to any successful mentoring arrangement and it is not just the start-up that benefits.  Small but growing companies can introduce mature partners to more creative and flexible ways of thinking. Likewise, they can provide access to new customers and innovative products. This is especially true in the start-up sector which is characterised by rapid change and innovation. 

    One of the biggest examples of this phenomenon is Onspon.com. Onspon.com is a unique start-up that focusses on founded with the objective of automating the process of making sponsorship decisions, and securing access to timely sponsorship.

    If you thought this was interesting, Hitesh has more in store. “Sponsorships have become a very vital tool for the start-ups of today. They have started realising that discovering brands and companies that provide them with value in terms of an association or powering an event that can create value for them.” 

    Onspon.com is providing early-stage start-ups with a brilliant medium for effective outreach and early traction which can be considered gold-dust in today’s fast paced start-up world. Hitesh Gossain, CEO,Onspon.com, elaborates on this, “There are several start-ups and brands nowadays that are in requirement of associations and synergies to leverage each other’s strengths. Our platforms have the special ability to provide brands with the most befitting / high ROI yielding avenues. What they also arereliasing that in this sphere, collaborating together on events and picking up platforms to expose their brand is an effective tool which can make a bigger difference than a media plan at times.”

    “We have over 11000 event managers regsitered with us. They range from college sponsorship seeking individuals to IPL teams looking for brands on their jersey. Some of these cases provideStartups with an intriguing opportunity to engage their brand identity and reach out to a concentrated and effective audience. We are one of the examples of a startup offering other companies an opportunities to leverage our strengths and contribute to our platform in return,” says Hitesh smiling. 

    The success of Startup Bootcamps and similar mentoring initiatives lies in the fact that entrepreneurs and corporate executives now need each other more than ever. Indeed, their requirements and their strengths are often complementary.

    Therefore, startups can brighten their global prospects by forming collaborative partnerships thatcapitalise on their complementary strengths while respecting the independence of each party. Nowthats a food for thought. Isn’t it ?

  • IPL season 9 remains sponsor heavy despite earlier setbacks: Onspon.com study

    IPL season 9 remains sponsor heavy despite earlier setbacks: Onspon.com study

    Mumbai: IPL season nine has been the subject of many headlines – good and bad. The betting scandal leading to two popular teams  — Chennai Super Kings and Rajasthan Royals —   being banned; and its title sponsor Pepsi’s exit from the league didn’t help the tournaments reputation either.  Questions that rose on the tournaments fate and the sponsorship dilemma were soon answered when Chinese smart phone brand Vivo bagged the title sponsorship right for the next two seasons. Vivo plans to spend an additional Rs 200 crore on strengthening the brand association with IPL.

    Now, owing to India’s performance at the T20 World Cup, sentiments around IPL Season 9 are on the positive side. A week prior to the IPL season, sponsors such as FreeCharge  and Maruti Suzuki had confirmed their associations with the league. These central level sponsorships are each estimated around Rs 10 Crore and above as per a study conducted by Onspon.com.

    At a team level too, the teams are seeing an increased interest from brands, where team sponsorships are getting closed faster, whereas last year half the slots were available until about two to three days prior to the IPL. While commercials for team level sponsorship rights were expected to take a dip due to the betting fiasco surrounding IPL, teams have been in a position to bag sponsors at commercials similar to those of last years, the study revealed.

    These team level sponsorship rights range from Rs 1 crore to Rs 20 crores – dependent on the logo spot on the jersey and other rights such as player imagery, merchandise options etc. A number of sponsors have in-fact also continued their association with their respective teams.

    Coming to the two new IPL teams, Pune Super Giants and Gujarat Lions have also been successful in clinching lucrative sponsorship deals with each of these teams managing to rope in about 10 sponsors each. With the Pune franchise boasting of a star studded line-up, including the likes of M.S Dhoni, Faf du Plessis, Ajinkya Rahane, Kevin Pietersen etc – the Pune franchise has emerged as a strong IPL title contender and has managed to bag sponsor’s within the Rs 2 Crore to Rs 16 crore range.

    The Gujarat franchise, owned by smartphone manufacturer Intex has also bagged a number of high value sponsorships ranging from Rs 1.5 Crore to Rs 15 crores.

    As per Onspon.com  the reason for the increased sponsorship interests from brands in this season’s IPL can be attributed to the pre-event cricket warm-up from the multiple cricket series leading to IPL – making the brand continuity easier and effective.

    Faraaz Peerbhai who leads brand partnerships at Onspon.com said, “Additionally, the low event density in the non-sport space – with few high voltage movie releases or any other major music events, making sponsorship routing to IPL more effective. The advent of early summers have also lead to buoyancy in consumption categories such as FMCG, Air-conditioners – thereby leading to pre-allocation of marketing budgets, especially for categories such as drinks, consumer durables etc,” Peerbhai added.

    If one were to look into brand categpries in IPL, a number of FMCG brands such as Haldiram’s, Britannia, Mother Dairy – Deodorant brands such as Sparkle, Kama Sutra have partnered with various IPL teams. Air-conditioner brands such as Daikin, Lloyd and Sansui have also partnered with teams such as Delhi, Bangalore and Kolkata respectively.

    The smartphone category as-well has taken to IPL Season 9 in a huge way – Three big smartphone manufactures entering (or re-structuring their entry) in India (Oppo, Vivo and LeEco) have allocated a significant budget to cricket and in particular IPL. They are seeking to leverage IPL to create awareness about their brand and reach out to the young audiences.

    Overall, after the pre-IPL ambiguity, IPL Season 9 is seeing a massive positive upswing from sponsors and audience alike.

  • IPL season 9 remains sponsor heavy despite earlier setbacks: Onspon.com study

    IPL season 9 remains sponsor heavy despite earlier setbacks: Onspon.com study

    Mumbai: IPL season nine has been the subject of many headlines – good and bad. The betting scandal leading to two popular teams  — Chennai Super Kings and Rajasthan Royals —   being banned; and its title sponsor Pepsi’s exit from the league didn’t help the tournaments reputation either.  Questions that rose on the tournaments fate and the sponsorship dilemma were soon answered when Chinese smart phone brand Vivo bagged the title sponsorship right for the next two seasons. Vivo plans to spend an additional Rs 200 crore on strengthening the brand association with IPL.

    Now, owing to India’s performance at the T20 World Cup, sentiments around IPL Season 9 are on the positive side. A week prior to the IPL season, sponsors such as FreeCharge  and Maruti Suzuki had confirmed their associations with the league. These central level sponsorships are each estimated around Rs 10 Crore and above as per a study conducted by Onspon.com.

    At a team level too, the teams are seeing an increased interest from brands, where team sponsorships are getting closed faster, whereas last year half the slots were available until about two to three days prior to the IPL. While commercials for team level sponsorship rights were expected to take a dip due to the betting fiasco surrounding IPL, teams have been in a position to bag sponsors at commercials similar to those of last years, the study revealed.

    These team level sponsorship rights range from Rs 1 crore to Rs 20 crores – dependent on the logo spot on the jersey and other rights such as player imagery, merchandise options etc. A number of sponsors have in-fact also continued their association with their respective teams.

    Coming to the two new IPL teams, Pune Super Giants and Gujarat Lions have also been successful in clinching lucrative sponsorship deals with each of these teams managing to rope in about 10 sponsors each. With the Pune franchise boasting of a star studded line-up, including the likes of M.S Dhoni, Faf du Plessis, Ajinkya Rahane, Kevin Pietersen etc – the Pune franchise has emerged as a strong IPL title contender and has managed to bag sponsor’s within the Rs 2 Crore to Rs 16 crore range.

    The Gujarat franchise, owned by smartphone manufacturer Intex has also bagged a number of high value sponsorships ranging from Rs 1.5 Crore to Rs 15 crores.

    As per Onspon.com  the reason for the increased sponsorship interests from brands in this season’s IPL can be attributed to the pre-event cricket warm-up from the multiple cricket series leading to IPL – making the brand continuity easier and effective.

    Faraaz Peerbhai who leads brand partnerships at Onspon.com said, “Additionally, the low event density in the non-sport space – with few high voltage movie releases or any other major music events, making sponsorship routing to IPL more effective. The advent of early summers have also lead to buoyancy in consumption categories such as FMCG, Air-conditioners – thereby leading to pre-allocation of marketing budgets, especially for categories such as drinks, consumer durables etc,” Peerbhai added.

    If one were to look into brand categpries in IPL, a number of FMCG brands such as Haldiram’s, Britannia, Mother Dairy – Deodorant brands such as Sparkle, Kama Sutra have partnered with various IPL teams. Air-conditioner brands such as Daikin, Lloyd and Sansui have also partnered with teams such as Delhi, Bangalore and Kolkata respectively.

    The smartphone category as-well has taken to IPL Season 9 in a huge way – Three big smartphone manufactures entering (or re-structuring their entry) in India (Oppo, Vivo and LeEco) have allocated a significant budget to cricket and in particular IPL. They are seeking to leverage IPL to create awareness about their brand and reach out to the young audiences.

    Overall, after the pre-IPL ambiguity, IPL Season 9 is seeing a massive positive upswing from sponsors and audience alike.