ITV

Tag: ONLY

  • Fashion veteran Sumit Dhingra steps into Bestseller India’s top shoes

    Fashion veteran Sumit Dhingra steps into Bestseller India’s top shoes

    MUMBAI: Bestseller India has tapped Sumit Dhingra as its new country director, poaching the fashion veteran from footwear phenomenon Crocs where he most recently headed operations across India, southeast Asia, the Middle East, and Africa.

    Dhingra brings over two decades of fashion and lifestyle industry expertise to the Danish clothing company, with a CV that reads like a who’s who of retail powerhouses. His appointment signals Bestseller’s determination to put its best foot forward in the burgeoning Indian market.

    Before making waves at Crocs, Dhingra cut his teeth at several fashion heavyweights, including a near-decade stint at Arvind Fashions Ltd where he served as senior vice president and chief executive for Arrow, Izod and Aéropostale. He previously held leadership positions at United Colors of Benetton India and Aditya Birla Fashion and Retail.

    Bestseller chief executive Anders Holch Povlsen highlighted India’s strategic importance to the company’s global ambitions and welcomed Sumit to the company. 

    Dhingra appears ready to hit the ground running, with plans to expand Bestseller’s market presence, jazz up the customer experience, and drive sustainable growth in what industry insiders describe as a “transformative phase” for the company’s Indian operations.

    With brands like Jack & Jones, Vero Moda, and Only in its portfolio, Bestseller will be banking on Dhingra’s proven track record of brand building and retail expansion to stitch up a larger share of India’s fashion market. Fashion watchers will be keen to see if he can work the same magic that made Crocs’ distinctive footwear impossible to dodge on Indian streets.

  • Sony YAY! and Only collaborates for a Naruto-inspired collection

    Sony YAY! and Only collaborates for a Naruto-inspired collection

    Mumbai: Sony YAY! has consistently set the benchmark for immersive and engaging content experiences, as the leading kids’ entertainment brand. “Naruto” – the largest title in the global time landscape, stands as a testament to the channel’s commitment to delivering unparalleled entertainment, from across the globe. Sony YAY! extends its holistic approach and is thrilled to announce a special collaboration with Only to offer a unique blend of entertainment and fashion. This unique partnership unveils an exciting new clothing line that not only honours the brilliance of Naruto but also allows fans to express their passion for anime in style.

    The collection, designed for teens, captures the essence of the Naruto world and brings its characters to life. It offers a diverse range spread across 51 stores pan India, with over 7 SKUs. From easy solid t-shirts and colourful shirts to printed mesh tops, the collection caters to varied tastes.

    Expressing gratitude for the strategic partnership Sony YAY!  marketing, communications and OAP head Sujoy Roy Bardhan stated, “Sony YAY! recognises the growing fanbase of anime in India and has been in the forefront for building a deeper connection with fans and their favourite characters. To further extenuate this experience, we are excited to collaborate with Only with the introduction of a special clothing line. This collection not only celebrates the passion for anime but also offers enthusiasts a unique and stylish way to express their love for this genre.”

  • Brand Factory uses consumer-first approach to launch the 4th edition of Free Shopping Weekend

    Brand Factory uses consumer-first approach to launch the 4th edition of Free Shopping Weekend

    Mumbai: Brand Factory, India's leading retail discount chain by Future Lifestyle Fashion is back with the country's annual shopping pilgrimage, ‘Free Shopping Weekend’ (FSW) from 4th to 8th December. Customers can shop from over 200 plus original national and international brands like Zara, Jack & Jones, Lee Cooper, Levis, Imara, ONLY, PEPE, Iktara, Adidas, Reebok, Skechers, Fila, American Tourister, V.I.P, Lino Perros, Lavie, Caprese and much more. This event offers the customers goods worth Rs 5,000 at Rs 2,000 only and returns the entire value in the form of free merchandise, gift vouchers and cash backs.

    Aiming to increase brand awareness and directing themselves towards strengthening the connection with customers, Brand Factory is going all out on its digital campaign. The retail chain will be sending over 1,00,000 customized invites in the video format, created by IdeateLabs, to each customer who has conversed with the brand, through various social media platforms. The entire marketing exercise has led to a large variety of user-generated content organically and has received a tremendous response.

    This integrated marketing campaign has roped in influencers across fields, gender, reach and demographics to raise mass awareness around its upcoming sale. Along with boosting awareness on personalization and Influencers marketing, Brand Factory ensured to be visibility to consumers across multiple touchpoints such as print, television, OOH, radio amongst others to connect with their target audience.

    Announcing the launch of the 4th edition of Free Shopping Weekend, Roch D’Souza Chief Marketing Officer of Brand Factory said, “Brand Factory is known to take alternative experimental approaches for its campaigns, and this time was no different. Free Shopping Weekend is one of our prime properties and also India’s annual shopping pilgrimage where people readily queue up to get the best deals on the best brands. In this spirit, we have launched a 360-degree marketing strategy including customizations, influencer trends in regional markets and digital platforms like Tik Tok to amplify the biggest shopping festival of the year. We have created over 1,00,000 personalized videos and messages for our brand followers while having strict deadlines was one mammoth task. The initial response of the audience is phenomenal. They have been surprised with the personalized approach which in-return is successfully generating numerous conversations and user-generated content. With FSW, we have enabled equalization among audiences. As always we are looking forward to having maximum footfalls at FSW.”

    Amit Tripathi, Managing Director, IdeateLabs commented, “Digital today is primarily about building conversations. Brands have the opportunity as well as resources to use various digital channels to connect with their customers effectively and engage with them in more personalized ways. A content approach that speaks to your desire of ‘hunt for the deal’ and weaving an impactful messaging around it, is the only way to gain consumers attention in a heavily cluttered world today. Team IdeateLabs has been involved with FSW since the launch, and this is the 4th edition of the event. Our focus was on maximizing our engagement with the entire loyal follower base of Brand Factory.  FSW is a concept which provides ‘value’ to the customers in terms of money, products as well as the entire shopping experience. And hence we stayed focused on reaching out to our existing audiences and at the same time communicating with new ones in a more meaningful manner and inviting them to the party of the year at FSW."

    Brand Factory presently has 103 store outlets across 49 cities in India such as Mumbai, Delhi, Bangalore, Kolkata, Orissa, Calicut, Mysore, Thiruvananthapuram, Gurajat, Bhuj, Guwahati, Ghaziabad, Mangalore, Hyderabad, to name a few.

    Customers can book their entry tickets on insider.in or through brandfactoryonline.com or visit the nearest Brand Factory store.

  • ONLY launches anti-Valentine campaign

    ONLY launches anti-Valentine campaign

    MUMBAI: ONLY India has released a new campaign that revolves around the much talked about Valentine’s Day. Created by WATConsult, the digital and social media agency from Dentsu Aegis Network India, the campaign does not take the usual route. Instead, sketching a little outside the lines, ONLY presents an anti-Valentine’s campaign that resonates with its TG, the 16-24 age group. It is bold and dares to think differently about Valentine’s Day.

    Keeping the brand philosophy of this Denmark-headquartered clothing brand in mind – ONLY is about you and ONLY you – WATConsult has rolled out a content series that appeals to the things one really loves. Based on the concept, ‘It understands you’, sometimes a whole lot better than your partner, the series revolves around the things that millennials really care about – shopping, Pizza and chocolate among others. The campaign also highlights interesting ‘Valentine’s Day’ offers by ONLY across its social media channels.

    BESTSELLER India country head Vineet Gautam says, “With ONLY, we have always kept the brand communication relevant to the young audience through exciting talking points and have thus, successfully established the brand as a go-to destination for millennials. This campaign embodies the fun loving and edgy ONLY girl, who challenges the stereotypes with self-confidence and embraces the possibilities within everyday life.”

    Highlighting the facets of the campaign, WATConsult founder and CEO Rajiv Dingra, “The campaign works on the insight that girls have other loves in their life beyond their boyfriend and we take a tongue-in-cheek route to the usually mush filled valentine day campaigns. The ONLY audience is the young and fun loving girl and this campaign resonates very well with their personas.”

    The campaign that went live over the weekend has already received an encouraging response. On Instagram, it has reached out to over 28,000 users with 450+ engagement on this content series alone. Meanwhile, Instagram Stories, which play a key role in driving campaign reach, have garnered an average reach of over 12,000 impressions per story advertised. On Facebook, it has reached out to over 54,000 users with 130+ likes, comments and shares of these posts. The campaign will stay live till February 14 with a few more interesting pieces lined up!