Tag: online

Lowe Lintas wins creative mandate for FreeCharge

MUMBAI: Lowe Lintas won the creative duties for FreeCharge, an online platform for recharge, utility payments, promotions and couponing.

As part of the alliance, Lowe Lintas has been tasked with the mandate of making Freecharge a go-to and top-of-mind brand in India. Lowe Lintas fended off competition from six other agencies that were in the fray before it was chosen.

FreeCharge CEO Alok Goel said, “FreeCharge is a youth brand and hence we wanted to figure out a campaign idea that will connect with today’s youth at deep emotional levels. Lowe team came up with phenomenal insight. The insight was that today’s youngsters are smart problem solvers and they will figure their way out in life despite what life throws at them. The insight was so original and emotional that we felt Lowe team will be great partners for this campaign.”

FreeCharge co-founder Kunal Shah added, “We want to completely change what people expect from the simple act of recharging a mobile phone. It is no longer just a payment, but a rewarding experience which delivers joys to our customers. We felt that Lowe Lintas’ campaign idea captured this in a surprising and insightful way. We are confident the youth of today will connect with the brand and engage with it for a long time to come.”

To drive FreeCharge’s marketing objectives, Lowe Lintas has unveiled a campaign – ‘Recharge nahin… FreeCharge’ that depicts FreeCharge’s core proposition of being an ally for the youth and how it plans to alter the recharge landscape in India by offering rewarding coupons and offers. The campaign is live online and will soon be seen across other traditional media.

The youth is often stereotyped by parents for being spendthrifts who don’t value money. Lowe Lintas’ consumer-research revealed that in fact, the reverse is true today. The digital-native youngsters are quite smart and inventive when it comes to stretching their means to the max.

Lowe Lintas NCD Arun Iyer stated, “We felt that our campaign needed to do more than land the product and its benefits. We needed to connect with our rechargers at a real level. We hit upon an insight that the youth of today are ‘charged’ with being irresponsible with their money. This simple app is their ally and just one re-‘charge’ fittingly answers all these charges.”

The campaign aims to build further on the brand’s key offering through relevant tie-ups.

September 1, 2014
MyRealGames.com releases bumper free games update

MUMBAI: MyRealGames.com – the free games website – has announced the completion of a bumper upload today.

The treasure trove of new titles for the month includes the eagerly-awaited Dead Paradise 3 along with a series of puzzle and hidden object games. In total there are five brand new games to experience with more planned for a later release in the month.

Dead Paradise 3 is expected to be one of the most popular PC downloadable games for the month of January. A car racing game with a twist, the action-packed adventure is the third installment in the series which has been quick to establish itself as a fan favorite. Set over 12 missions and three dead match missions, players must help survivors to safety while shooting and racing their way across town.

Commenting about the bumper January haul of free games, MyRealGames.com’s Nikolai Veselov said, “Visitors to the site have every reason to be happy this month with our fantastic and fun collection of new games to download and enjoy, including Dead Paradise 3, which we expect to be one of the most in-demand titles of the year.”

New to the ‘Hidden Object’ genre – which is consistently one of the most visited categories on MyRealGames.com – is Alexander the Great: Secrets of Power. Taking on the role of a descendant of the ancient emperor Alexander the Great, players must travel to lands far and wide to collect the emperor’s crown, dagger and ring. To collect the magic artifacts and save the world, gamers must scour 30 unique locations and successfully complete more than 45 enthralling mini games.

And for those who love a brain teaser, there are no less than three brand new puzzle games introduced. Titles include Holiday Jigsaw Christmas, Christmas Griddlers and Royal Jigsaw.

With more than six hours of game play and four unique boxes of puzzles, Holiday Jigsaw Christmas is a great way to recapture some seasonal cheer.

Christmas Griddlers offers more than eight hours of game play set to a host of festive Christmas locations. There are 120 unique puzzles to solve in six exciting rounds for a chance to take home a beautiful Christmas trophy.

In Royal Jigsaw, a range of high-quality and unique artworks provide a colorful backdrop to a huge range of jigsaw puzzle games. The player must reassemble the pictures by dragging and dropping pieces into the appropriate spot. With easy controls, Royal Jigsaw is suitable for both experienced gamers as well as newcomers of any age.

January 24, 2014
Tradus.com takes forward Kejriwal’s ideas

MUMBAI: Arvind Kejriwal with his jhadu was a common sight during the recently concluded Delhi state elections. And cashing on the popularity, Tradus.com, a location-based marketplace, is now offering the aam aadmi the symbolic jhadu for just Rs 5.

On the innovative offer, Tradus.com CEO Mudit Khosla said, “The jhadu has become a symbol of change and honesty, which resonates well with Tradus’ endeavour of bringing nearby sellers that offer honest prices to buyers. We encourage all our patrons to own this jhadu at an honest price and celebrate the birth of a corruption-free Delhi.”

The company doesn’t want to cheat its customers and hence, have well-defined parameters for the product. The jhadu available on Tradus.com is manufactured at production units in Delhi NCR.

January 3, 2014
Dentsu Digital bags digital duties for Mandom’s Gatsby

MUMBAI: Dentsu Digital has recently been awarded digital duties of Gatsby, a part of Mandom India.

The account win was the outcome of a multi agency pitch process.

Commenting on opening 2014 on a high by winning the Gatsby’s account, Dentsu Digital CEO Glen Ireland said, “It is a great feeling to start the year with a new business win – especially, if it’s in a category that continues to grow rapidly across markets. The mandate given to us is to create an overall online presence for the brand with a strong focus on creating engagement via social media. Given the TG definition of Gatsby – Facebook will play a dominant role in creating that conversation – other channels like YouTube would help deepen the brand experience via demo-based video content. We also plan to leverage Instagram and Pinterest – relatively newer social media platforms to enhance the visibility of Gatsby online.”

Gatsby was launched in Japan in 1978 and the brand made its India debut in 2003 when Mandom Indonesia started distribution of Gatsby products in the country. The year 2008, marked a new chapter in Mandom’s India plans when it appointed Mumbai-based Gardenia Cosmocare as its distributor.

Since then the brand has moved from strength to strength and resulted in the company establishing a direct presence in India through Mandom Corporation (India) in 2012, making it the 11th country where the company has a direct presence.

January 2, 2014
Myntra.com urges people to shop online

NEW DELHI: In the last few years, online shopping has become big. It has been a blessing in disguise for people in the small town India who got an access to many brands which were almost unreachable for them earlier. With its new television campaign titled “Ayega, Ghar Baithe Payega”, ecommerce portal for fashion and lifestyle brands Myntra.com is stressing on the convenience that online shopping gives. The theme of the campaign is “Real Life Mein Aisa Hota Hai Kya”.

The commercial was first launched on Myntra.com’s social media platforms Youtube and Facebook before being aired across major TV channels starting 30 November.

The TVC establishes Myntra.com as the online fashion destination and positions it as one of the country’s most comprehensive online fashion stores. Demystifying the inbuilt inertias of shopping online, Myntra.com’s latest ad gives an innovative treatment to educate and captivate the audience on the perks of online shopping over offline.

The ad showcases a mammoth parcel being carried across crowded streets by a large number of Myntra delivery boys. The parcel gets ferried across the river, over the bridge and through tiny lanes to reach its final destination. The parcel upon arrival unveils the numerous fashion apparel and accessory options that Myntra.com offers its customers, reiterating its position as the one-stop-shop for fashion. The catchy background score picks pace through the journey and conveys advantages of shopping with Myntra.com in a simple, realistic manner.

Shot in Panjim, Goa, the film was directed by Nikhil Rao and produced by Jamic Films. The campaign was conceptualised by Agnello Dias from Taproot Agency.

December 4, 2013
Online video advertising is gaining popularity in US: comScore

MUMBAI: The comScore online video rankings have shown that while the number of content pieces watched online has dipped but online video advertising is getting popular.

The monthly ranking of the online video market showed that 188.5 million Americans watched 46.7 billion online content videos which attracted 22.8 billion video ad views. This compared with 187 million viewers consuming more than 48 billion online content videos with 19.6 billion video ad views.

As ever YouTube-driven Google sites dominated, boasting the highest average engagement among the top ten properties, taking 167 million unique viewers. The month’s big news in terms of properties though was AOL which captured the number two spot with 71.2 million views, up 57.9 million in July, displacing Facebook to third place with 62.2 million even though the social network added just under a million more viewers. Next was NDN with 50.7 million and VEVO with 49.4 million. August 2013 also saw 46.7 billion video content views with Google sites generating the highest number at 17.4 billion, followed by AOL with 992 million and Facebook with 803 million.

All of this content activity was the driver for an increasingly robust online video where 87 per cent of the US internet audience viewed online video for which the duration of the average online video ad was 0.4 minutes with the average online content video rolling in at 5.2 minutes. Video ads accounted for a third of all videos viewed and 3.4 per cent of all minutes spent viewing video online.

Google sites contributed 3.2 billion video ad impressions out of the total of 22.8 billion for the month. Adap.tv came in second with more than 2.4 billion ads, followed by BrightRoll Platform with 2.4 billion and LiveRail.com with 2.2 billion. Time spent watching video ads was 8.5 billion minutes, with BrightRoll Platform and Adap.tv delivering the highest duration of video ads at 1.1 billion minutes each. Video ads reached 56 per cent of the total US population an average of 132 times during the month. The recently enriched Hulu over-the-top (OTT) service delivered the highest frequency of video ads to its viewers with an average of 71.

September 22, 2013
Microsoft builds a brand new collaborative portal for developers

MUMBAI: Microsoft has released a new developer network experience portal developer.microsoft.com, an intuitive single point of entry to help developers interact with Microsoft. The collaborative portal will enable networking amongst the developer community, offer expert guidance to developers and remotely solve their queries, empowering them to be more efficient as they go from idea to app.

The portal offers a set of functionality to help developers leverage the collective power of the community. With the second largest developer population based in India with 1.6 million developers; this is a very powerful tool for the entire developer community. It also allows developers in India to connect with their peers across the world. Experts from Microsoft are just a click away once the developers are on the portal.

Developers can bounce off their app ideas in a specially crafted area called “Perspective”. Similarly, community blogs and social feeds in the “Connect” area allow developers to share their stories, get advice and connect with Microsoft experts. The new portal provides and organises content in a way that is easy to find, identify and collaborate with.

“The new developer network portal provides a single point of entry for all developers. It also resolves the issue of finding the right information which is often spread between different locations and is difficult to access. It enables developers to be more efficient, learn faster & connect with the vibrant Microsoft developer community across the world,” said Microsoft Corporation (India) director – strategic audience marketing Pratima Amonkar.

September 4, 2013
The Pitch season 3 search for the top 10 begins

MUMBAI: Bloomberg TV India, the nation’s premier English business news channel’s third season of THE PITCH moves into its second phase. The first phase, which was a nationwide call-for-entries, saw the channel receive close to 5000 entries.

Subsequently the jury, comprising of successful entrepreneurs Mahesh Murthy, Vishal Gondal and Neeraj Roy, have identified the top 25 contenders. These 25 contenders will present their Elevator Pitches to the Jury for a place in the TOP 10 of THE PITCH Season 3. The Jury will evaluate these aspirants on the brilliance of their business pitches and their individual excellence.

Starting 6th September, Bloomberg TV India will exclusively telecast THE PITCH Season 3 at 10.30 pm on Fridays and 5.00 pm on Sundays.

The final 10 contestants will face challenges thrown to them by some of India’s most prominent new age entrepreneurs each week. In every episode, an entrepreneur will assign tasks to the participants. The tasks will challenge the aspirants on the most critical skills required to be a successful entrepreneur and by eliminating the weakest performer, narrow down to the most competent and deserving aspirant who goes on to receive the funding of up to Rs. 5 crore from Seedfund.

The Pitch Season 3 is presented by Reliance Commercial Finance and powered by Hyundai. Big Daddy Productions are the concept partners for The Pitch. The show will be supported by a 360 degree marketing campaign spread across Television, Outdoor, Print, OOH, Online, Mobile, Radio, Multiplex, Retail, Restaurants, Malls, etc

September 2, 2013
Aereo soon to be available on Android devices

MUMBAI: Aereo, the upstart television streaming service, is set to launch its product on Android devices this September.

Aereo had originally hoped to roll out an app for Google’s operating system, which boasts a larger market share than Apple’s iOS, late last summer. An exact date has yet to be determined.

Aereo has expanded rapidly over the last year, ballooning from its starting locations of New York City, Boston, Atlanta and the state of Utah to nearly two-dozen other cities east of Denver.

PlayOn, a separate subscription online TV company, claims it allows users to watch Aereo streams on its service. But Aereo says it had no relationship with the company.

The Barry Diller-backed startup picks up over-the-air broadcast signals, much like old rabbit-ear TV antennas, with dime-sized antennas at Aereo‘s headquarters. Users can then watch and record live television through their Aereo subscriptions, which cost $8 to $12 per month.

September 1, 2013
Smartube Entertainment launches trendspotters.tv

MUMBAI: Now track trends across all genres online with www.trendspotters.tv. This online channel launched by Smartube Entertainment comprehends trends from fashion and lifestyle to business, politics, sports, music, gadgets and much more.

The inauguration took place at APREE 2013 at Riviera De Goa, a three day event which kick-started today and will be on till 25 August. APREE is an annual interactive knowledge exchange platform that brings advertising, PR, entertainment and event management companies together on one platform for social and business networking.

www.trendspotters.tv founder Kunal Kishore Sinha elaborated, “APREE has achieved immense credibility over the past few years and is a buzzing congregation of industry experts, marketing geniuses and thought leaders. We could not have asked for a better platform than this to unveil the first look of trendspotters.tv. APREE has always given special emphasis to emerging social media and we are confident of trendspotters.tv becoming a significant part of this social media gamut. ”

The website is a medium for bringing the next generation trends and talents to light, especially for the upwardly mobile audience. It brings out a cluster of micro trends every day for the new age audience who take inspiration from out-of-the-ordinary discoveries.

Expressing excitement on the launch he said, “We are glad to launch India’s first digital TV which promises to be an exciting platform for next generation consumers. In the initial phase, we have launched trends for music, fashion and entertainment, and going ahead, we will be extending content pertaining to sports, advertising and consumer technology.”

August 22, 2013