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Tag: online retail

  • upGrad appoints Anuj Vishwakarma to head its online higher-ed programs

    upGrad appoints Anuj Vishwakarma to head its online higher-ed programs

    Mumbai: upGrad, one of Asia’s higher edtech companies has announced the appointment of Anuj Vishwakarma as president for its online higher-ed programs.

    In his new role, Anuj will be responsible for building the online higher-ed vertical for creating a long-term strategic moat and also implement growth best practices for scaling the business.

    Vishwakarma is a seasoned growth leader with over 10+ years of rich experience building high-growth consumer businesses in the fintech, online retail, and offline retail industries. Prior to upGrad he has driven growth for leading consumer internet players like Myntra, Paytm and Ola. He has led high-profile assignments at Ola as revenue & growth head and at Paytm as growth head for Travel Business.

    An MBA degree holder from IIM Bangalore and a National Institute of Technology (NIT) Bhopal, alumnus, Vishwakarma has a constant hunger for growth and has a track record of building large businesses through sustainable growth strategies. He will operate from upGrad’s Bengaluru office and will also collaborate with the multiple teams across upGrad divisions to scale their program vertical.

    Welcoming him, upGrad co-founder and managing director Mayank Kumar commented, “We operate in a golden era where the demand for online higher education will continue to propel and therefore, we need a solution-focused leader who comes with strong hands-on skills. Vishwakarma, for his domain inclination, is best suited to perform in-depth market research and consumer insights to spearhead our vertical growth. His efforts will further solidify our core business while also enhancing our domestic LifeLongLearning suite.”

     “I am humbled to be a part of this dynamic leadership team who knows no limits. upGrad’s vision is synergistic and I look forward to utilizing my domain expertise for building a stronger business foundation for driving career outcomes of our potential learners. This will help me contribute towards strengthening the brand’s reputation across a wider audience,” concluded Vishwakarma.

  • Yepme.com launches music video with brand ambassador Farhan Akhtar

    Yepme.com launches music video with brand ambassador Farhan Akhtar

    NEW DELHI: E-commerce has surely taken off well in the country and to woo shoppers, online retailers are finding new ways to reach out to them.

    Yepme.com, an online fashion brand, has launched its very own music video featuring as brand ambassador, the actor and director, Farhan Akhtar. The music video titled ‘Tension Kyun Lete Ho Yaar.’ aims to capture the essence of the lifestyle of Yepme’s target audience – style conscious men and women between the ages of 20 to 29 years.

    Yepme.com CEO Vivek Gaur said, “We are very excited to launch this music video. The video is one of its kinds in terms of use of special effects and transitions – and captures the slice of life of today’s youth in a fun and unusual way. This is a completely fresh approach to build a connect with today’s youth and we are confident that the song and visuals will make way to the heart and minds of everyone – especially since Farhan is an iconic figure amongst Indian youth, and is a class apart from others, being a singer-songwriter, actor, director, a multi-talented artist – he is someone who is liked, respected and also highly relatable for our audience.”

    Gaur added, “The brand’s mission is to democratise fashion in India and ensure that men and women, even in the smallest of cities have access to the latest designs in couture, accessories and footwear, at affordable price points.’’ The company has built its business around the Fast Fashion Model with an inherent advantage of single warehouse servicing and real time analytics developed on its own technology backend.

    The music video has been directed by Sujaat Saudagar and showcases Akhtar going through a regular day, dealing with even difficult moments in a positive and upbeat way. Akhtar wears several Yepme outfits in the course of the video, showcasing the wide range of the brand – the clothes from the video are launched as an exclusive limited-edition Farhan Akhtar range on Yepme.com.

    Akhtar said, ‘It’s a very optimistic song and this is something that ties in with the philosophy of the brand (Yepme) which wants you to feel better about yourself. The online world and access to ordering things online has made things simpler – and there are times you want to just celebrate by buying yourself something, so it ties in well.’’

    The full can be viewed on Yepme’s website, YouTube and with the DTH service providers like Tata Sky, Airtel, Dish TV, etc.  Further, promotional ad campaigns using the video will be created for Yepme’s television and radio reach out.

    Click here to watch the video
  • Fab.com’s Maria Molland joins American Swan board of directors

    Fab.com’s Maria Molland joins American Swan board of directors

    MUMBAI: The online global fashion and lifestyle brand American Swan has appointed Maria Molland to the company’s board of directors.

     

    Optimistic about her association with a vibrant brand like American Swan Maria Molland said, “It feels exciting to join a young, dynamic brand and there is a massive opportunity for American Swan vis-?-vis the increasing amount of capital going into emerging markets. I look forward to bringing my expertise to the brand and help them expand their impressive product range in global markets, as they enter their next stage of growth”

     

    As a new entrant in the e-commerce space, American Swan is one of the rare examples that has adopted fast and strived for efficiency in a competitive domain. Its initiative to adopt the hybrid model by venturing into online and offline channels simultaneously has helped it maximise reach and de-risk the business. The growth for the American Swan brand has been fairly fast-paced, encouraging and consistent. So expanding the brand’s footprint globally after establishing itself in India was an inevitable next step.

     

    American Swan director and CEO Anurag Rajpal added, “We are delighted to have Maria Molland join us. She brings broad, international experience and deep knowledge of the e-commerce industry. We are confident that the perspective she brings to American Swan and its Board is extremely valuable, given our strategic priorities of International presence and ecommerce growth.”

     

    Molland will bring her vast experience in ecommerce to advise American Swan on international expansion as it seeks to be the leading online fashion brand in emerging markets apart from bringing the best ecommerce practices. American Swan has grown quickly in the Indian e-commerce domain by offering a range of classic preppy fashion and authentic smart casuals to the urban fashion-conscious consumers who seek International brands and styling. It is rapidly expanding to other emerging markets in Asia.

     

    Molland is an executive who recently served as the chief European officer at Fab.com, one of the fastest growing ecommerce companies. The European business grew from negligible to more than 40 per cent of Fab’s global revenues during her tenure.

     

    Prior to Fab, Molland was the global managing director of Digital Ventures at Thomson Reuters where she managed teams in the US, Europe, India, China and the Middle East. Molland has also held global executive roles at Dow Jones and Yahoo.

     

    India has close to 10 million online shoppers and is growing at an estimated 3 per cent CAGR and is poised to witness significant growth in the next few years. It has been speculated that the industry will touch a benchmark of $34.2 billion by 2015. As the e-commerce business is growing by leaps and bounds, the growth in the sector is a reflection of evolving nature of the market and that of the consumer. American Swan as a new, dynamic brand is seeking avenues to increase its presence through top online aggregators like Myntra, Jabong, and Flipkart as well as through a strong retail footprint pan India. Four Cross Media (www.fourcrossmedia.com), a high-end global digital media conglomerate with a network of innovative businesses has invested Rs 40 crore in this venture.

     

     “We welcome Molland at American Swan. There are not many entrepreneurs who have had the chance to scale companies from small teams to hundreds of people globally, and Maria has done that. We are looking forward to leveraging her expertise with fast growing technology companies as we continue to grow our business,” says Four Cross Media Asia co-founder and managing director Puneet Johar.