Tag: Online News

  • News18 Rajasthan claims pole position in news category with 39 mn YouTube views

    News18 Rajasthan claims pole position in news category with 39 mn YouTube views

    Mumbai: According to Crowdtangle, Tubebuddy, and SocialBlade, News18 Rajasthan has surpassed all other news brands in the digital media landscape with 39 million YouTube views.

    Network18, has been leading on the digital front with 200 million digital unique viewers per month. In India, two out of every five internet users access Network18’s digital platforms for original programming. The reason for this achievement has been the viewers’ consumption habits.

    News18 Rajasthan stated that they have experienced exceptional growth online as a consequence of its smart programming and real-time delivery of current events.

    The fact that market share is consistently growing across segments is evidence of how well News18 Rajasthan’s offering of news, insights, and analysis has connected with viewers.

    The channel has helped establish new benchmarks in the news broadcasting industry, and the channel’s most recent achievement demonstrates how the audience prefers News18 Rajasthan for information on key subjects, without any bias and ensuring coverage of all points of views.

  • Online content and news finally comes under MIB’s jurisdiction

    Online content and news finally comes under MIB’s jurisdiction

    KOLKATA: The meteoric rise of digital media has put high focus on how online content will be regulated. Until now there were no particular guidelines to regulate the exhibition of online content, even though talks have been going on for a long time. Now, the government has brought online news platforms and content providers under the ambit of the ministry of information & broadcasting (MIB).

    The latest gazette notification issued by the Prakash Javadekar-headed ministry stated that films and audio-visual programmes made available by online content providers, as well as news and current affairs content on online platforms will come under MIB’s purview.

    Earlier this year, MIB secretary Amit Khare said at FICCI e-Frames that the ministry is proposing to take over jurisdiction on online content regulation from the ministry of electronics & information technology.

    “OTT being a digital platform will fall under the purview of the ministry of IT. We are proposing a decision that content should fall under purview of I&B. Convergence of ministries is extremely necessary,” Khare had remarked.

    Amid intense pressure from the government, Internet and Mobile Association of India( IAMAI) also tried to push a self-regulatory model for online content curators. About 15 OTT players operating in the country came together to sign a code, but this was later disapproved by MIB. The ministry asked IAMAI to look at other models.