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Tag: online marketplace

  • Yellophant Digital wins digital mandate for Beleaf Organics

    Yellophant Digital wins digital mandate for Beleaf Organics

    Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, has bagged the 360-degree digital mandate for Beleaf Organics, an online supermarket for organic food.
     
    The Mumbai-based agency will manage the brand’s overall digital marketing strategy, ranging from executing social media campaigns as well as media spends, SEO, ORM to website hygiene, said the statement.

    “As more and, more Indians are making a conscious shift towards a healthy lifestyle and putting the onus on their diet, it is brands like Beleaf Organics that are meeting the demands of the customer. That’s why I am super excited to have Beleaf Organics on board,” stated Yellophant Digital co-founder Preksha Seth. “Being an online marketplace for organic edibles, I’m impressed with their inventory and the kind of brands they have on offer. At Yellophant Digital, we look forward to increasing their social media presence by creating robust campaigns and elevating their business to the next level.”

    Beleaf Organics is an online marketplace that delivers organic edibles to one’s doorstep. It offers a wide range of organic food products from renowned Indian brands that are exclusively curated and have the best quality of produce.  

    “Seth Godin once said, ‘Marketing is no longer about the stuff you make, but about a story, you tell.’ To be working with Yellophant Digital has been an absolute pleasure,” said Beleaf Organics founder Yash Lalwani. “They add so much value with their expertise in directing a start-up in the right direction and also by creatively helping your business grow. I am looking forward to touching new heights with this group of storytellers for sure.”  

  • Pepperfry names Ruchir Aswal as VP of product – business

    Pepperfry names Ruchir Aswal as VP of product – business

    Mumbai: Homegrown furniture and home products marketplace Pepperfry has named Ruchir Aswal as vice president of product (business). 

    In this role, Aswal will be responsible for driving products for channel expansion (franchisee and other programmes), merchant or seller network, pepcart logistics, distributor management systems and sales systems across the country, said the brand in a statement.

    “At Pepperfry, our goal is to spark a feeling called home amongst consumers by democratising the furniture and home products category in the country. Even as we continue to scale up our existing business, provide a seamless experience to our stakeholders, we are also working hard to expand into adjacent categories,” said Pepperfry co-founder and COO Ashish Shah. “Technology will be a key differentiator and I am certain Ruchir with his vast experience and perspective will accelerate Pepperfry’s journey.”

    A post-graduate diploma holder (MBA) in finance and marketing from the Indian Institute of Management, Calcutta, Aswal has over 13 years of experience in business and product management having worked for global brands like Jio, Intuit, Nium, Shaadi.com and Rediff.com. Prior to joining Pepperfry, he was associated as an angel investor/consultant for startups like Goodify, qonsept, ethnic, squeakee, etc.

    “Today even when Pepperfry is already a household brand I feel we have just scratched the surface,” stated Ruchir Aswal. “I am super excited to be a part of this truly differentiated journey and look forward to taking some strategically bold initiatives & making a lasting impact in the hypergrowth future for the brand.”