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Tag: online grocery delivery

  • Zepto appoints Rakesh Malloju as senior director – product

    Zepto appoints Rakesh Malloju as senior director – product

    Mumbai: Zepto has appointed Rakesh Malloju as senior director – product. In this role, Malloju will lead Zepto’s product strategy and development efforts, leveraging over a decade of experience in building and scaling consumer internet products.

    Malloju joins Zepto following his tenure as product lead at Apollo 24/7, where he optimised user experiences for the platform’s e-commerce app, focusing on key functionalities like search, browsing, and payments. His track record includes scaling products to millions of monthly active users, showcasing his expertise in driving user-centric innovation.

    With prior roles including head of product at Infinity Learn and contributions to Toppr, Housing.com, and Mu Sigma Inc., Malloju brings a wealth of knowledge in product-market fit, user research, and scalable solutions. His appointment aligns with Zepto’s mission to revolutionise the online grocery delivery space through innovative and efficient product development.

    The company anticipates that Malloju’s leadership will accelerate its growth trajectory, ensuring Zepto continues to deliver a seamless and customer-first experience in the fast-paced e-commerce market.

  • After online grocery delivery, Zomato pulls the plug on its nutraceutical business

    After online grocery delivery, Zomato pulls the plug on its nutraceutical business

    MUMBAI: Foodtech platform Zomato has shut down its Nutraceutical business. The development comes hours after the company decided to pull the plug on its grocery delivery business from 17 September, citing tough competition and moderate success.

    In 2020, Zomato had started its nutraceutical business with the launch of health and fitness products. The decision comes at a time when the government is turning stricter about private label norms for marketplace businesses in the country. The online food marketplace had tapped into the nutraceutical opportunity related to food products that offer medical or health benefits last year, expecting it to be a large value driver for Zomato.

     Zomato had earlier announced its decision to stop its grocery delivery service effective 17 September, mainly on account of gaps in order fulfillment, leading to poor customer experience. It had launched the pilot grocery delivery service in July this year in select markets offering grocery delivery within 45 minutes to its customers. The company also said that it believes that its investment in Grofers will generate better outcomes for its shareholders than in-house grocery efforts.

    In an email to its grocery partners, the online food delivery platform  said, “At Zomato, we believe in delivering best in class services to our customers and largest growth opportunities to our merchant partners. We don’t believe that the current model is the best way to deliver these to our customers and merchant partners. Hence, we intend to stop our pilot grocery delivery service effective 17 September, 2021”.

    The email mentioned that “store catalogues are very dynamic and inventory levels change frequently. This has led to gaps in order fulfillment, leading to poor customer experience”.

    In the same time period, the express delivery model, with under 15 minute delivery promise and near perfect fulfilment rates has been getting a lot of traction with customers and expanding rapidly, the company further said in the email. “We have realised that it is extremely difficult to pull off such a delivery promise with high fulfilment rates consistently, in a marketplace model (like ours),” the mail said.

    Zomato has invested $100 million (around Rs 745 crore) for acquiring a minority stake in grocery delivery platform Grofers.