Mumbai: Homegrown online gaming platform Baazi Games has further diversified its portfolio with the addition of Baazi Mobile Gaming (BMG) – an end-to-end social interactive gaming application.
Launched with the objective of building a community of users with the right combination of cognitive, problem solving, and risk-taking skills, the application will focus on games that will range from testing hand-eye coordination skills, memory and problem-solving skills of the individual.
BMG intends to reach out to audiences across various age groups, socio-economic groups, and cities with a special focus on tier 2 and 3 cities, said the brand in a statement. “BMG aims to keep the gaming inventory dynamic with a touch of Indian element to all its games, avoiding user monopoly and it will also host tournaments across diverse genres of games,” it added.
“Baazi Games has always banked on innovation to build our products,” said Baazi Games head of business intelligence Mohit Pandita. “Through BMG, our intention is to create a perfect amalgamation of casual gaming and real money gaming. The application will follow a user-first approach and bank on Baazi’s USP of being a ‘Trust’ driven brand.”
He further added, “We want to make our users understand that real money skill-based gaming is purely dependent on one’s skills and how one masters it over the time. We are focusing on propagating the same message across all our communication streams with our tagline ‘Lagao Skills ki Baazi’ and build awareness about the skills necessary for gaming.”
The application shall be promoted with a digital-first approach to reach out to a wider audience base and will be supported by physical event-based initiatives throughout the year, said the statement.
